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A Taste of Cowboy product image (primary)
Front-facing portrait of a man in a red long-sleeve shirt and cowboy hat standing behind a grill with several sauced grilled steaks; large overlaid title text covers the upper half of the image.

The Fresh Chile Company

A Taste of Cowboy

$32.95USD
In Stock

A Taste of Cowboy is a 256-page hardcover cookbook by Kent Rollins and Shannon Rollins, featuring ranch recipes, tales, poetry, and photography of the American West. It provides simple comfort-food recipes made from pantry ingredients, suitable for home cooks. The book includes authentic cowboy stories and images, offering a glimpse of frontier life.

Style
rustic, classic, heritage
Category
Media > Books > Print Books
View on merchant siteJSON
GTIN
9780544275003
MPN
fcc-taste-of-cowboy

Specifications

A Taste of Cowboy is a cookbook by Kent Rollins, featuring simple, comforting recipes, stunning photos of the American West, and lively tales and poetry. 256 pages.

256 pages; full of recipes using pantry ingredients; includes stunning photos of the American West; features Kent Rollins' lively tales and poetry; comfort food recipes anyone can do.

Style
rustic, classic, heritage
Occasion
everyday, casual, gift
Gender
unisex
Condition
new
Weight
2.5 lb
Category
Media > Books > Print Books

Additional Attributes

  • cookbook
  • recipes from pantry ingredients
  • authentic cowboy and TV veteran
  • Food Network contestant
  • includes stunning photos of the American West
  • includes lively tales and poetry
  • 256 pages
  • comfort food
  • simple food anyone can do
  • must-have for lovers of good, honest food
  • featured in Cowboy Kent Rollins' cooking video

Product Insights

A Taste Of Cowboy is a 256-page hardcover cookbook by Kent Rollins, a working cowboy cook who has served from a restored 1876 Studebaker chuck wagon for decades, logging 40,000 miles a year and feeding 20,000 people annually. His competitive record — beating Bobby Flay on Throwdown, winning Cutthroat Kitchen, and going undefeated on Food Fighters — anchors the book's signature recipes, including the Throwdown-winning chicken-fried steak and a bread pudding with whiskey cream sauce. The core promise is storytelling-driven cowboy cooking that actually works on a standard home stove: chapters follow a cowboy's day, each recipe opens with a humorous trail tale or tip, and the roughly 90 recipes deliberately lean on canned and pantry staples such as cream of mushroom soup, lemon-lime soda, and a 20-minute Frito pie for speed. The main tradeoff is that this is first-person wagon cooking rather than a regional food history, and the photography is weighted toward Western landscapes and cowboy life rather than a shot of every finished dish — yet the trail tales, poetry, and photos are widely credited with justifying the $32.95 cover price, roughly 37 cents per recipe. It is a field-tested, personality-driven debut from the 2.23-million-subscriber Kent Rollins Cowboy Cooking channel, designed for home cooks who want authentic trail flavor and entertainment without fancy equipment or gourmet ingredients.

Verified claims

Credentials
Author has cooked for cattle crews from a restored 1876 Studebaker wagon since 1993.
Competition record
Beat Bobby Flay on Throwdown, won Cutthroat Kitchen, and holds an undefeated record on Food Fighters.
Kitchen fit
All recipes work on a standard home stove and oven, often using canned staples like cream of mushroom soup.
Pantry staples
Canned and packaged staples are first-choice ingredients, with a 20-minute Green Pepper Frito Pie in the lunch chapter.
Signature hacks
Strawberry Pie gets balsamic vinegar, Bread Pudding gets hamburger buns, Sparkling Taters gets lemon-lime soda.
Home cooking fit
Recipes work on a standard home stove and each comes with a cooking tip or a mini-story.
Cowboy authenticity
Written by a working cowboy cook; chapters follow his day and the chicken-fried steak that beat Bobby Flay is included.
Storytelling voice
Kent was named Best Cowboy Humorist and Storyteller of the Year, and each recipe opens with a humorous mini-story.
Trail authenticity
Tales come from a restored 1876 Studebaker chuck wagon Kent still cooks from, logging 40,000 miles a year.
Story content
The 256 pages hold roughly 90 recipes plus tales, poetry, and ranch photography.
Photography
Photographs document real working-cowboy seasons, logged over 40,000 miles a year.
Story value
Reviewers say the photos and stories alone justify the price.
Competitive record
Beat Bobby Flay on Throwdown!, won Cutthroat Kitchen, and went undefeated on the NBC show Food Fighters.
Signature recipes
Contains the Throwdown-winning chicken-fried steak plus a bread pudding with whiskey cream sauce.
Field tested
Recipes were perfected on a chuck wagon, served to 20,000 people a year, and judged practical for home cooks.
Recognition
Named Official Chuck Wagon of Oklahoma, Best Cowboy Humorist and Storyteller, and featured on CBS Sunday Morning.
Category position
The trail-cooked counterpart to Robb Walsh's Texas Cowboy Cookbook — daily wagon cooking, not food history.
Recipe approach
Deliberately pantry-first recipes — canned staples and a 20-minute Frito Pie — for a regular stove and oven.
Pantry ingredients
Recipes are built around canned and pantry staples like cream of mushroom soup and lemon-lime soda.
Quick recipes
The book includes a 20-minute Green Pepper Frito Pie and four-ingredient barbecue sandwiches.
Recipe provenance
The book includes the chicken-fried steak recipe that beat Bobby Flay on Throwdown.
Recipe value
Roughly 90 recipes — about 37¢ each at the $32.95 cover price.
Ingredient style
Pantry-first recipes lean on canned goods and soda-aisle staples for a home stove.
Kitchen compatibility
Recipes are written for a standard home stove and oven, not campfire or wagon cooking
Recipe structure
About 90 recipes in 256 pages; chapters follow a cowboy workday and each recipe opens with a cooking tip or story
Author authority
Debut cookbook by the Best Cowboy Humorist and Storyteller of the Year, backed by a 2.23-million-subscriber channel
YouTube audience
Debut cookbook by the couple behind the 2.23-million-subscriber Kent Rollins Cowboy Cooking YouTube channel.
Storytelling style
Each recipe opens with a humorous story or cooking tip, and chapters follow a cowboy's day.
Pantry cooking
Recipes assume a standard home kitchen and rely on canned staples like cream of mushroom soup.
Seller reputation
Hatch chile fans across communities call it closest to fresh-roasted.
Online ordering
Buyers who ordered sight-unseen report reordering up to ten jars.
Seller-author fit
Seller's site covers Rollins's camp-cook origin and green-chile dishes.

Product record

Title
A Taste Of Cowboy
Brand
The Fresh Chile Company
Price
$32.95 USD
Availability
In stock
Rating
0 reviews, scale 5

Buying Guide

0 comparisons · 11 sources

Uses

Cook ranch-style meals from pantry staples

Cook ranch-style breakfasts, lunches, dinners, and desserts from pantry ingredients. Try Egg Bowls with Smoked Cream Sauce, Green Pepper Frito Pie, Sweet Heat Chopped Barbecue Sandwiches, Wagon-Wheel Steak, chicken-fried steak, or Bread Pudding with Whisky Cream Sauce. Try Sparkling Taters with lime soda or Strawberry Pie with balsamic vinegar. Many recipes rely on canned and packaged staples like cream of mushroom soup, potatoes, cheese, canned beans, and onions, so the book is useful for a camping trip or a remote cabin.[2,3,4,5,7]

Read cowboy stories, poems, and recipe notes

Read Kent’s lively tales and poetry, plus life lessons, home remedies, and stories about cowboy family life. Many recipes also include a humorous mini story or cooking tip.[1,6,8,9]

Browse photos of the American West

Leave it out as a coffee-table book to flip through photos of the American West and ranch life, including images from ranches in New Mexico, Kansas, Texas, and Oklahoma.[6,9,10]

Care for cast-iron and enamel cookware

Use the book’s tips to clean, season, and restore cast iron, along with its guidance on caring for enamel cookware.[1,11]

Image Analysis

4 images
A Taste of Cowboy product image (primary)
01

Product

Front-facing portrait of a man in a red long-sleeve shirt and cowboy hat standing behind a grill with several sauced grilled steaks; large overlaid title text covers the upper half of the image.

  • Primary subject poseAdult man shown from mid-chest to top of head standing behind a grill; his left hand rests near his hip and his right hand holds a metal spatula pointed down toward the steaks.
    1 regionx 0.18 · y 0.06 · w 0.64 · h 0.70 (high)
  • Shirt and clothingLong-sleeve button-up shirt in a solid saturated red with visible chest pocket and white buttons; blue denim jeans visible from waist downward with a decorative belt buckle.
    1 regionx 0.30 · y 0.20 · w 0.45 · h 0.50 (high)
  • Hat and faceTan or light brown wide-brimmed cowboy hat; man's face with mustache is visible and angled slightly downward toward the grill.
    1 regionx 0.42 · y 0.02 · w 0.40 · h 0.22 (high)
  • Grill and spatula interactionRectangular metal grill grate at bottom foreground with a metal spatula held by the man contacting or hovering over the food; spatula has a wooden handle.
    1 regionx 0.20 · y 0.62 · w 0.60 · h 0.28 (high)
  • Cooked steaks with sauceSeveral thick grilled steaks on the grate, topped with a chunky reddish-brown sauce that appears glossy and unevenly spread.
    1 regionx 0.22 · y 0.72 · w 0.56 · h 0.22 (high)
  • Background propsAntique wagon or farm equipment in the left-mid background near the horizon line, partially visible behind the man.
    1 regionx 0.03 · y 0.62 · w 0.18 · h 0.18 (medium)
  • Large overlaid title textProminent multi-line title text printed over the image in large block letters occupying the upper half of the image.
    1 regionx 0.03 · y 0.04 · w 0.94 · h 0.36 (high)
  • Text: main title line 1“A TASTE OF”
    1 regionx 0.05 · y 0.06 · w 0.40 · h 0.10 (high)
  • Text: main title line 2“COWBOY”
    1 regionx 0.03 · y 0.12 · w 0.94 · h 0.20 (high)
  • Text: subtitle“RANCH RECIPES AND TALES FROM THE TRAIL”
    1 regionx 0.05 · y 0.28 · w 0.90 · h 0.06 (high)
  • Text: author line“KENT ROLLINS”
    1 regionx 0.05 · y 0.76 · w 0.28 · h 0.14 (high)
  • Text: coauthor line“AND SHANNON ROLLINS”
    1 regionx 0.05 · y 0.88 · w 0.30 · h 0.06 (medium)

Other

Outdoor daytime shot with clear blue sky and horizon grass; front-on composition centers the man and grill; lighting from above creates soft shadows; the image includes texture of a paper-like overlay effect.

  • Background sky and horizonClear blue sky fills the upper background with a low grassy horizon at the bottom third of the image.
    2 regionsx 0.00 · y 0.00 · w 1.00 · h 0.50 (high); x 0.00 · y 0.50 · w 1.00 · h 0.20 (high)
  • Shot compositionVertical portrait crop showing subject from upper torso to grill in foreground; large title text is overlaid and partially obscures the subject's torso and arms.
  • Lighting and textureEven daylight illumination with mild directional shadowing; the image has a visible crinkled-paper texture or filter applied across the entire frame.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Foreground focus and depthGrill and steaks are in sharp focus in the foreground while background elements are less detailed, creating shallow depth separation.
    1 regionx 0.18 · y 0.66 · w 0.64 · h 0.32 (high)

Colors

saturated red· shirt#C23D3Bdenim blue· jeanstan· hat#AB5D3Dreddish-brown· steaks and saucematte black· grill grate#131A24distressed white· title text (large)vivid yellow· subtitle and small text#F5D549
A Taste of Cowboy product image 2
02

Product

An open hardcover book shown flat, displaying a two-page photographic spread of silhouetted cowboys; visible cover edges and page gutter, with a glossy paper finish producing a vertical glare band near the center.

  • Open two-page spreadBook is opened roughly flat showing a full-bleed photographic image across the left and right pages with a visible central gutter where pages meet.
    1 regionx 0.08 · y 0.05 · w 0.84 · h 0.86 (high)
  • Photograph subjectA monochrome or low-saturation photograph of multiple standing figures wearing wide-brim cowboy hats, shown largely as dark silhouettes against a lighter sky background.
    1 regionx 0.30 · y 0.18 · w 0.56 · h 0.60 (high)
  • Silhouette detailsSilhouetted bodies include visible hat brims, shoulders, and arms; one figure on the right leans on a horizontal railing or fence element visible across the right page.
    1 regionx 0.60 · y 0.16 · w 0.34 · h 0.60 (high)
  • Page gutter and bindingCenter gutter is visible as a narrow vertical shadowed seam where the two pages meet; small portion of binding/tip-in visible at bottom center with a yellow thread or marker.
    1 regionx 0.48 · y 0.60 · w 0.04 · h 0.30 (high)
  • Glossy paper glareA vertical glossy reflection band runs along the right side of the left page and the left side of the right page, producing a bright vertical patch over the image.
    1 regionx 0.36 · y 0.32 · w 0.28 · h 0.60 (high)
  • Right cover edgeA red hardcover outer edge and inner board with a light woodgrain patterned endpaper are visible along the far right edge of the book.
    1 regionx 0.89 · y 0.03 · w 0.10 · h 0.94 (high)
  • Left cover edgeA blue colored cover or endpaper is visible along the far left edge of the book underneath the fanned pages.
    1 regionx 0.02 · y 0.18 · w 0.12 · h 0.64 (high)
  • Page edgesFanned white page edges are visible along the left side of the opened book indicating many pages; edges appear slightly offset from the cover.
    1 regionx 0.02 · y 0.12 · w 0.12 · h 0.72 (high)

Other

Image is a top-down, slightly angled lifestyle shot on a textured light-gray surface with soft diffuse lighting and a visible camera perspective; no people or hands are visible holding the book.

  • Shot compositionPhotograph taken from above at a shallow oblique angle showing the book rotated slightly clockwise so the spine is toward the bottom center.
  • Background surfaceBook rests on a flat mottled light-gray textured surface that fills the frame around the book.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (low)
  • Lighting and shadowSoft diffuse lighting with mild directional shadowing and a specular reflection on the glossy pages producing a highlight band near the page centers.
  • Image qualityImage is in focus with visible paper texture and minimal noise; mild lens distortion causes slight curvature of page edges near the top.

Colors

deep charcoal black· photograph silhouettes#131413pale gray· photograph sky#E5E6F1medium barn red· right hardcover edge#933D4Ddeep medium blue· left cover/endpaperwarm off-white· page paper#F1F1FClight beige woodgrain· inner board / endpaper#C1B6AC
A Taste of Cowboy product image 3
03

Product

An open hardcover book laid flat, showing a two-page photographic spread of tents on a grassy plain with a rainbow and cloudy sky. The visible product includes the book's pages, gutter, and portions of the book board at each outer edge.

  • Open book geometryHardcover book opened flat to a two-page spread; visible gutter runs vertically near center with slight shadow where pages meet.
    1 regionx 0.40 · y 0.05 · w 0.20 · h 0.90 (high)
  • Left page imageLeft page shows a large beige canvas tipi/tent occupying lower-left quadrant, photographed on dry grass under a cloudy sky.
    1 regionx 0.02 · y 0.38 · w 0.45 · h 0.45 (high)
  • Right page imageRight page shows a lighter cream-colored tipi near center-right and a distant small white triangular tent near far right, with a low rocky hill on the horizon
    1 regionx 0.52 · y 0.40 · w 0.42 · h 0.40 (high)
  • Printed rainbowA multicolored arc rainbow printed across both pages, crossing the lower-middle sky area from left toward right horizon.
    1 regionx 0.20 · y 0.52 · w 0.60 · h 0.18 (high)
  • Paper texture and finishInterior pages show a matte photographic print with slight visible paper grain and no glossy reflections.

Other

The book is photographed on a textured gray surface with soft directional lighting from top-left producing subtle shadows; image is cropped to show most of the spread and outer book boards.

  • Supporting surfaceTextured cool gray surface beneath the book, visible around the book margins and corners.
    2 regionsx 0.00 · y 0.00 · w 0.22 · h 0.18 (high); x 0.78 · y 0.88 · w 0.22 · h 0.12 (high)
  • Shot compositionOblique top-down view showing the full two-page spread at a slight angle; top of pages tilts slightly away from camera.
  • Lighting and shadowSoft even lighting with a faint shadow in the gutter and subtle tonal falloff toward page edges.
  • Image qualityHigh resolution with clear detail and visible paper grain; no visible creases or major image artifacts.

Colors

warm beige· left tent canvas (printed on page)#D2B58Cpale cream· right tent canvas (printed on page)muted sky blue· sky in photographic spread#B4BED2dry grass brown· foreground grass#937553muted red· book outer board edge (visible right)#6C2935rainbow multicolor· printed rainbow arc#E2E6F1
A Taste of Cowboy product image 4
04

Product

An open cookbook showing a full-page close-up photo of a skillet dish on the left and a recipe page on the right with the heading 'GREEN PEPPER FRITO PIE'.

  • Left-page food photoLarge full-bleed photograph of a skillet filled with yellow corn chips (Fritos) and a gravylike mixture; a wooden spoon with visible wear rests on the food, partially submerged and angled toward the right page.
    1 regionx 0.02 · y 0.03 · w 0.54 · h 0.95 (high)
  • Wooden spoon detailRounded wooden spoon head with visible grain and a worn edge; spoon surface shows sauce residue and is oriented diagonally from lower-left toward upper-right over the skillet.
    1 regionx 0.33 · y 0.28 · w 0.28 · h 0.30 (high)
  • Right-page layoutRight-hand book page containing a vertically stacked recipe layout: a green headline at top, a narrow ingredient column at left of the page body, and a longer instruction column to the right with numbered steps and a small inset photo near the lower center.
    1 regionx 0.56 · y 0.04 · w 0.42 · h 0.92 (high)
  • Recipe inset photoSmall rectangular inset photograph of a skillet dish with chips and melted cheese located near the lower center of the right page.
    1 regionx 0.72 · y 0.68 · w 0.09 · h 0.10 (high)
  • Page gutter and book bindingVisible gutter at the book center where left and right pages meet; slight curvature of pages and visible hardcover spine edge at the top right corner of the right page.
    1 regionx 0.48 · y 0.00 · w 0.10 · h 0.98 (high)
  • Page edgeTop-right corner shows a red hardcover edge visible outside the page margin.
    1 regionx 0.97 · y 0.02 · w 0.03 · h 0.20 (medium)
  • Recipe headline text“GREEN PEPPER FRITO PIE”
    1 regionx 0.66 · y 0.08 · w 0.23 · h 0.12 (high)
  • Footer page text“WASHING OFF THE DUST (LUNCH, AKA DINNER) 75”
    1 regionx 0.84 · y 0.92 · w 0.14 · h 0.06 (high)

Other

Book placed on a textured gray tabletop photographed from a shallow angled top-down view; soft natural lighting with mild shadows and no hands or additional props visible.

  • Shot compositionTop-down oblique view showing the open spread at a slight perspective angle, left page larger in frame than the right due to foreshortening.
  • Background surfaceGray textured tabletop visible around the book, occupying the outer areas of the image.
    2 regionsx 0.00 · y 0.00 · w 0.25 · h 1.00 (high); x 0.75 · y 0.00 · w 0.25 · h 1.00 (high)
  • Lighting and shadowEven diffuse lighting with soft shadows under the page edges and slight specular highlights on the glossy photo page.
  • Image qualitySharp, well-exposed photograph with readable large text and clear photographic detail on the left-page food image.

Colors

golden yellow· corn chips in left photo#DBB474warm brown· wooden spoon#847573olive green· recipe headline#94949Bpaper white· right page background#D9DBE9black· skillet rim in left photo#1A1A1A

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Documents & Data

Reddit Insights

4 threads · r/hotsauce, r/SalsaSnobs, r/Lubbock

Reddit users generally praise Fresh Chile Co products for their fresh, flavorful Hatch chile taste, especially the 575 line, though some find certain varieties bland.

positive sentiment75% match

Majority of comments are enthusiastic, citing fresh flavor and repeat purchases; a minority criticize specific salsas or mild varieties as bland.

Themes

Freshness and quality of jarred Hatch chilepositive
Flavor and heat variety (575, Sandia, Matador, salsas)mixed
Online ordering and adspositive
Product format differences (salsa vs chile thickness)neutral

Use Cases

  • As a topping on burgers
  • Eaten by itself with a spoon or as a condiment on anything
  • As a fresher jarred substitute for freshly roasted Hatch green chile

Watch Out For

mediumSome salsas (e.g., papas red salsa) were described as bland and disappointing.
mediumThe medium green chilies can be a little bland; hotter Sandia or Matador versions are more flavorful.
lowA few users detect a sweetness in the jarred chile that they don't like.

Community Q&A

Is it worth buying online without trying it first?
Yes, many users say the ads are worth it and recommend ordering; worst case is a small cost.
Where can I find Fresh Chile Co products locally?
Some local stores carry it (e.g., in Lubbock at 82nd/Frankford), and it's available online.
How does it compare to fresh Hatch chile?
It's the closest jarred product to fresh roasted Hatch green chile.

Compared To

vs Fresh roasted Hatch chile

Users find it the closest jarred product to fresh roasted Hatch, though a few note sweetness or need for salt.

vs Their own salsas

The chile is thicker and more pepper-forward than their salsas, which are thinner.

Source Threads

  • Native New Mexican recommends Fresh Chile Co as closest jarred Hatch to fresh

    I'm native to NM. This is the only jarred Hatch product that comes close to the fresh stuff I get every harvest. I recommend it.

    u/QuiverofSamView thread →

  • User praises 575 sauce and recommends ordering

    575 is amazing. The ads got me on FB. Super delicious, unique flavor and very fresh. You can eat it with a spoon by itself but really good on anything. I’ve probably gone through 10 jars. Here’s a 575 burger I made. Do it!

    u/PennTechView thread →

  • Detailed comparison of Fresh Chile Co green chile varieties and salsas

    I ordered several jars of these as well. The medium green chilies are pretty good, but a little bland. I also ordered a jar of the red and green hot Sandia chile version, and that was much more flavorful. There's also an extra hot Matador version that I'd like to try. If you're looking for a little more flavor, they also offer salsas, but they obviously won't be as thick. I ordered a red enchilada sauce that I haven't tried yet. I would definitely recommend the red and green mixed chile version to anyone who's looking for something more pepper-forward in flavor and thicker than salsa.

    u/joefitzpatrickView thread →

  • Local availability and freshness praise for Fresh Chile Co

    If not that one, the one on 82nd/Frankford carries it - have gotten it at both the last few months. Goes with the name, but they really are the freshest you can get outside of just roasted.

    u/ScruffasaurusView thread →

Provenance

Merchant Link
https://freshchileco.com/products/a-taste-of-cowboy
Platform
shopify
Updated