Hatch Chile Recipe Cookbook - 2021

Fresh Chile's first cookbook, featuring Hatch chile recipes shared by the Fresh Chile Cookin' Facebook community. Dedicated to the customers who contributed their creations and inspired by the family's traditional recipes.

Includes recipes from members of the Fresh Chile Cookin' Facebook group, a community of over 20,000 Hatch chile enthusiasts. Available in physical and ebook formats.

Material

Paper

Gender

unisex

Condition

new

Weight

6 oz

Category

Media > Books > Print Books

01

Product

Front cover of a cookbook shown as a rectangular printed cover with a distressed red central panel, a round food photo near center, and large yellow headline text and a small circular logo near the top.

• Cover geometryPortrait-oriented rectangular book cover visible from the front with a wide orange outer border and a large distressed red rectangular panel inset from the border.
  1 region

  x 0.04 · y 0.02 · w 0.93 · h 0.96 (high)
• Top circular logoSmall crest-shaped circular logo located near the top center with stylized text and a vertical chile pepper graphic inside the crest.
  1 region

  x 0.39 · y 0.06 · w 0.22 · h 0.12 (high)
• Headline textLarge bold yellow headline centered below the logo reading FRESH CHILE COOKIN' RECIPE COOKBOOK in two stacked lines.
  1 region

  x 0.12 · y 0.18 · w 0.76 · h 0.12 (high)
• Central photoCircular top-down food photograph inset into the red panel showing a white plate with tacos, rice and beans on a wooden round board with visible cutlery arranged at left and right.
  1 region

  x 0.18 · y 0.30 · w 0.64 · h 0.36 (high)
• Lower subtitleYellow subtitle text near the lower part of the red panel reading HATCH CHILE RECIPES BY FRESH CHILE CUSTOMERS! spanning two lines.
  1 region

  x 0.08 · y 0.69 · w 0.84 · h 0.18 (high)
• Logo text transcription“The Fresh CHILE CO.”
  1 region

  x 0.42 · y 0.08 · w 0.16 · h 0.08 (high)
• Main title transcription“FRESH CHILE COOKIN' RECIPE COOKBOOK”
  1 region

  x 0.12 · y 0.18 · w 0.76 · h 0.12 (high)
• Lower subtitle transcription“HATCH CHILE RECIPES BY FRESH CHILE CUSTOMERS!”
  1 region

  x 0.12 · y 0.72 · w 0.76 · h 0.14 (high)
• Distressed textureRed panel shows a purposely distressed, speckled texture with irregular yellow-orange flecks and rough rectangular edges revealing the orange border beneath.
  1 region

  x 0.10 · y 0.06 · w 0.80 · h 0.88 (high)
• Visible cutleryA fork positioned to the left of the round board and a knife and spoon positioned to the right, all metallic and partially overlapping the red panel photo border.
  2 regions

  x 0.20 · y 0.40 · w 0.12 · h 0.30 (high); x 0.68 · y 0.40 · w 0.10 · h 0.30 (high)

Other

Centered product shot cropped with an even orange outer border and soft studio lighting. The image shows a flat-lay food photograph as part of the cover artwork and no separate packaging or props outside the printed cover.

• Shot compositionCover artwork is centered in frame with even margins of orange visible on left and right; image is vertically cropped at top and bottom but clearly shows full central elements.
• Lighting and shadowPhotograph area contains directional light and soft shadows on the wooden surface beneath the plate, suggesting a top-down light source used inside the cover photo.
  1 region

  x 0.18 · y 0.30 · w 0.64 · h 0.36 (medium)
• Image qualityHigh resolution with clear legible headline text and crisp details in the food photograph.

Colors

distressed deep red· central distressed panel#C1222Dwarm orange· outer border#F6AF3Fwhite· plate

02

Product

Front cover of a cookbook showing a distressed red panel with a circular logo at the top, a large yellow title, and a centered food photograph of a plate with tacos and sides.

• Cover layoutRectangular book front with a wide solid orange border and an inset distressed red rectangle occupying the central area of the cover.
  1 region

  x 0.13 · y 0.03 · w 0.74 · h 0.94 (medium)
• Top logo badgeOrnamental circular/yielding badge near the top center with a small red chile illustration and black stylized text inside a yellow badge shape.
  1 region

  x 0.42 · y 0.06 · w 0.16 · h 0.12 (high)
• Main title textLarge all-caps stylized headline centered below the logo in yellow type over the red distressed panel.
  1 region

  x 0.20 · y 0.20 · w 0.60 · h 0.16 (high)
• Food photoRectangular inset photograph in the middle of the cover showing a white plate on a wooden charger with tacos, beans, and rice plus cutlery at the plate sides.
  1 region

  x 0.30 · y 0.34 · w 0.40 · h 0.28 (high)
• Lower headline areaAdditional large yellow headline text visible below the photo on the red distressed panel.
  1 region

  x 0.18 · y 0.66 · w 0.64 · h 0.20 (high)
• Logo text“The Fresh CHILE CO.”
  1 region

  x 0.45 · y 0.08 · w 0.11 · h 0.08 (high)
• Main title transcription“FRESH CHILE COOKIN' RECIPE COOKBOOK”
  1 region

  x 0.20 · y 0.20 · w 0.60 · h 0.16 (high)
• Lower text transcription“HATCH CHILE RECIPES BY FRESH CHILE CUSTOMERS!”
  1 region

  x 0.18 · y 0.72 · w 0.64 · h 0.18 (high)

Other

Cookbook is photographed centered on a crumpled brown paper background with even top-down lighting and soft shadows; image is vertically cropped to show the full front cover and background edges.

• Background materialCrumpled brown kraft-paper background surrounding the book on all sides.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Shot compositionBook front is centered in the frame with even margins left and right and visible crop of the lower and upper background; camera angle is near-orthogonal to the cover.
• Lighting and shadowsSoft natural-looking top-down lighting that produces subtle shadows around the plate in the inset photo and minor highlights on the book surface.
  1 region

  x 0.30 · y 0.34 · w 0.40 · h 0.28 (medium)

Colors

warm orange· outer borderdistressed red· central panel#BB142Cyellow· title textwhite· platedark wood brown· wood table in photo#4B4A4C

03

Product

A book cover shown face-on with a distressed solid-color background, a central circular photo cutout of two people inside a decorative yellow frame, and multiple white text lines arranged vertically.

• Cover backgroundLarge vertically oriented rectangular cover panel with a predominantly flat red field and distressed yellow speckling and splash texture across the red area.
  1 region

  x 0.14 · y 0.03 · w 0.72 · h 0.94 (high)
• Central portrait cutoutPhotographic cutout of a man and woman shown from chest up, cropped inside a decorative scalloped badge shape; the man wears a light-colored shirt and white cap, the woman wears a red apron and turquoise earring.
  1 region

  x 0.42 · y 0.12 · w 0.16 · h 0.17 (high)
• Decorative frameYellow scalloped badge-style frame with a thinner darker red outline surrounding the portrait cutout, interrupting the red background.
  1 region

  x 0.41 · y 0.10 · w 0.19 · h 0.20 (high)
• Primary title text“Large uppercase white headline centered below the portrait reading 'FRESH CHILE COOKIN'' in a bold rounded display font.”
  1 region

  x 0.24 · y 0.30 · w 0.51 · h 0.12 (high)
• Address block“Smaller centered white text lines below the title with an address block reading '1160 EL PASEO RD. SUITE D7A' on one line and 'LAS CRUCES, NEW MEXICO 88001' on the next line.”
  1 region

  x 0.30 · y 0.42 · w 0.40 · h 0.12 (high)
• Author credit“Small yellow text near the lower center reading 'Randy & Carol McMillan'.”
  1 region

  x 0.42 · y 0.82 · w 0.15 · h 0.03 (medium)

Other

Image shows the book cover centered on a crumpled brown paper background with even frontal lighting and minimal shadows; the photo is tightly cropped vertically leaving brown margins at left and right.

• Staging backgroundCrumpled brown kraft-paper texture visible as a border on left and right sides outside the rectangular red cover.
  2 regions

  x 0.00 · y 0.00 · w 0.14 · h 1.00 (high); x 0.86 · y 0.00 · w 0.14 · h 1.00 (high)
• Shot compositionFront-facing centered composition with the cover aligned vertically and the decorative portrait and text centered on the cover panel.
• Lighting and image qualityEven diffuse lighting with no strong directional shadow; image is sharp and colors are saturated.

Colors

warm crimson red· cover backgroundwarm golden yellow· decorative frame and splatter#F7BF41pure white· title and address text#E2E5E9photo skin tone and light blue· portrait skin and clothingapron red· apron and small accentsturquoise· earring

04

Product

Single interior cookbook page photographed flat; white page with red headline, a multi-paragraph dedication block of black body text, a photo of hands holding green chiles near the lower third, and a red footer bar with site name and page number.

• Headline“FRESH CHILE COOKIN'”
  1 region

  x 0.18 · y 0.04 · w 0.64 · h 0.09 (high)
• Dedication text block“This cookbook is dedicated to the Fresh Chile customers who have created and shared a world of delicious foods with Hatch chiles. Thank you all! Fresh Chile started out when my father began making his fresh red chile sauce and “special salsa” every Sunday for dinner with whatever was being served. We all couldn’t get enough of it. In time, he shared his recipes and Carol and I began to make them and make extra for special friends and clients for the holidays. They began to ask us to make some for them to give as gifts, too. Before long the demand was so great that we started The Fresh Chile and began making a wide variety of chile products using the wonderful chiles grown in the Hatch Valley just north of Las Cruces. We created a private group called Fresh Chile Cookin’ on Facebook and began to post pictures and descriptions of what our customers were doing with our products. We now over 20,000 members in that private group who love Hatch chile and Fresh Chile products and happily share their creations! We know you love Hatch chile as much as we do and you’ll have as much chile fun as we have with this first cookbook. Thank you all y muchas gracias!”
  1 region

  x 0.21 · y 0.13 · w 0.58 · h 0.52 (high)
• Signature block“Randy, Carol, Jenna, And the Fresh Chile Family”
  1 region

  x 0.21 · y 0.66 · w 0.46 · h 0.06 (high)
• Web links“www.freshchileco.com/blogs/customer-recipes www.facebook.com/groups/freshchilecooking”
  1 region

  x 0.21 · y 0.72 · w 0.58 · h 0.03 (high)
• Photo of hands holding chilesCropped horizontal photo showing two hands holding multiple fresh green chiles; visible pepper surfaces are glossy with natural texture and some dirt.
  1 region

  x 0.18 · y 0.77 · w 0.62 · h 0.20 (high)
• Page footer red barSolid red horizontal footer band across page bottom containing site name and small logo and page number.
  1 region

  x 0.18 · y 0.95 · w 0.62 · h 0.05 (high)
• Footer site name“FRESHCHILECO.COM”
  1 region

  x 0.36 · y 0.94 · w 0.28 · h 0.04 (high)
• Footer page number“2”
  1 region

  x 0.80 · y 0.95 · w 0.03 · h 0.03 (high)

Other

White cookbook page is centered against a crumpled brown paper background; image cropped to show top of a chile photo and full page height with shadowing and even frontal lighting.

• Background materialCrumpled brown kraft-paper texture visible around the white page margins on all sides.
  2 regions

  x 0.00 · y 0.00 · w 0.18 · h 1.00 (high); x 0.82 · y 0.00 · w 0.18 · h 1.00 (high)
• Shot compositionFlat, centered overhead shot of a single page with slight vertical crop at bottom of the chile photo; page is fully visible within the brown background frame.
• Lighting and shadowEven diffuse frontal lighting with soft shadows along page edges and slight vignette from background texture.
• Image crop limitationBottom of the chile photo is cropped by the footer band and lower edge of the page visible.
  1 region

  x 0.18 · y 0.88 · w 0.62 · h 0.10 (high)

Colors

white· page background#D4D4D4bright red· headline and small graphicdeep red· footer band#BE1A2Dforest green· chiles in photo