Hatchup - Spicy Hatch Red Chile Ketchup

Spicy Hatch Red Chile Ketchup made from sweet and spicy red chile peppers from Hatch, New Mexico. Medium heat level, great on burgers, hot dogs, eggs, and fries.

Flame roasted, no sugar added, no preservatives, no dried or dehydrated pods. Comes in a 16 fl oz jar.

Material

Tomato Paste (Vine Ripened Tomatoes, Citric Acid), Sun-Dried Red Chile, Water, Honey, Distilled Vinegar, Brown Sugar, Salt, Granulated Onion, and Granulated Garlic.

Occasion

casual, everyday

Condition

new

Weight

1.6 lb

Category

Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Ketchup

01

Product

A clear glass jar filled with dark red sauce and sealed with a gold metal screw cap; a white wraparound label with central yellow badge and two red chile illustrations is affixed to the jar's midsection.

• Jar bodyCylindrical clear glass jar with rounded shoulders and a visible glass base ring; interior is filled with a dark red, slightly textured sauce visible through the glass.
  1 region

  x 0.18 · y 0.14 · w 0.64 · h 0.78 (high)
• CapGold-colored metal screw-on lid with fine vertical ribbing around the edge and a flat top surface.
  1 region

  x 0.28 · y 0.02 · w 0.44 · h 0.12 (high)
• Label formatWhite rectangular wraparound label centered on the jar, covering the midsection and aligning with the jar's shoulders and base.
  1 region

  x 0.15 · y 0.32 · w 0.70 · h 0.36 (high)
• Central badge graphicYellow ornate badge graphic in the label center with hand-drawn style elements and black text inside.
  1 region

  x 0.36 · y 0.38 · w 0.28 · h 0.24 (high)
• Chile illustrationsTwo vertical red chile illustrations flanking the central badge, each with a short green stem and highlights indicating a glossy painted style.
  2 regions

  x 0.20 · y 0.36 · w 0.16 · h 0.29 (high); x 0.64 · y 0.36 · w 0.16 · h 0.29 (high)
• Left circular sealSmall circular black seal or badge at the lower-left of the label with white radial elements and text.
  1 region

  x 0.16 · y 0.56 · w 0.12 · h 0.12 (high)
• Visible sauce textureSauce visible through glass shows fine variations in tone and small highlights indicating a slightly thick, glossy texture.
  1 region

  x 0.30 · y 0.18 · w 0.40 · h 0.60 (medium)
• Lower glass rimNarrow visible band of clear glass at the jar bottom with a subtle highlight along the base edge.
  1 region

  x 0.24 · y 0.82 · w 0.52 · h 0.10 (high)
• Top-of-label alignmentTop edge of the white label aligns slightly below the jar shoulder, leaving the upper shoulder area of sauce exposed.
  1 region

  x 0.15 · y 0.30 · w 0.70 · h 0.06 (high)
• Prominent label text line“HATCHUP”
  1 region

  x 0.41 · y 0.58 · w 0.18 · h 0.06 (high)
• Descriptor text“SPICY KETCHUP”
  1 region

  x 0.40 · y 0.64 · w 0.20 · h 0.05 (high)
• Volume statement“16 fl oz (454g)”
  1 region

  x 0.40 · y 0.69 · w 0.20 · h 0.04 (high)
• Badge top text“HATCH”
  1 region

  x 0.46 · y 0.39 · w 0.08 · h 0.04 (high)
• Central badge main text“The Fresh CHILE Co.”
  1 region

  x 0.38 · y 0.43 · w 0.24 · h 0.12 (high)
• Left seal text“HATCH CHILE”
  1 region

  x 0.15 · y 0.58 · w 0.10 · h 0.08 (high)

Packaging

White wraparound paper label with printed graphics and text, applied around the jar midsection; gold metal screw lid seals the jar.

• Label backgroundSmooth white printed label covering the jar midsection with no visible folds or wrinkles.
  1 region

  x 0.15 · y 0.32 · w 0.70 · h 0.36 (high)
• Label artworkPrinted multicolor artwork including a yellow badge, red chile illustrations, a black circular seal, and several lines of black and red text.
  1 region

  x 0.32 · y 0.36 · w 0.36 · h 0.30 (high)
• Label printed text: HATCHUP“HATCHUP”
  1 region

  x 0.41 · y 0.58 · w 0.18 · h 0.06 (high)
• Label printed text: SPICY KETCHUP“SPICY KETCHUP”
  1 region

  x 0.40 · y 0.64 · w 0.20 · h 0.05 (high)
• Label printed text: 16 fl oz (454g)“16 fl oz (454g)”
  1 region

  x 0.40 · y 0.69 · w 0.20 · h 0.04 (high)
• Badge text“The Fresh CHILE Co.”
  1 region

  x 0.38 · y 0.43 · w 0.24 · h 0.12 (high)

Other

Studio-style product shot on a plain white background with even frontal lighting and a soft shadow or vignette removed; jar centered and vertically aligned in the frame.

• BackgroundPure white background with no visible props or surface texture.
• Shot compositionFrontal centered composition showing the full front face of the jar from cap to base with slight top-down camera angle.
• Lighting and reflectionsEven diffuse lighting with small specular highlights on the sauce and a faint highlight on the cap indicating studio lights.

Colors

deep tomato red· sauce inside jar#8A090Emetallic gold· metal lid#CBAA54white· label backgroundPackaging#F1F1F1warm yellow· central badgePackaging#FFC95Bbright chili red· chile illustrationsPackaging#DA0F25black· seal badgePackagingolive green· chile stemsPackaging

02

Product

A clear glass jar with a gold metal screw lid holding deep red sauce; a white wrap label around the jar shows a central yellow shield logo flanked by two red chili illustrations and printed product text.

• Jar bodyCylindrical clear glass jar containing deep red sauce visible through the glass with a rounded base and slightly tapered shoulder below the lid.
  1 region

  x 0.20 · y 0.12 · w 0.60 · h 0.76 (high)
• LidMetal screw-on lid with crimped edge in a yellow-gold metallic finish.
  1 region

  x 0.34 · y 0.03 · w 0.32 · h 0.10 (high)
• Label backgroundWhite wrap-around paper label encircling the jar covering the midsection.
  1 region

  x 0.26 · y 0.38 · w 0.48 · h 0.28 (high)
• Central logo shieldYellow ornamental shield badge at label center with stylized text inside and a small red chile illustration above.
  1 region

  x 0.40 · y 0.40 · w 0.20 · h 0.20 (high)
• Flanking chiliesTwo vertical red chili pepper illustrations printed on the label, one on each side of the central shield, curved inward.
  2 regions

  x 0.29 · y 0.40 · w 0.10 · h 0.24 (high); x 0.61 · y 0.40 · w 0.10 · h 0.24 (high)
• Label product name lineRed banner element on label with the word HATCHUP printed in white letters.
  1 region

  x 0.43 · y 0.56 · w 0.14 · h 0.06 (high)
• Label small text“Smaller black text under the red banner reads SPICY KETCHUP and a size statement appears below in smaller black type.”
  1 region

  x 0.40 · y 0.60 · w 0.22 · h 0.08 (medium)
• Small round badgeSmall circular badge at lower left of the label containing a radial graphic and the words HATCH CHILE within it.
  1 region

  x 0.28 · y 0.58 · w 0.08 · h 0.08 (medium)

Packaging

White paper wrap label with printed logo, chili illustrations, a red product-name banner, and small black product descriptor text.

• Label material and placementOne-piece white paper label wrapped around the jar midsection covering front and sides.
  1 region

  x 0.26 · y 0.38 · w 0.48 · h 0.28 (high)
• Label text HATCHUP“HATCHUP”
  1 region

  x 0.43 · y 0.56 · w 0.14 · h 0.06 (high)
• Label text SPICY KETCHUP and size“SPICY KETCHUP 16 fl oz (454g)”
  1 region

  x 0.40 · y 0.60 · w 0.22 · h 0.06 (medium)
• Label central text The Fresh CHILE CO“The Fresh CHILE Co.”Partial
  1 region

  x 0.43 · y 0.42 · w 0.18 · h 0.12 (medium)

Other

Studio-style image on a white background with six callout icons and text arranged around the jar pointing to it; even frontal lighting with soft shadow underneath.

• Shot compositionCentered frontal product shot on a plain bright white background with the jar vertically centered in the frame.
• Top left callout text“SUN-DRIED CHILE”
  1 region

  x 0.06 · y 0.06 · w 0.30 · h 0.16 (high)
• Top right callout text“100% NATURAL HONEY”
  1 region

  x 0.64 · y 0.06 · w 0.30 · h 0.16 (high)
• Left middle callout text“DAIRY FREE”
  1 region

  x 0.02 · y 0.34 · w 0.28 · h 0.12 (high)
• Right middle callout text“NO ADITIVES”
  1 region

  x 0.70 · y 0.36 · w 0.28 · h 0.12 (high)
• Bottom left callout text“NO ARTIFICIAL FLAVORS”
  1 region

  x 0.02 · y 0.68 · w 0.38 · h 0.18 (high)
• Bottom right callout text“GLUTEN-FREE”
  1 region

  x 0.62 · y 0.68 · w 0.36 · h 0.18 (high)
• Callout iconsRed circular icon graphics accompany each callout text arranged around the jar with thin black arrow lines pointing to the jar.
• Shadow and lightingSoft shadow beneath the jar and even diffuse frontal lighting with small specular highlight on the jar shoulder.
  1 region

  x 0.34 · y 0.78 · w 0.32 · h 0.10 (high)

Colors

deep tomato red· sauce inside jar#84090Ewarm gold· metal lidpure white· label backgroundPackaging#D4D4D4bright chili red· label chilies and bannerPackaging#D41225

03

Product

Centered promotional graphic consisting of a gold badge with a red shield and white check, followed by bold red headline and black script body text stating a money-back guarantee, and a red contact band at the bottom containing yellow phone and email text.

• Guarantee badgeRound gold rosette shape with a centered red shield icon containing a white checkmark; badge sits near the top-center on a white background.
  1 region

  x 0.37 · y 0.04 · w 0.26 · h 0.18 (high)
• Headline textBold all-caps red headline reading 90-DAY MONEY BACK GUARANTEE in a display script, centered under the badge.
  1 region

  x 0.12 · y 0.24 · w 0.76 · h 0.12 (high)
• Guarantee body copyCentered black mixed-style text block in sentence case describing a 100% satisfaction guarantee policy for chile products and instructions to reach out for a full refund.
  1 region

  x 0.10 · y 0.36 · w 0.80 · h 0.20 (high)
• Contact headingCentered bold red all-caps text CONTACT US above the red footer band.
  1 region

  x 0.28 · y 0.60 · w 0.44 · h 0.08 (high)
• Footer bandFull-width textured red horizontal band across the bottom containing prominent yellow phone number and smaller yellow email address.
  1 region

  x 0.00 · y 0.72 · w 1.00 · h 0.28 (high)
• Phone and email blockYellow phone number and yellow email address centered within the red footer band; phone number is larger and bold, email is smaller and lowercase.
  1 region

  x 0.18 · y 0.78 · w 0.64 · h 0.14 (high)
• Badge check detailWhite checkmark inside the red shield is rounded and hand-drawn in appearance.
  1 region

  x 0.47 · y 0.09 · w 0.10 · h 0.06 (high)
• Decorative dividerSmall red ornamental divider line with a tiny decorative dot motif under the headline and above the body text.
  1 region

  x 0.40 · y 0.33 · w 0.20 · h 0.03 (medium)
• Headline transcription“90-DAY MONEY BACK GUARANTEE”
  1 region

  x 0.12 · y 0.24 · w 0.76 · h 0.12 (high)
• Body text transcription“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
  1 region

  x 0.10 · y 0.36 · w 0.80 · h 0.20 (high)
• Contact heading transcription“CONTACT US”
  1 region

  x 0.28 · y 0.60 · w 0.44 · h 0.08 (high)
• Phone transcription“(575)-800-8284”
  1 region

  x 0.26 · y 0.76 · w 0.48 · h 0.10 (high)
• Email transcription“service@freshchileco.com”
  1 region

  x 0.28 · y 0.84 · w 0.44 · h 0.06 (high)

Other

White background with centered vertical layout, soft even lighting, and slight textured effect in the red footer band. Image is a flat promotional graphic without photographed physical product.

• BackgroundSolid white background occupying the majority of the image area.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 0.72 (high)
• Shot compositionCentered vertical composition: badge at top, headline, body text, contact heading, then full-width red footer band at bottom.
• Footer textureRed band contains a subtle distressed texture or speckling visible across its surface.
  1 region

  x 0.00 · y 0.72 · w 1.00 · h 0.28 (high)
• Lighting and shadowEven diffuse lighting with no strong shadows or directional highlights; graphic appears flat.

Colors

medium red· red shield and headline text#C20025warm gold· gold badge background#E59D12white· checkmark and large backgrounddark charcoal· body text#1B1B1Bwarm yellow· footer phone and email text#F3AB1Bdeep red· footer band#BB011D

04

Product

Close-up of a plated serving of French fries topped with a thick dark red sauce and a partially visible hamburger bun with condiments at the top edge.

• Fried potato piecesMultiple irregular straight and slightly curved French fries with a golden-brown fried surface and some darker edge browning, arranged across the lower and central area of the image.
  1 region

  x 0.07 · y 0.52 · w 0.86 · h 0.42 (high)
• Red chile ketchup toppingThick, ruby to dark red sauce applied in streaks and dollops over multiple fries; sauce has a slightly glossy, textured surface and sits on top of fries in clumps and lines.
  1 region

  x 0.20 · y 0.28 · w 0.64 · h 0.48 (high)
• Burger bun edge and condimentsTop edge of a burger bun is visible at the very top center with a light tan rounded bun surface; beneath the bun a layer of yellow mustard or cheese and a small area of green lettuce or relish are visible, both partially covered in sauce.
  1 region

  x 0.30 · y 0.00 · w 0.40 · h 0.18 (high)
• Serving bowl rimCurved dark bowl rim is visible along the lower central edge, indicating fries are contained; rim is matte and nearly black.
  1 region

  x 0.06 · y 0.68 · w 0.88 · h 0.22 (medium)

Other

Tight crop close-up shot with textured dark slate background and directional soft lighting producing mild highlights on sauce and fries.

• Shot compositionTight close-up, cropped so only the lower portion of a burger and a pile of fries fill the frame; focus on fries and sauce with top of bun partially cut off.
• Background surfaceDark textured surface resembling slate or dark wood grain fills the background outside the bowl area.
  1 region

  x 0.00 · y 0.68 · w 1.00 · h 0.32 (high)
• Lighting and shadowSoft directional light from above-left produces subtle highlights on sauce gloss and fry surfaces and mild shadows beneath fries and bowl rim.

Colors

deep tomato red· ketchup#830C13golden fry· frieslight tan· bun#EDB462olive green· lettuce or relishbright yellow· mustard or cheese#F3CB14matte black· bowl rim

05

Product

A thick textured red sauce (ketchup) served in a small square white ceramic dish; a seasoned potato fry is being dipped into the sauce by a hand.

• Sauce appearanceThick, coarse-textured red paste filling a square white ceramic dish; surface shows glossy highlights and small uneven peaks from scooping.
  1 region

  x 0.30 · y 0.48 · w 0.48 · h 0.28 (high)
• DishSmall square white ceramic dipping dish with slightly rounded inner corners and a visible base lip.
  1 region

  x 0.29 · y 0.56 · w 0.42 · h 0.30 (high)
• Dipping itemSeasoned potato fry or wedge held between fingers, showing browned, pepper-speckled exterior and a tapered triangular shape being inserted into the sauce.
  1 region

  x 0.18 · y 0.28 · w 0.36 · h 0.28 (high)
• HandLeft hand and fingers visible holding the fry; skin tone light and nails short and natural.
  1 region

  x 0.05 · y 0.12 · w 0.34 · h 0.40 (high)
• Occlusion by bottleA partially visible bottle in the background is slightly out of focus and located behind the dish, partially occluding the scene.
  1 region

  x 0.34 · y 0.00 · w 0.28 · h 0.34 (high)

Packaging

A portion of a labeled bottle is visible in the background showing a white label area with a yellow badge element and red chili-shaped graphic; label is out of focus.

• Bottle label shapeWhite vertical bottle label visible in background, out of focus and occupying the upper-center area behind the dipping dish.
  1 region

  x 0.34 · y 0.00 · w 0.28 · h 0.34 (high)
• Label graphicYellow shield or badge-shaped graphic and a tall red chili illustration are visible on the label; printed elements are blurred and not legible.
  2 regions

  x 0.36 · y 0.02 · w 0.20 · h 0.18 (medium); x 0.52 · y 0.06 · w 0.08 · h 0.24 (medium)
• Label text legibilityPrinted text on the bottle label is blurred and illegible at this resolution.
  1 region

  x 0.34 · y 0.00 · w 0.28 · h 0.34 (high)

Other

Close-up lifestyle shot on a dark wooden surface with shallow depth of field; a black bowl with chips sits at right and warm directional lighting creates soft highlights and blurred background.

• SurfaceDark wood tabletop with visible grain and a matte finish serving as the scene base.
  1 region

  x 0.00 · y 0.66 · w 1.00 · h 0.34 (high)
• Secondary propBlack bowl on the right edge containing yellow-orange chips, partially cropped and out of focus.
  1 region

  x 0.70 · y 0.22 · w 0.28 · h 0.44 (high)
• Shot compositionTight close-up with foreground focus on the dish and fry, background strongly blurred indicating shallow depth of field.
• Lighting and focusWarm, directional lighting from upper-left produces soft highlights on the sauce and slight shadows on the table; background objects are intentionally blurred.

Colors

deep ketchup red· sauce#B3030Cbright white· dish#F1F2F3warm yellow· label badgePackaginglabel red· label chili graphicPackaging#A41B1B

06

Product

Close-up of a burger partially visible at top-left with melted cheese, chopped green relish, tomato, lettuce and a bed of hand-cut fries heavily coated in a thick dark red sauce.

• Top bunLight brown burger bun top with a soft, slightly wrinkled texture; visible at upper left and slightly cropped by the image edge.
  1 region

  x 0.03 · y 0.00 · w 0.62 · h 0.28 (high)
• Chopped green relishCoarsely chopped green-yellow relish or roasted chile pieces piled on the burger, with a moist, chunky texture and visible seeds.
  1 region

  x 0.24 · y 0.05 · w 0.36 · h 0.28 (high)
• Melted cheeseA melted yellow cheese slice visible beneath the relish and above the patty, glossy where melted.
  1 region

  x 0.14 · y 0.28 · w 0.32 · h 0.14 (high)
• Tomato sliceA thick tomato slice with glossy skin visible under the cheese and relish, showing red color and curved edge.
  1 region

  x 0.16 · y 0.36 · w 0.34 · h 0.16 (high)
• Lettuce leafA single green lettuce leaf peeks out under the tomato toward the left lower burger area, with visible leaf texture.
  1 region

  x 0.10 · y 0.46 · w 0.26 · h 0.12 (high)
• Beef patty edgeA browned patty edge is visible under the cheese and tomato, showing a seared surface and slight juiciness.
  1 region

  x 0.20 · y 0.40 · w 0.20 · h 0.12 (high)
• Hand-cut friesMultiple irregularly shaped golden-brown fries arranged around and beneath the burger, some with darker crisped edges.
  1 region

  x 0.03 · y 0.66 · w 0.94 · h 0.31 (medium)
• Red sauce on friesThick dark red sauce generously drizzled and pooled over the fries and touching the burger base; sauce has a glossy, slightly textured surface.
  1 region

  x 0.50 · y 0.06 · w 0.46 · h 0.75 (high)
• Plate rimA shallow dark plate rim is visible at lower right holding the fries and burger, with a matte finish.
  1 region

  x 0.60 · y 0.60 · w 0.38 · h 0.37 (medium)

Other

Tight close-up food photograph focused on the burger and fries with shallow depth of field, neutral textured dark surface background, and even soft lighting producing mild highlights on sauces and bun.

• Shot compositionTight close-up crop framing the lower-left portion of a burger and an adjacent bed of fries; upper-left burger is partially cropped by the image edge.
• Depth of fieldShallow depth of field with foreground and central food elements in sharp focus and minimal visible background detail.
• Background surfaceDark gray textured surface visible at the far right and lower right outside the plate area.
  1 region

  x 0.78 · y 0.04 · w 0.22 · h 0.92 (high)
• LightingSoft, diffused lighting that creates gentle highlights on the glossy sauce and bun without strong hard shadows.

Colors

deep ketchup red· red sauce / ketchup on fries#8C2423warm light brown· burger bun#DCAA64cheddar yellow· melted cheese#BB9B6Cgreen-yellow· chopped relishleaf green· lettuce#7C9453golden fry· friescharcoal· plate rim

07

Product

Centered graphical label showing two illustrated red chiles at left and typographic heat information to their right on a white background.

• Chili illustrationsTwo vertically oriented red chile illustrations with small green stems, positioned to the left of the text block; each chile has a tapered curved shape and a darker outline.
  1 region

  x 0.07 · y 0.58 · w 0.12 · h 0.18 (high)
• Primary headlineSingle-word bold black headline 'MEDIUM' set above the numeric heat line, rendered in an all-caps heavy sans-serif.
  1 region

  x 0.28 · y 0.50 · w 0.36 · h 0.10 (high)
• Scoville line and bannerRed all-caps numeric and label text '2,500 SCOVILLE HEAT UNITS' immediately below the headline, aligned with a thin red outline banner to the right.
  1 region

  x 0.28 · y 0.59 · w 0.58 · h 0.12 (high)
• Descriptive sentenceSmaller black all-caps descriptive sentence beneath the red line stating a balanced heat description in two short wrapped lines.
  1 region

  x 0.28 · y 0.70 · w 0.58 · h 0.12 (high)
• Headline text transcription“MEDIUM”
  1 region

  x 0.28 · y 0.50 · w 0.36 · h 0.10 (high)
• Scoville text transcription“2,500 SCOVILLE HEAT UNITS”
  1 region

  x 0.28 · y 0.59 · w 0.58 · h 0.12 (high)
• Descriptive sentence transcription“A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITHOUT BEING OVERWHELMING.”
  1 region

  x 0.28 · y 0.70 · w 0.58 · h 0.12 (high)

Other

Centered graphic on an otherwise plain white background with even lighting and no visible product container or packaging.

• Shot compositionGraphic elements are centered horizontally and positioned slightly below the vertical center of a square white canvas with generous surrounding whitespace.
• BackgroundUniform plain white background with no texture, props, shadows, or visible surface.
• Image qualityCrisp vector-style artwork and sharp legible text with no visible compression artifacts.

Colors

reddish brown· chile bodymedium green· chile stemsblack· black headline and descriptive text#010101warm red· red scoville text and banner

08

Product

Flat label artwork for a spicy hatch chile ketchup bottle shown as a full wrap panel. Central brand badge with two red chile illustrations and product name; left descriptive panel and right nutrition panel are visible.

• Central badgeYellow/gold ornamental badge centered on the label with stylized script and block text reading a brand name inside the badge area.
  1 region

  x 0.42 · y 0.12 · w 0.16 · h 0.36 (high)
• Flanking chile illustrationsTwo elongated red chile pepper illustrations, one on each side of the central badge, oriented vertically with green stems pointing upward.
  2 regions

  x 0.35 · y 0.06 · w 0.08 · h 0.54 (high); x 0.59 · y 0.06 · w 0.08 · h 0.54 (high)
• Product name and weight“Bold text beneath the badge reads the product name followed by a net weight line showing ounces and grams.”
  1 region

  x 0.42 · y 0.53 · w 0.30 · h 0.18 (high)
• Left descriptive panelLeft-side red panel contains multi-line marketing/descriptive copy about the spicy ketchup and a short signature and contact lines beneath.
  1 region

  x 0.00 · y 0.00 · w 0.28 · h 1.00 (high)
• Right nutrition blockRight-side white-on-red panel contains a Nutrition Facts table with a barcode at the lower right edge.
  1 region

  x 0.78 · y 0.02 · w 0.22 · h 0.96 (high)
• Small circular sealSmall circular black-and-white 'HATCH CHILE' seal or badge appears near the lower left of the central white area.
  1 region

  x 0.35 · y 0.56 · w 0.06 · h 0.12 (high)
• Faint tagline textVery small light-gray text is present under the product name on the central white area and is partly legible.Partial
  1 region

  x 0.50 · y 0.66 · w 0.18 · h 0.06 (medium)

Packaging

Label wrap showing marketing copy on left, central branding and product name, and a Nutrition Facts panel with barcode on the right.

• Marketing copy block“OUR SPICY KETCHUP IS MADE FROM SWEET & SPICY RED CHILE PEPPERS FROM HATCH, NEW MEXICO (CHILE CAPITAL OF THE WORLD). ENJOY THIS SPICY KETCHUP WITH FRENCH FRIES, HAMBURGERS, HOT DOGS, EGGS, & BREAKFAST BURRITOS.”
  1 region

  x 0.03 · y 0.03 · w 0.24 · h 0.40 (high)
• Promotional callout“WHEN YOU WANT KETCHUP REACH FOR THE HATCHUP FOR THAT SPICY FLAVOR YOUR MOUTH CAN'T RESIST!”
  1 region

  x 0.03 · y 0.43 · w 0.24 · h 0.16 (high)
• Contact and address lines“WWW.FRESHCHILECO.COM SERVICE@FRESHCHILECO.COM (575)800-8284 @THEFRESHCHILECO 320 E. WYATT DR. SUITE C LAS CRUCES, NM 88001”
  1 region

  x 0.03 · y 0.59 · w 0.24 · h 0.34 (high)
• Nutrition facts header“Nutrition Facts About 12 servings per container Servings size 2 tbsp (38g) Amount per serving Calories 35”
  1 region

  x 0.78 · y 0.03 · w 0.19 · h 0.14 (high)
• Nutrition table body“Total Fat 0g 0% Saturated Fat 0g 0% Trans Fat 0g Sodium 320mg 14% Total Carbohydrate 8g 3% Dietary Fiber 1g 4% Total Sugars 7g Includes 6g Added Sugars 12% Protein 0g 0% Potassium 113mg 2%”
  1 region

  x 0.78 · y 0.13 · w 0.19 · h 0.56 (high)
• Nutrition footnote“Not a significant source of cholesterol, vitamin D, calcium, iron and potassium. *The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”
  1 region

  x 0.78 · y 0.69 · w 0.19 · h 0.26 (high)
• BarcodeVertical barcode printed at the lower right edge of the label panel.
  1 region

  x 0.92 · y 0.62 · w 0.05 · h 0.30 (high)
• Certification iconsThree small circular certification or claim icons (for example gluten free and no additives) placed vertically to the left of the nutrition facts box.
  1 region

  x 0.79 · y 0.20 · w 0.06 · h 0.30 (high)

Other

Flat, front-on photograph of the full label artwork on a white background. Even lighting with minor shadowing; image is a horizontal strip showing the label wrap.

• Shot compositionHorizontal full-wrap label artwork photographed front-on and centered in frame with white background.
• Background and stagingPlain white background with no props; label image spans full image width and is cropped at outer edges.
• Image qualityHigh resolution with crisp text and illustrations except for a few very small light-gray lines under the product name that are partially legible.

Colors

bright red· left panel backgroundPackagingbright red· right panel backgroundPackagingpure white· central backgroundPackaginggolden yellow· ornamental badgePackaging#ECB434deep red· chile illustrationsPackaging#941A24jet black· brand and label textPackaging

09

Product

Close-up photograph of a printed Nutrition Facts label showing serving size, calories, nutrient amounts and % Daily Value lines on a white background.

• Label layoutSingle-column Nutrition Facts panel with bold header, separated horizontal rules, left-aligned nutrient names and amounts, and right-aligned percent daily values.
  1 region

  x 0.04 · y 0.01 · w 0.92 · h 0.98 (high)
• Calories calloutLarge bold 'Calories' label on left with large bold number '35' on the right.
  1 region

  x 0.06 · y 0.18 · w 0.88 · h 0.18 (high)
• Serving information areaTop section shows serving count and serving size lines above the calories block.
  1 region

  x 0.06 · y 0.06 · w 0.88 · h 0.12 (high)
• Macronutrient rowsRows for Total Fat, Saturated Fat, Trans Fat, Sodium, Total Carbohydrate, Dietary Fiber, Total Sugars, Includes Added Sugars, Protein, and Potassium each separated by fine rules.
  1 region

  x 0.06 · y 0.34 · w 0.88 · h 0.50 (high)
• Fine-print footnote blockParagraph text at bottom with nutrition disclosure and Daily Value explanation in smaller type.
  1 region

  x 0.06 · y 0.84 · w 0.88 · h 0.14 (high)
• Panel background and inkWhite background with solid black printed text and rules.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Top header text“Nutrition Facts”
  1 region

  x 0.10 · y 0.00 · w 0.80 · h 0.06 (high)
• Servings per container line“About 12 servings per container”
  1 region

  x 0.10 · y 0.05 · w 0.80 · h 0.03 (high)
• Serving size line“Servings size 2 tbsp (38g)”
  1 region

  x 0.08 · y 0.08 · w 0.84 · h 0.04 (high)
• Amount per serving label“Amount per serving”
  1 region

  x 0.06 · y 0.15 · w 0.60 · h 0.03 (high)
• Calories number“35”
  1 region

  x 0.74 · y 0.18 · w 0.20 · h 0.10 (high)
• Percent daily header“%Daily Value *”
  1 region

  x 0.68 · y 0.26 · w 0.30 · h 0.03 (high)
• Total Fat row“Total Fat 0g 0%”
  1 region

  x 0.06 · y 0.29 · w 0.88 · h 0.04 (high)
• Saturated and Trans Fat rows“Saturated Fat 0g Trans Fat 0g”
  1 region

  x 0.06 · y 0.33 · w 0.88 · h 0.06 (high)
• Sodium row“Sodium 320mg 14%”
  1 region

  x 0.06 · y 0.39 · w 0.88 · h 0.06 (high)
• Total Carbohydrate row“Total Carbohydrate 8g 3%”
  1 region

  x 0.06 · y 0.45 · w 0.88 · h 0.06 (high)
• Dietary Fiber row“Dietary Fiber 1g 4%”
  1 region

  x 0.06 · y 0.51 · w 0.88 · h 0.04 (high)
• Total Sugars row“Total Sugars 7g”
  1 region

  x 0.06 · y 0.55 · w 0.72 · h 0.04 (high)
• Added Sugars line“Includes 6g Added Sugars 12%”
  1 region

  x 0.06 · y 0.59 · w 0.88 · h 0.05 (high)
• Protein row“Protein 0g 0%”
  1 region

  x 0.06 · y 0.64 · w 0.88 · h 0.04 (high)
• Potassium row“Potassium 113mg 2%”
  1 region

  x 0.06 · y 0.70 · w 0.88 · h 0.05 (high)
• Nutrient source note“Not a significant source of cholesterol, vitamin D, calcium, and iron.”
  1 region

  x 0.06 · y 0.78 · w 0.88 · h 0.04 (high)
• Daily Value explanatory paragraph“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”
  1 region

  x 0.06 · y 0.86 · w 0.88 · h 0.12 (high)

Packaging

Printed nutrition facts panel on packaging visible in close-up.

• Packaged label panelRectangular printed Nutrition Facts panel appearing as part of product packaging; all text and rules are printed in black ink on a white label surface.
  1 region

  x 0.04 · y 0.01 · w 0.92 · h 0.98 (high)

Other

Tight crop on the label with even lighting and minimal shadows; image is centered and square with white background filling the frame.

• Crop and compositionImage is a tight, centered crop focusing on the nutrition label; little surrounding context is visible.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Lighting and contrastEven diffuse lighting yielding high contrast between black print and white background, with no strong specular highlights.

Colors

white· label backgroundPackaging#D4D4D4black· printed text and rulesPackaging#010101

10

Product

Two roasted chile peppers are visible near the bottom corners with charred skin and scattered seeds on the foreground surface; a large circular black certification seal marked 'HATCH CHILE' occupies the image center with decorative red bars and a small green and red crossed-chile icon above the central wordmark.

• Roasted green chileA single roasted green chile sits in the lower-left corner, horizontally oriented with glossy, blistered and black-charred areas along the skin and a visible cut or stem end at the left edge.
  1 region

  x 0.01 · y 0.84 · w 0.36 · h 0.15 (high)
• Roasted red chileA single roasted red chile sits in the lower-right corner, horizontally oriented with glossy blistering and distinct black char marks along the top surface.
  1 region

  x 0.64 · y 0.82 · w 0.35 · h 0.17 (high)
• Loose seeds on surfaceSeveral small pale yellow chile seeds are scattered on the foreground surface near the center-bottom of the image.
  1 region

  x 0.43 · y 0.90 · w 0.14 · h 0.06 (high)
• Central certification sealLarge circular black seal with jagged edge centered vertically; contains large white stacked text 'HATCH CHILE', the arched word 'CERTIFIED' above, and the words 'HATCH CHILE ASSOCIATION' curved along the bottom; a small crossed-chile graphic in green and red sits above the central wordmark and red decorative bars extend horizontally and vertically from the seal.
  1 region

  x 0.28 · y 0.18 · w 0.44 · h 0.36 (high)
• Background field photoA wide agricultural field with linear crop rows stretches into the distance under a pale sky, forming the scene behind the seal and text.
  1 region

  x 0.00 · y 0.34 · w 1.00 · h 0.52 (medium)

Other

Graphic infographic layout over a photographic farm background with large headline text at the top and three numbered instructional panels across the lower-middle; soft even lighting with slight vignette and minimal cast shadows.

• Top headline“Large two-line headline across the top reading 'HOW TO KNOW' above 'IT'S REAL HATCH CHILE' with 'HATCH CHILE' rendered in green and the rest in black.”
  1 region

  x 0.04 · y 0.01 · w 0.92 · h 0.20 (high)
• Step 1 heading and caption“Text block under the left icon: heading 'GROWN IN HATCH VALLEY, NM' and caption starting 'Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.'”
  1 region

  x 0.04 · y 0.66 · w 0.30 · h 0.18 (high)
• Step 2 heading and caption“Text block under the center icon: heading 'LOOK FOR THIS OFFICIAL SEAL' and caption starting 'This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.'”
  1 region

  x 0.35 · y 0.60 · w 0.30 · h 0.24 (high)
• Step 3 heading and caption“Text block under the right icon: heading 'AVOID IMITATION "HATCH-STYLE" CHILE' and caption starting 'Only real Hatch chile will have this certification. Don't be fooled by imitations.'”
  1 region

  x 0.68 · y 0.61 · w 0.28 · h 0.22 (high)
• Bottom certification statement“Single line near bottom center reading 'ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION' with the words 'HATCH CHILE ASSOCIATION' in green.”
  1 region

  x 0.18 · y 0.85 · w 0.64 · h 0.08 (high)
• Shot compositionSquare image crop with central vertical alignment of the seal and symmetrical placement of roasted chiles on the bottom left and right; horizon line sits roughly one third from the top of the image.
• Image qualitySharp, high-resolution graphic and photo elements with clear legible typography and controlled contrast; no visible motion blur.

Colors

roasted green· green chile skin#749303roasted red· red chile skin#BB0301char black· char markspale yellow· scattered seedsicon green· crossed-chile icon#009241icon red· crossed-chile icon#ED0D12matte black· central seal background#0E0E0E

11

Product

A full-page illustrated heat guide showing eight drawn chile peppers in a horizontal row, each with a hand-lettered name above and an SHU range below; large title lettering at the top and a color-gradient category ribbon near the bottom.

• Title headlineLarge hand-drawn red headline text at the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' with decorative gold flourish marks above and below.
  1 region

  x 0.07 · y 0.02 · w 0.86 · h 0.18 (high)
• Row of illustrated peppersEight individual illustrated chile peppers arranged horizontally across the center of the image; each pepper is a hand-rendered colored drawing with visible brush/pen shading and a short curved stem at the top of each pepper.
  1 region

  x 0.04 · y 0.18 · w 0.92 · h 0.36 (high)
• Pepper labels (hand-lettered)“Hand-lettered names appear above each pepper; visible names include 'Anaheim', 'Hatch Big Jim', 'Hatch Sandia', 'Hatch G76', 'Hatch Lumbre', 'Jalapeño', 'Serrano', and 'Habanero'.”
  1 region

  x 0.04 · y 0.12 · w 0.92 · h 0.14 (high)
• Scoville ranges under peppers“Short numeric ranges and 'SHU' appear centered below each pepper (for example '500-2,500 SHU' under Anaheim and '100,000-350,000 SHU (FOR REFERENCE)' under Habanero).”
  1 region

  x 0.04 · y 0.50 · w 0.92 · h 0.06 (high)
• Category ribbonA wide horizontal ribbon across the lower third shows four category words 'MILD', 'MEDIUM', 'HOT', 'EXTRA HOT' with a left-to-right gradient from green through yellow to red and textured painterly edges.
  1 region

  x 0.03 · y 0.60 · w 0.94 · h 0.18 (high)
• Decorative bottom elements and URLGold ornamental linework and small seed-like dots decorate the bottom; centered below these is the site text 'freshchileco.com'.
  1 region

  x 0.10 · y 0.78 · w 0.80 · h 0.18 (high)

Other

White background infographic composition, even frontal lighting, centered crop, no photographic product or packaging visible beyond the illustrated graphics.

• Background and compositionPlain white background filling the frame with the infographic artwork centered and symmetric horizontally.
• Lighting and shadowsEven, diffuse illumination with no cast shadows or photographic highlights; the image is a flat graphic illustration rather than a photo of a physical object.
• Image qualitySharp, high-contrast scanned or digitally drawn artwork with clear legible hand-lettered text and visible texture in brush strokes.

Colors

medium green· green peppers (general)#334C04yellow-green· lighter green peppers (paler specimens)bright orange· Habanerovivid red· title text#BB1A14gradient green-yellow-red· category ribbon gradientwarm gold· gold decorative accents#C38405

12

Product

Illustrated infographic of five hatch chile peppers at different ripeness stages, each depicted as a single whole pepper with stem and two leaves and a handwritten-style label above. Small boxed callouts under three peppers describe typical uses.

• Five pepper illustrationsFive vertically oriented, hand-illustrated chile peppers shown in a row from left to right; each pepper includes a curved stem with two attached green leaves and textured surface highlights.
  1 region

  x 0.05 · y 0.20 · w 0.90 · h 0.60 (high)
• Leftmost pepper colorSolid dark green pepper with glossy highlights and a curved tip pointing right.
  1 region

  x 0.05 · y 0.28 · w 0.16 · h 0.46 (high)
• Second pepper colorLighter green pepper with small orange-red blushing near the lower tip indicating early ripening.
  1 region

  x 0.24 · y 0.28 · w 0.15 · h 0.46 (high)
• Middle pinto blend pepperPepper visually split from green at the top to red at the lower half, creating a green-to-red gradient along the body.
  1 region

  x 0.43 · y 0.28 · w 0.15 · h 0.46 (high)
• Fourth pepper turning redPredominantly red pepper with some residual green mottling near the upper half and glossy texture.
  1 region

  x 0.61 · y 0.28 · w 0.15 · h 0.46 (high)
• Rightmost fully red pepperDeep red pepper with textured highlights and a slightly darker red shading along edges.
  1 region

  x 0.79 · y 0.28 · w 0.13 · h 0.46 (high)
• Leaf and stem detailEach pepper has a short curved green stem with two attached green leaves rendered with visible veining.
  1 region

  x 0.05 · y 0.20 · w 0.87 · h 0.18 (high)
• Top headline text“FROM GREEN TO RED”
  1 region

  x 0.09 · y 0.02 · w 0.82 · h 0.12 (high)
• Subheadline text“The Same Hatch Chile, Two Perfect Moments.”
  1 region

  x 0.18 · y 0.11 · w 0.64 · h 0.06 (high)
• Informational panel text“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
  1 region

  x 0.21 · y 0.16 · w 0.58 · h 0.10 (high)
• Stage labels above peppers“Hatch Green”
  1 region

  x 0.05 · y 0.24 · w 0.16 · h 0.06 (high)
• Stage labels above peppers 2“First Blush”
  1 region

  x 0.24 · y 0.24 · w 0.15 · h 0.06 (high)
• Stage labels above peppers 3“Pinto Blend”
  1 region

  x 0.43 · y 0.24 · w 0.15 · h 0.06 (high)
• Stage labels above peppers 4“Turning Red”
  1 region

  x 0.61 · y 0.24 · w 0.15 · h 0.06 (high)
• Stage labels above peppers 5“Hatch Red”
  1 region

  x 0.79 · y 0.24 · w 0.13 · h 0.06 (high)
• Callout under left pepper“→ Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
  1 region

  x 0.03 · y 0.67 · w 0.20 · h 0.10 (high)
• Callout under middle pepper“→ Red & Green Pinto Blend, Pinto Sauces”
  1 region

  x 0.39 · y 0.67 · w 0.22 · h 0.10 (high)
• Callout under right pepper“→ Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
  1 region

  x 0.73 · y 0.67 · w 0.24 · h 0.10 (high)

Other

White background infographic layout with a decorative colored ribbon banner across the bottom and the site URL centered below. Even, flat lighting and no photographic props or people.

• Bottom ribbon bannerWide horizontal decorative ribbon spanning the image bottom with a left green section, a center yellow-orange blend, and a right red section containing the words 'GREEN', 'BLEND', and 'RED' respectively.
  1 region

  x 0.03 · y 0.78 · w 0.94 · h 0.17 (high)
• Website text“freshchileco.com”
  1 region

  x 0.38 · y 0.95 · w 0.24 · h 0.04 (medium)
• Layout and backgroundCentered infographic with generous white margins and hand-drawn decorative accents above and below the main content.

Colors

dark green· leftmost pepper body#2C5B02yellowish green· second pepper body#7C8B0Cgreen-to-red gradient· middle pinto blend pepper#B40B03warm red· fourth pepper body#C41404deep red· rightmost pepper body#A40A05green to red gradient banner· bottom ribbon bannerPackaging#C42304

13

Product

Large central certification seal graphic with arced text, pair of stylized chiles, and surrounding red bar accents; multiple headings and supporting text printed around the seal.

• Top headline“LOOK FOR THE SEAL.”
  1 region

  x 0.08 · y 0.03 · w 0.84 · h 0.14 (high)
• Main product slogan“CHOOSE REAL HATCH.”
  1 region

  x 0.06 · y 0.11 · w 0.88 · h 0.16 (high)
• Central seal geometryBlack radial starburst seal centered in image with white bold stacked text 'HATCH CHILE' inside, arced smaller white text above and below, and two small stylized chiles (one green, one red) overlapping in the upper center of the seal. Red vertical bar accents extend above and below the seal and horizontal bars extend left and right.
  1 region

  x 0.28 · y 0.19 · w 0.45 · h 0.48 (high)
• Arc text above seal“CERTIFIED”
  1 region

  x 0.38 · y 0.24 · w 0.24 · h 0.08 (high)
• Large seal center text“HATCH CHILE”
  1 region

  x 0.35 · y 0.33 · w 0.30 · h 0.22 (high)
• Seal bottom arc text“HATCH CHILE ASSOCIATION”
  1 region

  x 0.32 · y 0.56 · w 0.37 · h 0.08 (high)
• Left column heading“GROWN IN HATCH VALLEY, NEW MEXICO”
  1 region

  x 0.04 · y 0.18 · w 0.28 · h 0.16 (high)
• Left column body text 1“Only green chiles grown in Hatch Valley can be certified Hatch.”
  1 region

  x 0.04 · y 0.30 · w 0.28 · h 0.10 (high)
• Left column heading 2“100% REAL HATCH CHILE”
  1 region

  x 0.04 · y 0.42 · w 0.28 · h 0.12 (high)
• Left column body text 2“Your assurance of authentic Hatch flavor and New Mexico tradition.”
  1 region

  x 0.04 · y 0.54 · w 0.28 · h 0.10 (high)
• Right column heading“VERIFIED SUPPLY CHAIN”
  1 region

  x 0.68 · y 0.18 · w 0.28 · h 0.14 (high)
• Right column body text 1“Every step is verified to ensure authenticity from field to you.”
  1 region

  x 0.68 · y 0.30 · w 0.28 · h 0.12 (high)
• Right column heading 2“LICENSED SEAL OF TRUST”
  1 region

  x 0.68 · y 0.44 · w 0.28 · h 0.12 (high)
• Right column body text 2“The Hatch Chile Association licenses this certification seal to approved businesses only.”
  1 region

  x 0.68 · y 0.56 · w 0.28 · h 0.12 (high)
• Center why box heading“WHY IT MATTERS”
  1 region

  x 0.35 · y 0.72 · w 0.30 · h 0.06 (high)
• Center why box body text“Not all green chiles are Hatch. Look for this seal to be sure you're getting the real thing.”
  1 region

  x 0.35 · y 0.78 · w 0.30 · h 0.10 (high)
• Footer banner text“REAL HATCH CHILE. REAL NEW MEXICO.”
  1 region

  x 0.00 · y 0.88 · w 1.00 · h 0.08 (high)
• Legal footer small print“'HATCH' IS A CERTIFICATION MARK OF THE HATCH CHILE ASSOCIATION FOR UNPROCESSED CHILE. USE OF THE SEAL DOES NOT IMPLY ENDORSEMENT OF THE LICENSEE'S PRODUCTS.”
  1 region

  x 0.03 · y 0.96 · w 0.94 · h 0.04 (medium)
• Left icon graphicsGreen iconography to the left of the seal including a rising-sun-over-fields icon and a pair of stylized chile icons beneath headings.
  1 region

  x 0.06 · y 0.18 · w 0.18 · h 0.36 (high)
• Right icon graphicsGreen iconography to the right of the seal including a clipboard/check icon and a ribbon/check badge icon aligned with headings.
  1 region

  x 0.76 · y 0.18 · w 0.14 · h 0.36 (high)

Other

Centered, poster-style product art on a textured off-white background with even frontal lighting; minimal shadowing and a green banner across the bottom.

• Shot compositionFrontal, centered layout with the seal occupying the vertical center and headline text above, informational columns left and right, and a boxed explanation below the seal.
• Background and textureLight beige/off-white textured background with subtle speckling visible across the image.
• LightingEven diffuse lighting with no strong directional shadows or glare visible on printed surface.

Colors

matte black· seal background#1A1616vibrant red· vertical and horizontal bar accents#DE2325dark olive green· stylized chiles and headings/icons#3B522Cpure white· seal text and boxed text fill

14

Product

Illustrated informational poster showing drawings of several chile pepper varieties with names, heat categories, and Scoville ranges.

• Main heading“Large red brushstroke-style title at top reading THE ULTIMATE HATCH CHILE HEAT GUIDE”
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.16 (high)
• Subheading“The 575 Varietal Lineup - From the Hatch Valley of New Mexico.”
  1 region

  x 0.10 · y 0.17 · w 0.80 · h 0.05 (high)
• Pepper illustrations rowFour large green chile illustrations across the center labeled Machete, Big Jim, Sandia Select, Matador from left to right; two smaller reference illustrations (Jalapeno green, Habanero orange) at right
  1 region

  x 0.05 · y 0.20 · w 0.90 · h 0.44 (high)
• Leftmost pepper label and heat“Label 'Machete' above leftmost thin green pepper and below it 'MILD' plus '500-1,500 SHU'”
  1 region

  x 0.05 · y 0.28 · w 0.19 · h 0.34 (high)
• Second pepper label and heat“Label 'Big Jim' above second large curved green pepper and below it 'MEDIUM' plus '2,000-3,500 SHU'”
  1 region

  x 0.24 · y 0.26 · w 0.20 · h 0.38 (high)
• Third pepper label and heat“Label 'Sandia Select' above third lighter green pepper and below it 'HOT' plus '5,000-7,000 SHU'”
  1 region

  x 0.44 · y 0.26 · w 0.16 · h 0.38 (high)
• Fourth pepper label and heat“Label 'Matador' above fourth darker green pepper and below it 'XHOT' plus '8,000-10,000+ SHU'”
  1 region

  x 0.59 · y 0.26 · w 0.18 · h 0.38 (high)
• Reference column heading“FOR REFERENCE”
  1 region

  x 0.78 · y 0.22 · w 0.18 · h 0.06 (high)
• Reference peppers labels and ranges“To the right: 'Jalapeno' above a small green pepper with '2,500-8,000 SHU' below; 'Habanero' above an orange pepper with '100,000-350,000 SHU' below; also a small caption 'For comparison only.'”
  1 region

  x 0.78 · y 0.30 · w 0.20 · h 0.30 (high)
• Bottom ribbon labelsLarge horizontal ribbon across bottom with four sectional words MILD MEDIUM HOT XHOT
  1 region

  x 0.05 · y 0.67 · w 0.90 · h 0.18 (high)
• Footer web addresses“freshchileco.com | 575hatchgreenchile.com”
  1 region

  x 0.18 · y 0.86 · w 0.64 · h 0.08 (high)

Other

White background poster image with centered composition, hand-drawn illustration style, and consistent even lighting. No photo props or packaging visible.

• Background and layoutPlain off-white background with centered poster layout and decorative small gold graphic elements at top and bottom
• Art style and renderingHand-drawn watercolor or painted illustration style with visible brush texture and highlight strokes on peppers
  1 region

  x 0.20 · y 0.24 · w 0.60 · h 0.48 (medium)
• Image qualityCrisp, high-resolution scan or graphic with sharp legible text and no visible noise

Colors

leaf green· large chile illustrations (general)#2B5B14lime green· third pepper (Sandia Select)vibrant orange· reference habanero illustration#EC6304brick red· header title#BB1512yellow to red gradient· bottom ribbon gradient#E45304

15

Product

Graphic heat-level guide showing five roasted hatch chiles across a 1-to-5 scale with descriptive text and a central certified hatch chile badge.

• Main headline“Large two-line headline at top reading 'HATCH CHILE' above 'HEAT LEVEL GUIDE'.”
  1 region

  x 0.06 · y 0.02 · w 0.88 · h 0.18 (high)
• Subheadline“Centered small uppercase line under headline: 'SAME GREAT FLAVOR. DIFFERENT HEAT.'”
  1 region

  x 0.22 · y 0.16 · w 0.56 · h 0.03 (high)
• Central badgeCircular black certified badge centered below the subheadline with white text 'HATCH CHILE' and a small red-and-green pepper graphic at top of the seal.
  1 region

  x 0.38 · y 0.18 · w 0.24 · h 0.18 (high)
• Large roasted chilesTwo large roasted chile images near the top left (green) and top right (red) with visible charred blistering and glossy surface.
  2 regions

  x 0.02 · y 0.18 · w 0.34 · h 0.18 (high); x 0.64 · y 0.18 · w 0.34 · h 0.18 (high)
• Five-column scaleFive vertical columns across the middle of the image labeled 1 through 5 showing a small roasted chile image, a color-coded bar, and brief descriptive text in each column.
  1 region

  x 0.04 · y 0.36 · w 0.92 · h 0.36 (high)
• Column 1 label“Text '1 MILD (100-1,000 SHU)' centered above column one small chile image.”
  1 region

  x 0.04 · y 0.36 · w 0.16 · h 0.10 (high)
• Column 1 description“Just a hint of heat. Great for anyone!”
  1 region

  x 0.04 · y 0.62 · w 0.16 · h 0.08 (high)
• Column 2 label“Text '2 MEDIUM MILD (1,000-2,500 SHU)' centered above column two small chile image.”
  1 region

  x 0.22 · y 0.36 · w 0.16 · h 0.10 (high)
• Column 2 description“Warm and flavorful with a little kick.”
  1 region

  x 0.22 · y 0.62 · w 0.16 · h 0.08 (high)
• Column 3 label“Text '3 MEDIUM (2,500-5,000 SHU)' centered above column three small chile image.”
  1 region

  x 0.40 · y 0.36 · w 0.16 · h 0.10 (high)
• Column 3 description“Balanced heat and flavor. Our most popular!”
  1 region

  x 0.40 · y 0.62 · w 0.16 · h 0.08 (high)
• Column 4 label“Text '4 MEDIUM HOT (5,000-10,000 SHU)' centered above column four small chile image.”
  1 region

  x 0.58 · y 0.36 · w 0.16 · h 0.10 (high)
• Column 4 description“Noticeable heat that builds as you eat.”
  1 region

  x 0.58 · y 0.62 · w 0.16 · h 0.08 (high)
• Column 5 label“Text '5 HOT (10,000+ SHU)' centered above column five small chile image.”
  1 region

  x 0.76 · y 0.36 · w 0.16 · h 0.10 (high)
• Column 5 description“Serious heat for true chile enthusiasts!”
  1 region

  x 0.76 · y 0.62 · w 0.16 · h 0.08 (high)
• Heat increases arrowHorizontal gradient bar across lower middle with left-to-right color change and label 'HEAT INCREASES'.
  1 region

  x 0.08 · y 0.72 · w 0.84 · h 0.06 (high)
• Footer phrase left“Text 'REAL HATCH CHILE.' near bottom left.”
  1 region

  x 0.18 · y 0.92 · w 0.26 · h 0.05 (high)
• Footer phrase right“Text 'REAL DIFFERENCE.' near bottom right.”
  1 region

  x 0.56 · y 0.92 · w 0.26 · h 0.05 (high)

Other

White background infographic layout with centered composition, even studio lighting, and soft drop shadows under chile images.

• BackgroundPlain white background covering the entire image.
• Drop shadowsSoft gray drop shadows appear beneath each whole and small chile image, giving a lifted appearance.
  1 region

  x 0.02 · y 0.30 · w 0.96 · h 0.60 (medium)
• Shot compositionCentered infographic layout with symmetric columns and a prominent central seal; no people or props present.
• Icon row headings“Four short heading blocks above icons and explanatory text near lower middle: 'GROWN IN HATCH VALLEY, NM', 'HEAT CAN VARY', 'ROAST & FREEZE', 'LOOK FOR THE SEAL'.”
  1 region

  x 0.06 · y 0.78 · w 0.88 · h 0.08 (high)
• Image qualityHigh-resolution clean graphic with crisp type and clearly rendered photo elements.

Colors

roasted green· green roasted chile (left and small icons)roasted red· red roasted chile (top right)#CC0201green to red gradient accents· numeric and label accent colors (columns)solid black· central seal#131313

16

Product

Two roasted whole hatch chiles (one green, one red) flanking a circular certified badge; both chiles show glossy skin with visible char marks, stems attached, and horizontal orientation toward center.

• Left chile geometrySingle whole green hatch chile, elongated tapered cone shape with stem at narrow end, angled slightly upward at left and pointing toward the center of the image.
  1 region

  x 0.03 · y 0.14 · w 0.45 · h 0.24 (high)
• Right chile geometrySingle whole red hatch chile, elongated tapered cone shape with stem at narrow end, oriented mirror to the green chile and pointing toward the center.
  1 region

  x 0.53 · y 0.14 · w 0.44 · h 0.24 (high)
• Roast char marksBoth chiles display irregular dark brown to black char marks running along the length of the outer skin consistent with roasting.
  2 regions

  x 0.10 · y 0.20 · w 0.34 · h 0.12 (high); x 0.62 · y 0.20 · w 0.30 · h 0.12 (high)
• Surface finishSkins appear glossy and slightly wrinkled from roasting with specular highlights visible on both chiles.
  2 regions

  x 0.08 · y 0.17 · w 0.38 · h 0.20 (high); x 0.56 · y 0.17 · w 0.36 · h 0.20 (high)
• Central certification badgeBlack circular badge with sawtooth outer edge, white stacked text 'HATCH CHILE' in center and surrounding smaller white text; red decorative bands extend horizontally from the badge.
  1 region

  x 0.36 · y 0.14 · w 0.28 · h 0.24 (high)
• Top headlineLarge top headline text across the width stating 'GREEN VS. RED HATCH CHILE' with 'GREEN' in green, 'RED' in red and the remaining words in black.
  1 region

  x 0.03 · y 0.02 · w 0.94 · h 0.14 (high)
• Subtitle“Centered subtitle below the headline reading 'SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.'”
  1 region

  x 0.20 · y 0.12 · w 0.60 · h 0.04 (high)
• Left column title bannerGreen painted brushstroke banner with white text 'GREEN HATCH CHILE'.
  1 region

  x 0.07 · y 0.32 · w 0.36 · h 0.05 (high)
• Right column title bannerRed painted brushstroke banner with white text 'RED HATCH CHILE'.
  1 region

  x 0.57 · y 0.32 · w 0.36 · h 0.05 (high)
• Left harvest text“Harvested Early”
  1 region

  x 0.08 · y 0.38 · w 0.36 · h 0.03 (high)
• Left harvest detail“Picked in late July - August”
  1 region

  x 0.08 · y 0.41 · w 0.36 · h 0.03 (high)
• Left flavor heading“FLAVOR PROFILE”
  1 region

  x 0.08 · y 0.47 · w 0.36 · h 0.03 (high)
• Left flavor detail“Bright, fresh, and vegetal with crisp, earthy notes.”
  1 region

  x 0.08 · y 0.50 · w 0.36 · h 0.05 (high)
• Left best for heading“BEST FOR”
  1 region

  x 0.08 · y 0.57 · w 0.36 · h 0.03 (high)
• Left best for detail“Roasting, salsas, sauces, eggs, and green chile stew.”
  1 region

  x 0.08 · y 0.60 · w 0.36 · h 0.05 (high)
• Right harvest text“Harvested Late”
  1 region

  x 0.57 · y 0.38 · w 0.36 · h 0.03 (high)
• Right harvest detail“Picked in September - October”
  1 region

  x 0.57 · y 0.41 · w 0.36 · h 0.03 (high)
• Right flavor heading“FLAVOR PROFILE”
  1 region

  x 0.57 · y 0.47 · w 0.36 · h 0.03 (high)
• Right flavor detail“Sweeter, richer, and fruitier with deeper, smoky notes.”
  1 region

  x 0.57 · y 0.50 · w 0.36 · h 0.05 (high)
• Right best for heading“BEST FOR”
  1 region

  x 0.57 · y 0.57 · w 0.36 · h 0.03 (high)
• Right best for detail“Enchiladas, red chile sauce, meats, and savory dishes.”
  1 region

  x 0.57 · y 0.60 · w 0.36 · h 0.05 (high)
• Footer headline“GOOD TO KNOW”
  1 region

  x 0.34 · y 0.68 · w 0.32 · h 0.04 (high)
• Good to know left column heading“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.06 · y 0.74 · w 0.22 · h 0.03 (high)
• Good to know left column detail“Unique climate and rich soil create one-of-a-kind chile.”
  1 region

  x 0.06 · y 0.77 · w 0.22 · h 0.05 (high)
• Good to know second column heading“ROAST & FREEZE TO SAVE THE FLAVOR”
  1 region

  x 0.30 · y 0.74 · w 0.22 · h 0.03 (high)
• Good to know second column detail“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
  1 region

  x 0.30 · y 0.77 · w 0.22 · h 0.05 (high)
• Good to know third column heading“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
  1 region

  x 0.54 · y 0.74 · w 0.22 · h 0.03 (high)
• Good to know third column detail“Choose your favorite or enjoy both!”
  1 region

  x 0.54 · y 0.77 · w 0.22 · h 0.05 (high)
• Good to know fourth column heading“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
  1 region

  x 0.78 · y 0.74 · w 0.16 · h 0.03 (high)
• Good to know fourth column detail“Your guarantee of real, authentic Hatch chile.”
  1 region

  x 0.78 · y 0.77 · w 0.16 · h 0.05 (high)
• Bottom footer left“REAL HATCH CHILE.”
  1 region

  x 0.15 · y 0.92 · w 0.28 · h 0.05 (high)
• Bottom footer right“REAL DIFFERENCE.”
  1 region

  x 0.59 · y 0.92 · w 0.28 · h 0.05 (high)
• Center badge text“CERTIFIED HATCH CHILE HATCH CHILE ASSOCIATION”
  1 region

  x 0.38 · y 0.20 · w 0.24 · h 0.16 (high)

Other

White background infographic layout with centered composition, soft drop shadows beneath chiles, even studio lighting and no visible people or props.

• Background and stagingPlain white background with subtle soft shadows under the chiles and badge indicating studio lighting from above.
• CompositionSymmetrical two-column infographic layout with left green column and right red column separated by a vertical divider and central badge.
• Image qualityHigh resolution, evenly lit, with clear contrast between colored elements and white background.

Colors

roasted green· green hatch chile skin#6B7B04roasted red· red hatch chile skin#B30A03matte black· certified badge background#121212deep green· green headline text#446B44bright red· red headline text#C42B29

17

Product

A horizontal infographic showing illustrated chile pepper drawings labeled from left to right with a large title above; each pepper is individually depicted with name text above it.

• Main title“Large red uppercase headline centered at top reading CHILE HEAT GUIDE”
  1 region

  x 0.12 · y 0.03 · w 0.76 · h 0.12 (high)
• Bell pepper illustrationGreen bell pepper illustration on the far left with glossy highlights and a short curved stem
  1 region

  x 0.03 · y 0.20 · w 0.18 · h 0.38 (high)
• Hatch chile illustrationTall narrow green chile illustration second from left, markedly longer than neighboring peppers with a slight curve and short stem
  1 region

  x 0.22 · y 0.10 · w 0.14 · h 0.62 (high)
• Serrano illustrationSmaller straight green chile third from left, thinner and shorter than the hatch chile
  1 region

  x 0.38 · y 0.24 · w 0.06 · h 0.36 (high)
• Cayenne illustrationThin red cayenne pepper fourth from left, curved slightly inward and visibly red
  1 region

  x 0.47 · y 0.30 · w 0.05 · h 0.34 (high)
• Jalapeño illustrationLarger green jalapeño fifth from left with a rounded body and visible glossy highlights
  1 region

  x 0.55 · y 0.16 · w 0.12 · h 0.58 (high)
• Habanero illustrationOrange habanero second from right, small and lantern-shaped with a short stem
  1 region

  x 0.69 · y 0.34 · w 0.07 · h 0.30 (high)
• Carolina Reaper illustrationSmall red wrinkled Carolina Reaper on far right, bumpy texture and short curved tail
  1 region

  x 0.79 · y 0.36 · w 0.05 · h 0.28 (high)
• Pepper name labels“Individual script-style names above each pepper reading Bell Pepper, Hatch Chile, Serrano, Cayenne, Jalapeño, Habanero, Carolina Reaper”
  1 region

  x 0.02 · y 0.18 · w 0.96 · h 0.18 (medium)
• Decorative elementsSmall yellow decorative flourish above and below the title and a thin horizontal guide line running behind the peppers
  2 regions

  x 0.10 · y 0.00 · w 0.80 · h 0.08 (high); x 0.15 · y 0.68 · w 0.70 · h 0.06 (medium)

Other

Centered infographic composition on a plain white background with a wide horizontal gradient banner at the bottom; even diffuse lighting and no visible real-world props.

• Bottom bannerWide horizontal ribbon banner across bottom with a left chevron end and a left-to-right gradient from yellow-green through orange to dark red
  1 region

  x 0.05 · y 0.72 · w 0.90 · h 0.20 (high)
• Banner text“Three bold words on the banner reading MILD, HOT, EXTREME placed left, center, and right respectively”
  1 region

  x 0.10 · y 0.74 · w 0.80 · h 0.16 (high)
• BackgroundPlain solid white background filling the image with no visible texture
• Shot compositionCentered flat graphic layout showing pepper illustrations aligned horizontally with labels and decorative accents; image is evenly cropped with all elements fully visible

Colors

medium green· bell pepper#568201dark olive green· hatch chile#5B740Bbright green· serrano#547B13red· cayennedeep green· jalapeño#427B0Abright orange· habanerodeep red· carolina reaper#E54C02yellow to dark red gradient· bottom banner gradient#D4650B

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