
The Fresh Chile Company
575 Hatch Red Chile Sauce
575 Hatch Red Chile Sauce is a ready-to-use cooking sauce made from flame-roasted Hatch red chiles, sun-dried puree, lime juice, garlic, onion, vegan chicken base, and spices. It is typically used for enchiladas, chile con carne, tacos, and similar dishes. Available in 16 fl oz (454g) jars in Mild, Medium, and Hot heat levels, it contains no added sugar or preservatives and maintains a customer rating of 4.56 out of 5 from 685 reviews.
- Color
- Red
- Style
- traditional
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
- MPN
fcc-575-red-mild-jar
Specifications
Flame roasted Hatch red chile sauce with robust flavor, made with no sugar added or preservatives. Perfect for enchiladas, chile con carne, and tacos.
Flame roasted; no dried or dehydrated pods; no sugar added; no preservatives; traditional recipe; available in mild, medium, or hot heat levels.
- Color
- Red · red
- Material
- Sun-Dried Puree, Red Roast Chile, Water, Lime Juice, Garlic, Onion, Chicken Base (Vegan), Cumin, Oregano, Black pepper, Salt
- Style
- traditional
- Occasion
- everyday, casual
- Gender
- unisex
- Condition
- new
- Weight
- 1.6 lb
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
Additional Attributes
- flame roasted
- no dried or dehydrated pods
- no sugar added
- no preservatives
- made with Hatch red chile
- traditional recipe
- robust taste
- heat levels: mild, medium, hot
- 16 fl oz (454g)
Product Insights
575 Hatch Red Chile Sauce is a fifth-generation farmer's family recipe made from fresh, never-dried Hatch chiles from the protected Hatch Valley, delivering a roasted, sweet-chile depth that out-flavors mainstream rivals like 505; the tradeoff is jar-to-jar texture variation (smooth to seedy/peely), a 7–10 day refrigerated window after opening, and occasional shipping damage, making it a cooking base for enchiladas, burritos, and eggs rather than a straight dip.
Verified claims
- Family recipe
- Fifth-generation farmer sells a four-generation family recipe
- Fresh-chile method
- Only commercial red chile sauce made from fresh, never-dried Hatch chile
- Hatch name
- 575 is the southern New Mexico area code; Hatch is a legally protected region
- Batch consistency
- Buyers report jar-to-jar texture varies from smooth to heavy seeds and peel
- Origin
- Red chile traces to the protected 40-mile Hatch Valley corridor.
- Cultivar
- The chile's cultivar lineage traces to NMSU's New Mexico No. 9.
- Roast character
- Buyers report roasted-chile aroma the moment the jar opens.
- Heat
- Roasting mellows capsaicin and concentrates sugars; the Medium tier of the line sits near 2,500 SHU.
- Freshness window
- Unopened jar keeps 18–24 months; opened, refrigerate and use within 7–10 days.
- Aroma
- Buyers say it smells like fire-roasted Hatch chiles — sweet-roasted, not smoke-forward.
- Provenance
- Made by a fifth-generation Las Cruces farmer from a four-generation family recipe.
- Reputation
- Backed by Cowboy Kent Rollins and ranked above 505 by Reddit buyers.
- Use cases
- Built for stacked red enchiladas, carne adovada and posole
- Value comparison
- At $11.95, buyers rank it above cheaper 505
- Use case fit
- Buyers praise it on eggs; the bitter edge melts when cooked
- vs 505
- Enthusiasts say it decisively out-flavors 505 Southwestern
- Flavor
- Buyers report texture varying jar to jar, from smooth to grainy with seeds and peels.
- Recipe use
- Buyers rate it as a spread or cooking base, not a straight dip.
- Rival comparison
- Reviewers say 575 beats 505 on flavor; 505 is smoother and more consistent.
- Regional uses
- Anchors stacked red enchiladas, straw-hat Frito pies, and Christmas-style smothered burritos.
- Shelf life
- Once opened, refrigerate and finish within 7-10 days.
- Transit damage
- Buyers report at least one broken or opened jar per multi-jar shipment, even with molded inserts.
- Damage support
- Damage replacements vary widely in speed, and opened jars don't qualify for the 30-day return.
- Support responsiveness
- Buyers report one damaged jar replaced within 12 hours; support varies.
- Ordering value
- Unopened jars are shelf-stable 18–24 months, so multi-jar orders work.
- Variant choice
- Offers Mild, Medium, and Hot; default is Mild, but buyers prefer the hot Sandia blend.
- Repurchase drivers
- Buyers reorder repeatedly, citing the roasted Hatch aroma and family-run origin.
- Allergens
- Fully plant-based vegan chicken base with no soy or wheat listed; facility also handles soy and fish.
- Whole30 compatibility
- Contains no typical Whole30 exclusions such as dairy, grains, soy, or added sugar.
- Additives
- No artificial preservatives, starch thickeners, or added oils.
- Gift appeal
- Unopened jars ship shelf-stable for 18–24 months and the line began as Christmas gifts.
- Regional authenticity
- Hatch origin is legally protected; 575 is the southern NM area code, not a heat rating.
Product record
- Title
- 575 Hatch Red Chile Sauce
- Brand
- The Fresh Chile Company
- Price
- $11.95 USD
- Availability
- In stock
- Rating
- 4.56 stars, 684 reviews, scale 5
Buying Guide
0 comparisons · 8 sourcesUses
Enchiladas, chile con carne, and tacos
Spoon it over enchiladas, chile con carne, tacos, or everyday meals.[1,2]
Burritos and folded wraps
Pour it over burritos or folded tortilla-style wraps, and mix it with green chile sauce if you like.[1,6,7]
Topping for burgers, eggs, and more
Use it as a topping for burgers, tacos, burritos, chicken, eggs, or other savory dishes.[1,8]
Deviled eggs, posole, wings, and carne adovada
Use it in Hatch Red Chile Deviled Eggs, Posole, Honey Wings, and Carne Adovada, or stir it into soups and stews.[1]
Sourdough toast spread
Spread it thickly on sourdough toast with a fried egg and a little cotija cheese.[1]
Salsa-like dip or snack
Spoon it straight from the jar or serve it as a salsa-like dip.[1]
Tamales, taquitos, and more
Use it on tamales, taquitos, huevos rancheros, grilled ribs, and holiday turkey.[3,5]
Frito pie or straw hat
Pour it over a small bag of Fritos with beans and your favorite toppings for a Frito pie or straw hat.[4]
Image Analysis
21 images- 01

Product
Clear glass jar with visible red-orange sauce, metal screw-top lid, and a black wraparound label featuring a large central '575' logo and secondary text panels.
- Container shapeTransparent cylindrical glass jar with slightly rounded shoulder and visible base ridge at bottom
1 region
x 0.12 · y 0.05 · w 0.76 · h 0.90 (high) - Contents appearanceHomogeneous red-orange sauce filling the jar with small visible darker flecks suspended throughout
1 region
x 0.16 · y 0.18 · w 0.68 · h 0.66 (high) - LidMetal screw-top lid with ribbed outer edge and a greenish-gold metallic finish
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.12 (high) - Primary label panelMatte black wraparound label centered on jar covering midsection with textured dark pattern
1 region
x 0.17 · y 0.36 · w 0.66 · h 0.36 (high) - Central logo graphicLarge stylized badge containing the characters 575 in yellow with red outline and the words HATCH above and CHILE below inside the badge
1 region
x 0.32 · y 0.42 · w 0.36 · h 0.29 (high) - Lower label bannerRed ribbon banner with text and a smaller yellow text line beneath indicating heat level
1 region
x 0.34 · y 0.64 · w 0.32 · h 0.12 (high) - Small circular emblem leftSmall circular emblem or seal on the left side of the label containing the words HATCH CHILE and decorative marksPartial
1 region
x 0.19 · y 0.52 · w 0.12 · h 0.18 (medium)
Packaging
Black wraparound product label with multiple printed text elements including a central badge, a red banner, a heat-level line, and smaller side panels.
- Label main text HATCH“HATCH”
1 region
x 0.38 · y 0.42 · w 0.12 · h 0.06 (high) - Label main number“575”
1 region
x 0.43 · y 0.47 · w 0.18 · h 0.18 (high) - Label main text CHILE“CHILE”
1 region
x 0.44 · y 0.60 · w 0.16 · h 0.05 (high) - Red banner text“RED SAUCE”
1 region
x 0.36 · y 0.66 · w 0.28 · h 0.06 (high) - Heat level text“MEDIUM”
1 region
x 0.42 · y 0.73 · w 0.18 · h 0.05 (high) - Net weight line“NET WT. 16 oz (454g)”
1 region
x 0.39 · y 0.77 · w 0.25 · h 0.05 (high) - Right panel quote“Where the Worlds Best Chiles Come From”Partial
1 region
x 0.67 · y 0.53 · w 0.14 · h 0.24 (medium) - Left small label textDense fine-print block, illegible at this resolutionPartial
1 region
x 0.18 · y 0.68 · w 0.12 · h 0.08 (medium)
Other
Studio product shot on a white background with even frontal lighting and a slight soft shadow; image framed to show full jar and label.
- BackgroundSolid white background with no visible props
- Lighting and reflectionEven frontal lighting producing soft highlights on the glass shoulder and lid and a faint soft shadow below the jar
2 regions
x 0.32 · y 0.09 · w 0.36 · h 0.08 (high); x 0.34 · y 0.88 · w 0.32 · h 0.08 (high) - FramingJar centered vertically and horizontally with full top-to-bottom visible inside image bounds
Colors
reddish orange· sauce#BB343Cmetallic green gold· lid#B3C46Cmatte black· label backgroundPackaging#11110Ewarm yellow· logo numbers and trimPackaging#EBB545- Container shapeTransparent cylindrical glass jar with slightly rounded shoulder and visible base ridge at bottom
- 02

Product
A clear glass jar containing red sauce with a metallic screw-on lid and a black wrap label featuring a prominent '575' badge and other printed text.
- Jar bodyClear cylindrical glass jar showing orange-red sauce with visible small pepper/fleck texture suspended in liquid.
1 region
x 0.22 · y 0.16 · w 0.56 · h 0.70 (high) - LidMetallic screw-on lid with a light metallic yellow-green finish and visible ridged screw threads at the edge.
1 region
x 0.36 · y 0.06 · w 0.28 · h 0.12 (high) - Label overallBlack wrap-around paper label around the jar midsection with graphic elements and multiple lines of printed text.
1 region
x 0.26 · y 0.34 · w 0.48 · h 0.34 (high) - Prominent badgeCentral shield-shaped badge with large yellow-outlined numerals '575' in red and smaller white text 'HATCH' above and 'RED' below.
1 region
x 0.36 · y 0.38 · w 0.28 · h 0.20 (high) - Label subtextBelow the badge a horizontal yellow ribbon area with the word 'SAUCE' in red and the word 'MEDIUM' in yellow beneath it; net weight line visible.
1 region
x 0.36 · y 0.52 · w 0.28 · h 0.12 (high) - Visible small graphicSmall circular emblem at lower left of the label with radial graphic and text block too small to read at this resolution.Partial
1 region
x 0.28 · y 0.46 · w 0.08 · h 0.10 (medium) - Lower jar rimRounded glass base with visible thickness and slight reflection on bottom edge.
1 region
x 0.30 · y 0.74 · w 0.40 · h 0.12 (high) - Label small text (legible portion)“NET WT. 16oz (454g)”
1 region
x 0.44 · y 0.60 · w 0.18 · h 0.04 (high) - Label header text (legible words)“SAUCE”
1 region
x 0.42 · y 0.54 · w 0.22 · h 0.06 (high)
Packaging
Image shows the product jar with its printed label; several external marketing callouts are positioned around the jar on the image background rather than on packaging.
- Black label materialPaper or matte label wrapped around the jar with printed graphics and text; edges of the label visible at the jar sides.
1 region
x 0.26 · y 0.34 · w 0.48 · h 0.34 (high) - Small illegible panelFine-print block on the right label panel present but text is too small to read at this resolution.Partial
1 region
x 0.60 · y 0.44 · w 0.10 · h 0.18 (medium)
Other
White studio background with six circular red icon callouts and accompanying bold black callout text arranged around the jar; frontal product shot centered and evenly lit.
- Shot compositionCentered product on a plain white background with callouts placed around the jar and black arrow lines pointing toward the jar.
- Top-left callout text“GROWN IN THE USA”
1 region
x 0.10 · y 0.04 · w 0.28 · h 0.12 (high) - Top-right callout text“PALEO”
1 region
x 0.66 · y 0.06 · w 0.22 · h 0.12 (high) - Left-middle callout text“VEGAN”
1 region
x 0.06 · y 0.38 · w 0.18 · h 0.10 (high) - Right-middle callout text“NO SUGAR ADDED”
1 region
x 0.72 · y 0.38 · w 0.22 · h 0.14 (high) - Lower-left callout text“NO PRESERVATIVES”
1 region
x 0.04 · y 0.72 · w 0.32 · h 0.14 (high) - Lower-right callout text“GLUTEN-FREE”
1 region
x 0.66 · y 0.72 · w 0.30 · h 0.14 (high) - Red circular iconsSix small red circular icons accompany each callout (flag, drumstick, carrot, honey dipper with slash, crossed utensils, and wheat icon) and are placed near their respective text.
6 regions
x 0.12 · y 0.02 · w 0.08 · h 0.08 (high); x 0.80 · y 0.02 · w 0.08 · h 0.08 (high); x 0.08 · y 0.36 · w 0.07 · h 0.07 (high); x 0.78 · y 0.36 · w 0.07 · h 0.07 (high); x 0.08 · y 0.74 · w 0.07 · h 0.07 (high); x 0.80 · y 0.74 · w 0.07 · h 0.07 (high) - Lighting and shadowEven diffuse frontal lighting with soft shadow visible beneath the jar.
Colors
reddish orange· sauce (jar contents)#BA4513matte black· label background#0E0E0Ebright yellow· label accent and badge outline#F3BC3Cpale metallic gold-green· liddeep red· label numeral fill- Jar bodyClear cylindrical glass jar showing orange-red sauce with visible small pepper/fleck texture suspended in liquid.
- 03

Product
A single served savory item (enchilada or rolled tortilla) on a dark round plate, heavily topped with chunky bright red chile sauce; a glass jar of sauce is partially visible behind it at left.
- Topped rolled tortillaA folded or rolled pale beige tortilla or similar dough item placed on a shallow dark round plate, mostly covered by sauce and visible from a low front-facing angle.
1 region
x 0.30 · y 0.34 · w 0.48 · h 0.34 (high) - Chunky red chile sauceThick chunky red sauce with visible small pieces and a glossy, wet texture generously ladled over the tortilla and spilling onto the plate.
1 region
x 0.36 · y 0.30 · w 0.44 · h 0.40 (high) - Dark round plateShallow round plate with a dark matte finish visible under the food; rim and surface reflect slight highlights.
1 region
x 0.22 · y 0.40 · w 0.56 · h 0.28 (high) - Glass jar of sauce (product)Part of a clear glass jar filled with red sauce positioned behind and to the left of the plate; jar has a dark label with a large yellow numeric mark.
1 region
x 0.02 · y 0.02 · w 0.24 · h 0.34 (high) - Jar label text element“575”
1 region
x 0.05 · y 0.08 · w 0.18 · h 0.19 (high)
Packaging
A glass jar of sauce with a dark label and a prominent yellow numeric mark is partially visible behind the plated food.
- Jar form factorClear glass jar containing red sauce with a visible screw-top area at the top edge; only upper portion of jar is visible.
1 region
x 0.02 · y 0.00 · w 0.24 · h 0.20 (high) - Label color and motifDark (near-black) wrap label with a large yellow numeric graphic and red accent visible on the jar.
1 region
x 0.04 · y 0.06 · w 0.20 · h 0.20 (high) - Label text fragment“575”
1 region
x 0.06 · y 0.08 · w 0.14 · h 0.16 (high)
Other
Lifestyle shot with a fabric backdrop and a stylized review overlay occupying the bottom half of the image.
- Background fabricCoarse woven burlap or similar tan fabric is draped behind the plate and jar, filling the upper-right background.
1 region
x 0.38 · y 0.00 · w 0.60 · h 0.42 (high) - Shot composition and angleLow front-facing camera angle focused on the plated food in the midground with shallow depth of field; background and jar are softly out of focus.
- Reviewer badge text“PQ”
1 region
x 0.30 · y 0.58 · w 0.12 · h 0.12 (high) - Reviewer name text“PATRICK Q.”
1 region
x 0.42 · y 0.58 · w 0.52 · h 0.12 (high) - Verified buyer text“Verified Buyer”
1 region
x 0.46 · y 0.68 · w 0.26 · h 0.05 (high) - Star rating graphicRow of five solid star icons in gold beneath 'Verified Buyer'.
1 region
x 0.46 · y 0.70 · w 0.28 · h 0.04 (high) - Prominent headline text“Great Product!”
1 region
x 0.14 · y 0.74 · w 0.72 · h 0.10 (high) - Customer quote block“"ABSOLUTELY DELICIOUS! I HAVE JUST PLACED MY 3RD ORDER FOR MORE. I DEFINITELY RECOMMEND THE PRODUCTS FROM THE FRESH CHILE."”
1 region
x 0.06 · y 0.84 · w 0.88 · h 0.14 (high)
Colors
bright red· chile sauce on food#8B0301pale beige· tortilla#DBCAABdark charcoal· plate#24242Bwarm yellow· label yellow graphicPackaging#F4C20Bblack· label backgroundPackaging#1B1C1E- Topped rolled tortillaA folded or rolled pale beige tortilla or similar dough item placed on a shallow dark round plate, mostly covered by sauce and visible from a low front-facing angle.
- 04

Other
Promotional graphic on white background with a shield/badge icon, headline text offering a 90-day money back guarantee, explanatory paragraph, and a red contact band across the bottom containing phone number and email.
- Top badge iconRound scalloped gold badge with a red shield at center and a white check mark inside the shield, centered near the top of the image.
1 region
x 0.34 · y 0.03 · w 0.32 · h 0.18 (high) - Main headline“Bold red headline text reading 90-DAY MONEY BACK GUARANTEE centered below the badge with a small decorative underline and dot flourish above it.”
1 region
x 0.06 · y 0.22 · w 0.88 · h 0.12 (high) - Explanatory paragraph“Black mixed-font paragraph in centered alignment reading WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
1 region
x 0.08 · y 0.36 · w 0.84 · h 0.18 (high) - Contact heading“Centered red text reading CONTACT US appearing above the red bottom band.”
1 region
x 0.28 · y 0.58 · w 0.44 · h 0.07 (high) - Bottom red bandSolid red horizontal band filling the full image width at the bottom of the image, textured with subtle lighter speckling.
1 region
x 0.00 · y 0.78 · w 1.00 · h 0.22 (high) - Phone number text“Large bold yellow phone number text reading (575)-800-8284 centered inside the red bottom band.”
1 region
x 0.22 · y 0.81 · w 0.56 · h 0.10 (high) - Email text“Smaller yellow email address text reading service@freshchileco.com located below the phone number within the red band.”
1 region
x 0.20 · y 0.90 · w 0.60 · h 0.06 (high)
Colors
white· backgroundPackagingwarm gold· badge goldPackaging#EB9D0Bbold red· badge shield and headline textPackaging#BD0123warm yellow· phone number textPackaging#FAAB1Bdeep red· bottom bandPackaging#B5011C- Top badge iconRound scalloped gold badge with a red shield at center and a white check mark inside the shield, centered near the top of the image.
- 05

Product
A partially used glass jar of red chile sauce with a black printed label is held upright by a right hand; sauce residue is visible inside the jar rim and the jar shows bright red sauce inside.
- Container shapeClear cylindrical glass jar with a threaded neck for a screw lid (lid removed), showing sauce inside and residue around the rim.
1 region
x 0.33 · y 0.03 · w 0.34 · h 0.40 (high) - Label backgroundBlack wraparound label covering the jar midsection with printed graphics and text.
1 region
x 0.36 · y 0.19 · w 0.30 · h 0.20 (high) - Main logo text“Prominent central yellow-outlined badge containing the large numeric characters '575' with 'HATCH' above and 'RED' below.”
1 region
x 0.41 · y 0.21 · w 0.18 · h 0.16 (high) - Heat level text“MEDIUM”
1 region
x 0.46 · y 0.33 · w 0.12 · h 0.05 (high) - Net weight line“16 FL OZ (454G)”Partial
1 region
x 0.47 · y 0.36 · w 0.15 · h 0.04 (medium) - Sauce appearance inside jarVisible chunky red sauce filling the lower jar and splattered inside the top neck and rim.
1 region
x 0.35 · y 0.07 · w 0.33 · h 0.32 (high)
Packaging
The product packaging is the labeled glass jar visible in the image; label contains a central badge logo, a heat-level callout, and a net weight line.
- Label graphic panelWraparound matte black label with a central yellow-outlined badge and additional smaller printed callouts on the right label panel.
1 region
x 0.36 · y 0.18 · w 0.31 · h 0.24 (high) - Side panel text blockVertical panel of smaller text and icons on the right side of the label; most characters are small and only partially legible at this resolution.Partial
1 region
x 0.60 · y 0.20 · w 0.12 · h 0.24 (medium) - Label headline transcription“MEDIUM”
1 region
x 0.46 · y 0.33 · w 0.12 · h 0.05 (high) - Logo transcription“575”
1 region
x 0.43 · y 0.22 · w 0.16 · h 0.12 (high) - Additional label text transcription“HATCH”
1 region
x 0.41 · y 0.20 · w 0.12 · h 0.06 (high) - Additional label text transcription 2“RED”
1 region
x 0.49 · y 0.26 · w 0.08 · h 0.05 (high) - Weight transcription (partial)“16 FL OZ (454G)”Partial
1 region
x 0.47 · y 0.36 · w 0.15 · h 0.04 (medium)
Other
Lifestyle shot showing a hand holding the jar above a plate with a burrito heavily covered in the same red sauce, with a textured burlap backdrop and a white wood surface.
- Food propOval black plate holding a burrito that is almost entirely covered in chunky red sauce that pools on the plate.
1 region
x 0.20 · y 0.57 · w 0.60 · h 0.35 (high) - Hand holding jarRight hand and forearm hold the jar near its neck; hand enters image from the right and is well lit.
1 region
x 0.58 · y 0.03 · w 0.36 · h 0.32 (high) - Background materialCoarse woven burlap fabric draped behind and under the jar and plate.
1 region
x 0.05 · y 0.28 · w 0.90 · h 0.40 (high) - SurfaceWhite painted wood surface with subtle horizontal grain and small worn marks visible at the bottom of the image.
1 region
x 0.00 · y 0.83 · w 1.00 · h 0.17 (high) - Shot compositionThree-quarter angled lifestyle shot framed so the jar and plated food share focus; lighting is soft and directional from the upper left.
Colors
deep tomato red· sauce inside jar and on food#931B0Bmatte black· label background#130E0Cwarm yellow· logo outline and accents#FDCB02label white· label text- Container shapeClear cylindrical glass jar with a threaded neck for a screw lid (lid removed), showing sauce inside and residue around the rim.
- 06

Product
A single rolled tortilla (burrito-like) heavily coated in chunky red chile sauce; placed on a round dark plate. The sauce shows visible seeds and oil sheen and covers most of the tortilla's top surface.
- Rolled tortillaA single rolled tortilla or burrito shape with visible folded seam at one end; pale beige surface visible under and at the uncovered end of the sauce.
1 region
x 0.18 · y 0.15 · w 0.63 · h 0.66 (high) - Chunky red chile sauceThick, chunky red sauce with visible small yellowish seeds and tomato or pepper pieces; sauce is spread over the tortilla and pools on the plate, showing a glossy oily sheen in places.
1 region
x 0.12 · y 0.10 · w 0.70 · h 0.66 (high) - Sauce texture detailVisible coarse texture with small seed-like particles and uneven chunky bits throughout the sauce layer.
1 region
x 0.20 · y 0.18 · w 0.50 · h 0.48 (high) - Sauce oil separationThin pools of darker red oil or liquid collecting around the edges of the sauce on the plate.
1 region
x 0.26 · y 0.62 · w 0.46 · h 0.26 (medium) - Partially exposed tortilla endOne rounded end of the tortilla remains mostly uncovered by sauce and shows a slightly golden, baked coloration and folded seam detail.
1 region
x 0.67 · y 0.06 · w 0.18 · h 0.18 (high) - Plate rimRound dark plate with a narrow raised rim visible around the food; rim shows a subtle highlight near the top left.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.95 (high)
Other
Top-down styled food photograph on a light wooden surface with a burlap cloth visible at the right edge; soft even lighting with minimal harsh shadows.
- Shot compositionTop-down view centered on the plate and food, slight off-center placement toward upper-right.
- Background surfaceLight-colored wooden surface with faint wood grain running vertically beneath the plate.
2 regions
x 0.00 · y 0.70 · w 0.36 · h 0.30 (high); x 0.00 · y 0.00 · w 0.36 · h 0.70 (medium) - Burlap cloth propCoarse woven burlap or jute cloth visible along the right edge, partially cropped by the image border.
1 region
x 0.82 · y 0.06 · w 0.18 · h 0.88 (high) - Lighting and reflectionsSoft even lighting from above producing gentle highlights on the sauce and a faint reflection on the plate surface.
Colors
deep tomato red· red chile sauce#AB240Blight beige· tortilla#F4D294mustard yellow· sauce seed fleckscharcoal black· plate#252223- Rolled tortillaA single rolled tortilla or burrito shape with visible folded seam at one end; pale beige surface visible under and at the uncovered end of the sauce.
- 07

Product
Close-up of a glass jar pouring a chunky bright red chile sauce onto a folded tortilla or burrito; visible sauce texture, jar rim, and two fingers holding the jar.
- Sauce textureThick, chunky red sauce with visible small seed and pepper fragments and a glossy oily sheen as it pours and pools on the tortilla and plate.
1 region
x 0.15 · y 0.28 · w 0.72 · h 0.55 (high) - Pouring streamContinuous pour of sauce flowing from the jar mouth in a slightly tapered stream onto the food surface, with thicker pooling where it lands.
1 region
x 0.38 · y 0.08 · w 0.36 · h 0.54 (high) - Jar rim and interiorRound glass jar rim visible at top center with sauce coating the inner lip and inner wall of the jar.
1 region
x 0.45 · y 0.00 · w 0.34 · h 0.22 (high) - Hand holding jarTwo fingertips and part of a thumb visible grasping the jar at the top edges; skin shows natural tone and is positioned to tilt the jar.
2 regions
x 0.72 · y 0.00 · w 0.28 · h 0.20 (high); x 0.00 · y 0.00 · w 0.20 · h 0.20 (medium) - Folded tortilla or burritoLight beige folded tortilla or burrito beneath the sauce with small brown toasting spots and a soft matte surface visible at the pour site.
1 region
x 0.06 · y 0.50 · w 0.64 · h 0.39 (high) - Plate surfaceDark reflective plate or pan surface visible under the food and sauce, showing small bright reflections and pooled sauce edges.
1 region
x 0.22 · y 0.78 · w 0.72 · h 0.20 (high)
Other
Tight close-up composition with a plain light background, soft frontal lighting, and shallow depth of field focusing on the sauce and jar.
- Shot compositionTight close-up framing centered on the pouring action; top of the jar and fingertips crop at the image top edges while the food fills the lower area.
- BackgroundPlain light neutral background with no visible patterns or props, providing high contrast to the red sauce.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.40 (high) - Lighting and reflectionsSoft even lighting with specular highlights visible on the glossy sauce and subtle reflections on the dark plate surface.
- Image qualitySharp focus on sauce and food texture with shallow depth of field causing slight blur toward the very top edges of the jar and background.
Colors
bright red with orange tones· sauce#BC2402light beige· tortillaamber brown· jar glass rim#940B02glossy dark gray· plate#262119- Sauce textureThick, chunky red sauce with visible small seed and pepper fragments and a glossy oily sheen as it pours and pools on the tortilla and plate.
- 08

Product
A glass jar held at an angle is pouring a chunky bright red sauce through its open mouth; the sauce has a glossy, textured appearance and is landing on a folded tortilla-style wrap below.
- Jar shapeCylindrical clear glass jar held on its side with an open threaded neck and visible inner rim.
1 region
x 0.52 · y 0.06 · w 0.42 · h 0.36 (high) - Sauce textureThick chunky red sauce with visible pieces and a glossy wet surface, flowing out of the jar in a short stream and pooling where it lands.
1 region
x 0.18 · y 0.24 · w 0.52 · h 0.48 (high) - Jar interiorInner walls of the jar coated with sauce residue and bits adhering to the glass near the mouth.
1 region
x 0.56 · y 0.08 · w 0.26 · h 0.24 (high) - Pour angleJar tilted downward about a diagonal toward the lower left of the frame, causing sauce to pour onto the food below.
Packaging
A printed label wraps around the jar; label artwork and small blocks of text are visible but mostly partially cropped or small and not legible.
- Label panelDark label with contrasting lighter graphic elements and a visible circular emblem at the side of the jar; label wraps around jar and is partially visible.
1 region
x 0.66 · y 0.14 · w 0.23 · h 0.28 (high) - Dense fine-printDense block(s) of small printed text present on the label but illegible at this resolution.Partial
1 region
x 0.72 · y 0.18 · w 0.15 · h 0.10 (medium)
Other
Lifestyle composition showing a hand holding the jar over a wrapped tortilla on a dark plate placed on a wooden surface, with a light brick wall background and soft diffuse lighting.
- Supporting handA right hand grips the jar near the top, thumb visible on the jar side and forefingers around the back.
1 region
x 0.58 · y 0.00 · w 0.22 · h 0.18 (high) - Food propA folded tortilla-style wrap placed on a shallow dark round plate; the wrap is beige with small browned spots and is the surface receiving the sauce.
1 region
x 0.14 · y 0.56 · w 0.72 · h 0.30 (high) - Plate and baseFlat dark ceramic plate set on a circular wooden board with concentric wood grain rings.
1 region
x 0.08 · y 0.64 · w 0.84 · h 0.30 (high) - BackgroundLight-colored brick or tile wall out of focus providing a neutral backdrop.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.48 (high) - LightingSoft, diffuse lighting with mild highlights on the sauce and a faint shadow under the plate.
Colors
vibrant tomato red· sauce#B31C03amber brown glass· jar glassPackaging#8B0202matte black· label backgroundPackaging#242425warm gold· label accentPackaging- Jar shapeCylindrical clear glass jar held on its side with an open threaded neck and visible inner rim.
- 09

Product
Clear glass jar of red sauce with metal screw lid and a wrapped black printed label showing a large yellow-outlined 575 logo, red sauce visible through the glass both above and below the label.
- Jar bodyTransparent cylindrical glass jar with rounded shoulders and visible sauce inside; jar shows surface reflections and a visible curved seam near the shoulder.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.88 (high) - LidMetal screw-top lid with ribbed edge and a pale green to gold metallic finish, seated on the jar neck.
1 region
x 0.27 · y 0.02 · w 0.46 · h 0.12 (high) - Sauce visibleThick red-brown chile sauce visible through the glass above and below the label, with small darker flecks and a glossy surface.
2 regions
x 0.18 · y 0.08 · w 0.64 · h 0.50 (high); x 0.18 · y 0.56 · w 0.64 · h 0.38 (high) - Main label layoutWraparound matte black label covering central cylinder area with a centered shield-like emblem containing 'HATCH' above large '575' and 'CHILE' below; decorative elements in yellow and red.
1 region
x 0.18 · y 0.28 · w 0.64 · h 0.28 (high) - Front large text - 575“575”
1 region
x 0.37 · y 0.34 · w 0.26 · h 0.16 (high) - Front text - HATCH“HATCH”
1 region
x 0.40 · y 0.31 · w 0.20 · h 0.06 (high) - Front text - CHILE“CHILE”
1 region
x 0.41 · y 0.46 · w 0.18 · h 0.06 (high) - Red sauce banner text“RED SAUCE”
1 region
x 0.42 · y 0.44 · w 0.20 · h 0.06 (high) - Heat level text“MILD”
1 region
x 0.42 · y 0.50 · w 0.16 · h 0.05 (high) - Net weight text“NET WT. 16 oz (454g)”
1 region
x 0.39 · y 0.53 · w 0.26 · h 0.06 (high) - Right-side slogan text“Where the Worlds Best Chile Comes From”Partial
1 region
x 0.62 · y 0.36 · w 0.12 · h 0.20 (medium) - Right-side origin text“HATCH NEW MEXICO”Partial
1 region
x 0.66 · y 0.52 · w 0.08 · h 0.06 (medium) - Left-side circular markSmall circular logo with the words HATCH CHILE and decorative elements, illegible small surrounding text at this resolutionPartial
1 region
x 0.22 · y 0.38 · w 0.12 · h 0.16 (medium)
Packaging
Matte black wraparound paper label adhered to the jar; label includes a central emblem and multiple printed text blocks and small logos.
- Label material and finishMatte black wraparound label with printed colored graphics and a slightly textured or speckled background graphic.
1 region
x 0.18 · y 0.28 · w 0.64 · h 0.28 (high) - Label central emblemShield-like emblem with yellow outline containing 'HATCH', large '575', and 'CHILE' arranged vertically.
1 region
x 0.34 · y 0.32 · w 0.32 · h 0.22 (high) - Packaging text - RED SAUCE“RED SAUCE”
1 region
x 0.42 · y 0.44 · w 0.20 · h 0.06 (high) - Packaging weight line“NET WT. 16 oz (454g)”
1 region
x 0.39 · y 0.53 · w 0.26 · h 0.06 (high)
Other
Studio product shot on a plain white background with even frontal lighting and a faint soft shadow beneath the jar.
- Shot compositionProduct centered in frame, photographed frontally on a white background with the entire jar visible and slight bottom crop margin.
- BackgroundUniform white background with no visible props or signage.
- Lighting and shadowEven diffuse frontal lighting producing soft reflections on the glass and a faint diffuse shadow under the jar.
Colors
deep red-brown· sauce#B33D12pale metallic green-gold· lid#C3D47Cmatte black· label backgroundPackaging#0E0E0Ewarm yellow· logo outline and accentsPackaging#F5C344vivid red· banner and red accentsPackaging#CC353B- Jar bodyTransparent cylindrical glass jar with rounded shoulders and visible sauce inside; jar shows surface reflections and a visible curved seam near the shoulder.
- 10

Product
Photograph of a full-width product label for a jar of red chile sauce showing central brand logo, product name, spice level, and a nutrition facts panel at right.
- Central logoLarge central badge-style logo with a black shield outlined in yellow containing the word 'HATCH' in white on a red ribbon above a large stylized '575' in yellow with red fill and white outline, and the word 'CHILE' in white on a red curved banner beneath the numbers.
1 region
x 0.38 · y 0.24 · w 0.24 · h 0.40 (high) - Product type stripRed rectangular strip under the logo with the words 'RED SAUCE' in white uppercase and a smaller 'HOT' label beneath in white on black background.
1 region
x 0.45 · y 0.57 · w 0.15 · h 0.09 (high) - Net weight text“Net weight statement below the product strip reading 'NET WT. 16 OZ (454g)'.”
1 region
x 0.45 · y 0.65 · w 0.18 · h 0.06 (high) - Background textureDark black background with a mottled distressed texture and subtle red-brown marbling across the full label.
- Left panel brand story heading“Upper-left heading in red uppercase reading 'TASTE THE FAMILY TRADITION'.”
1 region
x 0.02 · y 0.10 · w 0.26 · h 0.10 (high) - Left panel body text blockDense multi-line white paragraph text at left that describes company history and contact info; individual small lines are present but mostly too small to fully transcribe at this resolution.Partial
1 region
x 0.02 · y 0.18 · w 0.26 · h 0.42 (medium) - Certification-style circular markRound badge beneath the left text with the words 'HATCH CHILE' and radial graphic lines, colored white and red on black.
1 region
x 0.22 · y 0.56 · w 0.12 · h 0.16 (medium) - Right nutrition panelWhite rectangular Nutrition Facts panel at right with header 'Nutrition Facts', a servings line, and a bold 'Calories 60' line visible, followed by a standard nutrition table in small black text on white.
1 region
x 0.82 · y 0.12 · w 0.16 · h 0.66 (high) - Right column iconsVertical column of circular nutrition/claim icons to the left of the nutrition panel showing symbols with short labels such as 'GLUTEN FREE', 'VEGAN', 'NO SUGAR ADDED', 'NO ADDITIVES', and 'PALEO'.
1 region
x 0.74 · y 0.16 · w 0.08 · h 0.56 (high)
Packaging
Full product label artwork including brand story block at left, central logo and product name, claim icons, and a Nutrition Facts panel on the right.
- Panel heading - Nutrition Facts“Nutrition Facts”
1 region
x 0.82 · y 0.12 · w 0.12 · h 0.06 (high) - Servings and serving size“7 servings per container”
1 region
x 0.82 · y 0.18 · w 0.12 · h 0.04 (high) - Serving size text“Serving size 1/4 cup (61g)”
1 region
x 0.82 · y 0.21 · w 0.12 · h 0.04 (high) - Calories line“Calories 60”
1 region
x 0.82 · y 0.27 · w 0.12 · h 0.06 (high) - Claims icons text“GLUTEN FREE”
1 region
x 0.73 · y 0.18 · w 0.06 · h 0.05 (high) - Additional claim labels“VEGAN”
1 region
x 0.73 · y 0.26 · w 0.06 · h 0.05 (high) - Other claim labels“NO SUGAR ADDED”
1 region
x 0.73 · y 0.34 · w 0.06 · h 0.06 (high) - Left panel heading“TASTE THE FAMILY TRADITION”
1 region
x 0.02 · y 0.10 · w 0.26 · h 0.10 (high) - Company contact line“WWW.FRESHCHILECO.COM”
1 region
x 0.02 · y 0.62 · w 0.22 · h 0.05 (medium) - Left small label - Hatch Chile badge“HATCH CHILE”
1 region
x 0.22 · y 0.58 · w 0.10 · h 0.12 (medium)
Other
Wide rectangular label artwork on a white background image with even studio lighting and no additional props.
- Shot compositionSingle flat, front-facing shot of a full wrap-around label laid out horizontally and centered in the image frame with white margins above and below.
- Image qualityLabel artwork is sharp overall though small nutrition-table text is small; even lighting with minimal glare and a small shadow along label edges.
Colors
distressed black with red-brown marbling· label backgroundPackaging#0B0A0Bwarm gold yellow· logo numbers and outlinePackaging#F4BB35vivid red· logo and strip redPackaging#D3333Bclean white· text and nutrition panel backgroundPackaging#D4D4D4- Central logoLarge central badge-style logo with a black shield outlined in yellow containing the word 'HATCH' in white on a red ribbon above a large stylized '575' in yellow with red fill and white outline, and the word 'CHILE' in white on a red curved banner beneath the numbers.
- 11

Product
Flat horizontal product label showing a central circular badge with a large '575' logo, product name lines 'HATCH CHILE' and 'RED SAUCE MEDIUM' plus net weight. Nutrition facts panel is visible on the right edge of the label.
- Central badgeA round shield-style badge centered horizontally with a large stylized numeric '575' in red with a thick yellow outline; a small rectangular banner above the number reads 'HATCH' in white on a red background and the word 'CHILE' appears below the number in white on red.
1 region
x 0.40 · y 0.27 · w 0.20 · h 0.40 (high) - Product name stripBelow the central badge there is a horizontal red rectangular strip with the words 'RED SAUCE' in white; beneath that a smaller yellow strip contains the word 'MEDIUM' in black.
1 region
x 0.43 · y 0.62 · w 0.14 · h 0.10 (high) - Net weight text“Centered under the product name strips is the net weight line 'NET WT. 16 oz (454g)'.”
1 region
x 0.44 · y 0.72 · w 0.12 · h 0.05 (high) - Slogan calloutTo the right of the central badge is a small black speech-bubble style callout with white text 'Where the World's Best Chile Comes From' and a small flag-like graphic below that reads 'HATCH NEW MEXICO'.
1 region
x 0.60 · y 0.41 · w 0.14 · h 0.22 (high) - Left brand markLeft of center is a circular emblem with text around it and a stylized red chile graphic; small tagline nearby reads 'WE ARE THE SALT & LIGHT' followed by 'MATT 5:13-16' in much smaller type.Partial
1 region
x 0.20 · y 0.48 · w 0.18 · h 0.24 (medium) - Left panel headline“At the top left of the label a headline reads 'TASTE THE FAMILY TRADITION' in uppercase red text.”
1 region
x 0.02 · y 0.12 · w 0.34 · h 0.12 (high) - Left panel paragraph blockBlock of white paragraph text under the headline describing company history and commitment; text is small but visibly arranged as multiple short lines.Partial
1 region
x 0.02 · y 0.22 · w 0.34 · h 0.44 (medium) - Right nutrition headerA rectangular white Nutrition Facts panel appears at the far right with the header 'Nutrition Facts' in bold at the top.
1 region
x 0.83 · y 0.18 · w 0.15 · h 0.58 (high) - Calories line“Within the nutrition panel the word 'Calories' and the number '60' are clearly visible.”
1 region
x 0.84 · y 0.30 · w 0.13 · h 0.08 (high)
Packaging
Full label artwork on a horizontal wraparound packaging label: dark mottled background, brand and product badges, left-side company paragraph and right-side Nutrition Facts panel plus certification icons aligned vertically next to the nutrition panel.
- Label backgroundDark mottled background with black and deep burgundy textures covering the entire label area.
- Certification icons columnA vertical column of circular certification icons (gluten free, vegan, no sugar added, no additives, paleo-style icon) in yellow/gold outlines appears to the left of the nutrition panel.
1 region
x 0.75 · y 0.26 · w 0.06 · h 0.44 (high) - Contact and address block“Small white text near the lower left lists a website, email, phone number and an address block for Las Cruces, NM.”Partial
1 region
x 0.02 · y 0.70 · w 0.36 · h 0.18 (medium) - Nutrition table detailsThe nutrition panel contains additional tabular nutrition lines and percent daily value columns but the smaller rows are not fully legible at this resolution.Partial
1 region
x 0.83 · y 0.18 · w 0.15 · h 0.58 (high)
Other
Studio-style crop of a flat product label on a white background; even lighting with slight shadowing in textured label areas.
- Shot compositionImage is a centered, horizontal crop of the flat label artwork with large white margins above and below the label band.
- BackgroundPlain white background surrounds the rectangular label; label does not show a container or bottle in this view.
- Image qualityLabel artwork is sharp at normal scale but some small type in left paragraph and nutrition rows is too small to read clearly.
Colors
dark burgundy black· label backgroundPackaging#131313warm red· central logo number#CC333Bgolden yellow· logo outline and accents#FDC33Dbright white· headline and small body textPackaging- Central badgeA round shield-style badge centered horizontally with a large stylized numeric '575' in red with a thick yellow outline; a small rectangular banner above the number reads 'HATCH' in white on a red background and the word 'CHILE' appears below the number in white on red.
- 12

Product
Close-up of a rectangular nutrition facts label printed on packaging; bold header and tabular nutrient rows in black ink on white background.
- Label formatRectangular nutrition facts panel with thick black rule lines separating header, calories block, nutrient rows, and footer.
1 region
x 0.02 · y 0.00 · w 0.96 · h 1.00 (high) - Typography emphasisHeader and 'Calories' use large bold sans-serif type; nutrient names use medium-weight sans-serif with numeric values right-aligned.
1 region
x 0.05 · y 0.00 · w 0.90 · h 0.35 (high) - Calories blockProminent 'Calories' line with a large '60' at right and a thick horizontal rule above and below the block.
1 region
x 0.08 · y 0.21 · w 0.84 · h 0.17 (high) - Panel contrastHigh-contrast black text and bars printed on a white background.
Packaging
Nutrition Facts panel showing serving size, calories, nutrient amounts and percent daily values, plus a small explanatory footnote.
- Panel title“Nutrition Facts”
1 region
x 0.12 · y 0.00 · w 0.76 · h 0.10 (high) - Servings per container“7 servings per container”
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.06 (high) - Serving size line“Servings size 1/4 cup (61g)”
1 region
x 0.08 · y 0.12 · w 0.84 · h 0.06 (high) - Amount per serving header“Amount per serving”
1 region
x 0.06 · y 0.20 · w 0.60 · h 0.04 (high) - Calories label“Calories”
1 region
x 0.06 · y 0.22 · w 0.45 · h 0.09 (high) - Calories value“60”
1 region
x 0.72 · y 0.22 · w 0.18 · h 0.10 (high) - Daily value column header“%Daily Value *”
1 region
x 0.66 · y 0.27 · w 0.28 · h 0.04 (high) - Total Fat row“Total Fat 1g”
1 region
x 0.06 · y 0.30 · w 0.60 · h 0.05 (high) - Total Fat percent“1%”
1 region
x 0.82 · y 0.30 · w 0.12 · h 0.05 (high) - Saturated Fat row“Saturated Fat 0g”
1 region
x 0.06 · y 0.35 · w 0.66 · h 0.04 (high) - Saturated Fat percent“0%”
1 region
x 0.82 · y 0.35 · w 0.12 · h 0.04 (high) - Trans Fat row“Trans Fat 0g”
1 region
x 0.06 · y 0.39 · w 0.62 · h 0.04 (high) - Sodium row“Sodium 270mg”
1 region
x 0.06 · y 0.43 · w 0.58 · h 0.04 (high) - Sodium percent“12%”
1 region
x 0.82 · y 0.43 · w 0.12 · h 0.04 (high) - Total Carbohydrate row“Total Carbohydrate 11g”
1 region
x 0.06 · y 0.47 · w 0.66 · h 0.05 (high) - Total Carbohydrate percent“4%”
1 region
x 0.82 · y 0.47 · w 0.12 · h 0.05 (high) - Dietary Fiber row“Dietary Fiber 4g”
1 region
x 0.06 · y 0.52 · w 0.66 · h 0.04 (high) - Dietary Fiber percent“14%”
1 region
x 0.82 · y 0.52 · w 0.12 · h 0.04 (high) - Total Sugars row“Total Sugars 6g”
1 region
x 0.06 · y 0.56 · w 0.66 · h 0.04 (high) - Includes added sugars line“Includes 0g Added Sugars 0%”
1 region
x 0.06 · y 0.59 · w 0.88 · h 0.05 (high) - Protein row“Protein 2g”
1 region
x 0.06 · y 0.64 · w 0.60 · h 0.05 (high) - Vitamin D row“Vitamin D 0mcg 0%”
1 region
x 0.06 · y 0.70 · w 0.80 · h 0.04 (high) - Calcium row“Calcium 20mg 2%”
1 region
x 0.06 · y 0.73 · w 0.80 · h 0.04 (high) - Iron row“Iron 1mg 6%”
1 region
x 0.06 · y 0.76 · w 0.80 · h 0.04 (high) - Potassium row“Potassium 293mg 6%”
1 region
x 0.06 · y 0.79 · w 0.80 · h 0.05 (high) - Footnote“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”
1 region
x 0.04 · y 0.88 · w 0.92 · h 0.12 (high)
Other
Single centered close-up of the nutrition label on a white background; even lighting with slight shadowing near edges.
- Shot compositionLabel is cropped to fill the frame vertically and centered horizontally with no visible surrounding product or background elements.
- Image qualitySharp high-contrast print with legible text and no obvious blur or compression artifacts.
Colors
white· label backgroundPackagingblack· printed text and rulesPackaging#010101- Label formatRectangular nutrition facts panel with thick black rule lines separating header, calories block, nutrient rows, and footer.
- 13

Product
Graphic poster showing a central black starburst 'Certified Hatch Chile' seal with large headline text above and three numbered informational callouts across the lower half; two roasted chiles are visible at the bottom corners.
- Main headline“Large two-line headline near the top reading 'HOW TO KNOW' above a larger 'IT'S REAL HATCH CHILE' with 'HATCH CHILE' in green and the rest in black.”
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.21 (high) - Certified seal shapeLarge circular black starburst badge centered in the image with jagged radiating points and red horizontal and vertical bar accents extending from its sides.
1 region
x 0.31 · y 0.16 · w 0.38 · h 0.36 (high) - Seal main text“Prominent stacked text inside the seal reading 'HATCH CHILE' in large white condensed letters.”
1 region
x 0.37 · y 0.28 · w 0.26 · h 0.20 (high) - Seal surrounding text“Curved small white text around the top and bottom of the seal reading 'CERTIFIED' at top and 'HATCH CHILE ASSOCIATION' at bottom.”
2 regions
x 0.34 · y 0.20 · w 0.32 · h 0.12 (medium); x 0.34 · y 0.42 · w 0.32 · h 0.08 (medium) - Green check shieldA green shield icon with a white checkmark appears centered below the seal as the second numbered graphic.
1 region
x 0.42 · y 0.52 · w 0.12 · h 0.13 (high) - Three numbered calloutsThree numbered circular markers '1', '2', '3' appear above three vertical informational blocks aligned left-center-right across the mid-lower image.
3 regions
x 0.06 · y 0.51 · w 0.12 · h 0.12 (medium); x 0.44 · y 0.49 · w 0.12 · h 0.12 (high); x 0.80 · y 0.50 · w 0.12 · h 0.12 (medium) - Left callout title“Heading under the left marker reads 'GROWN IN HATCH VALLEY, NM'.”
1 region
x 0.05 · y 0.66 · w 0.28 · h 0.08 (high) - Left callout body“Body text beneath the left heading reads 'Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.'”
1 region
x 0.05 · y 0.74 · w 0.28 · h 0.10 (medium) - Center callout title“Center heading reads 'LOOK FOR THIS OFFICIAL SEAL'.”
1 region
x 0.41 · y 0.66 · w 0.20 · h 0.08 (high) - Center callout body“Center body text reads 'This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.'”
1 region
x 0.38 · y 0.74 · w 0.26 · h 0.10 (medium) - Right callout title“Right heading reads 'AVOID IMITATION "HATCH-STYLE" CHILE'.”
1 region
x 0.73 · y 0.65 · w 0.26 · h 0.10 (high) - Right callout body“Right body text reads 'Only real Hatch chile will have this certification. Don't be fooled by imitations.'”
1 region
x 0.70 · y 0.75 · w 0.28 · h 0.10 (medium) - Crossed 'HATCH-STYLE' iconA circular icon near the right callout contains the text 'HATCH-STYLE' with a red prohibition slash over it.
1 region
x 0.82 · y 0.56 · w 0.12 · h 0.12 (high) - Bottom certification line“Bold line of text along the lower center reads 'ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION' with 'HATCH CHILE ASSOCIATION' in green.”
1 region
x 0.20 · y 0.86 · w 0.60 · h 0.08 (high) - Bottom-left roasted chileA roasted green chile with charred black blister marks appears along the bottom-left corner, cropped by the image edge.
1 region
x 0.00 · y 0.84 · w 0.28 · h 0.16 (high) - Bottom-right roasted chileA roasted red chile with charred black blister marks appears along the bottom-right corner, cropped by the image edge.
1 region
x 0.72 · y 0.82 · w 0.28 · h 0.18 (high)
Other
Background is a photographic agricultural field with a horizon and sky; composition centers the seal and headline with subtle faded field image behind the graphics; lighting appears diffuse with soft shadows.
- Background farmland photoA desaturated photographic landscape of planted rows and distant hills fills the background behind the graphic elements.
1 region
x 0.00 · y 0.28 · w 1.00 · h 0.60 (high) - Image compositionCentered vertical composition places the seal and headline on the vertical midline; informational icons run horizontally below the seal.
- Lighting and shadowEven diffuse lighting with minimal high-contrast shadows; highlights on the roasted chiles show specular sheen.
1 region
x 0.00 · y 0.82 · w 1.00 · h 0.18 (medium)
Colors
matte black· seal background#0E0E0Ebright red· seal accent bars and prohibition slash#EC1315forest green· headline 'HATCH CHILE' text and small icons#1C632Aroasted green· roasted green chile#7C9B03roasted red· roasted red chile#BB0301text black· large headline and small supporting text#131313- Main headline“Large two-line headline near the top reading 'HOW TO KNOW' above a larger 'IT'S REAL HATCH CHILE' with 'HATCH CHILE' in green and the rest in black.”
- 14

Product
Illustrated chili pepper heat guide showing eight pepper illustrations in a horizontal row with handwritten-style names and Scoville ranges beneath a large title.
- Main title text“Large red hand-drawn headline at the top reading THE ULTIMATE HATCH CHILE HEAT GUIDE with a smaller script subtitle underneath reading From the Hatch Valley of New Mexico.”
1 region
x 0.06 · y 0.03 · w 0.88 · h 0.18 (high) - Pepper row overviewEight vertically oriented illustrated peppers arranged left to right across the middle of the image, each drawn with textured shading and visible stems; most are various greens, the far-right pepper is orange.
1 region
x 0.03 · y 0.18 · w 0.94 · h 0.40 (high) - Pepper name labels“Handwritten-style name labels centered above each pepper reading Anaheim, Hatch Big Jim, Hatch Sandia, Hatch G76, Hatch Lumbre, Jalapeño, Serrano, Habanero.”
1 region
x 0.04 · y 0.22 · w 0.92 · h 0.12 (high) - Scoville value labels“Scoville range text in small uppercase beneath each pepper, examples include 500–2,500 SHU under the first pepper and 100,000–350,000 SHU (FOR REFERENCE) under the far-right pepper.”
1 region
x 0.03 · y 0.50 · w 0.94 · h 0.06 (high) - Banner heat scaleHorizontal ribbon banner near the bottom with four labeled zones reading MILD - MEDIUM - HOT - EXTRA HOT in large uppercase type over a left-to-right yellow-to-red gradient.
1 region
x 0.04 · y 0.62 · w 0.92 · h 0.16 (high) - Footer website text“Centered small lowercase text at the bottom reading freshchileco.com.”
1 region
x 0.30 · y 0.82 · w 0.40 · h 0.08 (high)
Other
White background with decorative gold flourish graphics near the top and bottom; image is a centered infographic composition with even lighting and no visible packaging or real objects.
- Background and decorationPlain white background with small gold ornamental flourishes above the title and below the banner.
1 region
x 0.02 · y 0.00 · w 0.96 · h 0.96 (high) - Composition and cropSquare-framed graphic centered in the image with even margins on all sides; no hands, props, or photographic scene visible.
Colors
light green· green peppers (lighter green)dark green· green peppers (dark green)#334C04bright orange· habanero pepper- Main title text“Large red hand-drawn headline at the top reading THE ULTIMATE HATCH CHILE HEAT GUIDE with a smaller script subtitle underneath reading From the Hatch Valley of New Mexico.”
- 15

Product
Two roasted Hatch chiles shown on a white background: a green chile on the left and a red chile on the right, with a round black certified seal centered between them and descriptive text and icons below.
- Left pepper geometrySingle whole green chile placed diagonally with stem at upper-left and tapered tip pointing lower-right; surface shows glossy roasted skin with irregular blistering and concentrated dark char marks along the top side.
1 region
x 0.03 · y 0.13 · w 0.42 · h 0.30 (high) - Right pepper geometrySingle whole red chile placed diagonally with stem at upper-right and tapered tip pointing lower-left; surface shows glossy roasted skin with irregular blistering and concentrated dark char marks along the top side mirroring the left pepper.
1 region
x 0.55 · y 0.13 · w 0.42 · h 0.30 (high) - Center sealCircular black seal between the two chiles with radial notched edges, red decorative horizontal bars, and white stacked text in the center; small green and red chili graphic crosses above the central text.
1 region
x 0.40 · y 0.16 · w 0.20 · h 0.20 (high) - Top headline text“Large headline across the top reading 'GREEN VS. RED HATCH CHILE' with 'GREEN' in green, 'RED' in red, and the remainder in black.”
1 region
x 0.04 · y 0.01 · w 0.92 · h 0.12 (high) - Top subhead“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
1 region
x 0.23 · y 0.10 · w 0.54 · h 0.04 (high) - Left column header“GREEN HATCH CHILE”
1 region
x 0.06 · y 0.32 · w 0.36 · h 0.05 (high) - Right column header“RED HATCH CHILE”
1 region
x 0.58 · y 0.32 · w 0.36 · h 0.05 (high) - Green harvested“Harvested Early”
1 region
x 0.06 · y 0.38 · w 0.34 · h 0.04 (high) - Green picked dates“Picked in late July - August”
1 region
x 0.06 · y 0.41 · w 0.34 · h 0.03 (high) - Green flavor profile header“FLAVOR PROFILE”
1 region
x 0.06 · y 0.46 · w 0.34 · h 0.03 (high) - Green flavor profile copy“Bright, fresh, and vegetal with crisp, earthy notes.”
1 region
x 0.06 · y 0.48 · w 0.34 · h 0.05 (high) - Green best for header“BEST FOR”
1 region
x 0.06 · y 0.55 · w 0.34 · h 0.03 (high) - Green best for copy“Roasting, salsas, sauces, eggs, and green chile stew.”
1 region
x 0.06 · y 0.57 · w 0.34 · h 0.05 (high) - Red harvested“Harvested Late”
1 region
x 0.58 · y 0.38 · w 0.34 · h 0.04 (high) - Red picked dates“Picked in September - October”
1 region
x 0.58 · y 0.41 · w 0.34 · h 0.03 (high) - Red flavor profile header“FLAVOR PROFILE”
1 region
x 0.58 · y 0.46 · w 0.34 · h 0.03 (high) - Red flavor profile copy“Sweeter, richer, and fruitier with deeper, smoky notes.”
1 region
x 0.58 · y 0.48 · w 0.34 · h 0.05 (high) - Red best for header“BEST FOR”
1 region
x 0.58 · y 0.55 · w 0.34 · h 0.03 (high) - Red best for copy“Enchiladas, red chile sauce, meats, and savory dishes.”
1 region
x 0.58 · y 0.57 · w 0.34 · h 0.05 (high)
Other
Informational infographic layout on a white background with iconography, boxed 'Good to Know' area across the lower center, and footer strapline.
- Good to Know header“GOOD TO KNOW”
1 region
x 0.30 · y 0.66 · w 0.40 · h 0.03 (high) - Good to Know boxes text 1“GROWN IN HATCH VALLEY, NM”
1 region
x 0.06 · y 0.70 · w 0.22 · h 0.03 (high) - Good to Know boxes copy 1“Unique climate and rich soil create one-of-a-kind chile.”
1 region
x 0.06 · y 0.73 · w 0.22 · h 0.03 (high) - Good to Know boxes text 2“ROAST & FREEZE TO SAVE THE FLAVOR”
1 region
x 0.30 · y 0.70 · w 0.22 · h 0.03 (high) - Good to Know boxes copy 2“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
1 region
x 0.30 · y 0.73 · w 0.22 · h 0.03 (high) - Good to Know boxes text 3“BOTH ARE DELICIOUS. ITS JUST A MATTER OF TASTE!”
1 region
x 0.54 · y 0.70 · w 0.22 · h 0.03 (high) - Good to Know boxes copy 3“Choose your favorite or enjoy both!”
1 region
x 0.54 · y 0.73 · w 0.22 · h 0.03 (high) - Good to Know boxes text 4“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
1 region
x 0.78 · y 0.70 · w 0.16 · h 0.03 (high) - Good to Know boxes copy 4“Your guarantee of real, authentic Hatch chile.”
1 region
x 0.78 · y 0.73 · w 0.16 · h 0.03 (high) - Footer strapline left“REAL HATCH CHILE.”
1 region
x 0.12 · y 0.90 · w 0.30 · h 0.05 (high) - Footer strapline right“REAL DIFFERENCE.”
1 region
x 0.58 · y 0.90 · w 0.30 · h 0.05 (high) - Image compositionWhite background with centered infographic layout, even diffuse lighting, soft shadows beneath chiles, and no visible hands or packaging.
Colors
glossy roasted green· left chile skin#738303glossy roasted red· right chile skin#B30501dark char black· charred blister areas#0D0D0Dmatte black· center seal background#121212- Left pepper geometrySingle whole green chile placed diagonally with stem at upper-left and tapered tip pointing lower-right; surface shows glossy roasted skin with irregular blistering and concentrated dark char marks along the top side.
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Product
A printed infographic showing illustrated hatch chile varieties arranged left-to-right with headings, SHU ranges, and a colored heat ribbon across the bottom.
- Main title“Large red brush-script headline at the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE'.”
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.18 (high) - Subtitle“Cursive black subhead below the title reading 'The 575 Varietal Lineup — From the Hatch Valley of New Mexico.'”
1 region
x 0.12 · y 0.16 · w 0.76 · h 0.06 (high) - Leftmost pepper illustrationTall narrow light-green illustrated pepper with curved stem labeled '575 Machete' above and 'MILD' with a SHU range below.
1 region
x 0.04 · y 0.24 · w 0.16 · h 0.46 (high) - Second pepper illustrationWide, curved darker green illustrated pepper with stem labeled '575 Big Jim' above and 'MEDIUM' with a SHU range below.
1 region
x 0.20 · y 0.20 · w 0.20 · h 0.56 (high) - Third pepper illustrationNarrow medium-green illustrated pepper labeled '575 Sandia Select' above and 'HOT' with a SHU range below.
1 region
x 0.43 · y 0.22 · w 0.12 · h 0.54 (high) - Fourth pepper illustrationTall dark-green illustrated pepper labeled '575 Matador' above and 'XHOT' with a SHU range below.
1 region
x 0.56 · y 0.20 · w 0.15 · h 0.58 (high) - Reference peppersTwo smaller reference illustrations on the right: a jalapeño-shaped dark green pepper and an orange habanero-shaped pepper, separated by a vertical gold rule.
1 region
x 0.78 · y 0.26 · w 0.18 · h 0.44 (high) - Left SHU text under Machete“500–1,500 SHU”
1 region
x 0.04 · y 0.68 · w 0.16 · h 0.06 (high) - SHU text under Big Jim“2,000–3,500 SHU”
1 region
x 0.20 · y 0.74 · w 0.20 · h 0.06 (high) - SHU text under Sandia Select“5,000–7,000 SHU”
1 region
x 0.43 · y 0.74 · w 0.12 · h 0.06 (high) - SHU text under Matador“8,000–10,000+ SHU”
1 region
x 0.56 · y 0.74 · w 0.18 · h 0.06 (high) - Reference SHU values“2,500–8,000 SHU”
1 region
x 0.82 · y 0.54 · w 0.12 · h 0.04 (high) - Reference SHU for habanero“100,000–350,000 SHU”
1 region
x 0.86 · y 0.66 · w 0.10 · h 0.05 (high) - Bottom heat ribbonWide horizontal ribbon spanning the lower part of the image with four labeled segments reading 'MILD', 'MEDIUM', 'HOT', 'XHOT' over a green-to-red gradient background.
1 region
x 0.06 · y 0.78 · w 0.88 · h 0.16 (high) - Footer URLs“freshchileco.com 575hatchgreenchile.com”
1 region
x 0.22 · y 0.94 · w 0.56 · h 0.04 (high)
Other
White paper-style background with centered infographic layout, even studio lighting, and decorative gold accent illustrations at corners.
- Background and layoutWhite textured paper background with evenly spaced columns of illustrations and text centered within the image.
- Decorative accentsSmall gold decorative motifs appear in the top corners and above the footer near the ribbon.
3 regions
x 0.02 · y 0.02 · w 0.08 · h 0.06 (medium); x 0.90 · y 0.02 · w 0.08 · h 0.06 (medium); x 0.40 · y 0.88 · w 0.20 · h 0.08 (medium) - Image qualityCrisp, high-contrast print-style illustration with no visible photographic subjects or people; even lighting with minimal shadowing.
Colors
deep glossy green· dark green pepper (Matador)#2B4C1Cforest green· medium green pepper (Big Jim)#3B641Cyellow-green· light green peppers (Machete and Sandia Select)#94AB24bright orange· habanero reference peppervivid red· headline text#C3231Colive yellow· heat ribbon left segment#9C8C0Adeep ribbon red· heat ribbon right segment#BB1B1C- Main title“Large red brush-script headline at the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE'.”
- 17

Product
Illustrated infographic showing five stylized hatch chile peppers at different ripeness stages with descriptive headings and callouts beneath selected peppers.
- Main heading“Large illustrated headline at the top reading 'FROM GREEN TO RED' in red textured brush lettering.”
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.16 (high) - Subheading“Cursive black subheading underneath the main title reading 'The Same Hatch Chile, Two Perfect Moments.'”
1 region
x 0.18 · y 0.14 · w 0.64 · h 0.06 (high) - Intro paragraph“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
1 region
x 0.26 · y 0.18 · w 0.48 · h 0.12 (high) - Five pepper illustrationsA row of five vertically oriented illustrated chile peppers from left to right showing progressive ripening: fully green, slight blush, green-to-red pinto blend, mostly red with green streaks, fully red. Each pepper has a curved stem and two attached leaves.
5 regions
x 0.06 · y 0.33 · w 0.16 · h 0.34 (high); x 0.24 · y 0.33 · w 0.16 · h 0.34 (high); x 0.42 · y 0.33 · w 0.16 · h 0.34 (high); x 0.60 · y 0.33 · w 0.16 · h 0.34 (high); x 0.78 · y 0.33 · w 0.16 · h 0.34 (high) - Pepper stage labels“Individual labels above each pepper reading 'Hatch Green', 'First Blush', 'Pinto Blend', 'Turning Red', and 'Hatch Red' in black script.”
5 regions
x 0.06 · y 0.30 · w 0.16 · h 0.04 (high); x 0.24 · y 0.30 · w 0.16 · h 0.04 (high); x 0.42 · y 0.30 · w 0.16 · h 0.04 (high); x 0.60 · y 0.30 · w 0.16 · h 0.04 (high); x 0.78 · y 0.30 · w 0.16 · h 0.04 (high) - Left callout box text“-> Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
1 region
x 0.06 · y 0.66 · w 0.22 · h 0.10 (high) - Center callout box text“-> Red & Green Pinto Blend, Pinto Sauces”
1 region
x 0.40 · y 0.66 · w 0.20 · h 0.10 (high) - Right callout box text“-> Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
1 region
x 0.74 · y 0.66 · w 0.22 · h 0.10 (high) - Bottom banner text“Three-part textured ribbon at the bottom with the words 'GREEN', 'BLEND', and 'RED' from left to right.”
1 region
x 0.06 · y 0.78 · w 0.88 · h 0.14 (high) - Website footer“freshchileco.com”
1 region
x 0.40 · y 0.94 · w 0.20 · h 0.04 (high) - Illustration styleHand-drawn textured illustration with visible brush and hatch shading on pepper bodies and leaves; consistent outline and shadow beneath each pepper.
Other
White background infographic layout centered in frame with even frontal lighting, no visible real-world props or packaging.
- Background and framingSolid white background filling the image; graphic elements centered with equal margins on left and right.
- Lighting and shadowEven diffuse lighting across the illustration with small soft drop shadows drawn beneath each pepper as part of the artwork.
- Image compositionTop-to-bottom infographic flow: headline, explanatory box, row of five peppers with labels and callouts, then a horizontal banner and footer URL.
Colors
deep green· fully green pepper bodies#5C7303deep red· red pepper bodies#B40B04green-to-red gradient· pinto blend pepper bodies#6B7A03leaf green· stems and leavestextured dark green· bottom ribbon - left panel#4C5C03textured deep red· bottom ribbon - right panel#A40A04- Main heading“Large illustrated headline at the top reading 'FROM GREEN TO RED' in red textured brush lettering.”
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Product
Illustrated heat-level infographic showing five charred chile peppers and associated headings, numeric heat levels, short descriptions, and a central certified seal.
- Main heading topLarge two-line title at top reading 'HATCH CHILE' over 'HEAT LEVEL GUIDE' with a thin green rule left and red rule right below a smaller line of copy.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.20 (high) - SubheadingCentered smaller text under title: SAME GREAT FLAVOR. DIFFERENT HEAT.
1 region
x 0.28 · y 0.13 · w 0.44 · h 0.03 (high) - Left whole pepperLarge charred green chile pepper image positioned in the upper-left quadrant with visible roast marks and a curved stem at the left edge.
1 region
x 0.02 · y 0.18 · w 0.40 · h 0.28 (high) - Right whole pepperLarge charred red chile pepper image positioned in the upper-right quadrant with visible roast marks and a short stem at the top-right.
1 region
x 0.58 · y 0.18 · w 0.40 · h 0.28 (high) - Central sealBlack circular seal with jagged edge containing the words 'CERTIFIED' arced at top, large 'HATCH CHILE' in the center, and smaller arced text at bottom 'HATCH CHILE ASSOCIATION'; red horizontal stripes flank the seal.
1 region
x 0.37 · y 0.22 · w 0.26 · h 0.20 (high) - Five column peppersFive smaller roasted green chile images arranged in a horizontal row beneath the main peppers, each centered in a vertical column corresponding to a numbered heat level.
1 region
x 0.05 · y 0.42 · w 0.88 · h 0.18 (high) - Heat increase arrowHorizontal gradient arrow spanning the width below the five columns, left-to-right from green to red with the label 'HEAT INCREASES' centered on the arrow.
1 region
x 0.06 · y 0.60 · w 0.88 · h 0.06 (high) - Bottom informational icons rowFour circular icons with short headings and descriptions arranged in a row above the footer, each with a bold heading and a one-line explanatory sentence beneath.
1 region
x 0.04 · y 0.68 · w 0.92 · h 0.16 (high) - Footer mottoFooter contains two bold short phrases separated by a small chili icon: 'REAL HATCH CHILE.' and 'REAL DIFFERENCE.'
1 region
x 0.20 · y 0.86 · w 0.60 · h 0.10 (high) - Top left small underlineThin green decorative horizontal rule under the left side of the top heading.
1 region
x 0.12 · y 0.14 · w 0.22 · h 0.01 (medium) - Top right small underlineThin red decorative horizontal rule under the right side of the top heading.
1 region
x 0.66 · y 0.14 · w 0.22 · h 0.01 (medium) - Small fine-print blocksDense small text lines present under each of the four icons and in other small caption areas; legible at this resolution only for the main short sentences transcribed elsewhere.Partial
1 region
x 0.04 · y 0.68 · w 0.92 · h 0.18 (medium) - Heading text: HATCH CHILE“HATCH CHILE”
1 region
x 0.20 · y 0.02 · w 0.60 · h 0.06 (high) - Heading text: HEAT LEVEL GUIDE“HEAT LEVEL GUIDE”
1 region
x 0.14 · y 0.07 · w 0.72 · h 0.10 (high) - Subheading text“SAME GREAT FLAVOR. DIFFERENT HEAT.”
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.02 (high) - Seal top text“CERTIFIED”
1 region
x 0.43 · y 0.25 · w 0.14 · h 0.03 (high) - Seal center text“HATCH CHILE”
1 region
x 0.42 · y 0.28 · w 0.16 · h 0.06 (high) - Seal bottom text“HATCH CHILE ASSOCIATION”
1 region
x 0.41 · y 0.33 · w 0.18 · h 0.03 (medium) - Column 1 heading“1 MILD (100–1,000 SHU)”
1 region
x 0.04 · y 0.42 · w 0.16 · h 0.05 (high) - Column 1 caption“Just a hint of heat. Great for anyone!”
1 region
x 0.04 · y 0.53 · w 0.16 · h 0.05 (high) - Column 2 heading“2 MEDIUM MILD (1,000–2,500 SHU)”
1 region
x 0.22 · y 0.42 · w 0.18 · h 0.05 (high) - Column 2 caption“Warm and flavorful with a little kick.”
1 region
x 0.22 · y 0.53 · w 0.18 · h 0.05 (high) - Column 3 heading“3 MEDIUM (2,500–5,000 SHU)”
1 region
x 0.40 · y 0.42 · w 0.20 · h 0.05 (high) - Column 3 caption“Balanced heat and flavor. Our most popular!”
1 region
x 0.40 · y 0.53 · w 0.20 · h 0.05 (high) - Column 4 heading“4 MEDIUM HOT (5,000–10,000 SHU)”
1 region
x 0.60 · y 0.42 · w 0.18 · h 0.05 (high) - Column 4 caption“Noticeable heat that builds as you eat.”
1 region
x 0.60 · y 0.53 · w 0.18 · h 0.05 (high) - Column 5 heading“5 HOT (10,000+ SHU)”
1 region
x 0.78 · y 0.42 · w 0.16 · h 0.05 (high) - Column 5 caption“Serious heat for true chile enthusiasts!”
1 region
x 0.78 · y 0.53 · w 0.16 · h 0.05 (high) - Arrow label“HEAT INCREASES”
1 region
x 0.36 · y 0.60 · w 0.28 · h 0.04 (high) - Icon heading 1“GROWN IN HATCH VALLEY, NM”
1 region
x 0.06 · y 0.70 · w 0.20 · h 0.03 (high) - Icon 1 description“Unique soil and climate create the world's best Hatch chiles.”
1 region
x 0.06 · y 0.73 · w 0.20 · h 0.04 (high) - Icon heading 2“HEAT CAN VARY”
1 region
x 0.30 · y 0.70 · w 0.16 · h 0.03 (high) - Icon 2 description“Natural variations from season to season and field to field.”
1 region
x 0.30 · y 0.73 · w 0.16 · h 0.04 (high) - Icon heading 3“ROAST & FREEZE”
1 region
x 0.52 · y 0.70 · w 0.16 · h 0.03 (high) - Icon 3 description“Roasting brings out flavor, and freezing locks it in.”
1 region
x 0.52 · y 0.73 · w 0.16 · h 0.04 (high) - Icon heading 4“LOOK FOR THE SEAL”
1 region
x 0.74 · y 0.70 · w 0.20 · h 0.03 (high) - Icon 4 description“Only products with the Certified Hatch Chile Association seal are the real deal.”
1 region
x 0.74 · y 0.73 · w 0.20 · h 0.05 (high) - Footer left text“REAL HATCH CHILE.”
1 region
x 0.20 · y 0.86 · w 0.26 · h 0.04 (high) - Footer right text“REAL DIFFERENCE.”
1 region
x 0.54 · y 0.86 · w 0.26 · h 0.04 (high)
Other
Studio-style infographic on a white background showing even lighting, soft drop shadows under peppers, and a centered symmetrical layout.
- Background and lightingPlain white background with soft shadows beneath each pepper; lighting is even and diffuse with specular highlights on roasted pepper surfaces.
- CompositionTop-down centered infographic layout with main title at top, large peppers near top, five columns across middle, informational icons above the footer, and a two-line footer.
- Image qualityHigh resolution, sharp edges, colors saturated; no visible compression artifacts in primary areas.
Colors
roasted green· large left pepper#647B03roasted red· large right pepper#BB0A03small roasted green· small column peppersseal black· seal#131313green to red gradient· heat gradient arrow#4C5C02- Main heading topLarge two-line title at top reading 'HATCH CHILE' over 'HEAT LEVEL GUIDE' with a thin green rule left and red rule right below a smaller line of copy.
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Product
Illustrated infographic poster showing five large hand-drawn chile pepper illustrations across the page with names and heat ratings beneath each, plus a right-side reference column with two additional peppers.
- Main header“Large red brushstroke-style title across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' centered horizontally.”
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.17 (high) - Subtitle“Smaller script subtitle directly under the header reading 'The 575 Varietal Lineup - From the Hatch Valley of New Mexico.'”
1 region
x 0.12 · y 0.15 · w 0.76 · h 0.04 (high) - Leftmost pepper illustrationTall narrow light-green illustrated pepper labeled above as 'Machete' with a curved stem at the top and tapered tip at the bottom.
1 region
x 0.05 · y 0.20 · w 0.16 · h 0.48 (high) - Second pepper illustrationWider, darker green illustrated pepper with a pronounced curve labeled above as 'Big Jim'.
1 region
x 0.22 · y 0.18 · w 0.18 · h 0.54 (high) - Center pepper illustrationMedium narrow green pepper labeled above as 'Sandia Select' with a short curved stem and smoother outline.
1 region
x 0.42 · y 0.20 · w 0.11 · h 0.49 (high) - Fourth pepper illustrationTall dark green illustrated pepper labeled above as 'Matador' with a thicker body and curved tip.
1 region
x 0.55 · y 0.17 · w 0.16 · h 0.56 (high) - Right reference peppersNarrow green jalapeño and orange habanero illustrations in a right-side reference column labeled 'FOR REFERENCE'.
1 region
x 0.75 · y 0.28 · w 0.18 · h 0.36 (high) - Pepper name texts“Above each main pepper are script-style names reading 'Machete', 'Big Jim', 'Sandia Select', 'Matador'.”
1 region
x 0.04 · y 0.13 · w 0.72 · h 0.06 (high) - Heat rating texts under peppers“Under each main pepper are bold labels and numeric SHU ranges: 'MILD 500-1,500 SHU', 'MEDIUM 2,000-3,500 SHU', 'HOT 5,000-7,000 SHU', 'XHOT 8,000-10,000+ SHU'.”
1 region
x 0.05 · y 0.62 · w 0.66 · h 0.10 (high) - Reference column header“Vertical right column header in gold reading 'FOR REFERENCE'.”
1 region
x 0.73 · y 0.18 · w 0.22 · h 0.06 (high)
Other
White paper-like background with centered infographic layout, decorative gold accent marks, and a horizontal colored ribbon near the lower third. Bottom footer shows web addresses.
- Decorative ribbonWide horizontal banner near the bottom with a left-to-right gradient and large centered labels 'MILD', 'MEDIUM', 'HOT', 'XHOT'.
1 region
x 0.05 · y 0.66 · w 0.90 · h 0.17 (high) - Footer URLs“Two website lines centered at the bottom reading 'freshchileco.com | 575hatchgreenchile.com'.”
1 region
x 0.12 · y 0.86 · w 0.76 · h 0.10 (high) - Layout and backgroundWhite textured paper background with hand-drawn decorative gold flourishes at page corners and between sections; even frontal lighting with minimal shadow.
Colors
brush red· header text#C41B14deep green· primary dark green peppers#2C5B1Cleaf green· lighter green peppers#94AB24bright orange· habanero illustrationmedium green· reference column accents and small jalapeñogold to red gradient· bottom ribbon gradient#E45304- Main header“Large red brushstroke-style title across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' centered horizontally.”
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Product
Graphic certification seal and supporting iconography displayed on a textured off-white poster; central black starburst seal with large white 'HATCH CHILE' text and crossed red and green chile illustrations.
- Central certification sealLarge black starburst badge centered in the image with bold white stacked text 'HATCH' over 'CHILE' and the word 'CERTIFIED' arcing above; two stylized crossed chiles, one green and one red, sit above the word 'HATCH'.
1 region
x 0.22 · y 0.20 · w 0.56 · h 0.56 (high) - Top headline“Large uppercase headline near the top reads 'CHOOSE REAL HATCH.' with a smaller line above 'LOOK FOR THE SEAL.'”
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.16 (high) - Left column icons and textLeft column contains a green line-art sunrise icon above the text 'GROWN IN HATCH VALLEY, NEW MEXICO', a paragraph about certification, then a small green two-chile icon above '100% REAL HATCH CHILE' and a short explanatory paragraph.
1 region
x 0.04 · y 0.18 · w 0.26 · h 0.62 (high) - Right column icons and textRight column shows a clipboard check icon with heading 'VERIFIED SUPPLY CHAIN' and paragraph text below, and a ribbon/check icon with heading 'LICENSED SEAL OF TRUST' followed by a short explanatory paragraph.
1 region
x 0.70 · y 0.18 · w 0.26 · h 0.62 (high) - Center explanatory boxFramed box beneath the seal with a small heart icon above and heading 'WHY IT MATTERS' followed by two lines of explanatory text.
1 region
x 0.30 · y 0.72 · w 0.40 · h 0.16 (high) - Text block: left paragraph“Only green chiles grown in Hatch Valley can be certified Hatch.”
1 region
x 0.04 · y 0.34 · w 0.26 · h 0.12 (high) - Text block: left assurance paragraph“Your assurance of authentic Hatch flavor and New Mexico tradition.”
1 region
x 0.04 · y 0.56 · w 0.26 · h 0.10 (high) - Text block: right verification paragraph“Every step is verified to ensure authenticity from field to you.”
1 region
x 0.70 · y 0.32 · w 0.26 · h 0.12 (high) - Text block: right licensing paragraph“The Hatch Chile Association licenses this certification seal to approved businesses only.”
1 region
x 0.70 · y 0.56 · w 0.26 · h 0.12 (high) - Bottom green bar headline“White uppercase text on a dark green horizontal bar near the bottom reads 'REAL HATCH CHILE. REAL NEW MEXICO.'”
1 region
x 0.00 · y 0.88 · w 1.00 · h 0.10 (high) - Legal footer text“"HATCH" IS A CERTIFICATION MARK OF THE HATCH CHILE ASSOCIATION FOR UNPROCESSED CHILE. USE OF THE SEAL DOES NOT IMPLY ENDORSEMENT OF THE LICENSEE'S PRODUCTS.”
1 region
x 0.02 · y 0.97 · w 0.96 · h 0.03 (medium) - Seal decorative red stripesVertical grouped red stripe bars extend above and below the central seal symmetrically as decorative elements.
2 regions
x 0.46 · y 0.12 · w 0.08 · h 0.10 (high); x 0.46 · y 0.76 · w 0.08 · h 0.10 (high)
Other
Poster-style graphic on a textured off-white background with even frontal lighting and no visible props; centered composition with symmetric left and right columns.
- Background textureOff-white paper-like textured background with subtle speckling visible across the image.
- Frontal compositionImage is a flat, frontal shot of a printed poster with the main seal centered and mirrored left-right columns; no product container or physical object depth visible.
- Lighting and shadowsEven diffuse lighting across the poster with minimal visible shadow or glare.
Colors
matte black· seal background#110E0Dbright white· primary textsaturated red· accent chiles#E32425forest green· accent chiles#334A25bright tomato red· decorative stripes and small accents#DD2425warm off-white· page backgrounddeep bottle green· bottom bar#2C3E21- Central certification sealLarge black starburst badge centered in the image with bold white stacked text 'HATCH' over 'CHILE' and the word 'CERTIFIED' arcing above; two stylized crossed chiles, one green and one red, sit above the word 'HATCH'.
- 21

Product
Centered infographic showing a horizontal row of illustrated chiles with labels and a heat-scale banner below.
- Main title text“Large uppercase headline near top reading 'CHILE HEAT GUIDE' in bold red lettering.”
1 region
x 0.12 · y 0.03 · w 0.76 · h 0.12 (high) - Subtitle text“Cursive-style smaller centered text under the title reading 'Hatch Chile' with short decorative yellow strokes at each side.”
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.06 (high) - Illustrated pepper rowSeven painted-style pepper illustrations arranged horizontally across the center, each visually distinct in shape and color and spaced evenly on a faint horizontal guide line.
1 region
x 0.05 · y 0.20 · w 0.90 · h 0.40 (high) - Bell pepper illustrationLeftmost illustration is a plump three-lobed green bell pepper with a short curved stem and glossy painted highlights.
1 region
x 0.05 · y 0.24 · w 0.15 · h 0.34 (high) - Long hatch chile illustrationTall, elongated light-to-medium green chile second from left, tapered to a rounded point with a curved stem at top.
1 region
x 0.20 · y 0.21 · w 0.16 · h 0.43 (high) - Serrano illustrationNarrow medium-green serrano-shaped pepper third from left, slim and slightly curved.
1 region
x 0.38 · y 0.26 · w 0.06 · h 0.34 (high) - Cayenne illustrationThin red cayenne pepper fourth from left, long and curved with a small brownish stem.
1 region
x 0.46 · y 0.30 · w 0.05 · h 0.30 (high) - Jalapeno illustrationPlump medium-green jalapeno fifth from left with a curved stem and glossy highlights.
1 region
x 0.53 · y 0.22 · w 0.12 · h 0.36 (high) - Habanero illustrationOrange habanero sixth from left, small heart-shaped with a short stem and smooth painted shading.
1 region
x 0.68 · y 0.31 · w 0.06 · h 0.22 (high) - Carolina Reaper illustrationRightmost small bumpy red pepper (Carolina Reaper) with a short curved tail-like protrusion and textured surface.
1 region
x 0.76 · y 0.30 · w 0.05 · h 0.22 (high) - Individual pepper labels“Handwritten-style labels above or near each illustrated pepper reading 'Bell Pepper', 'Serrano', 'Cayenne', 'Jalapeno', 'Habanero', and 'Carolina Reaper'.”
1 region
x 0.04 · y 0.14 · w 0.92 · h 0.18 (high) - Horizontal faint guide lineA thin light gray horizontal line runs behind the peppers aligning their bases.
1 region
x 0.05 · y 0.40 · w 0.90 · h 0.01 (high) - Heat-scale bannerWide horizontal ribbon near bottom showing a left-to-right orange gradient with three words 'MILD', 'HOT', 'EXTREME' spaced across it in bold yellow lettering.
1 region
x 0.06 · y 0.72 · w 0.88 · h 0.17 (high) - Banner text transcriptions“Three bold words on the banner transcribed as 'MILD', 'HOT', and 'EXTREME'.”
1 region
x 0.10 · y 0.74 · w 0.80 · h 0.12 (high)
Other
White clean background with centered composition, decorative yellow accent marks above and below the main content, and even studio-style lighting without visible shadows.
- BackgroundPlain white background occupying the full image, providing high contrast to the colored illustrations.
- Top decorative markSmall yellow decorative brushstroke and dot motif centered above the main title.
1 region
x 0.40 · y 0.01 · w 0.20 · h 0.06 (medium) - Bottom decorative markSmall yellow decorative brushstroke and dot motif centered below the heat-scale banner.
1 region
x 0.40 · y 0.91 · w 0.20 · h 0.07 (medium) - CompositionGraphic is centered and symmetrically arranged with title, subtitle, row of illustrations, then heat banner stacked vertically.
Colors
medium glossy green· green peppers#5B8501bright scarlet red· red peppers#CA2C03vivid orange· habanerowarm red· title textorange gradient· heat-scale banner#D2690Dwarm yellow· banner text#F2CB64- Main title text“Large uppercase headline near top reading 'CHILE HEAT GUIDE' in bold red lettering.”
Variants
3 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| fcc-575-red-mild-jar | 575 Hatch Red Chile Sauce - Mild | $11.95 | Yes |
| fcc-575-red-med-jar | 575 Hatch Red Chile Sauce - Medium | $11.95 | Yes |
| fcc-575-red-hot-jar | 575 Hatch Red Chile Sauce - Hot | $11.95 | Yes |
Also Seen Here
4 retailers- high
amazon.com
Hatch Red Chile Sauce (Medium)
The Fresh Chile Co.
View listing → - high
madeinnewmexico.com
575 Red Chile Sauce Medium
The Fresh Chile Company
View listing → - high
specialtyfoodsource.com
Hatch Red Chile Sauce - 575
The Fresh Chile Company
View listing → - medium
chileaddict.com
Fresh Chile Co Hatch 575 Chile Red Sauce Hot 16oz
The Fresh Chile Company
View listing →
Product Video
Documents & Data
Customer Reviews
685 total685 reviews · out of 5
Best product I have had in very long time!!!
Best product I have had in very long time!!! The best!!
Just the right consistency of thick
Just the right consistency of thick. Shakes a bite size on a burger or burrito just right. Great flavor with the right amount of heat. Tell Randy that his burger and burrito ads “rurned” me. That’s southern for “ruined”. Getting “rurned” by a product company s a great compliment.
Smelled like driving down South Broadway
I opened the lid and it smelled like driving down South Broadway in Denver where the families roasted Hatch chilis! It took me back! I had to exercise some self discipline and not eat the whole jar in one sitting! Delicious stuff!
Best company ever
Best company ever. I ordered 3 different styles and they were all fantastic. A little hiccup with one of the orders, but they were fast in correcting it and had excellent customer service. 1000% ordering from them again.
A+++
I first discovered the 575 Hatch Red Chile Sauce through a Facebook ad. Like most sponsored posts, I initially scrolled past it. But as it kept appearing in my feed, my curiosity got the better of me and I decided to do some research. Long story short — I ordered it, along with two other products, and I was blown away by the flavor. The taste was truly exceptional. I'm already looking forward to my next order and, if I'm lucky, making the trip to the famous Hatch Chile Festival in Hatch, NM this September. Product grade: A+++
Very
Very good
It’s hot
Salsa was excellent we have both
Salsa was excellent we have both . Merry Christmas every time
this is my go to topping on everything now
this is my go to topping on everything now. this salsa has become my most desired flavor that I want every day...
Love it! Will be ordering plenty more in the
Love it! Will be ordering plenty more in the future!
The Red Wave👋🏻
I tried red 575 for the first time and It as good and maybe for me and my cooking just a wee bit better.
Every product I’ve ordered from these folks have
Every product I’ve ordered from these folks have been outstanding!
Good stuff
Good stuff.
Good stuff!
Good stuff, as usual! Tasty, and very little water. Impressed with how the jars were packaged, individual molds that prevent breakage even when shipping can be tough on boxes.
The 575 sauce is the best one yet
The 575 sauce is the best one yet. I will be reordering again because you dont want to run out of this chile and be waiting on more you might go nuts without it.
Amazing
Amazing
Very good
The very best
Excited to dig into our jars!
Good stuff shipping cost is much higher than usual.
It’s great. I’m placing another order but will likely be the last. The shipping cost is really high.
Reddit Insights
5 threads · r/SalsaSnobs, r/hotsauce, r/Lubbock, r/whole30Reddit users are largely enthusiastic about Fresh Chile Company 575 Hatch sauces, praising flavor and freshness, though high shipping costs and some bland varieties temper the praise.
The majority of product-focused comments praise flavor, freshness, and quality, with many reordering; negatives center mainly on high shipping costs and a few bland varieties rather than the core product experience.
Themes
Use Cases
- As a salsa-like condiment or snack
- As a gift
Watch Out For
Community Q&A
- How does 575 compare to 505?
- Most users who compared them say 575 has better flavor, while 505 is cheaper and more widely available.
- Which variety is most flavorful?
- The red and green hot Sandia mixed chile version is recommended for more flavor; the medium green can be a bit bland.
Compared To
vs 505 Southwestern
Users generally find 575 has better flavor than 505, with one stating it 'blows 505 away'; 575 is also noted as the actual Hatch area code brand.
Source Threads
User says 575 blows 505 away and plans to reorder
575 blows 505 away. Had 505 and it was ok. Just received 3 jars of 575 last week. So incredibly good. Three jars are all gone. Will be ordering more soon. Took me about a year of watching the adds on insta before ordering 😆
u/Aggressive_Nature_96r/SalsaSnobsView thread →
User praises product and customer service, says shipping is worth it
I've never gotten anything off an ad more worth the money!!! Not only is the product phenomenal,the customer service is next level! I had a jar show up busted and sent them an email. Within 12 hours of that email not only had they responded but they had also shipped out a replacement jar! Typically takes about a week to arrive for me (Pennsylvania )but I promise it's so worth it!!! Spend the money on the shipping you won't regret it!
u/Ok_Conflict_6491r/SalsaSnobsView thread →
User reviews red/green hot Sandia chile and recommends it
I ordered several jars of these as well. The medium green chilies are pretty good, but a little bland. I also ordered a jar of the red and green hot Sandia chile version, and that was much more flavorful. There's also an extra hot Matador version that I'd like to try.
u/joefitzpatrickr/hotsauceView thread →
User gifts 575 jars and eats them all
Love to see this! Only tried their 575 and it’s very good. I bought a variety of them for family members in September 2024 for Cmas gifts and had to buy a whole new batch in November cause I ate em all.
u/rickidadaddir/LubbockView thread →
User asks about sauce in Whole30 compliance thread
How is this sauce?
u/cablemanagerBertr/whole30View thread →
Provenance
- Merchant Link
- https://freshchileco.com/products/575-hatch-red-chile
- Platform
- shopify
- Updated