
FCC - Onions
Desert Gold Purple Onions | Fresh Hatch Onions from New Mexico
Desert Gold Purple Onions are fresh, sweet purple onions grown in Hatch, New Mexico and harvested at peak season. They are suitable for raw applications such as salads and salsas, as well as cooked uses including grilling and pickling, and are characterized by their deep purple color, crisp texture, and naturally sweet flavor. Customer reviews highlight consistent flavor and quality, with an average rating of 4.64 out of 5 across 14 reviews.
- Color
- Deep Purple
- Category
- Food, Beverages & Tobacco > Food Items > Fruits & Vegetables > Fresh & Frozen Vegetables > Onions
- MPN
fcc-purple-onion-10lb
Specifications
Fresh Hatch purple onions from New Mexico. Sweet, vibrant, and full of flavor with a crisp texture. Ideal for grilling, pickling, or adding a bold bite to any dish.
Grown in Hatch, New Mexico; rich in antioxidants; harvested at peak season; shipped fresh from local farmers.
- Color
- Deep Purple Β· purple
- Condition
- new
- Weight
- 10.6 lb
- Category
- Food, Beverages & Tobacco > Food Items > Fruits & Vegetables > Fresh & Frozen Vegetables > Onions
Additional Attributes
- Grown in Hatch, New Mexico
- Sweet
- Vibrant
- Deep purple color
- Crisp texture
- Ideal for grilling, pickling, or adding to dishes
- Naturally sweet and flavorful
- Great raw or cooked
- Rich in antioxidants
- Harvested at peak season
- Premium
- Fresh from local farmers
Product Insights
Desert Gold Purple Onions (a brand, not a varietyβthese are the same vegetable as standard red onions) deliver a mild, sweet bite (1β4 Β΅mol/g pyruvic-acid range) thanks to Hatch, New Mexico's low-sulfur soil and Elephant Butte runoff, making them versatile for raw, simmered, pickled, and Hatch chile dishes. Sold as a 10-lb box for $20 (often on sale at $14.50, below the direct-Hatch list price), they ship cured and pantry-stable but last only 2β4 weeks at room temperature, with a harvest window of mid-May through Augustβwinter orders are stored onions. The main tradeoffs: mildness is typical but not guaranteedβsome fresh batches have a sharp bite tamed by cold-water soaking or cookingβand the purple anthocyanin color fades to muted pink/blue-gray when cooked, though acid pickling preserves it.
Verified claims
- Mildness
- Mild sweet bite comes from Hatch's low-sulfur soil and Elephant Butte runoff
- Harvest season
- Fresh harvest runs mid-May through August, with Hatch-area bulbs 5β7 days later than Las Cruces
- Storage
- Ships cured and pantry-stable but lasts only about 2β4 weeks at room temperature
- Unit price
- At the $14.50 sale, this 10-lb box is about $1.45/lb β $0.49 under its $14.99 direct-Hatch list price
- Sweetness
- Mildness lands in the 1β4 Β΅mol/g sweet-onion pyruvic-acid range
- Raw prep
- Raw slices are gentle; a sharp batch can be tamed with cold water or cooking
- Batch variance
- Mildness is typical, not guaranteed; some batches arrive with a strong bite
- Color retention
- Cooking fades the purple anthocyanin; acid or raw use keeps the color
- Harvest window
- Fresh Hatch crop ships mid-May through August; winter orders are stored onions.
- Shelf life
- Arrives cured and ready to eat; keeps about 2β4 weeks at room temperature.
- Hatch pairings
- Pairs with Hatch chile in stews, pickles, salsa, burgers, quiche, and posole
- Pungency
- Hatch-grown sweet onion; some buyers find it strong until cooked down
- Purple color
- Purple anthocyanin color fades when cooked but holds in acidic pickles
- Everyday uses
- Buyers use it across raw, simmered, and pickled dishes β a little seasons many meals.
- Flavor
- Sweet and low-bite, though an occasional fresh batch has a sharp bite that soaking tames.
- Color under heat
- Purple fades to muted pink when cooked; raw or pickled keeps it vibrant.
- Raw bite
- Low-sulfur Hatch soil makes them sweet, but fresh-harvest batches can bite raw; soaking tames it.
- Cooked use
- Firm and juicy when cooked; a classic base for green chile stew, soups, and other Hatch dishes.
- Seasonality
- New Mexico onion harvest runs mid-May through August; winter orders ship older stored crop.
- Onion count
- A 10.6-lb box typically holds 15β24 onions, depending on bulb size.
- Use cases
- Sellers map these onions to seven New Mexico dishes, from chile stew to caramelized.
- Price position
- At $14.50, this 10-lb box is the low end of the direct-from-Hatch market.
- Taming heat
- Soaking raw slices in cold water or acid tames the bite
- Variety vs brand
- Desert Gold is a brand, not a variety; these purple onions are the same vegetable as standard red onions.
- Cooking color
- The deep purple fades to muted pink or blue-gray when cooked; acid pickling holds the color.
- Freshness
- Ships as cured storage onions, pantry-stable about 2β4 weeks; harvest runs mid-May through August.
Product record
- Title
- Desert Gold Purple Onions | Fresh Hatch Onions From New Mexico
- Brand
- FCC - Onions
- Price
- $20 USD
- Availability
- In stock
- Rating
- 4.64 stars, 14 reviews, scale 5
Buying Guide
0 comparisons Β· 4 sourcesUses
Grill or cook as a side
Grill, caramelize, or cook the onions as a simple side.[1,3]
Serve raw
Thinly slice them raw for salads, salsa, sandwiches, and raw platters as a garnish.[1,3]
Pickle for burgers, tacos, and more
Pickle the onions and add them to tacos, burgers, brats, or hot dogs.[2,3,4]
Add to Southwestern dishes
Add chopped or sliced onions to green chile stew, posole, breakfast burritos, and queso.[1,3]
Make onion rings or French onion soup
Batter and fry them for onion rings, or use them in French onion soup.[1,4]
Can or preserve
Use them for canning or preserving.[1]
Image Analysis
3 images- 01

Product
A small cluster of four whole purple onions photographed on a white background; onions show intact papery skins, root tufts, surface blemishes, and stacked arrangement with one onion resting on top.
- Overall compositionFour whole onions grouped into a loose pile with one onion seated on top of the others, photographed from a slightly elevated front angle showing mostly rounded sides and tops.
1 region
x 0.12 Β· y 0.06 Β· w 0.76 Β· h 0.84 (high) - Shape and geometryEach onion is roughly spherical to slightly flattened at the top and bottom with visible curvature and natural irregularities in outline.
1 region
x 0.24 Β· y 0.18 Β· w 0.52 Β· h 0.66 (high) - Papery skin textureOuter skins are papery and glossy in places with visible streaks, peeling flakes, and small cracks exposing underlying layers.
1 region
x 0.20 Β· y 0.22 Β· w 0.60 Β· h 0.56 (high) - Root tuftDry fibrous root tuft projecting from the base of the topmost onion, composed of thin beige root strands.
1 region
x 0.45 Β· y 0.29 Β· w 0.18 Β· h 0.12 (high) - Surface blemishesSeveral onions show darker spots, scuffed areas, and torn skin patches, especially on the onion at lower right which has visible cracked skin.
2 regions
x 0.56 Β· y 0.56 Β· w 0.33 Β· h 0.30 (high); x 0.18 Β· y 0.42 Β· w 0.30 Β· h 0.36 (medium)
Other
Product staged on a seamless white background with soft diffuse lighting and minimal shadowing; image is tightly cropped around the onion group.
- Background and lightingWhite seamless background with even, soft lighting that produces mild soft shadows beneath the onions.
- Shot compositionCentered composition with onions occupying the central and lower-central portion of the frame; topmost onion near the vertical center.
Colors
deep purpleΒ· onion skin - dark purplemagenta highlightΒ· onion skin - bright magenta highlights#9B3C54pale beigeΒ· root fibers- Overall compositionFour whole onions grouped into a loose pile with one onion seated on top of the others, photographed from a slightly elevated front angle showing mostly rounded sides and tops.
- 02

Product
Stacked mesh bags of small purple onions sitting on a large pile of loose purple onions; partial product label visible on lower bags and purple netting covers onions.
- Mesh bags stackedThree stacked mesh bags of small purple onions are visible near the center; each bag is covered in purple plastic netting and tied at the top with a gathered knot.
1 region
x 0.39 Β· y 0.38 Β· w 0.28 Β· h 0.39 (high) - Loose onions foregroundA densely packed field of loose small round purple onions fills the entire bottom half of the image, forming a textured foreground under the bags.
1 region
x 0.00 Β· y 0.58 Β· w 1.00 Β· h 0.42 (high) - Bag netting materialPurple mesh/netting covers the onions in the bags, producing a visible grid texture over the onion surfaces.
1 region
x 0.36 Β· y 0.38 Β· w 0.30 Β· h 0.32 (high) - Partial printed bag labelCream-colored printed paper labels wrap the lower portion of the bags; repeated visible text on the label includes 'DESERT GOLD' and 'ONIONS' among other smaller lines.
1 region
x 0.32 Β· y 0.66 Β· w 0.36 Β· h 0.16 (high) - Label text element - DESERT GOLDβDESERT GOLDβ
1 region
x 0.34 Β· y 0.68 Β· w 0.30 Β· h 0.10 (high) - Label text element - ONIONSβONIONSβ
1 region
x 0.43 Β· y 0.71 Β· w 0.18 Β· h 0.08 (high) - Label text element - NEW MEXICO ONIONSβNEW MEXICO ONIONSβ
1 region
x 0.40 Β· y 0.72 Β· w 0.22 Β· h 0.06 (medium) - Small label text and marksSmall lines of print and a small icon or logo appear on the paper label and are legible only as discrete small text blocks and symbols at this resolution.
1 region
x 0.46 Β· y 0.73 Β· w 0.18 Β· h 0.08 (medium)
Packaging
Graphic packaging/background shows a cream paper bag label on the mesh sacks with repeated branding text, plus decorative yellow outline and header text above the bags.
- Header graphic text - NEWβNEWβ
1 region
x 0.43 Β· y 0.07 Β· w 0.14 Β· h 0.09 (high) - Header graphic text - Desert GoldβDesert Goldβ
1 region
x 0.34 Β· y 0.14 Β· w 0.33 Β· h 0.12 (high) - Header graphic text - ONIONSβONIONSβ
1 region
x 0.38 Β· y 0.24 Β· w 0.24 Β· h 0.10 (high) - Decorative yellow borderHand-drawn style yellow outline frames the top and sides of the image as a decorative border element.
1 region
x 0.02 Β· y 0.00 Β· w 0.96 Β· h 0.36 (high) - Label repeated brandingThe cream label on each bag repeats branding text and small printed lines; multiple identical label panels are visible across the stacked bags.
1 region
x 0.32 Β· y 0.66 Β· w 0.36 Β· h 0.18 (high) - Label text element - PRODUCE OF U.S.A.βPRODUCE OF U.S.A.β
1 region
x 0.53 Β· y 0.74 Β· w 0.16 Β· h 0.05 (medium)
Other
Studio-style product shot on a white textured background with stylized speckle texture and directional lighting; cropped top of image shows header graphic and partial arrow callout.
- Background textureOff-white background with light grey speckled texture visible across the image.
- Shot compositionCentered composition with bags near the vertical center and loose onions forming the lower foreground; header text and decorative border occupy the upper area.
- Partial arrow calloutA yellow curved arrow and partial callout is visible at the upper-right of the bag cluster pointing toward the bags; only part of the arrow and callout text are visible in this crop.Partial
1 region
x 0.67 Β· y 0.46 Β· w 0.20 Β· h 0.18 (medium)
Colors
deep purpleΒ· onion skinpurple nettingΒ· bag nettingPackaging#5B347CcreamΒ· paper labelPackaging#DDD9C5mustard yellowΒ· decorative border and accentsPackaging#FFB600- Mesh bags stackedThree stacked mesh bags of small purple onions are visible near the center; each bag is covered in purple plastic netting and tied at the top with a gathered knot.
- 03

Product
A purple mesh sack filled with multiple whole purple onions; individual round onion bulbs with shiny purple-red skins are visible through the netting.
- Bulb shapeMultiple round onion bulbs visible through the mesh with smooth, slightly glossy skins and visible layered surface reflections.
1 region
x 0.20 Β· y 0.14 Β· w 0.60 Β· h 0.56 (high) - Bulb colorOnion skins appear as a deep purple to reddish-purple color with occasional darker patches and highlights where light reflects.
1 region
x 0.20 Β· y 0.14 Β· w 0.60 Β· h 0.56 (high) - Top closureThe mesh bag is gathered at the top and tied into a small bundled knot of netting, leaving a ruffled loop above the bag.
1 region
x 0.39 Β· y 0.00 Β· w 0.22 Β· h 0.12 (high) - Netting over bulbsPurple plastic mesh netting covers the bulbs in an open-weave pattern, visibly deforming around the round shapes of the onions.
1 region
x 0.16 Β· y 0.06 Β· w 0.68 Β· h 0.84 (high)
Packaging
A beige rectangular printed paper label wraps around the lower third of the mesh bag and a purple plastic mesh sack contains the onions; a barcode block is visible on the right of the label.
- Label graphic headlineβLarge printed headline text across the label reads DESERT GOLD in stylized purple lettering with black outline.β
1 region
x 0.18 Β· y 0.60 Β· w 0.64 Β· h 0.12 (high) - Product line textβNEW MEXICOβ
1 region
x 0.33 Β· y 0.70 Β· w 0.34 Β· h 0.06 (high) - Primary product textβONIONSβ
1 region
x 0.34 Β· y 0.74 Β· w 0.32 Β· h 0.10 (high) - Weight textβ10 LB. NET WT.β
1 region
x 0.18 Β· y 0.76 Β· w 0.20 Β· h 0.06 (medium) - Metric weight textβ4.54 KGβ
1 region
x 0.18 Β· y 0.82 Β· w 0.18 Β· h 0.04 (medium) - Produce origin textβPRODUCE OF U.S.A.β
1 region
x 0.64 Β· y 0.78 Β· w 0.20 Β· h 0.06 (high) - Company text lineβADAMS PRODUCEβPartial
1 region
x 0.25 Β· y 0.84 Β· w 0.44 Β· h 0.06 (medium) - Barcode blockVertical barcode block printed on the right edge of the label, barcode bars visible but digits too small to read.
1 region
x 0.74 Β· y 0.62 Β· w 0.12 Β· h 0.18 (high) - Label backgroundBeige/off-white printed paper label with purple and black printed graphics and text, wrapped horizontally around the bag.
1 region
x 0.18 Β· y 0.60 Β· w 0.64 Β· h 0.26 (high)
Other
Studio-style product shot on a white background with a soft shadow beneath the bag; lighting produces specular highlights on the onion skins and minimal reflections on the label.
- BackgroundPlain white background with no visible props or context.
- ShadowSoft diffuse shadow appears under and slightly around the base of the bag, darker directly beneath the bag center.
1 region
x 0.20 Β· y 0.86 Β· w 0.60 Β· h 0.12 (high) - Shot compositionBag is centered and fills most of the vertical frame; image is cropped with the entire bag visible plus a small white margin.
- Lighting highlightsBright highlights and reflections are visible on multiple onion skins indicating directional studio lighting from above and slightly left.
1 region
x 0.28 Β· y 0.20 Β· w 0.24 Β· h 0.18 (medium)
Colors
deep purpleΒ· onion skins#53335Cmedium purpleΒ· mesh nettingPackagingbeigeΒ· label backgroundPackaging#DDD9C5label purpleΒ· label textPackaging#640B5BgrayΒ· barcode blockPackaging- Bulb shapeMultiple round onion bulbs visible through the mesh with smooth, slightly glossy skins and visible layered surface reflections.
Documents & Data
Customer Reviews
14 total14 reviews Β· out of 5
BEST
Absolutely the best!
Great buy
Great buy, onions are very flavorful
Outstanding
We got the Red onions and love them
The best that I have had for some time keep up the good work.
Love β€οΈ
Love them!!! I shared with my neighbors!!!
Great product
Great taste and adds great flavor to food
Onions
Big
Onions
They are really strong onions
Best purple onions ever ππ
They add great flavor to everything I put them in. I would definitely order them again πππππππ
Gorgeous
These are amazingly beautiful and delicious Purple Onions! So happy I purchased them!
Delicious flavor
Just had a small taste but it was excellent π
purple onions
good! I use a lot of onions.
Purple onions
The onions were great!
Purple Gold
I really like them, firm and really juicy and added a beautiful flavour to my posole this past week,
Provenance
- Merchant Link
- https://freshchileco.com/products/desert-gold-purple-onions-hatch-onions
- Platform
- shopify
- Updated