Jalapeño Salsa Roja

Jalapeño Salsa Roja is a creamy and spicy salsa inspired by traditional Mexican salsa taqueras. Made with red jalapeños and avocado oil, it pairs well with chips, tacos, and salads.

Flame roasted, no dried or dehydrated pods, no sugar added, no preservatives, no artificial flavors, dairy free, gluten free, made with avocado oil, and made in the USA. Versatile salsa suitable for chips, tacos, and salads.

Color

Red · red

Material

Red Jalapeños, Avocado Oil, Lime Juice, Onion, Salt, Roasted Chicken Base (Roasted & Cooked Chicken, Salt, Sugar, Chicken Fat, Corn Starch, Hydrolyzed Corn Protein, Autolyzed Yeast Extract, Potassium Chloride, Maltodextrin, Chicken Broth, Natural Flavors, Chicken Flavor, Disodium Guanylate, Disodium Inosinate, Turmeric, Gum Arabic, Lactic Acid), & Garlic

Style

traditional

Occasion

everyday, party, casual

Gender

unisex

Condition

new

Weight

1.55 lb

Category

Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce

01

Product

Partial frontal view of a glass jar containing orange salsa with a gold metal screw-on lid and a black printed label showing red chili illustrations and yellow label artwork.

• Jar bodyCylindrical glass jar visible from shoulder to base with a smooth glossy surface containing an orange, slightly textured sauce; jar glass shows specular highlights and small sauce particulates.
  1 region

  x 0.22 · y 0.24 · w 0.56 · h 0.72 (high)
• LidGold-colored metal screw-on lid with vertical ribbed grip around the side and a flatter top surface; lid seats on a visible glass neck with a thin sealing ring.
  1 region

  x 0.28 · y 0.02 · w 0.44 · h 0.18 (high)
• Label artworkBlack rectangular front label with centered yellow decorative badge containing text and flanked by two stylized red chili illustrations; portions of the badge and chilies are visible.
  1 region

  x 0.12 · y 0.34 · w 0.76 · h 0.43 (high)
• Lower jar curveRounded base section of the jar shows continued orange sauce with glossy reflections and a faint rim at the very bottom where glass meets surface.
  1 region

  x 0.22 · y 0.68 · w 0.56 · h 0.30 (high)
• Partial printed black band textureBlack label surface has a lightly distressed or textured print appearance visible around the badge and chili illustrations.
  1 region

  x 0.12 · y 0.34 · w 0.76 · h 0.25 (medium)
• Small badge header text“HATCH”
  1 region

  x 0.42 · y 0.38 · w 0.16 · h 0.05 (high)
• Brand block text“The Fresh CHILE CO.”
  1 region

  x 0.32 · y 0.42 · w 0.36 · h 0.12 (high)
• Product name banner“SALSA ROJA”
  1 region

  x 0.30 · y 0.58 · w 0.40 · h 0.07 (high)
• Heat level text“HOT”
  1 region

  x 0.42 · y 0.65 · w 0.16 · h 0.05 (high)
• Volume text“16 fl oz (426g)”
  1 region

  x 0.40 · y 0.69 · w 0.20 · h 0.05 (high)

Packaging

Front-facing printed paper label applied to the jar with decorative artwork and multiple legible text elements.

• Label material and placementPaper or adhesive label wrapped on the front of the jar, aligned centrally and occupying the middle third of the jar height.
  1 region

  x 0.12 · y 0.34 · w 0.76 · h 0.43 (high)
• Label headline text“SALSA ROJA”
  1 region

  x 0.30 · y 0.58 · w 0.40 · h 0.07 (high)
• Label secondary text“HOT”
  1 region

  x 0.42 · y 0.65 · w 0.16 · h 0.05 (high)
• Label net contents“16 fl oz (426g)”
  1 region

  x 0.40 · y 0.69 · w 0.20 · h 0.05 (high)
• Decorative badge text“The Fresh CHILE CO.”
  1 region

  x 0.32 · y 0.42 · w 0.36 · h 0.12 (high)

Other

Studio product shot cropped vertically to show the top two-thirds of the jar against a black background with strong directional lighting producing highlights and soft shadows.

• Shot compositionVertical crop centered on jar with top edge close to lid and lower edge cutting off part of the base; jar is centered horizontally.
• BackgroundSolid black background with no visible props or surface plane.
• Lighting and reflectionsBright directional studio lighting produces clear specular highlights on the glass and lid and soft shadowing on label edges.
• Image crop limitationBottom of jar is cropped by the image edge so the full base is not visible.

Colors

warm orange· sauce#CB7324metallic gold· lid#CDB264charcoal black· label backgroundPackaging#161311mustard yellow· badge artworkPackaging#FDC43Ddeep chili red· chili illustrationsPackaging#94742D

02

Product

A clear glass jar filled with smooth orange-red salsa, topped with a gold metal screw lid; a black wrap label with a central yellow badge and two red chile illustrations is visible on the jar front.

• Container shapeCylindrical clear glass jar with rounded shoulder and vertical sides, visible base rim at bottom front
  1 region

  x 0.28 · y 0.10 · w 0.44 · h 0.80 (high)
• LidGold-colored ribbed metal screw lid with small horizontal reflection highlights around the rim
  1 region

  x 0.36 · y 0.06 · w 0.28 · h 0.10 (high)
• Contents appearanceSmooth, uniformly textured orange-red salsa filling the jar to just beneath the lid, with small darker flecks visible within
  1 region

  x 0.30 · y 0.16 · w 0.40 · h 0.66 (high)
• Label designBlack wrap label around jar midsection featuring a central yellow badge/logo and two vertical red chili illustrations flanking the badge
  1 region

  x 0.30 · y 0.40 · w 0.40 · h 0.30 (high)
• Label text - product name and size“SALSA ROJA”
  1 region

  x 0.43 · y 0.57 · w 0.14 · h 0.04 (high)
• Label text - heat indicator and size“HOT”
  1 region

  x 0.46 · y 0.61 · w 0.08 · h 0.03 (high)
• Label text - volume“16 fl oz (426g)”
  1 region

  x 0.42 · y 0.64 · w 0.16 · h 0.03 (high)
• Central badge text“The Fresh CHILE Co.”
  1 region

  x 0.41 · y 0.46 · w 0.18 · h 0.10 (high)

Packaging

A black wrap label is visible on the jar midsection containing a yellow badge logo, red chili illustrations, and multiple legible text elements including product name, heat level, and volume.

• Wrap label backgroundMatte black rectangular wrap label encircling jar midsection
  1 region

  x 0.30 · y 0.40 · w 0.40 · h 0.30 (high)
• Label artworkPair of stylized vertical red chile illustrations positioned left and right of the central badge
  2 regions

  x 0.31 · y 0.43 · w 0.10 · h 0.20 (high); x 0.59 · y 0.43 · w 0.10 · h 0.20 (high)
• Label text“SALSA ROJA”
  1 region

  x 0.43 · y 0.57 · w 0.14 · h 0.04 (high)
• Label heat text“HOT”
  1 region

  x 0.46 · y 0.61 · w 0.08 · h 0.03 (high)
• Label volume text“16 fl oz (426g)”
  1 region

  x 0.42 · y 0.64 · w 0.16 · h 0.03 (high)
• Brand badge text“The Fresh CHILE Co.”
  1 region

  x 0.41 · y 0.46 · w 0.18 · h 0.10 (high)

Other

White studio background with black directional arrows and six surrounding graphical callouts stating product attributes; even lighting with soft shadow beneath jar.

• BackgroundPlain white background filling the image around the jar
• Callout - top left“RICH RED JALAPEÑOS”
  1 region

  x 0.06 · y 0.04 · w 0.26 · h 0.14 (high)
• Callout - left mid“DAIRY FREE”
  1 region

  x 0.05 · y 0.36 · w 0.20 · h 0.12 (high)
• Callout - bottom left“NO ARTIFICIAL FLAVORS”
  1 region

  x 0.05 · y 0.72 · w 0.28 · h 0.17 (high)
• Callout - top right“NO SUGAR ADDED”
  1 region

  x 0.66 · y 0.04 · w 0.28 · h 0.14 (high)
• Callout - right mid“MADE WITH AVOCADO OIL”
  1 region

  x 0.66 · y 0.36 · w 0.28 · h 0.12 (high)
• Callout - bottom right“GLUTEN-FREE”
  1 region

  x 0.66 · y 0.72 · w 0.28 · h 0.17 (high)
• Arrows and iconsBlack hand-drawn style arrows point from surrounding callouts toward the jar; small red circular icons accompany each text callout
• ShadowSoft diffuse shadow directly beneath jar grounding it on the white surface
  1 region

  x 0.34 · y 0.82 · w 0.32 · h 0.06 (medium)

Colors

orange-red· salsa#C96D1Cmetallic gold· lidblack· label backgroundPackaging#1B1A15warm yellow· central badgePackaging#F5BC43deep red· chile illustrationsPackaging#AD2433

03

Product

A centered horizontal label-style graphic showing three red chili icons at left and bold heat-level text and a short descriptive paragraph to the right on a white background.

• Chili iconsThree solid red stylized chili pepper icons arranged horizontally with stems pointing up and slightly to the right.
  1 region

  x 0.06 · y 0.45 · w 0.18 · h 0.16 (high)
• Primary headline“Single-word headline in bold black all-caps reading HOT positioned to the right of the chili icons.”
  1 region

  x 0.27 · y 0.44 · w 0.14 · h 0.12 (high)
• Scoville statement“Large red all-caps numeric and unit line reading 5,500 SCOVILLE HEAT UNITS set immediately to the right of HOT and aligned with a thin red horizontal rule above and a small red banner tail at the far right.”
  1 region

  x 0.41 · y 0.46 · w 0.46 · h 0.14 (high)
• Descriptive paragraph“Two-line italicized black sentence in uppercase reading FOR THE SPICE ENTHUSIAST, HIS LEVEL BRINGS A ROBUST AND LIVELY FLAVOR TO YOUR DISHES.”
  1 region

  x 0.41 · y 0.60 · w 0.46 · h 0.16 (high)
• Banner graphicA thin red horizontal rule extends from above the scoville statement toward a small red outlined banner shape at the far right end of the line.
  1 region

  x 0.56 · y 0.46 · w 0.32 · h 0.12 (medium)

Other

Centered label artwork on a plain white background with even lighting and no visible props; composition sits in the lower-middle portion of the square image.

• BackgroundUniform plain white background filling the image.
• Image compositionGraphic elements are centered horizontally and located slightly below the vertical midpoint of the image, leaving large white margins above and below.
• Lighting and qualityEven diffuse lighting with no visible shadows or reflections; high contrast between red, black and white areas.

Colors

medium red· chili icons and banner elements#BE202Fblack· headline and descriptive paragraph text

04

Product

Close-up of a food serving (taco or similar) with bright orange salsa being spooned over sliced avocado and other fillings; a red circular reviewer badge and overlaid review text are also visible across the lower portion of the food area.

• Orange salsa on spoonGlossy orange sauce visible on a rounded spoon in the upper left quadrant, with highlight reflections indicating a wet, smooth texture.
  1 region

  x 0.02 · y 0.02 · w 0.36 · h 0.24 (high)
• Salsa drizzled on avocadoA ribbon of the same glossy orange sauce is drizzled across a sliced avocado piece positioned on top of the taco filling at upper right of center.
  1 region

  x 0.58 · y 0.08 · w 0.36 · h 0.34 (high)
• Avocado sliceLight green sliced avocado with a slightly mashed texture sits beneath the orange sauce, showing ridged flesh texture.
  1 region

  x 0.52 · y 0.18 · w 0.26 · h 0.22 (high)
• Tortilla and cooked fillingCurved light-beige tortilla edge and warm-brown cooked filling (meat or vegetable) are visible under the avocado and sauce at image center-right.
  1 region

  x 0.40 · y 0.26 · w 0.44 · h 0.30 (high)
• Red circular review badge with initialsRed circular graphic with white uppercase initials 'JA' placed over the lower left portion of the food area.
  1 region

  x 0.22 · y 0.46 · w 0.14 · h 0.14 (high)
• Reviewer name overlay“Large white uppercase text 'JOANNE A.' overlaid across the lower center of the food image with a slight drop effect.”
  1 region

  x 0.34 · y 0.50 · w 0.60 · h 0.14 (high)

Other

Lower half of the image is a white panel containing reviewer UI elements and transcribed review text; image is a tightly cropped lifestyle shot with soft studio lighting and shallow depth of field.

• Verified Buyer label and stars“Red check icon and red text 'Verified Buyer' centered below the reviewer name, followed by a row of five gold stars.”
  1 region

  x 0.36 · y 0.64 · w 0.48 · h 0.08 (high)
• Review headline“Cursive black word 'Amazing' appears centered on the white panel below the stars.”
  1 region

  x 0.20 · y 0.72 · w 0.60 · h 0.10 (high)
• Review body textRed uppercase quoted review block centered on the white panel beneath the headline.
  1 region

  x 0.06 · y 0.80 · w 0.88 · h 0.18 (high)
• Image compositionTight crop focusing on food and overlayed review UI; background blurred heavily with visible bokeh and soft shadows.
• Lighting and reflectionsEven studio-style lighting with specular highlights on the glossy orange sauce and slight sheen on avocado flesh.
• Legible graphic initials“White uppercase letters 'JA' inside the red circular badge.”
  1 region

  x 0.22 · y 0.46 · w 0.14 · h 0.14 (high)
• Reviewer full name text“JOANNE A.”
  1 region

  x 0.34 · y 0.50 · w 0.60 · h 0.14 (high)
• Verified Buyer text“Verified Buyer”
  1 region

  x 0.40 · y 0.64 · w 0.36 · h 0.06 (high)
• Star rating symbols“★★★★★”
  1 region

  x 0.42 · y 0.66 · w 0.30 · h 0.04 (high)
• Review quoted text transcription“NEVER HAD ANITHING LIKE IT AND IT WAS DELICIOUS. BOLD FLAVORS, SPICE AND TEXTURE”
  1 region

  x 0.06 · y 0.82 · w 0.88 · h 0.14 (high)
• Headline text“Amazing”
  1 region

  x 0.20 · y 0.72 · w 0.60 · h 0.10 (high)

Colors

bright orange· salsa (spoon and drizzle)#F49B03light avocado green· avocado flesh#C5D363warm beige· tortilla#F4D5A2

05

Other

Promotional guarantee graphic on a white background: a yellow seal with a red shield and white check, a large red headline, supporting policy paragraph, contact callout, red textured footer with phone number and email.

• badge graphicStylized badge near the top center: a rounded yellow/gold seal with a red shield inset and a white checkmark centered on the shield.
  1 region

  x 0.36 · y 0.03 · w 0.28 · h 0.20 (high)
• main headline text“Large uppercase red headline centered below the badge reading '90-DAY MONEY BACK GUARANTEE'.”
  1 region

  x 0.12 · y 0.26 · w 0.76 · h 0.10 (high)
• policy paragraph“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
  1 region

  x 0.09 · y 0.37 · w 0.82 · h 0.20 (high)
• contact heading“CONTACT US”
  1 region

  x 0.28 · y 0.60 · w 0.44 · h 0.07 (high)
• phone number“(575)-800-8284”
  1 region

  x 0.20 · y 0.70 · w 0.60 · h 0.10 (high)
• email address“service@freshchileco.com”
  1 region

  x 0.20 · y 0.80 · w 0.60 · h 0.06 (high)
• red textured footerHorizontal red band across the bottom with a subtle speckled or worn texture that contains the phone number and email.
  1 region

  x 0.00 · y 0.86 · w 1.00 · h 0.14 (high)
• center divider ornamentSmall decorative red flourish and short horizontal line centered between the badge and the headline.
  1 region

  x 0.43 · y 0.22 · w 0.14 · h 0.03 (high)
• layout and backgroundWhite background with all elements centered horizontally and substantial white space around the content.

06

Product

A wide-mouth glass jar of bright orange salsa being poured from the top-right onto a baked potato topped with melted cheese and ground meat on a dark round plate.

• Jar geometryClear cylindrical glass jar with a wide open mouth tilted downward; rim and inside lip visible as salsa pours out.
  1 region

  x 0.58 · y 0.01 · w 0.40 · h 0.36 (high)
• Pouring streamSingle continuous thin stream of smooth bright orange salsa pouring from the jar mouth toward the potato; a thicker ribbon of salsa pools on the potato surface.
  2 regions

  x 0.40 · y 0.06 · w 0.18 · h 0.49 (high); x 0.36 · y 0.36 · w 0.34 · h 0.26 (high)
• Salsa appearanceSmooth, glossy, homogenous bright orange sauce with a slightly viscous flow.
  1 region

  x 0.35 · y 0.06 · w 0.30 · h 0.56 (high)
• Label artwork visiblePartial wrap label on jar with a dark background, yellow badge containing hand-drawn script, and a red pepper illustration.
  1 region

  x 0.66 · y 0.09 · w 0.28 · h 0.28 (high)
• Baked potatoHalved baked potato placed cut-side up with melted white and orange cheese on top; salsa is being applied to the exposed surface.
  1 region

  x 0.22 · y 0.40 · w 0.46 · h 0.36 (high)
• Meat crumblesSmall browned ground meat crumbles scattered on and around the potato on the plate.
  1 region

  x 0.04 · y 0.70 · w 0.92 · h 0.26 (medium)
• Hand holding jarFingers of a single hand grip the jar near its shoulder; skin tone visible at the jar top-right.
  1 region

  x 0.78 · y 0.00 · w 0.20 · h 0.16 (high)

Packaging

The jar label shows a dark background with a yellow badge containing the brand text and a red pepper illustration; several pieces of label text are legible.

• Brand badge text“The Fresh CHILE Co.”
  1 region

  x 0.68 · y 0.16 · w 0.20 · h 0.18 (high)
• Product name text“SALSA ROJA”
  1 region

  x 0.76 · y 0.25 · w 0.15 · h 0.10 (medium)
• Heat level label“HOT”Partial
  1 region

  x 0.78 · y 0.29 · w 0.10 · h 0.07 (medium)
• Pepper graphicStylized red pepper illustration printed on the label to the right of the badge.
  1 region

  x 0.85 · y 0.10 · w 0.12 · h 0.12 (high)
• Label backgroundLabel background appears dark gray or black with colored graphic elements and a yellow badge.
  1 region

  x 0.66 · y 0.07 · w 0.30 · h 0.32 (high)

Other

Studio-style top-front view with a neutral light background; food is plated on a dark ceramic plate set on a wooden surface. Soft, even lighting with mild shadows from the jar and potato.

• Shot compositionClose-up frame centered on the potato and pouring salsa; jar occupies the top-right quarter and is cropped by the image edge.
• Supporting plate and surfaceDark round ceramic plate sits on a circular wooden board visible at the bottom edge of the image.
  1 region

  x 0.02 · y 0.66 · w 0.96 · h 0.34 (high)
• BackgroundOut-of-focus light-colored wall with subtle horizontal lines, creating a neutral backdrop.
  1 region

  x 0.00 · y 0.00 · w 0.80 · h 0.50 (high)
• Image qualitySharp foreground detail on potato and salsa; slight motion blur in the pouring stream near its top.
  1 region

  x 0.36 · y 0.02 · w 0.20 · h 0.24 (medium)

Colors

bright orange· salsa#E97202dark gray· label backgroundPackaging#332D2Awarm yellow· label badgePackagingmedium red· pepper graphicPackaging#C15C00light brown· potato skin#F38301pale yellow· melted cheese#F3C493

07

Product

Close-up food shot showing a spoon with glossy orange sauce and a tortilla topped with sliced avocado and the same orange sauce drizzled over the filling.

• Spoon with sauceLarge spoon held near the upper-left pouring or holding a glossy, thick orange-red sauce with a smooth, slightly reflective surface.
  1 region

  x 0.02 · y 0.06 · w 0.42 · h 0.32 (high)
• Sauce drizzle on foodSame glossy orange sauce is drizzled along the top of the avocado and filling on the right side of the image, forming a continuous ribbon of sauce.
  1 region

  x 0.58 · y 0.20 · w 0.36 · h 0.50 (high)
• Avocado slicesSliced avocado with a smooth, slightly textured pale-to-medium green flesh layered under the sauce near the center-right of the frame.
  1 region

  x 0.40 · y 0.34 · w 0.34 · h 0.30 (high)
• Tortilla edgeLight beige tortilla visible as a folded base beneath the avocado and sauce, with a soft, matte surface and slightly rounded edge.
  1 region

  x 0.32 · y 0.36 · w 0.28 · h 0.28 (high)
• Cooked fillingCooked filling under the avocado and sauce shows brown and yellow cooked pieces and small purple onion fragments, with a textured, slightly charred appearance.
  1 region

  x 0.60 · y 0.52 · w 0.38 · h 0.40 (high)

Other

Tight macro framing with shallow depth of field; foreground elements are sharp while background is heavily blurred. Warm, high-key lighting creates bright highlights on the sauce.

• Shot compositionTight close-up crop focusing on a single taco portion and a spoon; most of the scene is filled by food, with parts of items cropped at the image edges.
• Depth of fieldShallow depth of field producing a strong background blur while foreground sauce, avocado, and filling remain in focus.
• Lighting and highlightsBright, warm lighting with glossy specular highlights on the sauce and soft shadows elsewhere.

Colors

bright orange· sauce#EB8501pale avocado green· avocado flesh#ECE463light beige· tortilla#FDDDAAgolden yellow· filling#E49301

08

Product

A top-down close-up of a round black plate holding a small round bowl of smooth orange salsa centered and ringed by fried, golden-brown wonton-style dumplings.

• Central dipping bowlSmall round bowl filled to the rim with a smooth, homogenous orange-red sauce; bowl appears to be shallow with a thin visible rim and is centered on the plate.
  1 region

  x 0.36 · y 0.28 · w 0.28 · h 0.23 (high)
• Surrounding fried dumplingsMultiple fried, folded wonton-style dumplings arranged in a ring around the bowl; surfaces are irregular and blistered with crisp edges and varied folds.
  1 region

  x 0.18 · y 0.35 · w 0.64 · h 0.50 (high)
• Black serving plateRound black plate with a slightly raised rim that contains the bowl and dumplings; plate has a matte appearance with subtle highlights.
  1 region

  x 0.14 · y 0.18 · w 0.72 · h 0.64 (high)
• Bowl rim detailThin rim of the bowl shows a slightly darker edge where sauce meets glass or ceramic, visible as a narrow ring around the orange surface.
  1 region

  x 0.36 · y 0.28 · w 0.28 · h 0.05 (medium)

Other

Staged food photography with tabletop props including a wooden board, red-striped cloth napkin, metal spoons, and scattered tortilla strips on a light textured surface; soft directional lighting produces mild shadows and highlights.

• Wooden cutting boardPortion of a dark wooden board visible at the top edge holding additional tortilla strips and a small white bowl, cropped by the image frame.
  1 region

  x 0.54 · y 0.00 · w 0.46 · h 0.22 (high)
• Striped cloth napkinWhite cloth napkin with two parallel red woven stripes lies at the lower-left corner beneath metal spoons, partially visible and folded.
  1 region

  x 0.00 · y 0.66 · w 0.36 · h 0.32 (high)
• Metal spoonsTwo overlapping metal spoons with visible handles lie across the lower-left foreground on the napkin and extend toward the plate.
  1 region

  x 0.00 · y 0.78 · w 0.46 · h 0.18 (high)
• Scattered tortilla stripsThin, fried tortilla strip pieces are scattered on the tabletop and on the wooden board, some pieces cropped by the frame.
  2 regions

  x 0.78 · y 0.06 · w 0.18 · h 0.15 (medium); x 0.84 · y 0.70 · w 0.12 · h 0.20 (medium)
• Background surfaceLight gray textured stone or concrete surface fills the tabletop area outside the props, showing subtle mottling and soft shadows.

Colors

vibrant orange· salsa#D97E0Bgolden brown· fried dumpling surfaces#DB8403matte black· serving plate#341403dark orange rim· bowl rim#D57D02

09

Product

No distinct packaged product container or physical product body is visible; the image is a close-up photograph of a Nutrition Facts label panel.

• Label close-upClose-up vertical crop of a Nutrition Facts panel showing columns of nutrient names, amounts, and % Daily Value; edges of the label are visible at top and bottom.
  1 region

  x 0.02 · y 0.01 · w 0.96 · h 0.98 (high)

Packaging

A black-on-white Nutrition Facts panel is visible and legible, containing serving size, calories, nutrient amounts, percent daily values, and a short DV explanation at the bottom.

• Panel title“Nutrition Facts”
  1 region

  x 0.12 · y 0.01 · w 0.76 · h 0.12 (high)
• Servings per container line“About 30 servings per container”
  1 region

  x 0.08 · y 0.11 · w 0.84 · h 0.05 (high)
• Serving size line“Servings size 1 tbsp (14g)”
  1 region

  x 0.06 · y 0.15 · w 0.88 · h 0.07 (high)
• Amount per serving header“Amount per serving”
  1 region

  x 0.06 · y 0.23 · w 0.60 · h 0.04 (high)
• Calories label“Calories 45”
  1 region

  x 0.06 · y 0.27 · w 0.88 · h 0.12 (high)
• Percent daily value header“%Daily Value*”
  1 region

  x 0.72 · y 0.32 · w 0.26 · h 0.04 (high)
• Total Fat line“Total Fat 4.5g 6%”
  1 region

  x 0.06 · y 0.38 · w 0.88 · h 0.06 (high)
• Saturated Fat line“Saturated Fat 0.75g 4%”
  1 region

  x 0.06 · y 0.44 · w 0.88 · h 0.06 (high)
• Trans Fat line“Trans Fat 0g”
  1 region

  x 0.06 · y 0.49 · w 0.70 · h 0.04 (high)
• Polyunsaturated Fat line“Polyunsaturated Fat 0.6g”
  1 region

  x 0.06 · y 0.54 · w 0.88 · h 0.04 (high)
• Monounsaturated Fat line“Monounsaturated Fat 3.3g”
  1 region

  x 0.06 · y 0.57 · w 0.88 · h 0.04 (high)
• Sodium line“Sodium 70mg 3%”
  1 region

  x 0.06 · y 0.61 · w 0.88 · h 0.06 (high)
• Total Carbohydrate line“Total Carbohydrate < 1g 0%”
  1 region

  x 0.06 · y 0.68 · w 0.88 · h 0.06 (high)
• Dietary Fiber line“Dietary Fiber 0g 0%”
  1 region

  x 0.06 · y 0.73 · w 0.88 · h 0.04 (high)
• Total Sugars line“Total Sugars 0g”
  1 region

  x 0.06 · y 0.78 · w 0.70 · h 0.04 (high)
• Includes added sugars line“Includes 0g Added Sugars 0%”
  1 region

  x 0.06 · y 0.81 · w 0.88 · h 0.04 (high)
• Protein line“Protein 0g 0%”
  1 region

  x 0.06 · y 0.85 · w 0.88 · h 0.04 (high)
• Vitamin D line“Vitamin D 0mcg 0%”
  1 region

  x 0.06 · y 0.91 · w 0.88 · h 0.04 (high)
• Calcium line“Calcium 1.95mg 0%”
  1 region

  x 0.06 · y 0.94 · w 0.88 · h 0.03 (high)
• Iron line“Iron 0.0288mg 0%”
  1 region

  x 0.06 · y 0.96 · w 0.88 · h 0.03 (high)
• Potassium line“Potassium 23.5mg 0%”
• DV explanatory footnote“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”

Other

Plain white background with even lighting; the image is a tight, centered crop of the label with no props or hands. High contrast black text on white; slight image top and bottom margins visible.

• Shot compositionTight vertical crop centered on the label, leaving small white margins at left and right.
• Lighting and contrastEven diffuse lighting producing high contrast between black printed text and white label surface; minimal shadows.
• Image qualitySharp, high-resolution legible typography across the panel.

Colors

white· label backgroundPackaging#CCCCCCblack· printed text and rulesPackaging#010101

10

Product

Front-facing printed jar label panel showing a central crest-style logo flanked by two large red chili illustrations against a dark textured background.

• Central logo medallionA yellow-gold shield/medallion shape with decorative border containing stylized text and two small red chili graphics at top of the medallion; medallion sits centered on the label.
  1 region

  x 0.40 · y 0.18 · w 0.21 · h 0.34 (high)
• Flanking chili illustrationsTwo large vertical red jalapeño/chili illustrations with lighter highlights, one on each side of the central medallion, rotated slightly inward.
  2 regions

  x 0.27 · y 0.10 · w 0.14 · h 0.66 (high); x 0.63 · y 0.10 · w 0.14 · h 0.66 (high)
• Product name blockA red rectangular banner beneath the medallion with the words 'SALSA ROJA' in yellow-gold and a smaller 'HOT' in red on a black background beneath it.
  2 regions

  x 0.43 · y 0.49 · w 0.14 · h 0.10 (high); x 0.47 · y 0.59 · w 0.07 · h 0.06 (high)
• Label background textureDark charcoal to black textured background with a subtle mottled or grunge pattern across the full label area.
• Net weight textYellow-gold text centered below the name block reading 'NET WT. 16 oz (426g)'.
  1 region

  x 0.46 · y 0.64 · w 0.12 · h 0.06 (high)

Packaging

Full product label with multiple printed panels: left brand story block, central logo and product name, right nutrition facts panel, icons and contact information across the lower left and center.

• Left headline“TASTE THE FAMILY TRADITION”
  1 region

  x 0.03 · y 0.05 · w 0.28 · h 0.10 (high)
• Left paragraph block“FRESH CHILE WAS STARTED IN THE HOME OF RANDY & CAROL MCMILLAN, WHO USED THEIR KITCHEN TO BRING FAMILY & FRIENDS TOGETHER THROUGH THEIR LOVE OF HATCH CHILE. TODAY FRESH CHILE PROVIDES HATCH CHILE PEPPERS, SALSAS, SAUCES, SPICES, AND PRODUCTS TO CONSUMERS ALL ACROSS THE USA. WE ARE COMMITTED TO AMERICAN FARMERS, AND OUR PRODUCT IS MADE FARM TO THE JAR TO PROVIDE THE FRESHEST AWARD-WINNING SAUCES & SALSAS ON THE MARKET TODAY. TASTE THE FAMILY TRADITION AND FIND OUT WHY AMERICA IS TALKING ABOUT FRESH CHILE!”
  1 region

  x 0.03 · y 0.10 · w 0.28 · h 0.42 (high)
• Signature line“The McMillans”
  1 region

  x 0.03 · y 0.52 · w 0.20 · h 0.08 (high)
• Contact and address block“WWW.FRESHCHILECO.COM SERVICE@FRESHCHILECO.COM (575)800-8284 @THEFRESHCHILECO 320 E. WYATT DR. SUITE C LAS CRUCES, NM 88001”
  1 region

  x 0.03 · y 0.60 · w 0.28 · h 0.20 (high)
• New Mexico badge text“NEW MEXICO TASTE THE TRADITION”
  1 region

  x 0.30 · y 0.60 · w 0.14 · h 0.16 (high)
• Icon claims column“MADE WITH AVOCADO OIL”
  1 region

  x 0.72 · y 0.17 · w 0.09 · h 0.07 (high)
• Icon claim - gluten“GLUTEN FREE”
  1 region

  x 0.72 · y 0.26 · w 0.09 · h 0.06 (high)
• Icon claim - dairy“DAIRY FREE”
  1 region

  x 0.72 · y 0.34 · w 0.09 · h 0.06 (high)
• Icon claim - no artificial“NO ARTIFICIAL FLAVORS”
  1 region

  x 0.72 · y 0.42 · w 0.09 · h 0.08 (high)
• Nutrition header“Nutrition Facts”
  1 region

  x 0.82 · y 0.05 · w 0.15 · h 0.08 (high)
• Nutrition calories line“Calories 45”
  1 region

  x 0.83 · y 0.20 · w 0.13 · h 0.07 (high)
• Serving size line“Serving size 1 tbsp (14g)”
  1 region

  x 0.82 · y 0.12 · w 0.15 · h 0.04 (high)
• Net weight small text“NET WT. 16 oz (426g)”
  1 region

  x 0.47 · y 0.64 · w 0.12 · h 0.05 (high)
• Barcode areaBarcode and adjacent small text block including numeric barcode and small legal/ingredient linesPartial
  1 region

  x 0.86 · y 0.70 · w 0.13 · h 0.20 (medium)
• Dense nutrition small printDense fine-print nutrition and ingredient details in the nutrition panel that are legible in parts but mostly too small to read fully at this resolutionPartial
  1 region

  x 0.81 · y 0.10 · w 0.18 · h 0.60 (medium)

Other

Product label photographed straight-on with even lighting on a horizontal crop; slight reflection highlights on glossy label and clear image edges show full label panel.

• Shot compositionHorizontal crop showing full width of the label panel centered in the frame.
• Lighting and reflectionEven frontal lighting with small specular highlights on the label surface indicating a glossy finish.
• Image qualitySharp focus on printed label; small areas of very fine text in the nutrition panel are near the limit of legibility at this resolution.

Colors

charcoal black· label backgroundPackaging#231D1Awarm gold· central medallionPackaging#F5BC3Btomato red· chili illustrationsPackaging#BC2233banner red· product name bannerPackagingpure white· text and small iconsPackaging#F2F1F1

11

Product

Two roasted chiles are visible at the bottom corners and a large circular certification seal graphic overlaps the field image; a small green shield icon with a white check appears near center-bottom.

• Left roasted chileSingle roasted green chile pepper positioned along the bottom-left corner, showing charred black grill marks on the upper surface and a glossy blistered skin; stem is not visible.
  1 region

  x 0.02 · y 0.80 · w 0.36 · h 0.18 (high)
• Right roasted chileSingle roasted red chile pepper positioned along the bottom-right corner, with visible black charred patches and glossy blistering on the skin; pepper tip points toward the lower-right corner.
  1 region

  x 0.62 · y 0.80 · w 0.36 · h 0.18 (high)
• Central certification sealLarge black starburst circular seal centered in the upper-middle of the image containing bold white stacked text 'HATCH CHILE' and smaller curved white text around the top and bottom edges; two stylized crossing chiles (one green, one red) appear near the top center of the seal.
  1 region

  x 0.28 · y 0.14 · w 0.44 · h 0.36 (high)
• Green shield iconSmall green shield with a white checkmark located below the central seal and above the explanatory paragraph in the center column.
  1 region

  x 0.42 · y 0.52 · w 0.12 · h 0.12 (high)
• Field backgroundA photographic background shows a wide agricultural field with rows receding to the horizon and a pale sky above; the image is desaturated behind foreground graphics.

Packaging

Graphic packaging or informational panel artwork fills the image with a headline, a central certification seal, three numbered informational columns, and a bottom certification statement.

• Top headline“Large multi-line headline across the top reading 'HOW TO KNOW IT'S REAL HATCH CHILE' with 'IT'S REAL' in large black type and 'HATCH CHILE' in large green type.”
  1 region

  x 0.02 · y 0.02 · w 0.96 · h 0.18 (high)
• Left column title“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.06 · y 0.58 · w 0.28 · h 0.10 (high)
• Left column paragraph“Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.”
  1 region

  x 0.06 · y 0.66 · w 0.28 · h 0.12 (high)
• Center column title“LOOK FOR THIS OFFICIAL SEAL”
  1 region

  x 0.40 · y 0.66 · w 0.24 · h 0.06 (high)
• Center column paragraph“This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.”
  1 region

  x 0.34 · y 0.72 · w 0.32 · h 0.12 (high)
• Right column title“AVOID IMITATION 'HATCH-STYLE' CHILE”
  1 region

  x 0.64 · y 0.58 · w 0.30 · h 0.10 (high)
• Right column paragraph“Only real Hatch chile will have this certification. Don't be fooled by imitations.”
  1 region

  x 0.64 · y 0.68 · w 0.30 · h 0.10 (high)
• Red crossed circle markRed circular prohibition-style emblem containing the text 'HATCH- STYLE' with a diagonal slash, located above the right column title.
  1 region

  x 0.72 · y 0.52 · w 0.14 · h 0.12 (high)
• Bottom certification statement“ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION”
  1 region

  x 0.12 · y 0.88 · w 0.76 · h 0.08 (high)

Other

Square cropped promotional image with centered graphics over a photographic farm field background; even studio lighting and mild vignette; slight overlay desaturation behind text elements.

• Shot compositionSquare image with central alignment of the seal and headline, chiles placed at bottom corners, and three informational columns arranged horizontally above the field horizon.
• Background photoPanoramic farm field with rows leading to distant low hills and a pale cloudy sky; background is partially faded behind graphics.
• Image qualityHigh-resolution clean graphic overlay with sharp text and crisp photographic detail; no visible compression artifacts.

Colors

roasted green· left roasted chileroasted red· right roasted chile#BB0301matte black· central sealPackaging#0E0E0Eforest green· headline and accent textPackaging#1C632A

12

Product

Illustrated horizontal lineup of seven chile peppers with individual labels; top headline reads 'CHILE HEAT GUIDE'. Each pepper is a separate painted illustration showing shape, stem, and shading.

• Headline text“Large red headline at top-center reading CHILE HEAT GUIDE in all caps with a short decorative yellow underline and small yellow motif above it.”
  1 region

  x 0.12 · y 0.03 · w 0.76 · h 0.16 (high)
• Bell Pepper illustrationGreen bell pepper painted illustration, squat rounded three-lobed body with visible highlights and short curved stem pointing rightward.
  1 region

  x 0.05 · y 0.25 · w 0.16 · h 0.36 (high)
• Hatch chile illustrationLong tapered green chile painted illustration, elongated vertical shape with a slight curve and a small top stem.
  1 region

  x 0.23 · y 0.18 · w 0.12 · h 0.58 (high)
• Serrano illustrationThin short green serrano-style painted pepper, upright slender cylinder with a short stem.
  1 region

  x 0.36 · y 0.30 · w 0.06 · h 0.45 (high)
• Cayenne illustrationNarrow red cayenne painted pepper, slightly curved and tapered with lighter highlight down its length.
  1 region

  x 0.44 · y 0.30 · w 0.05 · h 0.45 (high)
• Jalapeño illustrationPlump green jalapeño painted illustration, wider than serrano and cayenne, with curved top and visible gloss highlights.
  1 region

  x 0.52 · y 0.22 · w 0.12 · h 0.56 (high)
• Habanero illustrationSmall orange habanero painted illustration with a short curved stem and a bulbous heart-like shape.
  1 region

  x 0.68 · y 0.32 · w 0.06 · h 0.36 (high)
• Carolina Reaper illustrationVery small wrinkled red pepper illustration with a thin downward-curving tail and short stem, textured surface.
  1 region

  x 0.78 · y 0.34 · w 0.05 · h 0.30 (high)
• Pepper labels“Individual script labels above each pepper reading Bell Pepper, Serrano, Cayenne, Jalapeño, Habanero, Carolina Reaper and a centered header above the lineup reading Hatch Chile.”
  1 region

  x 0.04 · y 0.18 · w 0.92 · h 0.16 (high)
• Decorative dividing lineThin horizontal gray guide line running behind the peppers at mid-height, aligning the bases of the illustrated peppers.
  1 region

  x 0.06 · y 0.48 · w 0.88 · h 0.01 (medium)

Other

Centered infographic layout on a white background with decorative yellow accents above and below the main content and a horizontal gradient ribbon near the bottom labeled MILD, HOT, EXTREME.

• Bottom ribbonWide horizontal ribbon near the bottom with a left chevron cutout, gradient from greenish-yellow at left through orange to dark red at right, containing three large centered words MILD, HOT, EXTREME.
  1 region

  x 0.05 · y 0.78 · w 0.90 · h 0.16 (high)
• Ribbon text“Three bold words on the ribbon: MILD (left), HOT (center), EXTREME (right).”
  1 region

  x 0.08 · y 0.80 · w 0.84 · h 0.12 (high)
• Top decorative motifSmall yellow decorative flourish above the headline and a matching yellow flourish and horizontal brush stroke below the ribbon.
  2 regions

  x 0.36 · y 0.00 · w 0.28 · h 0.08 (high); x 0.36 · y 0.94 · w 0.28 · h 0.06 (high)
• Shot compositionCentered, evenly spaced horizontal arrangement of illustrations with ample white margin around all sides; no real photographed objects or people visible.

Colors

medium green· bell pepper body#568201olive green· hatch chile body#738422deep green· serrano bodybright red· cayenne bodyforest green· jalapeño bodyorange· habanero bodyscarlet red· carolina reaper body#CB2B02yellow-orange-red gradient· heat scale ribbon#C8720E

13

Product

A glass jar of orange-red salsa with a gold screw metal lid and a black printed wrap label showing a yellow badge logo and red chili illustrations; a plated food serving is partially visible at bottom left.

• Jar geometryCylindrical clear glass jar with rounded shoulders and a visible seam near the base of the neck; jar shown upright and angled slightly to the left.
  1 region

  x 0.68 · y 0.07 · w 0.22 · h 0.34 (high)
• LidRibbed metallic gold screw lid with reflective highlights visible on top and rim.
  1 region

  x 0.72 · y 0.07 · w 0.16 · h 0.07 (high)
• Contents color and textureOpaque smooth orange-red salsa visible through the glass body with a glossy surface; no visible chunking in this view.
  1 region

  x 0.70 · y 0.14 · w 0.18 · h 0.22 (high)
• Wrap labelBlack wrap label around the jar with a yellow badge-style logo at center and red chili illustrations flanking the badge.
  1 region

  x 0.68 · y 0.18 · w 0.22 · h 0.17 (high)
• Label text blockSmall legible text elements appear on the label including a multi-line badge and a red ribbon at the label base; some tiny text on the label edge is present but too small to read.Partial
  1 region

  x 0.70 · y 0.20 · w 0.16 · h 0.14 (medium)
• Label badge text“HATCH The Fresh CHILE Co SALSA ROJA”
  1 region

  x 0.71 · y 0.22 · w 0.12 · h 0.10 (medium)

Packaging

Visible packaging is the jar's black printed wrap label and gold lid; the label contains a yellow badge logo, red chili graphics, and multiple textual elements.

• Label visual elementsYellow ornate badge centered on the black label with red chili illustrations on either side.
  1 region

  x 0.69 · y 0.20 · w 0.14 · h 0.12 (high)
• Packaging claim text - top-left logo“SALSA ROJA”
  1 region

  x 0.04 · y 0.05 · w 0.20 · h 0.11 (high)
• Tiny label fine printDense fine-print block on the label edge, illegible at this resolution.Partial
  1 region

  x 0.63 · y 0.24 · w 0.04 · h 0.06 (medium)

Other

Product placed on a dark textured backdrop with a plated food prop at bottom left and promotional text and logo elements arranged over the background.

• Plated servingCeramic plate at bottom left with a baked potato or similar item heavily covered in the same orange sauce and small cooked meat pieces scattered on the plate.
  1 region

  x 0.02 · y 0.56 · w 0.60 · h 0.42 (high)
• Promotional bullet text“Red Jalapenos”
  1 region

  x 0.48 · y 0.10 · w 0.22 · h 0.06 (high)
• Promotional bullet text 2“Creamy”
  1 region

  x 0.50 · y 0.20 · w 0.18 · h 0.06 (high)
• Promotional bullet text 3“Rich”
  1 region

  x 0.50 · y 0.30 · w 0.16 · h 0.06 (high)
• Promotional bullet text 4“Spicy”
  1 region

  x 0.50 · y 0.40 · w 0.16 · h 0.06 (high)
• Call to action text“GET YOURS TODAY & EXPERIENCE THE Mouthwatering Difference!”
  1 region

  x 0.48 · y 0.66 · w 0.46 · h 0.30 (high)
• Top-left brand markLarge duplicate yellow badge logo with two red chilies and a red ribbon reading SALSA ROJA positioned in the top-left quadrant.
  1 region

  x 0.03 · y 0.03 · w 0.34 · h 0.24 (high)
• Background and lightingDark textured backdrop with even studio lighting and soft shadows beneath the jar and plate; slight vignette toward image edges.

Colors

vivid orange-red· salsa inside jar#E27C03metallic gold· liddeep black· wrap label backgroundbright yellow· label badge background#FABC7Cchili red· label chili illustrations#BD3C01yellow and red artwork· top-left badge and ribbonPackaging#FCC33C

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