{"product":{"catalog_id":"b5396737-759c-4d1c-a48f-7c01a4d656e9","item_id":"39759149498422","mpn":"fcc-dijon-hot-jar","title":"Hatch Chile Dijon Mustard","description":"Fresh Chile Company's Hatch Chile Dijon Mustard is a grainy-textured Dijon mustard blended with Hatch chile, minced garlic, and salt, offering a heat level of approximately 5,500 Scoville units. Intended for use as a condiment, it can be added to sandwiches, paninis, dressings, or marinades to provide a subtle spicy kick. 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agricultural fields and distant hills occupies the full background behind text and graphics, with a horizon line near the middle of the image.","regions":[],"evidence_status":"direct"},{"key":"Small graphic elements","kind":"feature","value":"Red horizontal bar accents extend from left and right of the central seal and green shield icon sits under the seal in the center step area.","regions":[{"x":0.18,"y":0.28,"width":0.64,"height":0.12,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Seal peripheral text","kind":"text","value":"Curved white text around the top perimeter of the black seal reads CERTIFIED and around the bottom perimeter reads HATCH CHILE ASSOCIATION.","regions":[{"x":0.33,"y":0.2,"width":0.36,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Numbered step markers","kind":"feature","value":"Small green circular badges containing the digits 1, 2, and 3 are placed above each step column.","regions":[{"x":0.08,"y":0.48,"width":0.08,"height":0.08,"confidence":"high"},{"x":0.46,"y":0.48,"width":0.08,"height":0.08,"confidence":"high"},{"x":0.78,"y":0.48,"width":0.08,"height":0.08,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"summary":"Informational packaging-style artwork displayed as a flat promotional panel with large headline, central certification seal, three explanatory step panels, and footer certification claim.","observations":[{"key":"Main headline text","kind":"text","value":"HOW TO KNOW IT'S REAL HATCH CHILE","regions":[{"x":0.06,"y":0.02,"width":0.88,"height":0.18,"confidence":"high"}],"evidence_status":"direct"},{"key":"Central seal title text","kind":"text","value":"HATCH CHILE","regions":[{"x":0.39,"y":0.26,"width":0.22,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Seal surrounding text 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guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.","regions":[{"x":0.34,"y":0.64,"width":0.32,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Step 3 heading","kind":"text","value":"AVOID IMITATION 'HATCH-STYLE' CHILE","regions":[{"x":0.7,"y":0.58,"width":0.26,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"Step 3 body text","kind":"text","value":"Only real Hatch chile will have this certification. Don't be fooled by imitations.","regions":[{"x":0.66,"y":0.64,"width":0.3,"height":0.08,"confidence":"high"}],"evidence_status":"direct"},{"key":"HATCH-STYLE badge text","kind":"text","value":"HATCH-STYLE","regions":[{"x":0.78,"y":0.54,"width":0.1,"height":0.1,"confidence":"high"}],"evidence_status":"direct"},{"key":"Footer certification claim","kind":"text","value":"ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION","regions":[{"x":0.14,"y":0.82,"width":0.72,"height":0.12,"confidence":"high"}],"evidence_status":"direct"}]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["39759149498422"]},{"id":"img-1788215969343-10","url":"https://cdn.shopify.com/s/files/1/0077/4687/9545/files/FCC_-_Chile_Heat_Guide.jpg?v=1772136618","width":1080,"height":1080,"alt_text":"Hatch Chile Dijon Mustard product image 11","position":11,"attributes":{"other":{"summary":"Square white background with centered infographic layout, decorative yellow flourishes above and below the main content, even diffuse lighting, no visible product packaging or props.","observations":[{"key":"Background","kind":"feature","value":"Plain white background filling the image with no texture or scene elements.","regions":[],"evidence_status":"direct"},{"key":"Decorative flourishes","kind":"feature","value":"Small yellow decorative marks and a curved underline above the title and a short underline and dotted flourish below the heat-scale banner.","regions":[{"x":0.34,"y":0,"width":0.32,"height":0.08,"confidence":"high"},{"x":0.34,"y":0.95,"width":0.32,"height":0.05,"confidence":"high"}],"evidence_status":"direct"},{"key":"Shot composition","kind":"feature","value":"Centered infographic composition showing illustrations aligned horizontally across the middle third of the image with title at top and banner at bottom.","regions":[],"evidence_status":"direct"}]},"colors":[{"name":"medium green","part":"bell pepper body","regions":[{"x":0.06,"y":0.3,"width":0.14,"height":0.32,"confidence":"high"}],"subject":"product","description":"Glossy medium green fill with brighter white highlights and slightly darker green shading at edges.","sampled_hex":"#568201","estimated_hex":"#3C8A2F"},{"name":"yellow-green","part":"hatch chile body","regions":[{"x":0.24,"y":0.15,"width":0.12,"height":0.58,"confidence":"high"}],"subject":"product","description":"Long smooth green with slightly yellow-green midtones and reflective highlights.","sampled_hex":"#849B1C","estimated_hex":"#6FA23A"},{"name":"deep green","part":"serrano body","regions":[{"x":0.37,"y":0.26,"width":0.05,"height":0.4,"confidence":"high"}],"subject":"product","description":"Narrow darker green with vertical shading and a small curved stem.","sampled_hex":"#325414","estimated_hex":"#2F7A2F"},{"name":"bright red","part":"cayenne body","regions":[{"x":0.45,"y":0.28,"width":0.04,"height":0.4,"confidence":"high"}],"subject":"product","description":"Bright saturated red with subtle shading toward the edges.","estimated_hex":"#D2332B"},{"name":"jalapeno green","part":"jalapeno body","regions":[{"x":0.54,"y":0.2,"width":0.09,"height":0.52,"confidence":"high"}],"subject":"product","description":"Glossy medium-dark green with strong white highlight on one side.","estimated_hex":"#2E6E2E"},{"name":"orange","part":"habanero body","regions":[{"x":0.66,"y":0.32,"width":0.06,"height":0.36,"confidence":"high"}],"subject":"product","description":"Warm orange with lighter orange highlights and subtle darker shading.","estimated_hex":"#F08A2E"},{"name":"deep red","part":"carolina reaper body","regions":[{"x":0.78,"y":0.32,"width":0.05,"height":0.3,"confidence":"high"}],"subject":"product","description":"Deep red with a textured bumpy surface and small darker shadowed areas.","sampled_hex":"#CB2B02","estimated_hex":"#C13B2F"}],"product":{"summary":"Illustrated chile heat guide across several pepper varieties with labelled drawings from left to right: Bell Pepper, Hatch Chile, Serrano, Cayenne, Jalapeno, Habanero, Carolina Reaper. Large title text at top and a horizontal heat-scale banner at the bottom.","observations":[{"key":"Title text","kind":"text","value":"Large uppercase headline centered at the top reading 'CHILE HEAT GUIDE' in bold red lettering with a small decorative yellow underline and flourish above and below.","regions":[{"x":0.18,"y":0.03,"width":0.64,"height":0.16,"confidence":"high"}],"evidence_status":"direct"},{"key":"Subtitle text","kind":"text","value":"Cursive text beneath the title reading 'Hatch Chile' with short yellow decorative strokes to left and right.","regions":[{"x":0.28,"y":0.15,"width":0.44,"height":0.07,"confidence":"high"}],"evidence_status":"direct"},{"key":"Bell Pepper illustration","kind":"feature","value":"Leftmost large green bell pepper illustration with shiny highlights and a short curved stem; drawn with smooth rounded lobes.","regions":[{"x":0.04,"y":0.24,"width":0.18,"height":0.42,"confidence":"high"}],"evidence_status":"direct"},{"key":"Hatch Chile illustration","kind":"feature","value":"Second from left tall, elongated green chile illustration with a slight taper toward the tip and a curved stem at top.","regions":[{"x":0.22,"y":0.12,"width":0.14,"height":0.62,"confidence":"high"}],"evidence_status":"direct"},{"key":"Serrano illustration","kind":"feature","value":"Narrow short green serrano pepper illustration with a small stem, positioned between the hatch chile and the cayenne.","regions":[{"x":0.37,"y":0.24,"width":0.06,"height":0.44,"confidence":"high"}],"evidence_status":"direct"},{"key":"Cayenne illustration","kind":"feature","value":"Thin red cayenne pepper illustration, slightly curved, located just right of the serrano.","regions":[{"x":0.45,"y":0.26,"width":0.04,"height":0.42,"confidence":"high"}],"evidence_status":"direct"},{"key":"Jalapeno illustration","kind":"feature","value":"Larger green jalapeno-style pepper illustration with glossy highlight and a curved stem, positioned near the center-right.","regions":[{"x":0.52,"y":0.18,"width":0.1,"height":0.56,"confidence":"high"}],"evidence_status":"direct"},{"key":"Habanero illustration","kind":"feature","value":"Orange habanero illustration with smooth rounded shape and short stem, to the right of the jalapeno.","regions":[{"x":0.66,"y":0.3,"width":0.06,"height":0.36,"confidence":"high"}],"evidence_status":"direct"},{"key":"Carolina Reaper illustration","kind":"feature","value":"Small bumpy red Carolina Reaper illustration with textured surface and a short curved stem at the far right.","regions":[{"x":0.78,"y":0.3,"width":0.05,"height":0.3,"confidence":"high"}],"evidence_status":"direct"},{"key":"Pepper name labels","kind":"text","value":"Individual cursive or script labels above each illustration reading 'Bell Pepper', 'Serrano', 'Cayenne', 'Jalapeno', 'Habanero', 'Carolina Reaper' placed respectively; each name appears legible above its corresponding drawing.","regions":[{"x":0.03,"y":0.17,"width":0.94,"height":0.12,"confidence":"high"}],"evidence_status":"direct"},{"key":"Horizontal placement line","kind":"feature","value":"A thin horizontal gray guideline runs behind the peppers near their mid-height aligning them along a common horizontal axis.","regions":[{"x":0.1,"y":0.42,"width":0.8,"height":0.01,"confidence":"medium"}],"evidence_status":"direct"},{"key":"Bottom heat-scale banner","kind":"feature","value":"Wide horizontal ribbon near the bottom with a left-to-right gradient from yellow-green through orange to dark reddish-brown, containing the words 'MILD' at left, 'HOT' center, and 'EXTREME' at right in bold yellow-orange text.","regions":[{"x":0.03,"y":0.78,"width":0.94,"height":0.16,"confidence":"high"}],"evidence_status":"direct"}]},"packaging":{"observations":[]},"schema_version":2,"coordinate_space":{"units":"normalized","origin":"top_left"}},"variant_ids":["39759149498422"]}],"video_url":"https://cdn.shopify.com/videos/c/vp/6cb41b98a11547319cc6760e9cfd5e64/6cb41b98a11547319cc6760e9cfd5e64.SD-480p-1.5Mbps-88844581.mp4","price":"10.95 USD","sale_price":"10.95 USD","availability":"in_stock","group_id":"6644748550198","listing_has_variations":"false","variants":[{"sku":"fcc-dijon-hot-jar","url":"https://freshchileco.com/products/dijon-mustard?variant=39759149498422","image":{"url":"https://cdn.shopify.com/s/files/1/0077/4687/9545/files/DIJON_MUSTARD.png?v=1732925419","alt_text":"Hatch Chile Dijon Mustard - The Fresh Chile Company","position":1,"variant_ids":["39759149498422"]},"price":{"value":10.95,"currency":"USD"},"title":"Hatch Chile Dijon Mustard","variant_id":"39759149498422","availability":{"status":"in_stock","available":true}}],"item_group_title":"Hatch Chile Dijon Mustard","size_system":"US","gender":"unisex","shipping":"Orders are typically processed within 1-2 business days. Free shipping is available for All Access Members on rates up to $20 (US only). Standard shipping rates apply to non-members based on weight and location.","is_digital":"false","review_count":139,"star_rating":4.83,"reviews":[{"date":"August 26, 2026","tags":["Value"],"title":"absolutely a great product","rating":5,"content":"absolutely a great product. great combination. will buy again.","reviewer_name":"gary kruger"},{"date":"August 19, 2026","title":"Best mustard we have ever","rating":5,"content":"Best mustard we have ever had","reviewer_name":"Sherry Weber"},{"date":"August 15, 2026","tags":["Taste","Freshness"],"title":"Love it","rating":5,"content":"Love it. Love it. Love it. The most tasty, flavorable, delicious Mustard I've ever eaten. And I've been around for 64 years.","reviewer_name":"Dennis Turner"},{"date":"August 11, 2026","tags":["Taste","Texture"],"title":"Delicious!","rating":4,"content":"Delicious, just the right amount of subtle heat.","reviewer_name":"Norm Acker"},{"date":"August 4, 2026","tags":["Freshness"],"title":"One of my favorite products is the Green Chili Mustard","rating":5,"content":"One of my favorite products is the Green Chili Mustard. I’ve been through two complete jars in the past three months. So, loving the Green Chili Mustard so much, I decided to try the Green Chili Dijon. What a great decision. This goes so well with the various paninis I make several times a week. Great mustard!","reviewer_name":"William Griffith"},{"date":"July 10, 2026","title":"Took it to work and we all loved","rating":5,"content":"Took it to work and we all loved it!","reviewer_name":"Dawn Crosby"},{"date":"May 29, 2026","tags":["Taste","Freshness"],"title":"Very unique flavor","rating":5,"content":"Very unique flavor, the Chili’s give a higher quality taste, then mustard alone","reviewer_name":"Frank Dutill"},{"date":"May 23, 2026","title":"Great","rating":5,"content":"Really good","reviewer_name":"Anonymous"},{"date":"May 20, 2026","tags":["Texture"],"title":"Delicious","rating":5,"content":"Delicious 😋","reviewer_name":"Anonymous"},{"date":"May 18, 2026","title":"Love","rating":5,"content":"Love it","reviewer_name":"Anonymous"},{"date":"May 16, 2026","title":"This mustard was everything I hoped for and much more","rating":5,"content":"This mustard was everything I hoped for and much more! Absolutely delish! Makes every sandwich an adventure.\nHighly recommended.","reviewer_name":"Anonymous"},{"date":"May 13, 2026","tags":["Taste","Freshness","Texture"],"title":"Great for sandwiches, great for dipping pretzels.","rating":5,"content":"Is there anything you guys make that isn’t delicious?","reviewer_name":"Brian Costello"},{"date":"May 2, 2026","tags":["Taste"],"title":"Mustard","rating":5,"content":"Love the flavor great taste. It's on every sandwich I eat now.","reviewer_name":"David"},{"date":"April 29, 2026","title":"Great flavor I love the whole grain mustard","rating":4,"content":"Great flavor I love the whole grain mustard. I will have to add a litte of my extra hot green chili to get it to my heat level I like.","reviewer_name":"C L Campbell"},{"date":"April 27, 2026","tags":["Taste","Texture"],"title":"very taasty on everything  I have put it","rating":5,"content":"very taasty on everything  I have put it on!","reviewer_name":"Steven Gillum"},{"date":"April 25, 2026","title":"It's really yummy","rating":5,"content":"It's really yummy, spicy but not too spicy. Really good on asandwich","reviewer_name":"Anonymous"},{"date":"April 25, 2026","title":"A full bodied mustard with excellent flavor","rating":5,"content":"A full bodied mustard with excellent flavor. The chilis add a wonderful flavor profile. It’s spicy, as mustard should be, but not mouth numbing.\nI’ll order this again.","reviewer_name":"Emory Waldrop"},{"date":"April 21, 2026","tags":["Texture"],"title":"Just the right amount of bite","rating":5,"content":"Just the right amount of bite. Great stuff on sandwiches.","reviewer_name":"Anonymous"},{"date":"April 18, 2026","tags":["Taste"],"rating":5,"content":"I like the taste.. had it on a sandwich and on a hot dog so far and it tasted good..going to make some deviled eggs tomorrow and am adding some to them too..I think they will come out great","reviewer_name":"Douglas"},{"date":"April 15, 2026","tags":["Taste"],"title":"HATCH DIJON MUSTARD","rating":5,"content":"Took a jar of this to work, it was almost gone by noon, 4 guys said it was the best they ever had and all of them have either ordered it or plan on doing so, tastes great and it has a great flavor","reviewer_name":"Mel Miller"}],"target_countries":"US","canonical_url":"https://freshchileco.com/products/dijon-mustard","reddit_insights":{"match":{"notes":"The thread discusses a hatch chile mustard with Dijon/tumeric characteristics, likely the Fresh Chile Company Hatch Chile Dijon Mustard, but the brand is not explicitly named.","confidence":0.75,"matched_terms":["hatch chile mustard"]},"status":"ok","coverage":{"subreddits":["Mustard"],"threads_used":1},"evidence":{"items":[{"url":"https://www.reddit.com/r/Mustard/comments/1vr3837/hatch_chile_mustard/p4acpfv/","type":"comment","title":"Enthusiastic flavor pairing comment on hatch chile mustard","author":"KinkyQuesadilla","ref_id":"r_e_3","thread":{"url":"https://www.reddit.com/r/Mustard/comments/1vr3837/hatch_chile_mustard/","title":"hatch chile mustard","subreddit":"Mustard"},"excerpt":"I live in southern Colorado where they put green chile sauce on everything, and almost every farmer's market has a Hatch chile roaster on site. Although I've never tried this mustard, the two primary flavors should pair well (as with the tumeric in this particular brand)."}]},"generated_at":"2026-04-26T10:00:00Z","conversation_summary":{"gotchas":[],"one_liner":"Redditors in r/Mustard are enthusiastic about the pairing of hatch chile and mustard, with several expressing interest in trying or buying it.","sentiment":{"label":"positive","score":0.7,"explanation":"Comments express curiosity and enthusiasm, with no criticism in this thread."},"use_cases":[],"top_themes":[{"theme":"Flavor pairing and purchase interest","stance":"positive","evidence":["r_e_3"]}],"comparisons":[],"common_questions":[{"evidence":["r_e_3"],"question":"Can this be purchased online?","short_answer":"Yes, a commenter provided an online link to buy it."}]}},"product_insights":[{"title":"Verified claims","type":"key_value","items":[{"value":"Hatch chile is a protected Hatch Valley place-of-origin, not a generic green chile.","key":"Regional provenance","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.hatch-green-chile.com/pages/what-are-hatch-chiles","https://en.wikipedia.org/wiki/Hatch_chile","https://pubs.nmsu.edu/_h/H230/","https://freshchileco.com/pages/what-is-hatch-chile"]}},{"value":"Labeled 5,500 Scoville heat units, but buyers rate the actual heat 2–3 of 10.","key":"Heat","provenance":{"productData":false,"reviews":true,"qna":true,"urls":["https://www.hatch-green-chile.com/pages/hatch-chile-history","https://www.moutarde-de-meaux.com/en/blogs/guides-et-conseils/moutarde-ancienne-vs-moutarde-tamisee","https://www.hatch-green-chile.com/pages/what-are-hatch-chiles","https://theexplorers.com/photo/old-fashioned-mustard/en"]}},{"value":"Earthy, smoky, slightly sweet Hatch flavor with a clean, lingering heat.","key":"Flavor profile","provenance":{"productData":false,"reviews":true,"qna":true,"urls":["https://www.hatch-green-chile.com/pages/what-are-hatch-chiles","https://www.moutarde-de-meaux.com/en/blogs/guides-et-conseils/moutarde-ancienne-vs-moutarde-tamisee","https://theexplorers.com/photo/old-fashioned-mustard/en","https://madeinnewmexico.com/blogs/recipes/maple-hatch-mustard-glazed-green-beans"]}},{"value":"Coarsely crushed seeds give visible crunch and heat that builds slowly and lingers.","key":"Texture","provenance":{"productData":false,"reviews":true,"qna":true,"urls":["https://theexplorers.com/photo/old-fashioned-mustard/en","https://www.moutarde-de-meaux.com/en/blogs/guides-et-conseils/moutarde-ancienne-vs-moutarde-tamisee","https://www.cooksinfo.com/grainy-mustards","https://cooknight.net/dijon-mustard-vs-whole-grain/"]}},{"value":"Buyers use it on hot dogs, sandwiches, grilled meat, eggs, and in vinaigrettes and glazes.","key":"Cooking uses","provenance":{"productData":false,"reviews":true,"qna":false,"urls":["https://cooknight.net/dijon-mustard-vs-whole-grain/","https://madeinnewmexico.com/blogs/recipes/maple-hatch-mustard-glazed-green-beans","https://www.facebook.com/thefreshchileco/posts/from-sandwiches-to-marinades-one-spoonful-of-our-hatch-chile-dijon-mustard-unloc/971915291753547/","https://www.moutarde-de-meaux.com/en/blogs/guides-et-conseils/moutarde-ancienne-vs-moutarde-tamisee"]}},{"value":"A 16 oz jar at $10.95 comes to about $0.68 per ounce.","key":"Value","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.gourmetfoodworld.com/fallot-moutarde-de-dijon-dijon-mustard-111414","https://www.webstaurantstore.com/grey-poupon-dijon-mustard-8-oz-jar-case/125MUSTGP259.html","https://freshchileco.com/products/dijon-mustard","https://delivery.reasors.com/store/reasors/products/27840440-the-fresh-chile-hatch-dijon-mustard-16-fl-oz"]}},{"value":"A southern Colorado mustard fan and Cowboy Kent Rollins both vouch for the Hatch-chile pairing.","key":"Hatch credibility","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/Mustard/comments/1vr3837/hatch_chile_mustard/p4acpfv/","https://www.tastingtable.com/1025578/what-makes-hatch-chiles-unique/","https://freshchileco.com/products/dijon-mustard","https://kentrollins.com/products/sweet-and-spicy-mustard"]}},{"value":"Flame-roasted Hatch chile adds earthy, smoky, slightly sweet depth beneath Dijon's vinegar tang.","key":"Flavor depth","provenance":{"productData":false,"reviews":true,"qna":true,"urls":["https://www.hatch-green-chile.com/pages/what-are-hatch-chiles","https://www.hatch-green-chile.com/pages/hatch-chile-history","https://madeinnewmexico.com/blogs/recipes/maple-hatch-mustard-glazed-green-beans","https://freshchileco.com/products/dijon-mustard"]}},{"value":"The chiles are Hatch Valley-grown, a protected regional designation.","key":"Hatch 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is a protected regional crop from the Hatch Valley, harvested once a year.","key":"Hatch chile sourcing","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://www.reddit.com/r/Mustard/comments/1vr3837/hatch_chile_mustard/p4acpfv/","https://www.hatch-green-chile.com/pages/what-are-hatch-chiles","https://freshchileco.com/pages/what-is-hatch-chile","https://freshchileco.com/pages/about-us"]}},{"value":"Cowboy Kent Rollins — a competitor with his own Hatch chile mustard — endorses this Dijon as fresh and authentic.","key":"Endorsement","provenance":{"productData":false,"reviews":false,"qna":false,"urls":["https://kentrollins.com/products/sweet-and-spicy-mustard","https://freshchileco.com/products/dijon-mustard","https://www.amazon.com/Kent-Rollins-Sweet-Spicy-Mustard/dp/B0D4MPM4JH","https://freshchileco.com/pages/about-us"]}},{"value":"A savory, vinegar-forward Dijon with garlic — for sandwiches and marinades, not a sweet Hatch chile mustard.","key":"Culinary 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