Hatch Red Chile Powder

Authentic Hatch Valley red chile powder, sun-dried and finely ground, with a smoky, slightly sweet flavor and medium heat. Use it to add depth to sauces, marinades, salsas, roasted vegetables, and more. Packed with antioxidants, capsaicin, and Vitamin C.

Versatile powder for everyday cooking; stir into sauces, marinades, and salsas; sprinkle over roasted vegetables, tacos, and enchiladas; blend into barbecue rubs; add to chili, stews, and soups. Packed with antioxidants, capsaicin, and Vitamin C to support the immune system.

Color

Red · red

Material

Red Chile Powder

Style

traditional

Occasion

everyday, casual

Gender

unisex

Condition

new

Weight

3 oz

Category

Food, Beverages & Tobacco > Food Items > Seasonings & Spices > Herbs & Spices

01

Product

Front-facing clear cylindrical spice jar with black flip-top shaker cap, filled with fine red powder and a wrapped white paper label showing a yellow logo and red band.

• Jar shapeClear cylindrical plastic jar with vertical sides and flat base, shown upright and centered in the frame.
  1 region

  x 0.25 · y 0.06 · w 0.50 · h 0.88 (high)
• CapGlossy black plastic flip-top shaker cap with a semicircular thumb notch on the front edge.
  1 region

  x 0.35 · y 0.02 · w 0.30 · h 0.18 (high)
• ContentsFine reddish-brown powdered spice visible through the clear jar occupying the upper and lower chambers separated by the label band.
  2 regions

  x 0.27 · y 0.18 · w 0.46 · h 0.28 (high); x 0.27 · y 0.72 · w 0.46 · h 0.16 (high)
• Label layoutWhite wrap-around paper label with a central yellow scalloped badge logo, a red horizontal band near the bottom, and small circular seal to the left of the badge.
  1 region

  x 0.28 · y 0.42 · w 0.44 · h 0.46 (high)
• Left seal“Small circular/diamond shaped decorative seal to the left of the main badge with the words HATCH CHILE arranged in stacked form inside it.”Partial
  1 region

  x 0.29 · y 0.58 · w 0.09 · h 0.11 (medium)
• Logo text“The Fresh CHILE Co.”
  1 region

  x 0.39 · y 0.48 · w 0.22 · h 0.18 (high)

Packaging

Paper product label wrapped around the jar with readable product name lines and net weight statement near the bottom.

• Primary product name“RED CHILE”
  1 region

  x 0.36 · y 0.66 · w 0.28 · h 0.07 (high)
• Secondary name“POWDER”
  1 region

  x 0.38 · y 0.71 · w 0.24 · h 0.06 (high)
• Heat/level text“MEDIUM”
  1 region

  x 0.44 · y 0.78 · w 0.12 · h 0.04 (high)
• Net weight statement“NET WT 2 oz (57g)”
  1 region

  x 0.41 · y 0.81 · w 0.18 · h 0.05 (high)

Other

Studio-style product shot on a white background with soft shadow to the right and below; centered composition and even frontal lighting.

• Background and shadowPlain white background with a subtle soft-edged shadow cast to the right and slightly below the jar.
  1 region

  x 0.05 · y 0.70 · w 0.90 · h 0.28 (high)
• Shot compositionFront-on product photo with the jar vertically centered and occupying the majority of the frame height.
• LightingEven diffuse frontal lighting producing minor highlights on the cap and jar surface and soft shadows.

Colors

deep brick red· powder#7B3C2Cgloss black· cap#0E0E0Dclean white· label backgroundPackaging#D4D4D4warm yellow· badge logoPackaging#ECBB33bright red· label band and text accentsPackaging#CB4C43

02

Product

A clear glass cup viewed from slightly above, filled to the rim with finely ground bright red-orange powder. Image emphasizes powder texture and the glass rim and upper body.

• Container shapeClear cylindrical glass cup with a slightly flared rim and visible curved side walls; upper half of the cup is visible and the rim forms a near-oval from this angle.
  1 region

  x 0.04 · y 0.02 · w 0.92 · h 0.66 (high)
• Powder fill and surfaceFine, evenly ground powder piled to the cup rim with an uneven surface and small troughs and mounds; surface texture appears granular and matte.
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.38 (high)
• Powder color and densityUniform vivid reddish-orange color across the visible powder with no large visible flecks or seeds.
  1 region

  x 0.06 · y 0.06 · w 0.88 · h 0.30 (high)
• Glass surface detailsGlass shows specular highlights and light reflections along the rim and walls, and a faint rounded bottom visible at the lower crop.
  1 region

  x 0.08 · y 0.34 · w 0.84 · h 0.58 (high)

Other

White background, bright even lighting, shallow crop showing upper portion of the cup; sharp focus on powder texture with minimal shadows and soft reflections on glass.

• Background and lightingPlain white background with high-key lighting that produces minimal visible shadows and strong highlights on the glass rim.
• Shot compositionClose-up shot from a slightly elevated front angle, cropping the cup near its lower body so only the top and upper sides are visible.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)
• Focus and sharpnessSharp focus on the powder granules at the rim; glass edges and lower interior are also in clear focus.
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.60 (high)
• Image cropLower portion of the cup and base are cropped out of frame; top rim is fully visible.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)

Colors

vivid reddish orange· powder#DC4303clear glass with pale gray highlights· glass rim and walls

03

Product

Clear cylindrical plastic spice jar with a black flip-top shaker lid containing fine red powder. The jar shows a white wrap label and the powder is visible through the plastic above and below the label.

• Jar shapeCylindrical clear plastic jar with slightly rounded base and a short neck under the lid; jar stands upright on a flat bottom.
  1 region

  x 0.29 · y 0.06 · w 0.42 · h 0.88 (high)
• LidGlossy black plastic flip-top shaker lid with multiple circular raised shapes visible on the top surface.
  1 region

  x 0.37 · y 0.00 · w 0.26 · h 0.16 (high)
• ContentsFine red chile powder visible through the clear plastic, filling the jar above and below the label.
  2 regions

  x 0.33 · y 0.10 · w 0.34 · h 0.20 (high); x 0.33 · y 0.66 · w 0.34 · h 0.24 (high)
• Label placementWhite wrap-around paper label centered on the jar, covering the midsection and leaving the powder visible above and below.
  1 region

  x 0.26 · y 0.30 · w 0.48 · h 0.44 (high)

Packaging

White wrap label on the jar with multiple printed elements including a yellow shield-style logo, a small round mark at left, and stacked product name and weight text in red and yellow.

• Logo badgeYellow shield-shaped badge printed on the label with decorative border and printed text inside.
  1 region

  x 0.36 · y 0.36 · w 0.26 · h 0.20 (high)
• Left round markSmall circular/starburst mark printed on the left side of the label adjacent to the badge.
  1 region

  x 0.27 · y 0.44 · w 0.10 · h 0.10 (high)
• Product name lineStacked product name and descriptor lines in the lower half of the label, with a red horizontal band behind part of the text.
  1 region

  x 0.30 · y 0.60 · w 0.40 · h 0.20 (high)
• Text - HATCH“HATCH”
  1 region

  x 0.42 · y 0.34 · w 0.16 · h 0.04 (high)
• Text - The Fresh CHILE Co.“The Fresh CHILE Co.”
  1 region

  x 0.36 · y 0.40 · w 0.28 · h 0.10 (high)
• Text - small left badge“HATCH CHILE”
  1 region

  x 0.27 · y 0.47 · w 0.08 · h 0.07 (medium)
• Text - RED CHILE“RED CHILE”
  1 region

  x 0.33 · y 0.62 · w 0.34 · h 0.06 (high)
• Text - POWDER“POWDER”
  1 region

  x 0.38 · y 0.68 · w 0.24 · h 0.05 (high)
• Text - MEDIUM“MEDIUM”
  1 region

  x 0.40 · y 0.74 · w 0.20 · h 0.03 (high)
• Text - Net weight“NET WT 4oz (113g)”
  1 region

  x 0.36 · y 0.76 · w 0.28 · h 0.05 (high)

Other

Studio-style product shot on a plain white background with a soft shadow cast to the right; image is centered and well lit.

• BackgroundEven white background with no visible texture or props.
• ShadowSoft diffuse shadow to the lower right of the jar indicating a light source from the upper left.
  1 region

  x 0.54 · y 0.78 · w 0.28 · h 0.16 (high)
• Shot compositionCentered, vertical framing showing the front face of the jar; slight perspective visible with top lid slightly narrower than body.

Colors

deep red· chile powder#BD433Agloss black· lid#0E0E0Ewhite· label backgroundPackaging#D4D4D4warm yellow· logo badgePackaging#ECBB2A

04

Product

Clear cylindrical plastic spice jar with a black flip-style screw cap containing fine red chile powder and a white wrap label with a yellow badge logo and red text.

• Container shapeStraight-sided clear cylindrical plastic jar with a slightly wider rounded base and a visible seam near the top of the clear body.
  1 region

  x 0.28 · y 0.08 · w 0.44 · h 0.84 (high)
• Cap style and colorGlossy black plastic cap with a small semicircular thumb notch on the front edge and a flush top surface.
  1 region

  x 0.38 · y 0.02 · w 0.24 · h 0.16 (high)
• Contents visibleFine loose red-brown chile powder filling top portion above the label and a bottom compartment of powder below the label.
  2 regions

  x 0.30 · y 0.16 · w 0.42 · h 0.14 (high); x 0.30 · y 0.78 · w 0.42 · h 0.14 (high)
• Label material and placementWhite wraparound paper label centered on the jar covering the midsection with a visible lower and upper label edge.
  1 region

  x 0.30 · y 0.30 · w 0.42 · h 0.46 (high)
• Central logo badgeYellow scalloped badge printed on the label with stylized text and a small red chile graphic in the center of the badge.
  1 region

  x 0.36 · y 0.36 · w 0.28 · h 0.20 (high)
• Side seal emblemSmall circular decorative emblem to the left of the main badge on the label, containing radial elements and small text.
  1 region

  x 0.29 · y 0.46 · w 0.10 · h 0.12 (high)

Packaging

White wraparound label with printed brand badge, product name lines, and net weight text; label is applied to the clear plastic jar.

• Label headline text“RED CHILE”
  1 region

  x 0.34 · y 0.62 · w 0.33 · h 0.06 (high)
• Label subheadline text“POWDER”
  1 region

  x 0.40 · y 0.68 · w 0.22 · h 0.06 (high)
• Heat indicator text“HOT”
  1 region

  x 0.44 · y 0.74 · w 0.12 · h 0.04 (high)
• Net weight text“NET WT 2 oz (57g)”
  1 region

  x 0.40 · y 0.76 · w 0.26 · h 0.05 (high)
• Small badge text“HATCH CHILE”Partial
  1 region

  x 0.29 · y 0.48 · w 0.10 · h 0.10 (medium)
• Main badge top text“HATCH”
  1 region

  x 0.39 · y 0.36 · w 0.20 · h 0.04 (high)
• Stylized brand text inside badge“The Fresh CHILE CO.”Partial
  1 region

  x 0.36 · y 0.40 · w 0.28 · h 0.12 (medium)

Other

Studio-style photo on a white background with a soft shadow to the right; product centered and evenly lit with minor specular highlights on plastic.

• Background and surfacePlain white background and white surface with a subtle cast shadow to the right of the jar.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Lighting and reflectionsEven diffuse lighting with small bright specular highlights visible on the cap and the clear plastic near the top of the jar.
  1 region

  x 0.36 · y 0.02 · w 0.28 · h 0.20 (high)
• Shot framingProduct vertically centered in frame with slight space above the cap and visible bottom edge of the jar.

Colors

deep chili red· powder#733424gloss black· cap#0E0E0Ewhite· label backgroundPackaging#D4D4D4warm yellow· badgePackaging#ECBB2Atomato red· label stripe and textPackaging#CB4C43

05

Product

Clear cylindrical plastic spice jar with a black flip-style plastic cap, filled with fine red powder and a white wrap label featuring a yellow crest logo and red text.

• Jar shapeCylindrical clear plastic jar with slightly rounded shoulder and a flat circular base, shown standing upright.
  1 region

  x 0.33 · y 0.06 · w 0.34 · h 0.88 (high)
• CapOpaque black plastic flip-top cap with three circular indentations visible on the top surface.
  1 region

  x 0.37 · y 0.00 · w 0.26 · h 0.16 (high)
• Content visibleFine reddish-orange powder fills the jar and is visible through the clear plastic between the label areas.
  1 region

  x 0.36 · y 0.16 · w 0.28 · h 0.66 (high)
• Label material and placementWhite wrap-around paper label applied to the midsection of the jar leaving top and bottom powder-filled zones exposed.
  1 region

  x 0.31 · y 0.30 · w 0.38 · h 0.40 (high)
• Yellow crest logoYellow shield-shaped crest printed on the label with dark stylized text inside; the crest sits near the upper center of the label.
  1 region

  x 0.41 · y 0.36 · w 0.18 · h 0.18 (high)
• Small round badgeSmall circular decorative badge at the left side of the label with radial pattern and small text inside.
  1 region

  x 0.30 · y 0.46 · w 0.10 · h 0.10 (medium)

Packaging

White wrap label with multiple printed text blocks and graphic elements including a yellow crest, red horizontal stripe, and product name text.

• Primary product name line“RED CHILE”
  1 region

  x 0.36 · y 0.55 · w 0.28 · h 0.07 (high)
• Secondary product line“POWDER”
  1 region

  x 0.36 · y 0.60 · w 0.28 · h 0.07 (high)
• Heat designation“HOT”
  1 region

  x 0.44 · y 0.67 · w 0.12 · h 0.04 (high)
• Net weight text“NET WT 4oz (113g)”
  1 region

  x 0.40 · y 0.70 · w 0.20 · h 0.05 (high)
• Logo text block“The Fresh CHILE Co.”
  1 region

  x 0.40 · y 0.38 · w 0.20 · h 0.12 (high)
• Top small label text“HATCH”
  1 region

  x 0.42 · y 0.34 · w 0.12 · h 0.04 (medium)
• Side badge text“HATCH CHILE”Partial
  1 region

  x 0.29 · y 0.46 · w 0.09 · h 0.09 (medium)

Other

Studio-style image with white background, even lighting, soft shadow to the lower right of the jar, and the jar centered in frame.

• Background and surfaceUniform white background and white surface with a soft drop shadow cast to the lower right of the jar.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• ShadowDiffuse gray shadow appears below and slightly right of the jar and fades outward.
  1 region

  x 0.48 · y 0.80 · w 0.30 · h 0.16 (high)
• FramingProduct is centered vertically and horizontally with generous white space around it.

Colors

deep reddish orange· powder#BC433Bgloss black· cap#0E0E0Eclean white· label backgroundPackaging#D4D4D4warm yellow· crestPackaging#EBBB2Avivid red· stripe and text accentsPackaging#BC433B

06

Product

No loose product contents are visible; the image shows a flat rectangular product label with artwork and text indicating red chile powder.

• Contents visibilityNo actual powder or product contents are visible in this image; only the printed label/artwork is shown.
• Central badge artworkYellow scalloped badge with a stylized red chile illustration and text inside; badge sits near the top-center of the label.
  1 region

  x 0.43 · y 0.06 · w 0.13 · h 0.20 (high)
• Secondary sealCircular black seal with white text reading HATCH CHILE and decorative red and green small chile motif to the left of the central badge.
  1 region

  x 0.33 · y 0.18 · w 0.12 · h 0.14 (high)
• Horizontal red bandWide distressed red horizontal band spans the label near the middle, showing a worn texture exposing the white background.
  1 region

  x 0.00 · y 0.52 · w 1.00 · h 0.13 (high)
• Product name typographyLarge red text 'RED CHILE' above the red band, large yellow text 'POWDER' centered on the red band, and red text 'MEDIUM' below the band with 'NET WT 2 oz (57g)' beneath it.
  1 region

  x 0.33 · y 0.33 · w 0.34 · h 0.35 (high)

Packaging

Flat rectangular label artwork for a red chile powder product including brand badge, certification seal, product name, weight statement, contact web and social text, ingredient and handling text, and a barcode.

• Brand name text within badge“HATCH The Fresh CHILE CO.”
  1 region

  x 0.43 · y 0.08 · w 0.13 · h 0.17 (high)
• Front product text - headline“RED CHILE”
  1 region

  x 0.38 · y 0.35 · w 0.24 · h 0.09 (high)
• Front product text - subhead“POWDER”
  1 region

  x 0.45 · y 0.43 · w 0.11 · h 0.07 (high)
• Heat level and net weight“MEDIUM”
  1 region

  x 0.41 · y 0.52 · w 0.19 · h 0.07 (high)
• Net weight text“NET WT 2 oz (57g)”
  1 region

  x 0.41 · y 0.56 · w 0.19 · h 0.06 (high)
• Vertical website text“WWW.FRESHCHILECO.COM”
  1 region

  x 0.06 · y 0.06 · w 0.09 · h 0.74 (high)
• Contact block text“(575)800-8284 SERVICE@FRESHCHILECO.COM”
  1 region

  x 0.13 · y 0.14 · w 0.12 · h 0.48 (medium)
• Social handle text“@THEFRESHCHILECO”
  1 region

  x 0.06 · y 0.62 · w 0.12 · h 0.25 (medium)
• Ingredients and handling“Ingredients: Red Chile Powder Cook to 165F before consuming. 320 E. WYATT DR. SUIT C LAS CRUCES, NM 88001”
  1 region

  x 0.82 · y 0.08 · w 0.18 · h 0.46 (high)
• Barcode and numbers“6 56874 49755 4”
  1 region

  x 0.87 · y 0.04 · w 0.13 · h 0.46 (high)
• Left decorative social iconsColumn of circular social icons in yellow adjacent to the vertical website and handle text
  1 region

  x 0.02 · y 0.14 · w 0.08 · h 0.60 (high)
• Distressed background patternWhite label background with scattered red distressed speckle and splatter texture across the surface.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)

Other

Wide panoramic shot of a single rectangular label with even front-facing lighting and slight texture; image is centered and fully visible with no hands or props.

• Shot compositionHorizontal rectangular crop showing entire printed label artwork centered in frame.
• Lighting and shadowEven diffuse lighting with no strong directional shadows; label appears uniformly illuminated.
• Image qualityHigh resolution; small printed text is legible in vertical panels and barcode is clearly visible.

Colors

white· label backgroundPackagingmedium red· horizontal band and splatterPackaging#C1242Cwarm yellow· badge backgroundPackaging#FABE31black· seal and barcode textPackaging#0A0D0Dgolden yellow· accent text 'POWDER'Packaging#FBC040

07

Product

Front label artwork for a spice packet: central circular yellow logo with a stylized red chile illustration, product name lines 'RED CHILE', 'POWDER', and heat level 'HOT' printed below, plus a black circular certification badge to the left of the logo.

• Central logoYellow shield/circular badge with scalloped edge and a red chile illustration integrated into black stylized word CHILE; badge has thin red border and small decorative red elements inside.
  1 region

  x 0.42 · y 0.06 · w 0.25 · h 0.27 (high)
• Certification badgeBlack circular sunburst style badge to the left of the central logo with white text reading HATCH CHILE and small red and green chile graphic at top of badge.
  1 region

  x 0.30 · y 0.18 · w 0.12 · h 0.14 (high)
• Primary product name line“Red uppercase text 'RED CHILE' centered below the logo on the label.”
  1 region

  x 0.32 · y 0.37 · w 0.36 · h 0.08 (high)
• Secondary product name“Yellow stylized word 'POWDER' printed inside a wide horizontal red stripe below 'RED CHILE'.”
  1 region

  x 0.20 · y 0.47 · w 0.60 · h 0.12 (high)
• Heat level“Red uppercase text 'HOT' printed below the red stripe, centered.”
  1 region

  x 0.43 · y 0.62 · w 0.14 · h 0.06 (high)
• Net weight line“Red text 'NET WT 2 OZ (57g)' centered under the heat level line.”
  1 region

  x 0.36 · y 0.68 · w 0.28 · h 0.06 (high)
• Distressed textureLabel shows red paint-splatter and distressed speckling marks across the white background and across the red stripe.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)

Packaging

Side panel elements visible: vertical barcode on the right, ingredients and address block printed vertically in red, and a vertical contact/social panel on the left with web address and icons.

• Barcode“Vertical black barcode with two numeric groups printed to its left vertically: '685167' above and '149153' below.”
  1 region

  x 0.86 · y 0.05 · w 0.12 · h 0.40 (high)
• Ingredients and address block“Vertical red text block to the left of the barcode that begins with 'Ingredients: Red Chile Powder' followed by cook instruction fragment and an address line including 'LAS CRUCES, NM 88001'.”
  1 region

  x 0.74 · y 0.06 · w 0.10 · h 0.48 (high)
• Contact and social panel“Vertical column on the left edge with yellow circular social icons and red vertical web address text 'WWW.FRESHCHILECO.COM' plus an @ handle '@THEFRESHCHILECO' and an email/service phone fragment.”
  1 region

  x 0.02 · y 0.06 · w 0.12 · h 0.68 (high)

Other

Horizontal layout image of a flat label artwork on a white background; even diffuse lighting with slight texture shadows; entire label shown with left and right edges present.

• Shot compositionFlat, straight-on crop of a single rectangular label artwork laid out horizontally across the image.
• BackgroundWhite background used behind label artwork with red speckle distress marks extending into background.

Colors

warm yellow· central badge background#FABF2Emedium red· chile illustration and accent text#C4332Cblack· certification badgedistressed red· wide horizontal stripePackaging#BA152Aoff-white· label backgroundPackagingblack· barcode and small textPackaging#121213