575 Big Jim Hatch Green Chile (Medium)

100% Big Jim Hatch Green Chile from the Hatch Valley, flame-roasted and chopped into chunky pieces. Smooth, smoky flavor with medium heat. No sugar, preservatives, or added water.

Flame roasted over open fire; peeled and chopped into 1-inch chunks; jarred within 48 hours of harvest; 100% certified Hatch green chile; no dried or dehydrated pods; no sugar added; no preservatives; no added water; vegan; gluten-free; plant-based; fat-free.

Color

Green · green

Material

Roasted Big Jim Green Chile, Lime Juice, Salt, Garlic

Style

traditional, heritage, rustic

Occasion

everyday, casual

Condition

new

Weight

1.6 lb

Category

Food, Beverages & Tobacco > Food Items > Fruits & Vegetables > Canned & Jarred Vegetables

01

Product

A clear glass jar with a gold-colored metal screw lid containing chopped green chile; a black wrap label with large yellow logo and green pepper illustrations covers the jar midsection.

• Jar bodyCylindrical clear glass jar with visible curved shoulder and base; internal contents visible through glass as chopped green vegetable pieces suspended in liquid.
  1 region

  x 0.22 · y 0.12 · w 0.56 · h 0.78 (high)
• LidMetal screw-top lid with ribbed edge and a metallic gold finish; thin inner seal visible under lid edge.
  1 region

  x 0.30 · y 0.02 · w 0.40 · h 0.12 (high)
• Contents textureChunky, irregular pieces of green chile with visible seeds and small darker charred flecks suspended in clear or slightly yellowish brine.
  1 region

  x 0.26 · y 0.14 · w 0.48 · h 0.66 (high)
• Label material and finishMatte or low-sheen black wrap label with a subtle woven or textured pattern visible across its surface.
  1 region

  x 0.24 · y 0.38 · w 0.52 · h 0.36 (high)
• Central logo artworkLarge central yellow/gold ornate badge containing the number 575 in distressed yellow type, flanked by two illustrated green chile peppers curving inward toward the badge.
  1 region

  x 0.34 · y 0.44 · w 0.32 · h 0.28 (high)
• Left-side small markSmall circular emblem on the left label panel with radial graphic elements and text.
  1 region

  x 0.24 · y 0.50 · w 0.10 · h 0.16 (medium)

Packaging

Black wrap label around the jar midsection contains multiple printed elements including brand badge, product name lines, weights, and side panel callouts.

• Primary product name line“Prominent printed lines below the badge reading 'Big Jim' and 'PURE GREEN' in yellow text.”
  1 region

  x 0.35 · y 0.66 · w 0.30 · h 0.13 (high)
• Net weight text“NET WT. 16 oz (454g)”
  1 region

  x 0.41 · y 0.76 · w 0.18 · h 0.06 (high)
• Top badge text lines“HATCH”
  1 region

  x 0.38 · y 0.46 · w 0.24 · h 0.06 (high)
• Central number text“575”
  1 region

  x 0.43 · y 0.50 · w 0.14 · h 0.10 (high)
• Secondary badge text“CHILE”
  1 region

  x 0.43 · y 0.58 · w 0.14 · h 0.04 (high)
• Left panel word“SPECIAL”
  1 region

  x 0.26 · y 0.48 · w 0.06 · h 0.06 (medium)
• Right panel word“RESERVE”
  1 region

  x 0.70 · y 0.48 · w 0.06 · h 0.06 (medium)
• Heat level indicator“Medium”
  1 region

  x 0.73 · y 0.66 · w 0.10 · h 0.12 (high)
• Small left circular text“HATCH CHILE”
  1 region

  x 0.24 · y 0.54 · w 0.08 · h 0.10 (medium)

Other

Product photographed against a white background with centered composition and even lighting; faint shadow visible under jar.

• Shot compositionJar centered vertically and horizontally in frame with full front-facing view; slight perspective shows roundness but label faces camera squarely.
• BackgroundClean white background with soft shadow directly beneath jar.
• Lighting and reflectionsEven diffuse lighting; specular highlights visible on glass shoulder and lid rim and a faint reflection on label surface.
  1 region

  x 0.44 · y 0.20 · w 0.12 · h 0.06 (medium)

Colors

bright olive green· jar contents#9B8323metallic gold· metal lid#BCAB53textured black· label backgroundPackaging#141313warm golden yellow· primary label text and badge accentsPackaging#E4B344deep green· illustrated peppersPackaging#2B6434

02

Product

Front-facing glass jar with a gold metal screw cap, black printed label showing large '575' logo, and visible chunky green chile contents with seeds.

• Cap material and shapeGold-colored metal screw cap with vertical ribbing on the outer skirt and a smooth slightly domed top; cap sits on a visible glass jar neck with a thin pink gasket ring under the cap.
  1 region

  x 0.27 · y 0.05 · w 0.45 · h 0.11 (high)
• Jar body and glassClear glass jar with a short neck and rounded shoulder; jar front is visible and contains the product liquid and solids.
  1 region

  x 0.24 · y 0.15 · w 0.53 · h 0.71 (high)
• Visible contentsChunky green chile pieces suspended in a light greenish brine, with visible pale seeds and small dark specks of seasoning.
  1 region

  x 0.26 · y 0.21 · w 0.47 · h 0.51 (high)
• Main label graphicsBlack textured label on the jar front containing a central badge with large stylized '575' numerals, the word 'HATCH' above the numerals, and 'CHILE' below the numerals; green chile illustrations flank the badge.
  1 region

  x 0.27 · y 0.29 · w 0.45 · h 0.35 (high)
• Small label text line“Yellow text line near bottom of label reading 'PURE GREEN'.”
  1 region

  x 0.36 · y 0.52 · w 0.29 · h 0.09 (medium)
• Net weight text“NET WT. 16 oz (454g)”
  1 region

  x 0.39 · y 0.57 · w 0.22 · h 0.06 (medium)
• Product subname“Big Jim”
  1 region

  x 0.39 · y 0.49 · w 0.22 · h 0.07 (medium)
• Heat level indicator“Text 'Medium' appears in yellow on the right side of the label.”
  1 region

  x 0.72 · y 0.43 · w 0.10 · h 0.11 (medium)

Packaging

Printed paper label wrapped around the jar front with a central badge logo and multiple small text elements; no separate outer packaging visible.

• Label material and finishBlack textured paper label wrapped around the jar front with printed graphics and yellow accent text.
  1 region

  x 0.27 · y 0.29 · w 0.45 · h 0.35 (high)
• Badge text top“HATCH”
  1 region

  x 0.39 · y 0.32 · w 0.21 · h 0.06 (high)
• Badge numerals“575”
  1 region

  x 0.37 · y 0.35 · w 0.25 · h 0.14 (high)
• Badge text bottom“CHILE”
  1 region

  x 0.39 · y 0.43 · w 0.21 · h 0.06 (high)
• Secondary small text“PURE GREEN”
  1 region

  x 0.36 · y 0.52 · w 0.29 · h 0.09 (medium)
• Net weight line“NET WT. 16 oz (454g)”
  1 region

  x 0.39 · y 0.57 · w 0.22 · h 0.06 (medium)

Other

Centered product shot on a plain black background with additional red circular icons partly visible at image edges; bright studio lighting creates soft highlights on glass and metal.

• Shot compositionJar is centered in the frame and cropped at both top and bottom, showing mainly the upper two thirds of the jar.
• Background and propsSolid black background with decorative red circular icons partly visible near the four corners of the image; icons are not part of the jar.
  4 regions

  x 0.01 · y 0.02 · w 0.16 · h 0.16 (medium); x 0.83 · y 0.02 · w 0.16 · h 0.16 (medium); x 0.01 · y 0.83 · w 0.16 · h 0.16 (medium); x 0.83 · y 0.83 · w 0.16 · h 0.16 (medium)
• Lighting and reflectionsEven studio lighting with specular highlights on the cap rim and jar shoulder, and faint reflection on the glass front.

Colors

metallic gold· metal cap#CAB25Dolive green· jar contents#9B831Dmatte black· label backgroundPackaging#151115warm yellow· label accent text and badgePackaging#FEC23E

03

Product

Close-up pile of cooked chopped green chile with visible seeds and charred bits, heaped on a folded tortilla visible underneath.

• Chopped green chile pileDense mound of cooked, shredded and chopped green chile pieces with an irregular chunky texture and visible seeds throughout; pieces show soft torn edges and layered strands.
  1 region

  x 0.16 · y 0.10 · w 0.66 · h 0.46 (high)
• Surface sheen and moistureSurface appears glossy with light-reflecting oil or moisture on many pieces, giving a wet cooked appearance.
  1 region

  x 0.20 · y 0.15 · w 0.50 · h 0.30 (high)
• Seeds visibleSmall off-white to pale yellow chile seeds are scattered on and within the pile and are clearly visible.
  2 regions

  x 0.34 · y 0.14 · w 0.12 · h 0.10 (high); x 0.50 · y 0.18 · w 0.08 · h 0.08 (high)
• Charred flecksSmall dark brown to black charred flecks and pieces are interspersed throughout the green chile, indicating some surface charring.
  1 region

  x 0.38 · y 0.18 · w 0.24 · h 0.20 (high)
• Tortilla underlayerFolded light-beige tortilla pieces sit beneath and around the chile pile, edges slightly browned and visible at left and right under the chile.
  2 regions

  x 0.06 · y 0.34 · w 0.38 · h 0.30 (high); x 0.54 · y 0.36 · w 0.36 · h 0.28 (high)

Other

Food styling on a black plate and wooden board with out-of-focus whole green chiles in background; white space and marketing overlay at bottom including a red circle badge, reviewer name, 'Verified Buyer', star icons, and headline text.

• Serving plate and boardBlack shallow plate holds the tortilla and chile; the plate sits on a round wooden board with visible wood grain rings.
  1 region

  x 0.08 · y 0.26 · w 0.84 · h 0.50 (high)
• Out-of-focus whole chilesTwo whole green chiles lie in the blurred background above the plate, appearing elongated and bright green but not in focus.
  2 regions

  x 0.02 · y 0.00 · w 0.40 · h 0.20 (medium); x 0.62 · y 0.00 · w 0.36 · h 0.18 (medium)
• Shot compositionClose-up shallow depth-of-field food photo centered on the chile pile with foreground and background slightly blurred; image cropped to include marketing overlay at bottom.
• Graphic badge text“Red circular badge containing the letters 'DN'.”
  1 region

  x 0.17 · y 0.78 · w 0.17 · h 0.14 (high)
• Reviewer name text“DANIEL N.”
  1 region

  x 0.32 · y 0.79 · w 0.50 · h 0.13 (high)
• Verified buyer label“Verified Buyer”
  1 region

  x 0.38 · y 0.86 · w 0.36 · h 0.05 (high)
• Headline text“Hatch Green Chile”
• Promotional quote“UNDOUBTEDLY THE BEST HATCH GREEN CHILE I EVER TASTED”

Colors

olive green· green chilepale yellow· chile seeds#CBBC5Cchar black· charred flecks

04

Product

Centered graphic badge with shield and large red headline text plus supporting guarantee paragraph and contact heading; lower red footer contains phone number and email.

• Badge graphicCentral round scalloped badge in golden yellow with a red shield inset and a white checkmark centered on the shield.
  1 region

  x 0.40 · y 0.06 · w 0.20 · h 0.20 (high)
• Main headline text“Large uppercase red headline reading 90-DAY MONEY BACK GUARANTEE centered below the badge.”
  1 region

  x 0.05 · y 0.30 · w 0.90 · h 0.14 (high)
• Guarantee paragraph“Multi-line black and red mixed-style paragraph beginning with WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
  1 region

  x 0.06 · y 0.43 · w 0.88 · h 0.20 (high)
• Contact heading“Centered red uppercase heading CONTACT US located below the paragraph.”
  1 region

  x 0.18 · y 0.66 · w 0.64 · h 0.10 (high)

Other

White background with centered vertical layout; red textured footer strip across the bottom contains large yellow phone number and yellow email address; even diffuse lighting without visible shadows.

• Shot compositionVertical centered composition with elements stacked from top to bottom and large white negative space on left and right.
• Footer stripHorizontal red textured footer band occupies the full image width at the bottom.
  1 region

  x 0.00 · y 0.82 · w 1.00 · h 0.18 (high)
• Phone number text in footer“Large yellow phone number centered in the red footer.”
  1 region

  x 0.10 · y 0.83 · w 0.80 · h 0.10 (high)
• Email text in footer“Yellow email address centered beneath the phone number in the red footer.”
  1 region

  x 0.18 · y 0.90 · w 0.64 · h 0.05 (high)
• Lighting and image qualityEven diffuse lighting with no visible photographic shadows or reflections and high text legibility.

Colors

golden yellow· badge scalloped background#F1A603vivid red· shield inset and headline text#CC012Awhite· checkmark and small decorative motifwarm yellow· footer phone and email text#F5B204black· paragraph text#040404

05

Product

A clear glass jar with green chunky contents and a gold metal screw lid, shown upright and centered with a black product label wrapped around its midsection.

• Jar shapeCylindrical clear glass jar with slightly rounded shoulders and a flat base, shown at a slight clockwise tilt.
  1 region

  x 0.24 · y 0.20 · w 0.52 · h 0.67 (high)
• LidMetal screw-type lid with visible screw threads and a matte metallic gold finish.
  1 region

  x 0.33 · y 0.14 · w 0.34 · h 0.10 (high)
• ContentsVisible chunky chopped green chile pieces suspended in a translucent greenish brine, with seeds and small dark flecks dispersed throughout.
  1 region

  x 0.29 · y 0.24 · w 0.42 · h 0.61 (high)
• Label material and wrapMatte black paper or printed label wrapped around the jar midsection covering about the central third of the jar height.
  1 region

  x 0.29 · y 0.39 · w 0.42 · h 0.26 (high)
• Label central badge“Prominent central badge on the label containing large numerals '575' with decorative border and the words 'HATCH' above and 'CHILE' below the numerals.”
  1 region

  x 0.36 · y 0.44 · w 0.30 · h 0.20 (high)
• Additional label text“Smaller text on the label reading 'Big Jim PURE GREEN NET WT. 16 OZ (454g)' below the central badge.”
  1 region

  x 0.36 · y 0.58 · w 0.30 · h 0.10 (medium)
• Green pepper illustrationsTwo stylized green chile illustrations flank the central badge on the label, one on each side, oriented vertically.
  2 regions

  x 0.33 · y 0.45 · w 0.08 · h 0.18 (high); x 0.59 · y 0.45 · w 0.08 · h 0.18 (high)

Packaging

The jar carries a wrapped black label with a central badge showing the number 575 and multiple printed text elements describing the product.

• Main headline text on label“HATCH 575 CHILE”
  1 region

  x 0.36 · y 0.44 · w 0.30 · h 0.20 (high)
• Net weight text“Big Jim PURE GREEN NET WT. 16 OZ (454g)”
  1 region

  x 0.36 · y 0.58 · w 0.30 · h 0.10 (medium)
• Label decorative marksSmall decorative icons and side text blocks visible on the label including a small round red and white mark on the left side of the label and a small chili icon on the right side.
  2 regions

  x 0.28 · y 0.52 · w 0.06 · h 0.08 (medium); x 0.66 · y 0.52 · w 0.04 · h 0.08 (medium)

Other

Dark textured fabric background with large yellow headline text above and callout graphics around the jar; image composed as a promotional layout.

• Background textureBlack woven or burlap-like textured background filling the frame.
• Top headline“Big Jim GREEN CHILE”
  1 region

  x 0.18 · y 0.04 · w 0.64 · h 0.18 (high)
• Promotional badge text“NOW AVAILABLE For limited time only”
  1 region

  x 0.64 · y 0.56 · w 0.30 · h 0.25 (high)
• Callout labelsThree yellow arrow callouts with white handwritten-style text reading '100% Fresh', 'Big Chunks', and 'Thick' placed around the jar pointing toward the contents.
  3 regions

  x 0.05 · y 0.36 · w 0.24 · h 0.20 (high); x 0.60 · y 0.32 · w 0.28 · h 0.20 (high); x 0.18 · y 0.68 · w 0.26 · h 0.18 (high)
• Bottom banner text“SPECIAL RESERVE”
  1 region

  x 0.14 · y 0.87 · w 0.72 · h 0.10 (high)

Colors

olive green· contentsmetallic gold· lid#DBA413matte black· label backgroundPackaging#1A1513bright yellow· label accentPackaging#F4BD3E

06

Product

A clear glass jar of chopped green chile with a black label showing a large '575' emblem; jar top is heaped with chopped chile. Whole fresh green chiles are arranged around the jar in the foreground.

• Jar geometryClear glass cylindrical jar with straight sides and visible screw-top neck; jar is filled with chopped green chile and overflowing at the top.
  1 region

  x 0.18 · y 0.36 · w 0.28 · h 0.48 (high)
• Jar contentsChunky chopped-green chile mixture packed inside the jar and piled above the jar rim, showing visible seeds and small charred or browned pieces.
  1 region

  x 0.18 · y 0.28 · w 0.28 · h 0.24 (high)
• Label emblemBlack rectangular label with a central decorative badge containing a large numeric '575' in a light yellow/gold color.
  1 region

  x 0.18 · y 0.56 · w 0.28 · h 0.22 (high)
• Label text - top“HATCH”
  1 region

  x 0.21 · y 0.56 · w 0.12 · h 0.05 (high)
• Label text - central number“575”
  1 region

  x 0.25 · y 0.60 · w 0.12 · h 0.08 (high)
• Label text - below number“CHILE”
  1 region

  x 0.24 · y 0.68 · w 0.14 · h 0.04 (high)
• Label text - product line“Big Jim”
  1 region

  x 0.20 · y 0.74 · w 0.14 · h 0.05 (high)
• Label text - variety and weight“PURE GREEN”
  1 region

  x 0.20 · y 0.78 · w 0.14 · h 0.04 (high)
• Label text - net weight“NET WT. 16 oz (454g)”
  1 region

  x 0.20 · y 0.82 · w 0.16 · h 0.04 (high)
• Label text - heat indicator“Medium”
  1 region

  x 0.34 · y 0.78 · w 0.06 · h 0.06 (high)
• Foreground whole chilesSeveral whole fresh green chiles placed around the jar; one chile in the lower right foreground has a cut end showing interior flesh and seeds.
  2 regions

  x 0.60 · y 0.68 · w 0.36 · h 0.30 (high); x 0.02 · y 0.76 · w 0.18 · h 0.12 (medium)

Packaging

A black product label wraps the jar with a decorative badge bearing '575' and multiple small text lines including product name and net weight.

• Label color and layoutBlack textured label with a centered gold/yellow badge and green chile graphics on either side of the badge.
  1 region

  x 0.16 · y 0.56 · w 0.32 · h 0.30 (high)
• Label text - badge copy“575”
  1 region

  x 0.25 · y 0.60 · w 0.12 · h 0.08 (high)
• Label text - secondary lines“HATCH”
  1 region

  x 0.21 · y 0.56 · w 0.12 · h 0.05 (high)
• Label text - weight line“NET WT. 16 oz (454g)”
  1 region

  x 0.20 · y 0.82 · w 0.16 · h 0.04 (high)

Other

Promotional studio shot with dark textured backdrop and centered product; top overlay text announces pre-order details and a large stylized product name at mid-right.

• Top promotional headline“PRE-ORDER”
  1 region

  x 0.33 · y 0.05 · w 0.34 · h 0.10 (high)
• Promotional year“2026”
  1 region

  x 0.42 · y 0.12 · w 0.15 · h 0.08 (high)
• Promotional subhead“SPECIAL RESERVE”
  1 region

  x 0.30 · y 0.18 · w 0.40 · h 0.06 (high)
• Large stylized product name“BigJim”
  1 region

  x 0.50 · y 0.44 · w 0.44 · h 0.20 (high)
• Background and stagingDark textured fabric backdrop with a neutral-colored cloth behind the jar; the product sits on a light-colored flat surface with soft studio lighting and gentle shadows.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)

Colors

olive green· chopped chile (jar contents)bright green· whole fresh chiles#C3CC02black· label backgroundPackaging#1B1A14golden yellow· label badge and headline textPackaging#FCBD3C

07

Product

Partial product graphic visible at the bottom of a mostly white image: two illustrated green chiles at left and large bold typographic callouts reading 'MEDIUM' and '2,500 SCOVILLE HEAT UNITS' with a short descriptive line below.

• Illustrated chilesTwo vertically oriented illustrated green chiles with dark speckled texture and short curved stems, cropped near their tops and positioned at the lower-left quadrant.
  2 regions

  x 0.04 · y 0.72 · w 0.07 · h 0.20 (high); x 0.10 · y 0.72 · w 0.07 · h 0.20 (high)
• Headline text 'MEDIUM'“Large bold black uppercase word 'MEDIUM' in a condensed sans/italic display style, partially visible across the lower center area.”
  1 region

  x 0.27 · y 0.72 · w 0.46 · h 0.11 (high)
• Subheadline '2,500 SCOVILLE HEAT UNITS'“Bold red uppercase line reading '2,500 SCOVILLE HEAT UNITS' centered below the 'MEDIUM' headline.”
  1 region

  x 0.22 · y 0.81 · w 0.56 · h 0.10 (high)
• Descriptive line“Black sentence-case descriptive line visible under the red subheadline reading 'A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITH OUT BRING OVERWHELMING.'”
  1 region

  x 0.18 · y 0.91 · w 0.64 · h 0.08 (medium)

Other

White background with product artwork cropped into the lower portion of the frame; even studio lighting and no visible props or people.

• BackgroundUniform white background occupying most of the image; product artwork is confined to the lower area and the rest of the frame is blank.
• Shot compositionGraphic elements are cropped at the bottom edge of the image so only the lower portion of the label/artwork is visible.
• Lighting and shadowsEven, shadowless lighting across the visible artwork and background.

Colors

speckled green· illustrated chilesblack· headline textmedium red· subheadline text

08

Packaging

Horizontal rectangular product label with central badge reading 'HATCH 575 CHILE' flanked by two illustrated green chiles, a white nutrition facts panel at right, and a left-side block of marketing text and contact details.

• Central badge“Ornate shield-style badge with layered outlines in yellow/gold containing large centered text '575' with smaller text above 'HATCH' and below 'CHILE'. Below the badge is script-like text 'Big Jim' and printed 'PURE GREEN NET WT. 16 oz (454g)'.”
  1 region

  x 0.36 · y 0.32 · w 0.28 · h 0.36 (high)
• Flanking chile illustrationsTwo vertically oriented stylized green chile illustrations, one on each side of the central badge; they are speckled with darker green spots and have curved stems pointing outward.
  2 regions

  x 0.26 · y 0.28 · w 0.10 · h 0.40 (high); x 0.64 · y 0.28 · w 0.10 · h 0.40 (high)
• Right nutrition panel“White rectangular Nutrition Facts panel with table layout and bold header 'Nutrition Facts' at top; panel contains values including 'Calories 25' and serving size text '1/4 cup (60g)'.”
  1 region

  x 0.82 · y 0.20 · w 0.16 · h 0.56 (high)
• Heat indicatorSmall red chile icon and the word 'Medium' in yellow script to the lower-right of the central badge.
  1 region

  x 0.74 · y 0.56 · w 0.06 · h 0.10 (high)
• Left marketing block header“Bold yellow header text at top-left reading 'TASTE THE FAMILY TRADITION' above a paragraph of white marketing copy describing family tradition and product commitment.”
  1 region

  x 0.03 · y 0.18 · w 0.34 · h 0.36 (high)
• Brand mark and small logoCircular emblem reading 'HATCH CHILE' with decorative elements located below the left marketing block near bottom-left of the label.
  1 region

  x 0.12 · y 0.58 · w 0.12 · h 0.14 (high)
• Special and Reserve banners“Small horizontal banners with text 'SPECIAL' to the left of the badge and 'RESERVE' to the right of the badge, each on dark background with light text.”
  2 regions

  x 0.30 · y 0.40 · w 0.06 · h 0.06 (high); x 0.64 · y 0.40 · w 0.06 · h 0.06 (high)
• Icons columnVertical column of small circular icons and short labels (such as 'GLUTEN FREE', 'VEGAN', and other badges) adjacent to the nutrition panel on the right side.
  1 region

  x 0.74 · y 0.22 · w 0.06 · h 0.44 (medium)
• Right-side barcode areaNarrow vertical strip at far right containing a barcode and small vertical text to the left of the nutrition panel.
  1 region

  x 0.95 · y 0.36 · w 0.04 · h 0.30 (medium)
• Background textureDark textured black background across the full label with a subtle woven or canvas-like pattern visible behind text and graphics.

Other

Label image centered on a white background with even frontal lighting and small drop shadow; wide horizontal crop shows the full label with white margins above and below.

• Shot compositionHorizontal rectangular label centered in the frame with large white margins above and below the label.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Lighting and shadowEven frontal lighting with minimal glare and a faint shadow below the label creating slight separation from the white background.
• Image qualitySharp and legible text at typical label reading distance; no significant blur or compression artifacts.

Colors

black· label backgroundPackaging#0E0D0Eyellow gold· central badge outlines and heading textPackaging#F4BC3Bforest green· illustrated chilesPackagingwhite· nutrition panelPackaging#D3D3D3bright red· heat indicator iconPackaging

09

Product

Front-facing product label/packaging artwork showing a central circular black certification seal, large headline text across the top, three numbered informational callouts across the lower half, and photographic roasted chiles at the bottom corners.

• Top headline“Large two-line headline at top reading HOW TO KNOW on the first line and IT'S REAL HATCH CHILE on the second line, with IT'S REAL in bold black and HATCH CHILE in bold green.”
  1 region

  x 0.05 · y 0.02 · w 0.90 · h 0.18 (high)
• Central certification sealLarge jagged-edge circular black seal centered near the upper-middle of the image with white stacked text HATCH CHILE and the word CERTIFIED arched near the top of the seal and HATCH CHILE ASSOCIATION arched near the bottom; a small crossed chile icon in red and green sits above the HATCH CHILE text inside the seal.
  1 region

  x 0.28 · y 0.18 · w 0.44 · h 0.34 (high)
• Left callout icon and headingNumbered green circle '1' above a simple green line-art icon of fields and a small barn; heading text below reads GROWN IN HATCH VALLEY, NM.
  1 region

  x 0.04 · y 0.52 · w 0.29 · h 0.18 (high)
• Left callout body text“Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.”
  1 region

  x 0.04 · y 0.68 · w 0.29 · h 0.12 (medium)
• Center callout icon and headingNumbered green circle '2' above a green shield icon with a white check mark; heading text below reads LOOK FOR THIS OFFICIAL SEAL.
  1 region

  x 0.34 · y 0.52 · w 0.32 · h 0.18 (high)
• Center callout body text“This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.”
  1 region

  x 0.34 · y 0.68 · w 0.32 · h 0.12 (medium)
• Right callout icon and headingNumbered green circle '3' above a red circled 'no' symbol containing the text HATCH-STYLE; heading text below reads AVOID IMITATION 'HATCH-STYLE' CHILE.
  1 region

  x 0.66 · y 0.52 · w 0.29 · h 0.18 (high)
• Right callout body text“Only real Hatch chile will have this certification. Don't be fooled by imitations.”
  1 region

  x 0.66 · y 0.68 · w 0.29 · h 0.12 (medium)
• Bottom certification statement“All-caps line near the bottom center reading ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION with a small green chile icon to the left and right of the line.”
  1 region

  x 0.12 · y 0.78 · w 0.76 · h 0.08 (high)
• Photographic roasted chilesPhotographic closeups of a charred green roasted chile lying along the bottom-left edge and a charred red roasted chile along the bottom-right edge, both with visible blistering and blackened char marks.
  2 regions

  x 0.00 · y 0.82 · w 0.35 · h 0.18 (high); x 0.65 · y 0.82 · w 0.35 · h 0.18 (high)
• Background sceneFaded photographic farmland or chile field across the middle-to-background of the image, providing a horizon and distant trees; the scene is desaturated behind the central seal.
  1 region

  x 0.00 · y 0.28 · w 1.00 · h 0.50 (medium)

Packaging

Label-style packaging artwork with a prominent certified seal, marketing headline, three numbered informational panels, and a footer certification statement.

• Seal text top arc“CERTIFIED”
  1 region

  x 0.34 · y 0.20 · w 0.32 · h 0.08 (medium)
• Seal main text“HATCH CHILE”
  1 region

  x 0.34 · y 0.28 · w 0.32 · h 0.18 (high)
• Seal bottom arc“HATCH CHILE ASSOCIATION”
  1 region

  x 0.34 · y 0.40 · w 0.32 · h 0.08 (medium)
• Prohibition badge text“HATCH-STYLE”
  1 region

  x 0.72 · y 0.56 · w 0.12 · h 0.12 (high)

Other

Square image with centered composition, even diffuse lighting, and minor vignette; image is high resolution and well-cropped showing the full label artwork and partial field background.

• Shot compositionSquare-framed image with the main seal centered horizontally and the headline occupying the top third; informational callouts arranged in a horizontal row across the lower middle.
• Lighting and shadowEven diffuse lighting with minimal harsh shadows and slight desaturation of the background photographic field to emphasize the foreground graphics.
• Image qualityHigh resolution and sharpness for printed text and graphic elements; small decorative seeds or dots visible near the bottom center.
  1 region

  x 0.45 · y 0.88 · w 0.10 · h 0.04 (medium)

Colors

black· headline text 'IT'S REAL'Packaging#0E0D0Dmedium green· headline text 'HATCH CHILE' and accentsPackaging#1B632Adeep black· certification seal and small stripesPackaging#0E0E0Ebright red· red accent stripes and prohibition badgePackaging#DD0303roasted green· bottom-left roasted chileroasted red· bottom-right roasted chile#BB0301desaturated field green· background photographic fieldPackaging#ADB29A

10

Product

Illustrated lineup of eight chile pepper drawings arranged left-to-right with handwritten-style names above each and Scoville heat ranges below each. Central decorative headline text appears above the peppers.

• Headline title“Large bold red hand-drawn headline across the top reading THE ULTIMATE HATCH CHILE HEAT GUIDE with a smaller cursive line underneath reading From the Hatch Valley of New Mexico.”
  1 region

  x 0.05 · y 0.02 · w 0.90 · h 0.16 (high)
• Pepper illustrations rowEight vertical, hand-drawn chile pepper illustrations in a single horizontal row; all peppers are individually shaded with highlights and shadows and have visible stems. The rightmost pepper is orange while the others are various greens.
  1 region

  x 0.04 · y 0.18 · w 0.92 · h 0.44 (high)
• Pepper names“Hand-lettered names above each pepper in black script: Anaheim, Hatch Big Jim, Hatch Sandia, Hatch G76, Hatch Lumbre, Jalapeño, Serrano, Habanero.”
  1 region

  x 0.05 · y 0.14 · w 0.90 · h 0.10 (high)
• Scoville rangesSmall black numeric ranges printed beneath each pepper indicating SHU ranges (some have the parenthetical note '(FOR REFERENCE)').
  1 region

  x 0.05 · y 0.56 · w 0.90 · h 0.06 (high)
• Leftmost pepper detailLeftmost pepper labeled Anaheim is long and tapered, light green with subtle vertical shading and a short curved stem.
  1 region

  x 0.03 · y 0.20 · w 0.11 · h 0.38 (high)
• Rightmost pepper detailRightmost pepper labeled Habanero is short, heavily textured and bright orange with a darker orange shading and a small curved stem.
  1 region

  x 0.86 · y 0.24 · w 0.10 · h 0.36 (high)
• Illustration shading styleAll pepper illustrations use a painterly, hand-sketched shading with visible brush stroke texture and white highlight accents.

Other

Poster-style infographic on a white background with decorative gold flourishes and a horizontal color banner below the peppers. Centered website text appears near the bottom.

• Color ribbon bannerA wide horizontal ribbon below the pepper illustrations showing a left-to-right gradient with labeled tiers MILD - MEDIUM - HOT - EXTRA HOT in large yellow serif text.
  1 region

  x 0.06 · y 0.68 · w 0.88 · h 0.18 (high)
• Website text“freshchileco.com printed in black centered near the bottom of the image.”
  1 region

  x 0.28 · y 0.90 · w 0.44 · h 0.06 (high)
• Decorative elementsGold decorative flourishes and small seed-like icons appear above the headline and flanking the bottom of the banner.
  2 regions

  x 0.06 · y 0.00 · w 0.88 · h 0.06 (medium); x 0.06 · y 0.86 · w 0.88 · h 0.08 (medium)
• Image background and compositionPlain white background with centered poster layout; image is tightly cropped to the poster edges with even, diffuse lighting and minimal shadowing.
• Small print note“(FOR REFERENCE) appears under at least two of the Scoville ranges in small uppercase text.”
  1 region

  x 0.59 · y 0.57 · w 0.28 · h 0.04 (medium)

Colors

medium olive green· green pepper bodies#446303deep forest green· dark green pepper bodies#2B4402yellow green highlight· light green pepper highlightsdeep cool green· jalapeño pepperbright orange· habanero pepper#F36C04crimson red· headline textPackaging#BB1A14olive brown· ribbon leftPackaging#6B6D03warm orange· ribbon centerPackaging#CC4303deep red· ribbon rightPackaging#BB140A

11

Product

Illustrated chart of four Hatch chile varieties plus two reference chiles, each shown as a hand-drawn pepper illustration with labels and Scoville ranges beneath.

• Overall layoutRow of four large illustrated green chile peppers across the middle labeled 'Machete', 'Big Jim', 'Sandia Select', and 'Matador' with smaller reference illustrations for 'Jalapeño' and 'Habanero' at right.
• Machete pepper illustrationLeftmost narrow, slightly curved light-green pepper illustration with a curved upward stem and textured highlights.
  1 region

  x 0.03 · y 0.22 · w 0.17 · h 0.46 (high)
• Big Jim pepper illustrationSecond pepper from left is a much wider, darker green pepper with a pronounced curved tip and thick stem, illustrated with painterly highlights and shadows.
  1 region

  x 0.20 · y 0.16 · w 0.20 · h 0.59 (high)
• Sandia Select pepper illustrationThird pepper from left is a medium-green, relatively straight tapered pepper with a short stem and visible light reflections.
  1 region

  x 0.42 · y 0.18 · w 0.14 · h 0.55 (high)
• Matador pepper illustrationFourth large pepper is a deep, dark-green elongated pepper with a curved top stem and glossy highlights running down its length.
  1 region

  x 0.57 · y 0.15 · w 0.18 · h 0.62 (high)
• Reference peppersTwo smaller reference illustrations at right: a green Jalapeño-shaped pepper and an orange wrinkled Habanero-shaped pepper, placed vertically.
  1 region

  x 0.79 · y 0.24 · w 0.16 · h 0.38 (high)
• Text block under Machete“MILD”
  1 region

  x 0.05 · y 0.68 · w 0.16 · h 0.08 (high)
• Scoville under Machete“500–1,500 SHU”
  1 region

  x 0.05 · y 0.74 · w 0.16 · h 0.06 (high)
• Text block under Big Jim“MEDIUM”
  1 region

  x 0.23 · y 0.68 · w 0.18 · h 0.08 (high)
• Scoville under Big Jim“2,000–3,500 SHU”
  1 region

  x 0.23 · y 0.74 · w 0.18 · h 0.06 (high)
• Text block under Sandia Select“HOT”
  1 region

  x 0.41 · y 0.68 · w 0.14 · h 0.08 (high)
• Scoville under Sandia Select“5,000–7,000 SHU”
  1 region

  x 0.41 · y 0.74 · w 0.14 · h 0.06 (high)
• Text block under Matador“XHOT”
  1 region

  x 0.59 · y 0.68 · w 0.16 · h 0.08 (high)
• Scoville under Matador“8,000–10,000+ SHU”
  1 region

  x 0.59 · y 0.74 · w 0.16 · h 0.06 (high)
• Jalapeño label“Jalapeño”
  1 region

  x 0.80 · y 0.20 · w 0.12 · h 0.06 (high)
• Jalapeño Scoville“2,500–8,000 SHU”
  1 region

  x 0.80 · y 0.46 · w 0.12 · h 0.05 (high)
• Habanero label“Habanero”
  1 region

  x 0.90 · y 0.20 · w 0.10 · h 0.06 (high)
• Habanero Scoville“100,000–350,000 SHU”
• Varietal names above peppers“Machete”
  1 region

  x 0.04 · y 0.12 · w 0.18 · h 0.08 (high)
• Varietal names above peppers 2“Big Jim”
  1 region

  x 0.21 · y 0.10 · w 0.18 · h 0.09 (high)
• Varietal names above peppers 3“Sandia Select”
  1 region

  x 0.39 · y 0.10 · w 0.18 · h 0.09 (high)
• Varietal names above peppers 4“Matador”
  1 region

  x 0.58 · y 0.10 · w 0.18 · h 0.09 (high)
• Top headline“THE ULTIMATE HATCH CHILE HEAT GUIDE”
  1 region

  x 0.08 · y 0.02 · w 0.84 · h 0.12 (high)
• Subheadline“The 575 Varietal Lineup — From the Hatch Valley of New Mexico.”
  1 region

  x 0.13 · y 0.10 · w 0.74 · h 0.04 (high)
• For reference label“FOR REFERENCE”
  1 region

  x 0.78 · y 0.07 · w 0.18 · h 0.04 (high)
• Footer left URL“freshchileco.com”
  1 region

  x 0.28 · y 0.91 · w 0.28 · h 0.06 (high)
• Footer right URL“575hatchgreenchile.com”
  1 region

  x 0.56 · y 0.91 · w 0.40 · h 0.06 (high)
• Comparison note“For comparison only.”
  1 region

  x 0.78 · y 0.52 · w 0.20 · h 0.04 (high)

Other

Centered infographic on a white background with decorative banner and small seed illustrations; even studio lighting with slight illustrative drop shadows.

• BannerWide horizontal ribbon banner across lower third showing a four-segment gradient labeled 'MILD', 'MEDIUM', 'HOT', 'XHOT'.
  1 region

  x 0.07 · y 0.74 · w 0.86 · h 0.14 (high)
• Decorative seed motifsSmall stylized seed or dot illustrations appear near the top corners and along the bottom center as decorative accents.
  3 regions

  x 0.02 · y 0.01 · w 0.12 · h 0.07 (medium); x 0.86 · y 0.01 · w 0.12 · h 0.07 (medium); x 0.40 · y 0.86 · w 0.20 · h 0.08 (medium)
• Shot compositionSquare-cropped, front-on view of a flat graphic on a white background, no physical product photographed.
• Image qualitySharp, high-contrast illustration with no visible photographic noise and uniform white background.

Colors

light green· Machete pepper flesh#BBCB44deep green· Big Jim pepper flesh#2C5C1Byellow-green· Sandia Select pepper fleshvery dark green· Matador pepper flesh#1B3413bright orange· Habanero fleshmedium green· Jalapeño flesh

12

Product

Infographic showing roasted hatch chiles at five heat levels; large roasted green chile at left and large roasted red chile at right, plus smaller roasted green chiles illustrating levels 1-5. Central circular 'HATCH CHILE' seal is visible.

• Large left roasted chileSingle large roasted green chile positioned near the top-left quadrant, glossy surface with visible dark charred blister patches along the top side and a curved green stem at the left tip.
  1 region

  x 0.02 · y 0.10 · w 0.45 · h 0.26 (high)
• Large right roasted chileSingle large roasted red chile positioned near the top-right quadrant, glossy skin with dark charred blister patches and a short curved stem at the right tip.
  1 region

  x 0.54 · y 0.10 · w 0.44 · h 0.26 (high)
• Column sample chilesFive smaller roasted green chiles arranged across the middle of the image, one under each numbered column; each shows glossy skin and light char marks.
  5 regions

  x 0.04 · y 0.36 · w 0.18 · h 0.18 (high); x 0.24 · y 0.36 · w 0.15 · h 0.18 (high); x 0.40 · y 0.36 · w 0.12 · h 0.18 (high); x 0.56 · y 0.36 · w 0.13 · h 0.18 (high); x 0.74 · y 0.36 · w 0.12 · h 0.18 (high)
• Central sealBlack circular seal with serrated edge and horizontal red decorative bars, white stacked text 'HATCH CHILE' in the center and smaller arc text above and below.
  1 region

  x 0.38 · y 0.18 · w 0.24 · h 0.20 (high)
• Top headline typographyLarge uppercase headline text at top spans nearly full width and is visually dominant.
  1 region

  x 0.06 · y 0.01 · w 0.88 · h 0.15 (high)
• Heat indicator barHorizontal gradient arrow near lower middle that transitions from green at left to red at right with the label centered above it.
  1 region

  x 0.05 · y 0.66 · w 0.90 · h 0.06 (high)
• Small informational icons rowRow of four circular icons with short headings and explanatory text underneath located below the heat arrow.
  1 region

  x 0.04 · y 0.74 · w 0.92 · h 0.12 (high)
• Bottom taglinesTwo short tagline phrases separated by a small red-and-green chili graphic centered on the bottom edge.
  1 region

  x 0.16 · y 0.88 · w 0.68 · h 0.10 (high)
• Small text block resolution noteThere are multiple small blocks of explanatory text under icons and columns that are legible at this resolution and transcribed elsewhere as text observations.
• Top headline - main“HATCH CHILE”
  1 region

  x 0.10 · y 0.01 · w 0.80 · h 0.06 (high)
• Top headline - sub“HEAT LEVEL GUIDE”
  1 region

  x 0.06 · y 0.06 · w 0.88 · h 0.09 (high)
• Top slogan“SAME GREAT FLAVOR. DIFFERENT HEAT.”
  1 region

  x 0.22 · y 0.14 · w 0.56 · h 0.03 (high)
• Seal top arc text“CERTIFIED”
  1 region

  x 0.44 · y 0.20 · w 0.12 · h 0.04 (high)
• Seal center text“HATCH CHILE”
  1 region

  x 0.43 · y 0.23 · w 0.14 · h 0.08 (high)
• Seal bottom arc text“HATCH CHILE ASSOCIATION”
  1 region

  x 0.41 · y 0.30 · w 0.18 · h 0.04 (high)
• Level 1 header“1 MILD (100-1,000 SHU)”
  1 region

  x 0.04 · y 0.32 · w 0.18 · h 0.06 (high)
• Level 1 description“Just a hint of heat. Great for anyone!”
  1 region

  x 0.04 · y 0.50 · w 0.18 · h 0.06 (high)
• Level 2 header“2 MEDIUM MILD (1,000-2,500 SHU)”
  1 region

  x 0.22 · y 0.32 · w 0.20 · h 0.06 (high)
• Level 2 description“Warm and flavorful with a little kick.”
  1 region

  x 0.22 · y 0.50 · w 0.20 · h 0.06 (high)
• Level 3 header“3 MEDIUM (2,500-5,000 SHU)”
  1 region

  x 0.39 · y 0.32 · w 0.16 · h 0.06 (high)
• Level 3 description“Balanced heat and flavor. Our most popular!”
  1 region

  x 0.39 · y 0.50 · w 0.16 · h 0.06 (high)
• Level 4 header“4 MEDIUM HOT (5,000-10,000 SHU)”
  1 region

  x 0.55 · y 0.32 · w 0.18 · h 0.06 (high)
• Level 4 description“Noticeable heat that builds as you eat.”
  1 region

  x 0.55 · y 0.50 · w 0.18 · h 0.06 (high)
• Level 5 header“5 HOT (10,000+ SHU)”
  1 region

  x 0.73 · y 0.32 · w 0.20 · h 0.06 (high)
• Level 5 description“Serious heat for true chile enthusiasts!”
  1 region

  x 0.73 · y 0.50 · w 0.20 · h 0.06 (high)
• Heat arrow label“HEAT INCREASES”
  1 region

  x 0.35 · y 0.64 · w 0.30 · h 0.03 (high)
• Icon heading 1“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.04 · y 0.74 · w 0.22 · h 0.04 (high)
• Icon 1 body“Unique soil and climate create the world's best Hatch chiles.”
  1 region

  x 0.04 · y 0.78 · w 0.22 · h 0.06 (high)
• Icon heading 2“HEAT CAN VARY”
  1 region

  x 0.30 · y 0.74 · w 0.18 · h 0.04 (high)
• Icon 2 body“Natural variations from season to season and field to field.”
  1 region

  x 0.30 · y 0.78 · w 0.18 · h 0.06 (high)
• Icon heading 3“ROAST & FREEZE”
  1 region

  x 0.54 · y 0.74 · w 0.18 · h 0.04 (high)
• Icon 3 body“Roasting brings out flavor, and freezing locks it in.”
  1 region

  x 0.54 · y 0.78 · w 0.18 · h 0.06 (high)
• Icon heading 4“LOOK FOR THE SEAL”
  1 region

  x 0.76 · y 0.74 · w 0.20 · h 0.04 (high)
• Icon 4 body“Only products with the Certified Hatch Chile Association seal are the real deal.”
  1 region

  x 0.76 · y 0.78 · w 0.20 · h 0.06 (high)
• Bottom left tagline“REAL HATCH CHILE.”
  1 region

  x 0.18 · y 0.90 · w 0.20 · h 0.05 (high)
• Bottom right tagline“REAL DIFFERENCE.”
  1 region

  x 0.62 · y 0.90 · w 0.24 · h 0.05 (high)

Other

Centered infographic layout on a white background with even studio lighting. Slight soft shadow below each chile; image is tightly cropped with no visible props or people.

• BackgroundSolid white background occupying the full image with mild drop shadows beneath the chiles and central seal.
• Shot compositionSymmetrical infographic composition with top headline, central imagery, five vertical columns across the midsection, informational icons below, and taglines at the bottom.
• Lighting and shadowsEven diffuse lighting producing soft shadows beneath each pepper and subtle specular highlights on glossy pepper skins.
• Image qualityHigh resolution, crisp edges and clear legible text throughout the graphic.

Colors

roasted medium green· large roasted green chile#5B6C02roasted red· large roasted red chile#D40201

13

Product

Central certification-style seal graphic: black jagged circular badge with large white HATCH CHILE wordmark, two crossed chili icons (one green, one red) and red vertical bars behind the badge.

• Central seal badgeLarge black jagged circular badge with pointed starburst edge centered in the image; interior contains large stacked white capital letters 'HATCH' above 'CHILE'.
  1 region

  x 0.23 · y 0.17 · w 0.55 · h 0.56 (high)
• Crossed chiles iconPair of small stylized chili icons crossed over each other above the wordmark; left chili is green and right chili is red.
  1 region

  x 0.45 · y 0.23 · w 0.11 · h 0.08 (high)
• Surrounding red barsSets of vertical red rectangular bars extend behind the top and bottom of the badge, visible as stacked stripes above and below the seal.
  2 regions

  x 0.47 · y 0.14 · w 0.07 · h 0.07 (high); x 0.47 · y 0.63 · w 0.07 · h 0.07 (high)
• Circular arced textArced white text follows the upper and lower inner rim of the black badge; upper arc shows letters spaced around the top and lower arc reads along the bottom rim.
  1 region

  x 0.28 · y 0.22 · w 0.44 · h 0.43 (medium)

Packaging

Informational certification panel style layout with large headline, left and right icon-and-text claim columns, central seal, and footer slogan band.

• Top headline“Large two-line headline across the top of the image reading 'LOOK FOR THE SEAL.' above 'CHOOSE REAL HATCH.' in very large distressed black type.”
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.18 (high)
• Left column icon - grown locationGreen icon of a sun over stylized field with heading text and paragraph below describing origin claims.
  1 region

  x 0.02 · y 0.22 · w 0.22 · h 0.32 (high)
• Left column text block 1“GROWN IN HATCH VALLEY, NEW MEXICO”
  1 region

  x 0.02 · y 0.36 · w 0.22 · h 0.12 (high)
• Left column paragraph“Only green chiles grown in Hatch Valley can be certified Hatch.”
  1 region

  x 0.02 · y 0.43 · w 0.22 · h 0.12 (high)
• Left column icon - 100 percent realSmall green icon of two chili shapes above a bold heading '100% REAL HATCH CHILE' and a short assurance paragraph below.
  1 region

  x 0.02 · y 0.56 · w 0.22 · h 0.24 (high)
• Left column paragraph 2“Your assurance of authentic Hatch flavor and New Mexico tradition.”
  1 region

  x 0.02 · y 0.70 · w 0.22 · h 0.18 (high)
• Right column icon - verified supplyGreen clipboard-with-check icon at upper right with heading and paragraph describing supply chain verification.
  1 region

  x 0.76 · y 0.22 · w 0.22 · h 0.24 (high)
• Right column heading 1“VERIFIED SUPPLY CHAIN”
  1 region

  x 0.76 · y 0.36 · w 0.22 · h 0.12 (high)
• Right column paragraph 1“Every step is verified to ensure authenticity from field to you.”
  1 region

  x 0.76 · y 0.46 · w 0.22 · h 0.14 (high)
• Right column icon - licensed sealGreen ribbon/medal icon at lower right with heading and a short explanatory paragraph about licensing.
  1 region

  x 0.76 · y 0.58 · w 0.22 · h 0.24 (high)
• Right column heading 2“LICENSED SEAL OF TRUST”
  1 region

  x 0.76 · y 0.70 · w 0.22 · h 0.12 (high)
• Right column paragraph 2“The Hatch Chile Association licenses this certification seal to approved businesses only.”
  1 region

  x 0.76 · y 0.78 · w 0.22 · h 0.12 (high)
• Why it matters panel heading“WHY IT MATTERS”
  1 region

  x 0.34 · y 0.65 · w 0.33 · h 0.07 (high)
• Why it matters paragraph“Not all green chiles are Hatch. Look for this seal to be sure you're getting the real thing.”
  1 region

  x 0.30 · y 0.69 · w 0.40 · h 0.12 (high)
• Footer slogan band“REAL HATCH CHILE. REAL NEW MEXICO.”
  1 region

  x 0.05 · y 0.88 · w 0.90 · h 0.08 (high)
• Legal small-print“HATCH IS A CERTIFICATION MARK OF THE HATCH CHILE ASSOCIATION FOR UNPROCESSED CHILE. USE OF THE SEAL DOES NOT IMPLY ENDORSEMENT OF THE LICENSEE'S PRODUCTS.”
  1 region

  x 0.02 · y 0.96 · w 0.96 · h 0.04 (medium)

Other

Cream textured background with centered composition, even studio lighting, and minor distressed texture. Image is a flat printed graphic with no photographed product or people.

• Background textureOff-white cream textured background with subtle speckling and paper-like distress marks visible across the image.
• Centered compositionVisual elements arranged symmetrically around the central seal with left and right columns balanced and a horizontal footer band.
• Image qualityHigh-resolution graphic with clear legible typography and icons; no people or real photographed items present.

Colors

matte black· badge background#110E0Dmedium green· chili leftbright red· chili right#DE2629vivid red· accent stripes#DD2324forest green· primary text and iconsPackaging#3A4C2Ccream· backgroundPackagingwhite· headline and wordmark textPackaging

14

Product

Five hand-illustrated chile pods shown in a left-to-right ripening sequence from bright green to deep red, each with a short curved stem and a pair of leaves, glossy textured surface and visible highlights.

• Leftmost pepper geometrySingle whole chile pod oriented tip-down and slightly left, smooth curved body with a short curved stem at top and two attached leaves; surface rendered with glossy highlights and subtle texture.
  1 region

  x 0.04 · y 0.20 · w 0.17 · h 0.46 (high)
• Second pepper geometrySecond chile pod from left, similar shape to first but with a small orange blush along the lower right side of the pod; stem and two leaves attached at top.
  1 region

  x 0.21 · y 0.18 · w 0.16 · h 0.49 (high)
• Center pinto blend podCenter pod shows a two-tone transition with green at the top blending into red toward the tip; same stem-and-leaf attachment and glossy textured surface.
  1 region

  x 0.39 · y 0.18 · w 0.16 · h 0.50 (high)
• Fourth pod turning redFourth pod from left predominantly red with remaining green streaks near the top; curved form with stem and leaves and glossy highlights.
  1 region

  x 0.57 · y 0.18 · w 0.15 · h 0.51 (high)
• Rightmost hatch redRightmost pod fully red, elongated curved shape with stem and two leaves, textured skin and shiny highlights.
  1 region

  x 0.75 · y 0.17 · w 0.18 · h 0.52 (high)
• Pod stems and leavesEach pod has a short curved brown-green stem with a pair of green leaves rendered with visible veins; leaves positioned to the upper-right or upper-left of each pod.
  1 region

  x 0.03 · y 0.10 · w 0.92 · h 0.20 (medium)
• Gloss and textureAll pods are illustrated with high-gloss highlights and fine textured skin markings giving a hand-drawn carved look.
• Stage labels above podsFive short stage labels printed above each corresponding pod.
  1 region

  x 0.05 · y 0.12 · w 0.90 · h 0.10 (high)
• Arrow callouts and small boxed listsBlack arrow callouts point upward from three small rounded rectangular boxes beneath the row of pods; each box contains a short bulleted-style product usage list.
  1 region

  x 0.05 · y 0.64 · w 0.90 · h 0.18 (high)

Other

Centered infographic layout on a plain white background showing a top headline, a paragraph box, five illustrated pods in a sequence, callout boxes beneath, and a wide colored ribbon at the bottom with the site URL beneath it.

• Headline text“Large red headline at top of image reading 'FROM GREEN TO RED'.”
  1 region

  x 0.03 · y 0.00 · w 0.94 · h 0.13 (high)
• Subtitle text“Script-style subtitle beneath headline reading 'The Same Hatch Chile, Two Perfect Moments.'”
  1 region

  x 0.16 · y 0.10 · w 0.68 · h 0.06 (high)
• Informational paragraph“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
  1 region

  x 0.22 · y 0.15 · w 0.56 · h 0.12 (high)
• Stage label transcriptions“Hatch Green; First Blush; Pinto Blend; Turning Red; Hatch Red”
  1 region

  x 0.05 · y 0.24 · w 0.90 · h 0.10 (high)
• Left box transcription“→ Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
  1 region

  x 0.04 · y 0.68 · w 0.24 · h 0.10 (high)
• Center box transcription“→ Red & Green Pinto Blend, Pinto Sauces”
  1 region

  x 0.38 · y 0.68 · w 0.24 · h 0.10 (high)
• Right box transcription“→ Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
  1 region

  x 0.72 · y 0.68 · w 0.24 · h 0.10 (high)
• Bottom ribbon and website“Wide tri-color ribbon across bottom with large text 'GREEN BLEND RED' and site text 'freshchileco.com' below the ribbon.”
  1 region

  x 0.03 · y 0.78 · w 0.94 · h 0.20 (high)
• Background and lightingPlain white background with even diffuse lighting and minimal cast shadows; illustration has slight inner drop-shadow effects for depth.

Colors

bright green· Hatch Green pod#426C04green with orange blush· First Blush pod#7C8B0Cgreen-to-red blend· Pinto Blend pod#5B6B02reddish orange· Turning Red pod#B40B02deep red· Hatch Red pod#BC130Bleaf green· Leaves and stemsgreen-amber-red gradient· Bottom ribbon#C42304

15

Product

Illustrated chart showing four green chile varieties (Machete, Big Jim, Sandia Select, Matador) with painted-style artwork and heat-level labels plus two reference chiles (Jalapeño, Habanero). Several numeric Scoville ranges are printed beneath each illustration.

• Main title“Large red hand-painted title at top reading THE ULTIMATE HATCH CHILE HEAT GUIDE in a brush script style.”
  1 region

  x 0.09 · y 0.03 · w 0.82 · h 0.20 (high)
• Subtitle“Smaller script subtitle under the title reading The 575 Varietal Lineup — From the Hatch Valley of New Mexico.”
  1 region

  x 0.14 · y 0.18 · w 0.72 · h 0.06 (high)
• Machete illustrationLeftmost vertical green chile illustration, long and tapered with a curved stem; labeled 575 Machete above and MILD below with a Scoville range printed beneath.
  1 region

  x 0.04 · y 0.22 · w 0.18 · h 0.46 (high)
• Machete text“575 Machete”
  1 region

  x 0.06 · y 0.19 · w 0.14 · h 0.05 (high)
• Machete SHU“500-1,500 SHU”
  1 region

  x 0.06 · y 0.63 · w 0.14 · h 0.04 (high)
• Big Jim illustrationSecond chile artwork from left, stout and curved with a thick top and pronounced lobe; labeled 575 Big Jim above and MEDIUM below with a Scoville range beneath.
  1 region

  x 0.22 · y 0.18 · w 0.23 · h 0.54 (high)
• Big Jim text“575 Big Jim”
  1 region

  x 0.24 · y 0.15 · w 0.19 · h 0.06 (high)
• Big Jim SHU“2,000-3,500 SHU”
  1 region

  x 0.25 · y 0.63 · w 0.20 · h 0.04 (high)
• Sandia Select illustrationThird chile artwork, narrower and straight with a small tapered tip and curved stem; labeled 575 Sandia Select above and HOT below with a Scoville range printed beneath.
  1 region

  x 0.46 · y 0.20 · w 0.15 · h 0.52 (high)
• Sandia Select text“575 Sandia Select”
  1 region

  x 0.47 · y 0.15 · w 0.15 · h 0.06 (high)
• Sandia Select SHU“5,000-7,000 SHU”
  1 region

  x 0.47 · y 0.63 · w 0.14 · h 0.04 (high)
• Matador illustrationFourth chile artwork, dark green, wide at top and tapering to a rounded tip with a curved stem; labeled 575 Matador above and XHOT below with its Scoville range beneath.
  1 region

  x 0.61 · y 0.18 · w 0.20 · h 0.56 (high)
• Matador text“575 Matador”
  1 region

  x 0.62 · y 0.14 · w 0.16 · h 0.06 (high)
• Matador SHU“8,000-10,000+ SHU”
  1 region

  x 0.63 · y 0.63 · w 0.18 · h 0.04 (high)
• Reference chilesTwo smaller reference illustrations to the right labeled Jalapeño and Habanero with small Scoville ranges beneath each.
  1 region

  x 0.81 · y 0.26 · w 0.15 · h 0.44 (high)
• Jalapeño text“Jalapeño”
  1 region

  x 0.80 · y 0.22 · w 0.10 · h 0.05 (high)
• Jalapeño SHU“2,500-8,000 SHU”
  1 region

  x 0.80 · y 0.57 · w 0.11 · h 0.03 (high)
• Habanero text“Habanero”
  1 region

  x 0.89 · y 0.22 · w 0.10 · h 0.05 (high)
• Habanero SHU“100,000-350,000 SHU”
  1 region

  x 0.88 · y 0.57 · w 0.11 · h 0.03 (high)
• Heat level bannerWide horizontal painted ribbon near bottom with four labeled segments reading MILD, MEDIUM, HOT, XHOT from left to right on a green-yellow-to-red gradient.
  1 region

  x 0.04 · y 0.72 · w 0.92 · h 0.17 (high)
• Footer URLs“freshchileco.com | 575hatchgreenchile.com”
  1 region

  x 0.21 · y 0.92 · w 0.58 · h 0.06 (high)

Other

Single-page infographic style image on a white background with decorative gold accent illustrations and centered composition.

• Layout and compositionCentered infographic layout with four main chile illustrations across the middle and decorative elements above and below on a white background.
• Decorative accentsSmall gold seed and line decorative motifs at the top corners and below the banner.
  2 regions

  x 0.04 · y 0.01 · w 0.10 · h 0.06 (medium); x 0.86 · y 0.01 · w 0.10 · h 0.06 (medium)
• Shot qualityEven, flat lighting with no visible cast shadows; image is clean and high contrast against a plain white background.

Colors

light green· Machete chile body#B4C33Bmedium forest green· Big Jim chile body#235413yellowish green· Sandia Select chile bodydeep green· Matador chile bodybright orange· Habanero illustrationgreen-yellow to red gradient· Heat level banner#DD4303

16

Product

Two whole roasted Hatch chile peppers displayed on a white infographic: one green pepper at left and one red pepper at right, each with visible stem, glossy skin and charred black blister marks.

• Left pepper shapeSingle whole green chile pepper shown horizontally pointing right with a tapered conical body and intact curved stem at the left end.
  1 region

  x 0.02 · y 0.10 · w 0.44 · h 0.26 (high)
• Left pepper surfaceGlossy green skin with multiple dark charred blister marks concentrated along the top midline; surface shows reflected highlights indicating a shiny finish.
  1 region

  x 0.06 · y 0.14 · w 0.35 · h 0.20 (high)
• Right pepper shapeSingle whole red chile pepper shown horizontally pointing left with a tapered conical body and an intact short curved stem at the right end.
  1 region

  x 0.54 · y 0.10 · w 0.44 · h 0.26 (high)
• Right pepper surfaceGlossy red skin with several dark charred blister marks along the top midline and strong specular highlights from lighting.
  1 region

  x 0.58 · y 0.14 · w 0.34 · h 0.20 (high)
• StemsBoth peppers have small intact stems with natural curved shapes; left stem is longer and angled upward, right stem is shorter and angled upward.
  2 regions

  x 0.02 · y 0.10 · w 0.08 · h 0.08 (high); x 0.90 · y 0.10 · w 0.06 · h 0.07 (high)
• Central sealRound black badge-style seal centered between the peppers with radiating red decorative bars and white capital text on black reading 'HATCH CHILE' and surrounding text 'CERTIFIED' and smaller circular text.
  1 region

  x 0.38 · y 0.12 · w 0.24 · h 0.20 (high)

Packaging

Printed infographic panel with headings, labeled bullet sections for green and red hatch chile, a central seal graphic, descriptive bullets, and a 'GOOD TO KNOW' boxed row of four callouts near the bottom.

• Main heading“Large all-caps headline at top spanning both columns reading 'GREEN VS. RED HATCH CHILE'.”
  1 region

  x 0.05 · y 0.00 · w 0.90 · h 0.12 (high)
• Top subtitle“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
  1 region

  x 0.20 · y 0.08 · w 0.60 · h 0.04 (high)
• Left column header“GREEN HATCH CHILE”
  1 region

  x 0.04 · y 0.30 · w 0.40 · h 0.05 (high)
• Left harvest line title“Harvested Early”
  1 region

  x 0.04 · y 0.35 · w 0.40 · h 0.03 (high)
• Left harvest detail“Picked in late July - August”
  1 region

  x 0.04 · y 0.38 · w 0.40 · h 0.03 (high)
• Left flavor header“FLAVOR PROFILE”
  1 region

  x 0.04 · y 0.43 · w 0.40 · h 0.03 (high)
• Left flavor detail“Bright, fresh, and vegetal with crisp, earthy notes.”
  1 region

  x 0.04 · y 0.46 · w 0.40 · h 0.04 (high)
• Left best for header“BEST FOR”
  1 region

  x 0.04 · y 0.51 · w 0.40 · h 0.03 (high)
• Left best for detail“Roasting, salsas, sauces, eggs, and green chile stew.”
  1 region

  x 0.04 · y 0.54 · w 0.40 · h 0.04 (high)
• Right column header“RED HATCH CHILE”
  1 region

  x 0.56 · y 0.30 · w 0.40 · h 0.05 (high)
• Right harvest line title“Harvested Late”
  1 region

  x 0.56 · y 0.35 · w 0.40 · h 0.03 (high)
• Right harvest detail“Picked in September - October”
  1 region

  x 0.56 · y 0.38 · w 0.40 · h 0.03 (high)
• Right flavor header“FLAVOR PROFILE”
  1 region

  x 0.56 · y 0.43 · w 0.40 · h 0.03 (high)
• Right flavor detail“Sweeter, richer, and fruitier with deeper, smoky notes.”
  1 region

  x 0.56 · y 0.46 · w 0.40 · h 0.04 (high)
• Right best for header“BEST FOR”
  1 region

  x 0.56 · y 0.51 · w 0.40 · h 0.03 (high)
• Right best for detail“Enchiladas, red chile sauce, meats, and savory dishes.”
  1 region

  x 0.56 · y 0.54 · w 0.40 · h 0.04 (high)
• Good to know header“GOOD TO KNOW”
  1 region

  x 0.28 · y 0.66 · w 0.44 · h 0.04 (high)
• Good to know - grown“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.06 · y 0.72 · w 0.20 · h 0.03 (high)
• Grown detail“Unique climate and rich soil create one-of-a-kind chile.”
  1 region

  x 0.06 · y 0.75 · w 0.20 · h 0.05 (high)
• Good to know - roast“ROAST & FREEZE TO SAVE THE FLAVOR”
  1 region

  x 0.30 · y 0.72 · w 0.20 · h 0.03 (high)
• Roast detail“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
  1 region

  x 0.30 · y 0.75 · w 0.20 · h 0.05 (high)
• Good to know - both“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
  1 region

  x 0.54 · y 0.72 · w 0.20 · h 0.03 (high)
• Both detail“Choose your favorite or enjoy both!”
  1 region

  x 0.54 · y 0.75 · w 0.20 · h 0.05 (high)
• Good to know - look for seal“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
  1 region

  x 0.78 · y 0.72 · w 0.16 · h 0.03 (high)
• Look for seal detail“Your guarantee of real, authentic Hatch chile.”
  1 region

  x 0.78 · y 0.75 · w 0.16 · h 0.05 (high)
• Bottom strap left“REAL HATCH CHILE.”
  1 region

  x 0.10 · y 0.93 · w 0.30 · h 0.04 (high)
• Bottom strap right“REAL DIFFERENCE.”
  1 region

  x 0.60 · y 0.93 · w 0.30 · h 0.04 (high)
• Seal text“CERTIFIED”
  1 region

  x 0.42 · y 0.16 · w 0.20 · h 0.06 (high)
• Seal main text“HATCH CHILE”
  1 region

  x 0.42 · y 0.18 · w 0.20 · h 0.06 (high)

Other

Centered infographic on a plain white background with even studio lighting, soft drop shadows under peppers, and clean crop showing the full printed page.

• Shot compositionFlat frontal image of a printed infographic page centered in frame with margins visible on all sides.
• BackgroundUniform white background across the page; no visible props other than the printed graphics and pepper images.
• Lighting and shadowsEven diffuse lighting with small soft drop shadows beneath each pepper indicating studio lighting from above.
• Image qualityHigh resolution with crisp text and sharp photographic detail on peppers and graphics.

Colors

glossy hatch green· left pepper skin#435B02glossy hatch red· right pepper skin#B40A03char black· pepper char markspaper white· backgroundPackaging#D3D3D3accent green· green headings and accentsPackaging#4E6904accent red· red headings and accentsPackaging#D50205text black· black textPackaging#0E0E0D

17

Product

Illustrated row of seven pepper drawings with individual labels; central long green Hatch-style pepper is tallest. A horizontal faint gray baseline runs behind the peppers.

• Central tall pepperA tall, tapered green pepper illustration positioned near the image center-left, noticeably taller than the others with a short curved stem and glossy highlights.
  1 region

  x 0.28 · y 0.19 · w 0.18 · h 0.58 (high)
• Bell pepper illustrationA wide three-lobed green bell pepper illustration with visible glossy highlights and short curved stem, positioned at far left of the pepper row.
  1 region

  x 0.03 · y 0.29 · w 0.16 · h 0.44 (high)
• Serrano pepper illustrationA narrow medium-green pepper illustration with a slight taper and small curved stem, located between the tall central pepper and the red cayenne.
  1 region

  x 0.45 · y 0.30 · w 0.06 · h 0.40 (high)
• Cayenne pepper illustrationA slender red tapered pepper illustration with a small brownish stem, positioned left of center of the row and shorter than the serrano.
  1 region

  x 0.51 · y 0.36 · w 0.04 · h 0.34 (high)
• Jalapeno illustrationA plump, dark-green jalapeno-shaped illustration with a prominent curved stem and glossy highlights, located to the right of the central row.
  1 region

  x 0.58 · y 0.23 · w 0.12 · h 0.54 (high)
• Habanero illustrationA small orange rounded pepper illustration with a short stem and smooth shiny surface, placed to the right of the jalapeno.
  1 region

  x 0.74 · y 0.39 · w 0.06 · h 0.28 (high)
• Carolina Reaper illustrationA small red wrinkled pepper illustration with a short curved stem and bumpy surface, located at the far right of the pepper row.
  1 region

  x 0.83 · y 0.39 · w 0.05 · h 0.26 (high)
• Baseline shadowA thin horizontal faint gray baseline runs behind the peppers aligning them visually across the image.
  1 region

  x 0.10 · y 0.61 · w 0.80 · h 0.02 (medium)
• Title text“CHILE HEAT GUIDE”
  1 region

  x 0.15 · y 0.03 · w 0.70 · h 0.12 (high)
• Section heading text“Hatch Chile”
  1 region

  x 0.32 · y 0.14 · w 0.36 · h 0.06 (high)
• Label - Bell Pepper“Bell Pepper”
  1 region

  x 0.06 · y 0.21 · w 0.15 · h 0.08 (high)
• Label - Serrano“Serrano”
  1 region

  x 0.44 · y 0.20 · w 0.06 · h 0.08 (high)
• Label - Cayenne“Cayenne”
  1 region

  x 0.50 · y 0.20 · w 0.05 · h 0.08 (high)
• Label - Jalapeno“Jalapeno”
  1 region

  x 0.60 · y 0.18 · w 0.09 · h 0.10 (high)
• Label - Habanero“Habanero”
  1 region

  x 0.72 · y 0.18 · w 0.06 · h 0.10 (high)
• Label - Carolina Reaper“Carolina Reaper”
  1 region

  x 0.81 · y 0.18 · w 0.12 · h 0.10 (high)

Other

Decorative infographic layout on white background with a horizontal gradient banner at the bottom reading MILD, HOT, EXTREME and yellow ornamental flourishes above and below the main content.

• Bottom gradient bannerA horizontal ribbon near the bottom with a left-to-right yellow-to-dark-orange gradient containing three words spaced across it.
  1 region

  x 0.05 · y 0.74 · w 0.90 · h 0.18 (high)
• Banner text - left“MILD”
  1 region

  x 0.10 · y 0.76 · w 0.18 · h 0.12 (high)
• Banner text - center“HOT”
  1 region

  x 0.42 · y 0.76 · w 0.16 · h 0.12 (high)
• Banner text - right“EXTREME”
  1 region

  x 0.74 · y 0.76 · w 0.20 · h 0.12 (high)
• Top decorative flourishA small yellow ornamental brushstroke and dot motif centered above the title and a matching motif below the banner.
  2 regions

  x 0.36 · y 0.00 · w 0.28 · h 0.10 (high); x 0.40 · y 0.89 · w 0.20 · h 0.08 (high)
• Composition and backgroundCentered infographic layout on a plain white background with even lighting and no visible props or packaging photography.

Colors

medium green· bell pepper#568201light green· tall Hatch-style pepper#7C9313green· serrano pepperbright red· cayenne pepper#DB0C0Cdeep green· jalapeno#346B0Corange· habanero#F48523deep red· Carolina Reaper