The Fresh Chile Company
Fresh Hatch Red Chile Sauce
Fresh Hatch Red Chile Sauce is a jarred, fire-roasted red chile sauce from The Fresh Chile Company, packaged in a 16 fl oz jar. It is used as a condiment and cooking sauce for enchiladas, tacos, burgers, breakfast burritos, soups, and stews, and is available in Mild, Medium, Hot, and X-Hot heat levels. Made with red chile puree, garlic, salt, and lime juice, it contains no preservatives and must be refrigerated after opening; it holds a customer rating of 4.76 out of 5 from 586 reviews.
- Color
- Red
- Style
- traditional, classic, heritage
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
- GTIN
53774393- MPN
fcc-red-mild-jar
Specifications
A fresh Hatch red chile sauce made from fire-roasted Hatch chiles, garlic, salt, and lime juice. Available in mild, medium, hot, and extra hot heat levels. No preservatives or added sugar.
Flame roasted; no preservatives; no sugar added; no dried or dehydrated pods; made with Red Chile Puree, Garlic, Salt, and Lime Juice; ready to use on enchiladas, tacos, burgers, and more; comes in 16 fl. oz. jar.
- Color
- Red · red
- Material
- Red Chile Puree, Garlic, Salt, Lime Juice
- Style
- traditional, classic, heritage
- Occasion
- everyday, casual, party, weekend
- Gender
- unisex
- Condition
- new
- Weight
- 1.55 lb
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
Additional Attributes
- fire-roasted Hatch red chiles
- authentic New Mexico flavor
- from Hatch Valley, New Mexico
- no preservatives
- no sugar added
- no dried or dehydrated pods
- available in Mild, Medium, Hot, and X-Hot heat levels
- made with red chile puree, garlic, salt, lime juice
- 16 fl. oz. per jar
- refrigerate after opening
- flame roasted
Product Insights
Fresh Hatch Red Chile Sauce is a family-made, Hatch Valley–certified cooking sauce from a protected 40-mile Rio Grande corridor, where valley chiles measured 23% more pyrazine; it delivers true Hatch terroir in every jar, using fresh fire-roasted Hatch pods and chile juice—no water or dried powder—with lime, not vinegar, as the acid, producing a smooth, pourable, sweet-smoky, lime-bright flavor that buyers describe as thicker and more pepper-forward than salsa. Its core promise is authentic, award-winning Hatch red chile (first place at the 2021 Fiery Foods competition) in four heat tiers, reflected in a 4.76-star rating from 580 reviews; the main tradeoff is seasonality and freshness—the sauce is made from a ~30-day annual harvest, so heat varies by crop year, and an opened jar must be used within 2–4 weeks (unopened jars keep 18–24 months)—yet buyers reorder repeatedly, with one person reporting ten jars, underscoring that the fresh, protected-origin flavor justifies the short window.
Verified claims
- Protected origin
- Hatch on the jar is covered by federal certification-mark protection.
- Hatch terroir
- Valley terroir: 23% higher pyrazine aroma compound than other chiles.
- Processing
- Fresh fire-roasted Hatch pods and chile juice, no water or dried powder.
- Buyer reports
- Buyers call the flavor unique and very fresh, and reorder — one has gone through 10 jars.
- Seasonality
- Sauce is made from the annual ~30-day Hatch Valley harvest, and heat varies by crop year.
- Hatch origin
- True Hatch pods grow only along a ~40-mile Rio Grande corridor, a name protected by law.
- Ingredients
- Made from red chile purée, garlic, salt, and lime juice — lime, not vinegar, is the acid
- Hatch producer
- Family-owned in Hatch, shipping direct from the 40-mile Hatch Valley corridor
- Review volume
- 580 ratings at 4.76 stars, about 20x the review count of 575's 30
- Heat
- Four heat tiers: Mild ~500, Medium ~2,500, Hot ~5,000, X-Hot ~15,000 SHU.
- Repeat purchases
- Buyers report reordering repeatedly; one says they've gone through 10 jars.
- Uses
- The red side of the New Mexico red-or-green question, built for stacked enchiladas, tamales, posole, and huevos rancheros.
- Hatch heritage
- Hatch-certified chiles from a 40-mile Rio Grande corridor; a family recipe with a Fiery Foods first place.
- Brand history
- Started as a family Christmas gift and grew to nearly 500,000 jars a year
- Award
- Won first place at the 2021 Fiery Foods competition
- Flavor
- Buyers describe a sweet, smoky, lime-bright flavor that tastes like fresh Hatch red chile.
- Texture
- Smooth and pourable, yet buyers eat it straight from a spoon.
- Freshness
- Fresh fire-roasted Hatch chiles in a jar that keeps 18–24 months unopened.
- Reputation
- Buyers reorder it repeatedly — one reports going through 10 jars.
- Shelf life
- Refrigerate after opening and use within 2–4 weeks for best flavor.
- Thickness vs. salsas
- Buyers call it thicker and more pepper-forward than salsa — more cooking sauce than dip
- Industry recognition
- First place at the 2021 Fiery Foods competition.
- Hatch provenance
- Hatch labeling is legally protected, and NMSU found 23% more pyrazine in valley chiles.
- Rating evidence
- Rated 4.76 stars from 580 reviews — nearly 20x the review base of a comparable Hatch sauce at the same price.
- Direct shipping
- Orders ship directly from Hatch, New Mexico, usually within 1–2 business days.
- Reorder signal
- Buyers report repeat orders; one r/SalsaSnobs user has bought about 10 jars.
- Purchase timing
- Fresh reds are harvested only about 30 days a year; an open jar is best within 2–4 weeks.
Product record
- Title
- Fresh Hatch Red Chile Sauce
- Brand
- The Fresh Chile Company
- Price
- $10.95 USD
- Availability
- In stock
- Rating
- 4.76 stars, 580 reviews, scale 5
Buying Guide
0 comparisons · 9 sourcesUses
Smother enchiladas
Use it as the sauce for enchiladas, including smothered stacked enchiladas; for a New Mexico plate, serve red and green sauces together “Christmas” style.[3,7]
Top breakfast burritos and eggs
Pour it over breakfast burritos and eggs, or use it on huevos rancheros.[5,7,9]
Use on burgers, tacos, and grilled meats
Add it to burgers, tacos, and grilled meats, or use it as a marinade for proteins.[7,8]
Add to soups, stews, chili, and posole
Add it to soups, stews, chili, or Hatch Red Chile Posole.[7]
Make carne adovada and pork dishes
Use it in Hatch Red Chile Carne Adovada, slow-cooked pork, or Christmas pork.[4,6,7]
Serve on tamales
Serve it over tamales as a traditional red chile sauce.[4,6]
Make deviled eggs
Use it to make Hatch Red Chile Deviled Eggs.[7]
Make honey wings
Use it to make Hatch Red Chile Honey Wings.[7]
Use as pizza sauce
Use it as a pizza base instead of marinara sauce.[8]
Mix into sauces and salsas
Mix it into sauces and salsas.[2]
Give as a gift
Give a jar as a Christmas gift to friends and family.[1]
Image Analysis
18 images- 01
Product
A clear glass jar filled with bright red sauce and topped with a gold metal screw lid. A white paper label wraps around the jar with a central yellow badge logo, red chili illustrations, and printed product text.
- Jar bodyTransparent clear glass jar with visible red sauce filling the jar to just below the lid; glass shows a glossy highlight on the front surface.
1 region
x 0.18 · y 0.12 · w 0.64 · h 0.78 (high) - LidMetal screw-on lid with ribbed edge and metallic gold finish, seated on the jar neck.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.12 (high) - Label placementA white rectangular wrap-around paper label located on the middle of the jar covering the circumference and aligned horizontally.
1 region
x 0.14 · y 0.43 · w 0.72 · h 0.30 (high) - Central badge graphicYellow shield-shaped badge centered on the label with decorative border and stylized text inside.
1 region
x 0.36 · y 0.48 · w 0.28 · h 0.20 (high) - Chili illustrationsSeveral vertical red chile pepper illustrations with green stems printed on the label, positioned left, center and right of the badge.
3 regions
x 0.12 · y 0.46 · w 0.12 · h 0.28 (high); x 0.46 · y 0.49 · w 0.06 · h 0.19 (high); x 0.78 · y 0.46 · w 0.10 · h 0.28 (high) - Small round badge leftSmall circular black and red badge near the lower-left area of the label with text.
1 region
x 0.10 · y 0.60 · w 0.12 · h 0.14 (medium) - Front glossy reflectionWhite specular highlight visible on the upper front of the sauce inside the jar creating a gloss reflection.
1 region
x 0.40 · y 0.18 · w 0.20 · h 0.12 (high) - Label lower text blockBlack bold text line and smaller parenthetical weight line centered on the lower part of the label.
1 region
x 0.36 · y 0.69 · w 0.28 · h 0.10 (high) - Visible fill levelSauce fills the jar up to just below the lid and above the top edge of the label.
1 region
x 0.18 · y 0.10 · w 0.64 · h 0.22 (high) - Label paper textureLabel appears to be matte paper with slight visible paper grain under the printed graphics.
1 region
x 0.30 · y 0.48 · w 0.40 · h 0.24 (medium) - Text: top of badge“HATCH”
1 region
x 0.42 · y 0.49 · w 0.16 · h 0.05 (high) - Text: central logo“The Fresh CHILE CO.”
1 region
x 0.38 · y 0.53 · w 0.24 · h 0.12 (high) - Text: product line“FRESH RED CHILE”
1 region
x 0.38 · y 0.64 · w 0.30 · h 0.06 (high) - Text: heat indicator“MEDIUM”
1 region
x 0.40 · y 0.70 · w 0.20 · h 0.06 (high) - Text: net weight“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.75 · w 0.22 · h 0.04 (high) - Text: left circle“HATCH CHILE”Partial
1 region
x 0.10 · y 0.62 · w 0.12 · h 0.12 (medium)
Packaging
Paper product label wrapped around the jar showing graphics, text, and a small circular emblem; a metal screw lid caps the jar.
- Label wrapSingle-piece white paper label wrapping the jar with printed graphics and text including a central yellow badge and red chile illustrations.
1 region
x 0.14 · y 0.43 · w 0.72 · h 0.30 (high) - Packaging closureGold-colored metal screw lid with visible threading and ribbed grip around the perimeter.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.12 (high)
Other
Product photographed on a uniform black background with even frontal lighting producing soft shadows and a clear isolated crop of the jar.
- BackgroundSolid black background filling the frame behind the jar.
- Shot compositionCentered frontal product shot showing the full front face of the jar, vertically aligned in the image.
- LightingEven frontal studio lighting with a clear specular highlight on the upper front of the jar and minimal harsh shadows.
1 region
x 0.38 · y 0.16 · w 0.22 · h 0.14 (high) - Image cropComplete jar visible from lid to base with slight horizontal padding; no hands or props visible.
Colors
bright red· sauce#D02F22metallic gold· lid#C1AD55white· label backgroundPackaging#F0F1F3warm yellow· central badgePackaging#F9BC35leaf green· chile stemsPackaging- Jar bodyTransparent clear glass jar with visible red sauce filling the jar to just below the lid; glass shows a glossy highlight on the front surface.
- 02
Product
Front-facing glass jar of red chile sauce with a gold metal screw lid and a wrapped white paper label showing a yellow crest logo and red chile illustrations. The jar is filled with bright red sauce visible through the glass.
- Container shapeClear cylindrical glass jar with slightly rounded shoulder and flat base visible; body shows sauce through glass.
1 region
x 0.22 · y 0.06 · w 0.56 · h 0.88 (high) - LidGold-colored metal screw-on lid with visible ribbed grip and slight rim shadow at jar neck.
1 region
x 0.33 · y 0.03 · w 0.34 · h 0.12 (high) - ContentsUniform bright red sauce filling the jar to just under the lid, visible through the clear glass.
1 region
x 0.24 · y 0.15 · w 0.52 · h 0.69 (high) - Label backgroundWrapped white paper label around jar middle with subtle wavy texture visible behind printed elements.
1 region
x 0.28 · y 0.39 · w 0.44 · h 0.34 (high) - Primary logo text“The Fresh CHILE CO.”
1 region
x 0.36 · y 0.45 · w 0.28 · h 0.18 (high) - Crest label text“HATCH”
1 region
x 0.41 · y 0.40 · w 0.14 · h 0.08 (high) - Product descriptor text“FRESH RED CHILE”
1 region
x 0.40 · y 0.57 · w 0.20 · h 0.06 (high) - Heat level text“MEDIUM”
1 region
x 0.40 · y 0.62 · w 0.20 · h 0.06 (high) - Volume text“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.68 · w 0.20 · h 0.05 (high) - Chili illustrationsMultiple vertical red chile illustrations with green stems printed on the white label flanking the crest logo.
2 regions
x 0.27 · y 0.44 · w 0.09 · h 0.28 (high); x 0.64 · y 0.44 · w 0.09 · h 0.28 (high) - Small round badge at left labelSmall circular badge graphic on lower-left of label; characters inside are too small to read at this resolution.
1 region
x 0.29 · y 0.61 · w 0.08 · h 0.13 (medium)
Packaging
Paper product label wrapped around the jar with printed logo, product name, heat level, volume statement, and decorative chile illustrations.
- Label formatSingle white wrap-around paper label covering the jar midsection with printed graphics and text.
1 region
x 0.28 · y 0.39 · w 0.44 · h 0.34 (high) - Label text: brand and product“The Fresh CHILE CO.”
1 region
x 0.36 · y 0.45 · w 0.28 · h 0.18 (high) - Label text: product line“FRESH RED CHILE”
1 region
x 0.40 · y 0.57 · w 0.20 · h 0.06 (high) - Label text: heat and volume“MEDIUM”
1 region
x 0.40 · y 0.62 · w 0.20 · h 0.06 (high) - Label text: volume detail“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.68 · w 0.20 · h 0.05 (high)
Other
Studio product shot on a plain white background with promotional callouts and icons positioned around the jar pointing to it.
- Promotional headline top-left“GROWN IN THE USA”
1 region
x 0.05 · y 0.04 · w 0.30 · h 0.12 (high) - Promotional headline top-right“NO DEHYDRATED PODS”
1 region
x 0.60 · y 0.04 · w 0.35 · h 0.12 (high) - Promotional headline left-middle“VEGAN”
1 region
x 0.05 · y 0.40 · w 0.20 · h 0.10 (high) - Promotional headline right-middle“NO SUGAR ADDED”
1 region
x 0.63 · y 0.44 · w 0.32 · h 0.12 (high) - Promotional headline bottom-left“NO PRESERVATIVES”
1 region
x 0.05 · y 0.74 · w 0.30 · h 0.14 (high) - Promotional headline bottom-right“GLUTEN-FREE”
1 region
x 0.63 · y 0.74 · w 0.32 · h 0.14 (high) - Callout arrows and iconsBlack hand-drawn style arrows connect each promotional headline and circular red icons to the jar; icons show simple chili or food symbols.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - BackgroundPlain white background with consistent diffuse lighting and soft shadows under jar.
Colors
bright red· sauce#D22C23gold· lidwhite· label backgroundPackaging#D4D4D3warm yellow· crestPackaging#F2C13Bdark red· chile illustrationsPackaging#9C242Aleaf green· chile stemsPackaging- Container shapeClear cylindrical glass jar with slightly rounded shoulder and flat base visible; body shows sauce through glass.
- 03
Packaging
Stacked infographic rows describing heat levels with chili icons and bold headings plus numeric Scoville values and short descriptive lines.
- MILD heading“MILD”
1 region
x 0.31 · y 0.03 · w 0.25 · h 0.10 (high) - MILD scoville text“500 SCOVILLE HEAT UNITS”
1 region
x 0.45 · y 0.08 · w 0.47 · h 0.08 (high) - MILD description“A GENTLE INTRODUCTION TO HATCH CHILES.”
1 region
x 0.31 · y 0.13 · w 0.60 · h 0.06 (high) - MILD chili icon countSingle red chili icon shown to the left of the MILD row
1 region
x 0.03 · y 0.04 · w 0.06 · h 0.14 (high) - MEDIUM heading“MEDIUM”
1 region
x 0.31 · y 0.24 · w 0.26 · h 0.10 (high) - MEDIUM scoville text“2,500 SCOVILLE HEAT UNITS”
1 region
x 0.45 · y 0.29 · w 0.47 · h 0.08 (high) - MEDIUM description“A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITHOUT BEING OVERWHELMING.”
1 region
x 0.31 · y 0.35 · w 0.66 · h 0.09 (high) - MEDIUM chili icon countTwo red chili icons shown to the left of the MEDIUM row
1 region
x 0.02 · y 0.25 · w 0.10 · h 0.18 (high) - HOT heading“HOT”
1 region
x 0.31 · y 0.46 · w 0.16 · h 0.10 (high) - HOT scoville text“5,500 SCOVILLE HEAT UNITS”
1 region
x 0.45 · y 0.50 · w 0.47 · h 0.08 (high) - HOT description“FOR THE SPICE ENTHUSIAST, THIS LEVEL BRINGS A ROBUST AND LIVELY FLAVOR TO YOUR DISHES.”
1 region
x 0.31 · y 0.56 · w 0.66 · h 0.10 (high) - HOT chili icon countThree red chili icons shown to the left of the HOT row
1 region
x 0.02 · y 0.46 · w 0.11 · h 0.20 (high) - XHOT heading“XHOT”
1 region
x 0.31 · y 0.69 · w 0.22 · h 0.10 (high) - XHOT scoville text“15,500 SCOVILLE HEAT UNITS”
1 region
x 0.45 · y 0.74 · w 0.47 · h 0.10 (high) - XHOT description“OUR MOST INTENSE OPTION, DELIVERING A POWERFUL & LASTING HEAT.”
1 region
x 0.31 · y 0.82 · w 0.66 · h 0.08 (high) - XHOT chili icon countFour red chili icons shown to the left of the XHOT row
1 region
x 0.02 · y 0.68 · w 0.13 · h 0.24 (high) - Decorative red banner strokesEach scoville numeric line has a red horizontal banner/stroke graphic to its right ending in a small outlined ribbon shape
1 region
x 0.65 · y 0.06 · w 0.30 · h 0.78 (medium)
Other
White background with evenly spaced stacked rows; image is a centered square infographic with flat lighting and no visible product container or props.
- BackgroundPlain white background with no texture or visible props
- CompositionFour horizontal rows vertically stacked and aligned left for chili icons and right for text; generous white space between rows
- Image qualityEven diffuse lighting, high contrast between red/black graphics and white background
Colors
bright red· chili bodyPackagingleaf green· chili stemsPackagingstrong red· scoville numeric and banner textPackagingjet black· headings and description textPackaging#131313- MILD heading“MILD”
- 04
Product
Prepared plated serving of a red chile sauced dish with ground meat, shredded cheese, diced onions, and two fried eggs on a white plate; sauce pools around the main stack.
- Main stackStacked round tortilla-like layers or patties covered in a thick bright red sauce, forming the central piled item on the plate.
1 region
x 0.08 · y 0.06 · w 0.64 · h 0.53 (high) - Ground meat toppingCrumbled cooked ground meat scattered across the top of the red-sauced stack, appearing brown and coarse in texture.
1 region
x 0.21 · y 0.11 · w 0.36 · h 0.21 (high) - Shredded cheeseThin shreds of yellow and pale cheese sprinkled over the meat, partially melted and sitting on top of the stack.
1 region
x 0.26 · y 0.08 · w 0.35 · h 0.18 (high) - Diced onionsSmall white diced onion pieces scattered over the meat and sauce.
1 region
x 0.28 · y 0.14 · w 0.28 · h 0.14 (high) - Fried eggsTwo fried eggs with visible yolks and seasoned white edges placed to the right of the sauced stack on the plate.
1 region
x 0.71 · y 0.20 · w 0.24 · h 0.26 (high) - PlateWhite round plate with the food arranged on its left-to-center area; rim visible against darker background.
1 region
x 0.02 · y 0.02 · w 0.86 · h 0.62 (high)
Other
Lower half of image is a white graphic panel with a reviewer badge, star rating, a handwritten-style headline, and a quoted review; photographic food occupies the upper half on a dark tabletop with soft studio lighting and slight highlights.
- Reviewer badge textRed circular badge with white letters 'DW' located near the bottom-left of the photographic area overlapping the white graphic panel.
1 region
x 0.11 · y 0.56 · w 0.14 · h 0.12 (high) - Reviewer name text“Large stylized text reading 'DEDRIE W.' printed in white with a red outline effect across the lower portion of the photographic area and the top of the white panel.”
1 region
x 0.23 · y 0.55 · w 0.66 · h 0.14 (high) - Verified buyer label“Text 'Verified Buyer' in red with a small check icon to its left, located under the reviewer name.”
1 region
x 0.34 · y 0.69 · w 0.32 · h 0.06 (high) - Star ratingA horizontal row of five gold stars centered below the Verified Buyer label.
1 region
x 0.40 · y 0.74 · w 0.20 · h 0.06 (high) - Headline text“Handwritten-style word 'Yummy!' in black centered on the white graphic panel below the stars.”
1 region
x 0.30 · y 0.79 · w 0.40 · h 0.08 (high) - Quoted review block“Red uppercase multi-line quoted review text in a bold rounded font occupying the lower portion of the white panel.”
1 region
x 0.06 · y 0.87 · w 0.88 · h 0.12 (high) - Background surfaceDark charcoal tabletop visible behind the plate at the top edge of the image.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.12 (medium) - Lighting and reflectionsSoft even studio lighting with specular highlights on the sauce and subtle shadowing under the plate.
Colors
vivid red· red chile sauce#CA0226medium brown· ground meatcheddar yellow· shredded cheese#FDAC02white· diced onions and egg whitessoft orange· egg yolks#FF9C01- Main stackStacked round tortilla-like layers or patties covered in a thick bright red sauce, forming the central piled item on the plate.
- 05
Other
Centered guarantee graphic on a white background with a yellow badge icon at top and a red textured band across the bottom; multiple blocks of legible promotional text and contact details are shown.
- Top badge iconCircular yellow badge graphic near the top center containing a red shield with a white check mark symbol centered inside the shield.
1 region
x 0.38 · y 0.03 · w 0.24 · h 0.18 (high) - Decorative dividerShort red decorative underline with three small red dots above it, located between the badge icon and the main heading.
1 region
x 0.40 · y 0.23 · w 0.20 · h 0.04 (medium) - Main heading text“90-DAY MONEY BACK GUARANTEE”
1 region
x 0.08 · y 0.27 · w 0.84 · h 0.12 (high) - Guarantee paragraph“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
1 region
x 0.08 · y 0.39 · w 0.84 · h 0.16 (high) - Contact heading“CONTACT US”
1 region
x 0.28 · y 0.62 · w 0.44 · h 0.08 (high) - Bottom red textured bandHorizontal red textured band occupies the full image width across the bottom portion of the image.
1 region
x 0.00 · y 0.74 · w 1.00 · h 0.26 (high) - Phone number text“(575)-800-8284”
1 region
x 0.18 · y 0.78 · w 0.64 · h 0.12 (high) - Email address text“service@freshchileco.com”
1 region
x 0.22 · y 0.88 · w 0.56 · h 0.06 (high)
- Top badge iconCircular yellow badge graphic near the top center containing a red shield with a white check mark symbol centered inside the shield.
- 06
Product
A jar of red sauce is held at right with a wooden spoon dipping sauce that drips into a white ribbed ceramic bowl filled with food. Visible food props surround the bowl.
- Sauce jar visibleUpper right shows a partially visible glass jar held by a right hand; jar mouth is open and jar interior contains bright red sauce.
1 region
x 0.75 · y 0.06 · w 0.20 · h 0.40 (high) - Wooden spoon with sauceA narrow wooden spoon held from top center carries bright red sauce that is dripping from the spoon into the bowl below.
1 region
x 0.39 · y 0.02 · w 0.12 · h 0.50 (high) - Sauce dripA single vertical stream of red sauce drips from the spoon into the bowl and is mid-air between spoon and bowl.
1 region
x 0.44 · y 0.22 · w 0.05 · h 0.22 (high) - White ribbed bowlCenter foreground has a white ceramic bowl with vertical ribbed texture containing beans or small diced food and a sprig of green herb at the rim.
1 region
x 0.28 · y 0.38 · w 0.40 · h 0.40 (high) - Jar label artworkPortion of the jar label is visible showing red chili illustrations on a light background and a decorative border element.
1 region
x 0.82 · y 0.16 · w 0.15 · h 0.30 (medium) - Hand positionsTwo hands are partially visible: the left hand at top holding the spoon handle and the right hand at right holding the jar near its base.
1 region
x 0.50 · y 0.00 · w 0.36 · h 0.22 (high) - Foreground garnish and ingredientsAround the bowl there are visible lime wedges, halved avocado, whole cherry tomatoes, chopped white onion pieces, and leafy green herbs on a wooden serving board.
2 regions
x 0.00 · y 0.55 · w 0.45 · h 0.40 (high); x 0.60 · y 0.68 · w 0.28 · h 0.28 (high)
Packaging
A decorated jar label is partially visible with red chili illustrations on a light background; most printed wording is small or cropped and not fully legible.
- Label illustrationLabel shows one or more stylized red chili pepper illustrations on a pale patterned background adjacent to a decorative yellow border.
1 region
x 0.80 · y 0.14 · w 0.14 · h 0.28 (high) - Small legible text fragment“MEXICO”Partial
1 region
x 0.90 · y 0.38 · w 0.06 · h 0.06 (low) - Fine print illegibleThere is a column of small printed text on the label but the characters are too small to read clearly at this resolution.
1 region
x 0.84 · y 0.20 · w 0.10 · h 0.24 (medium)
Other
Lifestyle kitchen scene with a wooden serving board and shallow depth of field; warm lighting and soft shadows create a cozy atmosphere.
- Shot compositionClose-up lifestyle shot focused on the bowl and sauce with shallow depth of field that blurs background bowls and chips.
- Background propsOut-of-focus bowls and a large bowl of tortilla chips appear in the upper background behind the main bowl.
1 region
x 0.05 · y 0.00 · w 0.90 · h 0.28 (medium) - Surface and boardThe bowl and ingredients sit on a round wooden serving board placed on a speckled countertop; visible knife or utensil handles are at lower left.
1 region
x 0.00 · y 0.60 · w 1.00 · h 0.40 (high) - Lighting and focusWarm, directional lighting from above-left creates highlights on the sauce and soft shadows around the bowl; foreground elements are sharp while background is blurred.
Colors
bright chili red· sauce#DC0101clear glass· jar glass#B40100pale off-white· label backgroundPackaginglabel red· label illustrationPackaging#AB0100light wood· wooden spoon#E48403matte white· bowl- Sauce jar visibleUpper right shows a partially visible glass jar held by a right hand; jar mouth is open and jar interior contains bright red sauce.
- 07
Product
A black ceramic bowl filled with a dome of orange-red seasoned rice mixed with shrimp and chopped green onion, sitting on a larger black plate.
- Main bowl shapeShallow round black ceramic bowl with a visible rim, holding a heaped dome of rice.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.62 (high) - Rice appearanceTightly packed dome of short-grain rice colored orange-red, mixed with small shrimp pieces and scrambled-egg-like crumbles.
1 region
x 0.18 · y 0.18 · w 0.64 · h 0.54 (high) - Shrimp piecesSeveral whole or halved shrimp visible within the rice, pale pink-orange in color and partially coated in sauce.
2 regions
x 0.30 · y 0.28 · w 0.20 · h 0.20 (high); x 0.46 · y 0.34 · w 0.12 · h 0.12 (medium) - Green garnishScattered chopped green onion pieces on top of the rice providing small bright green accents.
2 regions
x 0.44 · y 0.26 · w 0.06 · h 0.06 (high); x 0.24 · y 0.62 · w 0.06 · h 0.06 (medium) - Plate beneath bowlLarger round dark plate or platter under the bowl, visible as a concentric dark ring around the bowl.
1 region
x 0.06 · y 0.20 · w 0.88 · h 0.58 (high)
Other
Scene shows a tabletop setting with a cloth napkin and spoons at top left, a small bowl of chips and a small container of dip visible at the bottom right, and a textured tabletop background; lighting casts soft shadows.
- Napkin and utensilsCream-colored cloth napkin with a red stripe and three metal spoons and forks resting on it, positioned behind the bowl toward the top of the image.
1 region
x 0.12 · y 0.00 · w 0.56 · h 0.18 (high) - Chips bowlSmall round bowl containing light-brown chips, partially visible at the bottom edge of the image.
- Dipping sauce cupSmall round clear container with a white, herb-specked dip visible at the lower right corner of the image.
1 region
x 0.84 · y 0.84 · w 0.12 · h 0.12 (high) - Tabletop surfaceGray textured tabletop surface visible around the plate and props, extending to the right side of the frame.
1 region
x 0.64 · y 0.00 · w 0.36 · h 1.00 (high) - Lighting and shadowsSoft directional lighting from above-left creating gentle highlights on the rice and subtle shadows under the bowl and props.
Colors
orange-red· ricepale pink-orange· shrimp#F4940Bbright green· green onion garnishmatte black· bowl#1A0D0Bdark charcoal· underplate- Main bowl shapeShallow round black ceramic bowl with a visible rim, holding a heaped dome of rice.
- 08
Product
Close-up of cooked rolled tortillas covered in red sauce and melted cheese with a fried egg on top; visible meaty filling inside one roll.
- Rolled tortillasThree rolled tortillas are visible edge-on, showing layered tortilla edges and sauce between folds; the nearest roll shows exposed filling.
1 region
x 0.02 · y 0.62 · w 0.96 · h 0.36 (high) - Red chile sauceBright red tomato/chile sauce covers the tops and pooled along the sides of the rolls, with a glossy, slightly textured surface.
2 regions
x 0.02 · y 0.60 · w 0.68 · h 0.34 (high); x 0.68 · y 0.56 · w 0.30 · h 0.36 (medium) - Melted cheese layerA pale, creamy melted cheese layer covers the center portion of the dish, showing smooth, slightly browned surface texture.
1 region
x 0.12 · y 0.12 · w 0.70 · h 0.46 (high) - Fried eggA fried egg sits atop the cheese with a white cooked perimeter and a lighter, slightly yellow center; edges are soft and blended into the cheese.
1 region
x 0.20 · y 0.10 · w 0.48 · h 0.36 (medium) - Visible fillingBrown cooked meat filling and small green vegetable pieces are visible inside the nearest roll where the tortilla edge is open.
1 region
x 0.38 · y 0.72 · w 0.44 · h 0.20 (high) - Metal rim of serving dishA thin metallic rim of the serving dish is visible along the bottom-right foreground, slightly out of focus.
1 region
x 0.18 · y 0.86 · w 0.78 · h 0.10 (medium)
Other
Close-up lifestyle food shot on a wooden surface with shallow depth of field; soft natural lighting creates out-of-focus background.
- Shot compositionTight macro-style crop focusing on the food surface and edges; foreground and background are both shallowly focused with bokeh.
- Supporting surfaceA wooden table surface is visible in the lower portion of the image beneath the dish, showing wood grain and warm tones.
1 region
x 0.00 · y 0.86 · w 1.00 · h 0.14 (high) - Out-of-focus backgroundBackground contains blurred shapes and warm colors, including hints of green and orange, indicating other food or props out of focus.Partial
1 region
x 0.64 · y 0.00 · w 0.36 · h 0.36 (low) - Image limitationsOverall soft focus and visible film-like grain across the image reduce fine detail clarity.
Colors
vivid tomato red· red sauce#9B6D54creamy off-white· melted cheese#DDD3D3pale yellow-white· fried egg#E4D2C5warm beige· tortilla#BC947Bcooked brown· filling- Rolled tortillasThree rolled tortillas are visible edge-on, showing layered tortilla edges and sauce between folds; the nearest roll shows exposed filling.
- 09
Product
Close-up photograph of a printed nutrition facts panel on a white label; only the flat label surface is visible, not the bottle or other packaging edges.
- Label surfaceFlat, rectangular printed nutrition facts panel on a white background photographed front-on with the label filling most of the frame.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.96 (high) - Typography hierarchyLarge bold headline 'Nutrition Facts' at top, bold numeric '25' for calories on the right, and a mix of bold and regular sans-serif rows and separators forming table-like lines.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.40 (high)
Packaging
A printed Nutrition Facts label is visible with multiple nutrition rows and a footnote; the image shows the label copy and table lines clearly.
- Panel title“Nutrition Facts”
1 region
x 0.12 · y 0.02 · w 0.76 · h 0.10 (high) - Servings note“About 8 servings per container”
1 region
x 0.12 · y 0.10 · w 0.76 · h 0.04 (high) - Serving size“Servings size 1/4 cup (60g)”
1 region
x 0.06 · y 0.14 · w 0.88 · h 0.06 (high) - Amount header“Amount per serving”
1 region
x 0.06 · y 0.22 · w 0.66 · h 0.04 (high) - Calories row“Calories 25”
1 region
x 0.06 · y 0.26 · w 0.88 · h 0.10 (high) - Daily value header“%Daily Value *”
1 region
x 0.66 · y 0.30 · w 0.30 · h 0.04 (high) - Total Fat row“Total Fat 0g 0%”
1 region
x 0.06 · y 0.34 · w 0.88 · h 0.04 (high) - Saturated Fat row“Saturated Fat 0g 0%”
1 region
x 0.10 · y 0.38 · w 0.80 · h 0.04 (high) - Trans Fat row“Trans Fat 0g”
1 region
x 0.10 · y 0.42 · w 0.72 · h 0.03 (high) - Cholesterol row“Cholesterol 0mg 0%”
1 region
x 0.06 · y 0.45 · w 0.88 · h 0.04 (high) - Sodium row“Sodium 210mg 9%”
1 region
x 0.06 · y 0.49 · w 0.88 · h 0.04 (high) - Total Carbohydrate row“Total Carbohydrate 5g 2%”
1 region
x 0.06 · y 0.53 · w 0.88 · h 0.05 (high) - Dietary Fiber row“Dietary Fiber 1g 4%”
1 region
x 0.10 · y 0.58 · w 0.76 · h 0.04 (high) - Total Sugars row“Total Sugars 3g”
1 region
x 0.10 · y 0.62 · w 0.76 · h 0.04 (high) - Added sugars row“Includes 0g Added Sugars 0%”
1 region
x 0.10 · y 0.66 · w 0.80 · h 0.04 (high) - Protein row“Protein 1g”
1 region
x 0.06 · y 0.70 · w 0.88 · h 0.04 (high) - Vitamin D row“Vitamin D 0mcg 0%”
1 region
x 0.06 · y 0.75 · w 0.88 · h 0.04 (high) - Calcium row“Calcium 10mg 0%”
1 region
x 0.06 · y 0.79 · w 0.88 · h 0.04 (high) - Iron row“Iron 1mg 6%”
1 region
x 0.06 · y 0.83 · w 0.88 · h 0.04 (high) - Potassium row“Potassium 185mg 4%”
1 region
x 0.06 · y 0.87 · w 0.88 · h 0.04 (high) - Footnote“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”
1 region
x 0.04 · y 0.93 · w 0.92 · h 0.05 (high)
Other
Tight, front-on close-up of the label with even lighting and high contrast; the label fills most of the image and is centered on a white background.
- Shot compositionFront-facing close-up crop showing the full rectangular nutrition panel centered in the frame.
- Background and lightingEven bright lighting with minimal shadows and high contrast between black printed text and the white label background.
- Image qualitySharp, high-resolution capture where printed text and thin rule lines are legible across the panel.
Colors
white· label backgroundPackagingblack· printed text and rulesPackaging#010101- Label surfaceFlat, rectangular printed nutrition facts panel on a white background photographed front-on with the label filling most of the frame.
- 10
Product
A horizontal paper label for a jar or bottle showing a central circular yellow logo badge, multiple illustrated red chile peppers, and product text including heat level and net weight.
- Central logo badgeYellow ornate badge with black script text reading 'The Fresh CHILE co' centered on the label; badge has a thin red outline and decorative scalloped edges.
1 region
x 0.40 · y 0.20 · w 0.20 · h 0.38 (high) - Primary product nameBlack and red text below the logo reading 'FRESH RED CHILE' with 'MEDIUM' centered beneath it and 'NET WT. 16 oz (454g)' on the same lower area.
1 region
x 0.46 · y 0.56 · w 0.16 · h 0.18 (high) - Red chile illustrationsMultiple full-color illustrated red chile peppers with green stems appear around the logo and across the label, oriented vertically and diagonally.
4 regions
x 0.08 · y 0.12 · w 0.18 · h 0.64 (high); x 0.25 · y 0.08 · w 0.12 · h 0.50 (high); x 0.68 · y 0.06 · w 0.12 · h 0.62 (high); x 0.82 · y 0.26 · w 0.12 · h 0.56 (high) - Small circular 'HATCH CHILE' sealRound black and red seal left of center with text 'HATCH CHILE' and stylized rays around it.
1 region
x 0.36 · y 0.48 · w 0.10 · h 0.12 (high) - Left block headlineMarketing headline block starting with 'TASTE THE FAMILY TRADITION' followed by a paragraph about the company's origin and mission.
1 region
x 0.02 · y 0.06 · w 0.28 · h 0.60 (high) - Website and contact lineText line with a URL and contact information including 'WWW.FRESHCHILECO.COM' and an email and phone number block visible in the left panel.Partial
1 region
x 0.02 · y 0.56 · w 0.28 · h 0.25 (medium)
Packaging
Label-style packaging with a left-side marketing paragraph, central logo and product name, and a right-side nutrition facts panel and barcode.
- Nutrition facts panel title“The panel header reads 'Nutrition Facts'.”
1 region
x 0.82 · y 0.06 · w 0.14 · h 0.08 (high) - Nutrition facts calories line“Calories 25”
1 region
x 0.83 · y 0.16 · w 0.13 · h 0.08 (high) - Nutrition panel attributesSmall icon badges in the nutrition area labeled 'GLUTEN FREE', 'VEGAN', 'NO SUGAR ADDED', and 'PALEO' vertically aligned left of the nutrition table.
1 region
x 0.79 · y 0.12 · w 0.06 · h 0.40 (high) - BarcodeVertical barcode and numeric code area at the far right edge of the label.
1 region
x 0.95 · y 0.48 · w 0.05 · h 0.36 (high) - Left panel marketing headline text“TASTE THE FAMILY TRADITION”
1 region
x 0.02 · y 0.06 · w 0.28 · h 0.08 (high) - Left panel paragraph text sample“FRESH CHILE WAS STARTED IN THE HOME OF RANDY & CAROL MCMILLAN WHO USED THEIR KITCHEN TO BRING FAMILY & FRIENDS TOGETHER THROUGH THEIR LOVE OF HATCH CHILE. TODAY FRESH CHILE PROVIDES HATCH CHILE PEPPERS, SALSAS, SAUCES, SPICES, AND PRODUCTS TO CONSUMERS AND GROCERS IN THE USA. WE ARE COMMITTED TO AMERICAN FARMERS, AND OUR PRODUCT IS MADE FROM THE JAR TO PROVIDE THE FRESHEST AWARD WINNING SAUCES & SALSAS ON THE MARKET TODAY.”Partial
1 region
x 0.02 · y 0.14 · w 0.28 · h 0.40 (medium) - Contact handle“@THEFRESHCHILECO”
1 region
x 0.02 · y 0.62 · w 0.20 · h 0.06 (high) - Address line“320 E. WYATT DR. SUITE C LAS CRUCES, NM 88001”
1 region
x 0.02 · y 0.68 · w 0.28 · h 0.12 (high)
Other
Flat, well-lit studio shot of a label laid out horizontally on a light textured background; even front-facing lighting with minimal shadow.
- Shot compositionHorizontal crop showing the full width of a single wrap-around label with slight texture visible in the background.
- Lighting and reflectionsEven diffuse lighting with no strong specular highlights or deep shadows; colors are evenly saturated.
Colors
off-white· label backgroundPackagingbright red· chile illustrations#CB232Bmustard yellow· logo badgePackaging#F5C343black· primary textPackaging#13110D- Central logo badgeYellow ornate badge with black script text reading 'The Fresh CHILE co' centered on the label; badge has a thin red outline and decorative scalloped edges.
- 11
Product
A large central circular certification seal with jagged edge, supporting graphic elements including crossed red and green chile icons, red horizontal stripes, a green shield badge, and multiple legible text blocks instructing how to identify real Hatch chile.
- Central certification sealBlack circular seal with a serrated/jagged outer edge occupying the upper-center area; white uppercase text 'HATCH CHILE' stacked in the middle of the seal and smaller curved white text around the top and bottom edges.
1 region
x 0.28 · y 0.12 · w 0.44 · h 0.36 (high) - Crossed chile iconsTwo small stylized chile silhouettes crossed over each other above the word 'HATCH' inside the seal; one chile is green and the other is red.
1 region
x 0.45 · y 0.18 · w 0.10 · h 0.06 (high) - Red horizontal accentsGroups of three parallel red bars extend horizontally from the left and right mid-edges of the central seal and a vertical grouping of red bars extends above and below the seal.
4 regions
x 0.17 · y 0.28 · w 0.14 · h 0.06 (high); x 0.69 · y 0.28 · w 0.14 · h 0.06 (high); x 0.46 · y 0.08 · w 0.08 · h 0.08 (medium); x 0.46 · y 0.40 · w 0.08 · h 0.08 (medium) - Green shield badgeA green shield-shaped badge with a white checkmark icon appears below the central seal and aligned to the center column.
1 region
x 0.43 · y 0.44 · w 0.12 · h 0.12 (high) - Top headlineLarge uppercase headline across the top with mixed black and green words: 'HOW TO KNOW' above and 'IT'S REAL HATCH CHILE' below with 'HATCH CHILE' in green and other words in black.
1 region
x 0.02 · y 0.00 · w 0.96 · h 0.18 (high) - Left procedure icon and titleA small circular green numbered icon '1' with an illustrated farm/field icon below it and bold uppercase caption 'GROWN IN HATCH VALLEY, NM' with a smaller paragraph of explanatory text beneath.
1 region
x 0.03 · y 0.56 · w 0.28 · h 0.28 (high) - Center caption blockBelow the green shield is a bold uppercase caption 'LOOK FOR THIS OFFICIAL SEAL' with a short paragraph of explanatory text beneath.
1 region
x 0.34 · y 0.58 · w 0.32 · h 0.25 (high) - Right procedure icon and titleA small circular green numbered icon '3' near the upper-right of the lower third, accompanied by a circular red 'no' style symbol over text and bold uppercase caption 'AVOID IMITATION "HATCH-STYLE" CHILE' with a short paragraph beneath.
1 region
x 0.66 · y 0.56 · w 0.30 · h 0.28 (high) - Bottom certification statementA bold centered statement near the bottom reads: 'ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION' with small green chile icons at the ends.
1 region
x 0.15 · y 0.82 · w 0.70 · h 0.12 (high) - Legible text block: small paragraph left“Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.”
1 region
x 0.05 · y 0.68 · w 0.25 · h 0.12 (high) - Legible text block: center paragraph“This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.”
1 region
x 0.38 · y 0.68 · w 0.26 · h 0.12 (high) - Legible text block: right paragraph“Only real Hatch chile will have this certification. Don't be fooled by imitations.”
1 region
x 0.66 · y 0.72 · w 0.28 · h 0.10 (high)
Other
Background shows a photographic farmland scene with distant horizon and sky; two roasted chiles are placed on the lower left and lower right foreground. The image is a composed informational poster layout with centered alignment and soft lighting.
- Background farmland photoA panoramic agricultural field with rows leading to a low distant horizon under a partly cloudy sky fills the full background behind the central graphics.
1 region
x 0.00 · y 0.18 · w 1.00 · h 0.82 (high) - Left roasted chile propA roasted green chile with charred black blistering lies in the lower-left corner angled toward center.
1 region
x 0.00 · y 0.85 · w 0.35 · h 0.15 (high) - Right roasted chile propA roasted red chile with visible char marks lies in the lower-right corner angled inward toward the center.
1 region
x 0.65 · y 0.84 · w 0.35 · h 0.16 (high) - Scattered seedsA small cluster of pale yellow chile seeds is visible on the foreground surface near the bottom center.
1 region
x 0.40 · y 0.90 · w 0.20 · h 0.06 (medium) - Shot compositionSquare image with centered layout; main seal and headline occupy the upper half and instructional icons and captions are aligned across the lower half.
Colors
matte black· central seal background#0E0E0Ebright white· seal and headline white textforest green· accent green text and icons#1C632Achile red· accent red bars and chileroasted green· left roasted chile#749303roasted red· right roasted chile#BB0301- Central certification sealBlack circular seal with a serrated/jagged outer edge occupying the upper-center area; white uppercase text 'HATCH CHILE' stacked in the middle of the seal and smaller curved white text around the top and bottom edges.
- 12
Product
Two roasted whole chiles shown on a white background: a glossy green roasted chile on the left, a glossy red roasted chile on the right, and a circular black Certified Hatch Chile badge centered between them. Paired left and right informational panels with headers and bullets appear beneath each pepper.
- Left roasted chileSingle whole green roasted chile shown horizontally pointing right; glossy surface with visible charred black grill marks concentrated along the upper midline and near the tip; green stem intact at the leftmost end.
1 region
x 0.03 · y 0.14 · w 0.42 · h 0.28 (high) - Right roasted chileSingle whole red roasted chile shown horizontally pointing left; glossy surface with black charred grill marks along the upper midline; greenish stem visible at the rightmost end.
1 region
x 0.55 · y 0.14 · w 0.42 · h 0.28 (high) - Central badgeRound black seal with radiating red stripe elements; large stacked white text 'HATCH CHILE' in the center and smaller white curved text around the edge reading 'CERTIFIED' at top and 'HATCH CHILE ASSOCIATION' at bottom; small red and green chile icon above the central text.
1 region
x 0.38 · y 0.17 · w 0.24 · h 0.26 (high) - Left panel header stripGreen painted brush-stroke style horizontal strip with white uppercase text 'GREEN HATCH CHILE' centered inside the strip.
1 region
x 0.06 · y 0.42 · w 0.38 · h 0.06 (high) - Right panel header stripRed painted brush-stroke style horizontal strip with white uppercase text 'RED HATCH CHILE' centered inside the strip.
1 region
x 0.56 · y 0.42 · w 0.38 · h 0.06 (high) - Left panel Harvested line“Harvested Early”
1 region
x 0.06 · y 0.49 · w 0.38 · h 0.04 (high) - Left panel Harvested detail“Picked in late July - August”
1 region
x 0.06 · y 0.53 · w 0.38 · h 0.03 (high) - Left panel Flavor profile header“FLAVOR PROFILE”
1 region
x 0.06 · y 0.58 · w 0.38 · h 0.03 (high) - Left panel Flavor profile detail“Bright, fresh, and vegetal with crisp, earthy notes.”
1 region
x 0.06 · y 0.61 · w 0.38 · h 0.04 (high) - Left panel Best for header“BEST FOR”
1 region
x 0.06 · y 0.66 · w 0.38 · h 0.03 (high) - Left panel Best for detail“Roasting, salsas, sauces, eggs, and green chile stew.”
1 region
x 0.06 · y 0.69 · w 0.38 · h 0.05 (high) - Right panel Harvested line“Harvested Late”
1 region
x 0.56 · y 0.49 · w 0.38 · h 0.04 (high) - Right panel Harvested detail“Picked in September - October”
1 region
x 0.56 · y 0.53 · w 0.38 · h 0.03 (high) - Right panel Flavor profile header“FLAVOR PROFILE”
1 region
x 0.56 · y 0.58 · w 0.38 · h 0.03 (high) - Right panel Flavor profile detail“Sweeter, richer, and fruitier with deeper, smoky notes.”
1 region
x 0.56 · y 0.61 · w 0.38 · h 0.04 (high) - Right panel Best for header“BEST FOR”
1 region
x 0.56 · y 0.66 · w 0.38 · h 0.03 (high) - Right panel Best for detail“Enchiladas, red chile sauce, meats, and savory dishes.”
1 region
x 0.56 · y 0.69 · w 0.38 · h 0.05 (high) - Top main heading“GREEN VS. RED HATCH CHILE”
1 region
x 0.05 · y 0.01 · w 0.90 · h 0.10 (high) - Top subheading“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
1 region
x 0.15 · y 0.09 · w 0.70 · h 0.04 (high) - Good to know section title“GOOD TO KNOW”
1 region
x 0.36 · y 0.78 · w 0.28 · h 0.03 (high) - Good to know column 1 header“GROWN IN HATCH VALLEY, NM”
1 region
x 0.06 · y 0.82 · w 0.23 · h 0.03 (high) - Good to know column 1 detail“Unique climate and rich soil create one-of-a-kind chile.”
1 region
x 0.06 · y 0.85 · w 0.23 · h 0.05 (high) - Good to know column 2 header“ROAST & FREEZE TO SAVE THE FLAVOR”
1 region
x 0.31 · y 0.82 · w 0.20 · h 0.03 (high) - Good to know column 2 detail“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
1 region
x 0.31 · y 0.85 · w 0.20 · h 0.05 (high) - Good to know column 3 header“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
1 region
x 0.52 · y 0.82 · w 0.20 · h 0.03 (high) - Good to know column 3 detail“Choose your favorite or enjoy both!”
1 region
x 0.52 · y 0.85 · w 0.20 · h 0.04 (high) - Good to know column 4 header“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
1 region
x 0.74 · y 0.82 · w 0.20 · h 0.03 (high) - Good to know column 4 detail“Your guarantee of real, authentic Hatch chile.”
1 region
x 0.74 · y 0.85 · w 0.20 · h 0.04 (high) - Bottom footer line“REAL HATCH CHILE. REAL DIFFERENCE.”
1 region
x 0.18 · y 0.94 · w 0.64 · h 0.04 (high)
Other
White background with centered, symmetrical infographic layout; even bright studio lighting with soft shadows under the peppers; image cropped to a square composition.
- Background and compositionClean white background with a centered two-column infographic layout; left-right symmetry around a central vertical divider is visible.
- Lighting and shadowsBright, diffuse studio lighting producing subtle soft shadows under each roasted chile, visible as faint gray shapes beneath the peppers.
- Image qualityHigh resolution, sharp details on pepper surfaces and printed text; no visible motion blur.
Colors
glossy medium green· left pepper skin#738303glossy bright red· right pepper skin#DC0202char black· char/grill marks#0D0D0Dblack (seal)· central badge#0F0F10bright red· badge red accents#E30913medium green· badge green accent and left header strip#11530D- Left roasted chileSingle whole green roasted chile shown horizontally pointing right; glossy surface with visible charred black grill marks concentrated along the upper midline and near the tip; green stem intact at the leftmost end.
- 13
Product
Illustrated infographic of four hatch chile varieties with hand-drawn pepper illustrations, variety names and heat classifications and Scoville ranges; additional two reference peppers at right and a colored ribbon bar showing heat scale.
- Top title“Large red hand-painted style title centered at top reading THE ULTIMATE HATCH CHILE HEAT GUIDE.”
1 region
x 0.09 · y 0.03 · w 0.82 · h 0.17 (high) - Subtitle“Cursive subtitle below title reading The 575 Varietal Lineup — From the Hatch Valley of New Mexico.”
1 region
x 0.14 · y 0.18 · w 0.72 · h 0.06 (high) - Leftmost pepper illustrationTall slender light-green hand-painted pepper illustration with a curved stem, labeled above with small red '575' and cursive 'Machete', classified below as MILD with range 500–1,500 SHU.
1 region
x 0.04 · y 0.23 · w 0.16 · h 0.41 (high) - Second pepper illustrationLarge wide medium-dark green pepper illustration with curled tip and pronounced shading, labeled above with small red '575' and cursive 'Big Jim', classified below as MEDIUM with range 2,000–3,500 SHU.
1 region
x 0.23 · y 0.20 · w 0.21 · h 0.51 (high) - Center pepper illustrationNarrow mid-green pepper illustration with stubby stem, labeled above with small red '575' and cursive 'Sandia Select', classified below as HOT with range 5,000–7,000 SHU.
1 region
x 0.46 · y 0.23 · w 0.14 · h 0.47 (high) - Fourth pepper illustrationLong dark green pepper illustration with textured shading and hooked tip, labeled above with small red '575' and cursive 'Matador', classified below as XHOT with range 8,000–10,000+ SHU.
1 region
x 0.61 · y 0.20 · w 0.15 · h 0.52 (high) - Right reference peppersTwo smaller reference pepper illustrations at right: a green jalapeño on the left and an orange habanero on the right, each with accompanying SHU ranges below.
1 region
x 0.81 · y 0.27 · w 0.14 · h 0.36 (high) - Bottom ribbon heat barWide horizontal ribbon across lower third with a left-to-right gradient from green to yellow to orange to red containing large yellow uppercase words MILD MEDIUM HOT XHOT spaced across the ribbon.
1 region
x 0.06 · y 0.69 · w 0.89 · h 0.15 (high) - Footer urls“Two web addresses centered at bottom reading freshchileco.com | 575hatchgreenchile.com”
1 region
x 0.18 · y 0.86 · w 0.64 · h 0.09 (high) - Art styleAll pepper illustrations and decorative elements are hand-drawn watercolor/brush style with visible white highlights and textured brush strokes.
- Grid layoutFour main pepper columns spaced evenly left-to-right with a narrower right column for reference peppers; labels are aligned above and heat classifications below each illustration.
- Small decorative elementsSmall gold seed and flourish illustrations appear above the title and near the bottom decorative area.
2 regions
x 0.36 · y 0.02 · w 0.28 · h 0.04 (medium); x 0.42 · y 0.83 · w 0.16 · h 0.06 (medium)
Other
White background infographic sheet photographed or rendered straight-on with even diffuse lighting and no visible packaging or props; image is square-cropped.
- BackgroundPlain textured white background occupying the full image behind the infographic.
- Shot compositionCentered flat, frontal view of a single infographic, no perspective distortion, evenly lit with soft shadows minimal to none.
- For comparison note“Small italic line near right reference peppers reading For comparison only.”
1 region
x 0.81 · y 0.58 · w 0.16 · h 0.06 (high)
Colors
light green· light green pepper (Machete)#BCCB44medium green· medium green pepper (Big Jim)#346B1Cyellow-green· mid green pepper (Sandia Select)deep forest green· dark green pepper (Matador)#1B4314bright orange· reference habanerobold red· title text#C3231Cgreen-yellow-orange-red gradient· ribbon heat bar#DC6C03- Top title“Large red hand-painted style title centered at top reading THE ULTIMATE HATCH CHILE HEAT GUIDE.”
- 14
Product
Illustrated heat guide showing a row of eight chile pepper drawings with handwritten-style names above each and Scoville Heat Unit ranges below; large title and subtitle at top and a colored heat-scale banner near the bottom.
- Main title“Large hand-brushed red headline across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE'.”
1 region
x 0.05 · y 0.03 · w 0.90 · h 0.16 (high) - Subtitle“Cursive black subtitle under the title reading 'From the Hatch Valley of New Mexico.'”
1 region
x 0.18 · y 0.17 · w 0.64 · h 0.05 (high) - Pepper illustrations rowEight hand-drawn chile peppers aligned in a single horizontal row across the center, each distinct in shape; seven are green tones and the far-right one is orange.
1 region
x 0.06 · y 0.22 · w 0.88 · h 0.45 (high) - Pepper name: Anaheim“Handwritten label above the leftmost pepper reading 'Anaheim'.”
1 region
x 0.05 · y 0.21 · w 0.12 · h 0.06 (medium) - Pepper name: Hatch Big Jim“Handwritten label above the second pepper reading 'Hatch Big Jim'.”
1 region
x 0.18 · y 0.21 · w 0.15 · h 0.06 (medium) - Pepper name: Hatch Sandia“Handwritten label above the third pepper reading 'Hatch Sandia'.”
1 region
x 0.33 · y 0.21 · w 0.13 · h 0.06 (medium) - Pepper name: Hatch G76“Handwritten label above the fourth pepper reading 'Hatch G76'.”
1 region
x 0.46 · y 0.21 · w 0.10 · h 0.06 (medium) - Pepper name: Hatch Lumbre“Handwritten label above the fifth pepper reading 'Hatch Lumbre'.”
1 region
x 0.57 · y 0.21 · w 0.14 · h 0.06 (medium) - Pepper name: Jalapeño“Handwritten label above the sixth pepper reading 'Jalapeño'.”
1 region
x 0.71 · y 0.21 · w 0.10 · h 0.06 (medium) - Pepper name: Serrano“Handwritten label above the seventh pepper reading 'Serrano'.”
1 region
x 0.79 · y 0.21 · w 0.09 · h 0.06 (medium) - Pepper name: Habanero“Handwritten label above the eighth pepper reading 'Habanero'.”
1 region
x 0.88 · y 0.21 · w 0.10 · h 0.06 (medium) - SHU under Anaheim“Text under the leftmost pepper reading '500-2,500 SHU'.”
1 region
x 0.05 · y 0.58 · w 0.12 · h 0.04 (medium) - SHU under Hatch Big Jim“Text under the second pepper reading '1,000-2,500 SHU'.”
1 region
x 0.18 · y 0.58 · w 0.15 · h 0.04 (medium) - SHU under Hatch Sandia“Text under the third pepper reading '2,500-8,000 SHU'.”
1 region
x 0.33 · y 0.58 · w 0.13 · h 0.04 (medium) - SHU under Hatch G76“Text under the fourth pepper reading '8,000-20,000 SHU'.”
1 region
x 0.46 · y 0.58 · w 0.10 · h 0.04 (medium) - SHU under Hatch Lumbre“Text under the fifth pepper reading '15,000-30,000 SHU'.”
1 region
x 0.57 · y 0.58 · w 0.14 · h 0.04 (medium) - SHU under Jalapeño“Text under the sixth pepper reading '2,500-8,000 SHU (FOR REFERENCE)'.”
1 region
x 0.71 · y 0.58 · w 0.12 · h 0.05 (medium) - SHU under Serrano“Text under the seventh pepper reading '10,000-23,000 SHU'.”
1 region
x 0.79 · y 0.58 · w 0.09 · h 0.04 (medium) - SHU under Habanero“Text under the eighth pepper reading '100,000-350,000 SHU (FOR REFERENCE)'.”
1 region
x 0.88 · y 0.56 · w 0.10 · h 0.06 (medium) - Heat-scale banner featureWide horizontal ribbon banner near the bottom with a left-to-right gradient and four large yellow words indicating heat categories.
1 region
x 0.06 · y 0.68 · w 0.88 · h 0.18 (high) - Banner text“Large yellow words on the banner reading 'MILD - MEDIUM - HOT - EXTRA HOT'.”
1 region
x 0.09 · y 0.70 · w 0.82 · h 0.12 (high) - Website text“Black text centered near the bottom reading 'freshchileco.com'.”
1 region
x 0.34 · y 0.88 · w 0.32 · h 0.08 (high)
Other
White background with decorative gold flourishes at top and bottom; centered infographic layout, even lighting, and no photographed product or packaging present.
- Background and decorationsPlain white background with small gold decorative flourishes above the title and below the banner.
1 region
x 0.02 · y 0.00 · w 0.96 · h 1.00 (low) - Shot compositionSquare, centered infographic; no visible shadows or props; full graphic fits within image boundaries.
- Lighting qualityEven, flat lighting across the graphic with consistent brightness and no directional highlights.
Colors
various green· green pepper bodies#4C6B03bright orange· habanero body#F3730Avivid red· title text#BB1A14green-yellow-orange-red gradient· heat-scale banner#D33305warm yellow· banner text#FAD414- Main title“Large hand-brushed red headline across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE'.”
- 15
Product
Illustrated horizontal chile-heat infographic showing labeled chile drawings from mild to extreme across the image center.
- Main title“CHILE HEAT GUIDE in large red uppercase script centered at top”
1 region
x 0.18 · y 0.03 · w 0.64 · h 0.14 (high) - Subtitle“Hatch Chile centered under the title in black script with short yellow decorative strokes on either side”
1 region
x 0.26 · y 0.16 · w 0.48 · h 0.06 (high) - Pepper illustrations rowA horizontal row of seven illustrated chiles across the mid area: Bell Pepper, long narrow Hatch-style chile, Serrano, Cayenne (red and thin), Jalapeno, Habanero (orange), Carolina Reaper (small red bumpy)
1 region
x 0.05 · y 0.22 · w 0.90 · h 0.36 (high) - Leftmost pepper label“Bell Pepper printed above the leftmost green bell pepper illustration in black script”
1 region
x 0.03 · y 0.24 · w 0.20 · h 0.10 (high) - Second pepper labelNo explicit separate label on the second tall green pepper; the row groups under the 'Hatch Chile' subtitle
1 region
x 0.22 · y 0.20 · w 0.15 · h 0.36 (medium) - Middle pepper labels“Serrano, Cayenne, and Jalapeno labels appear above their respective smaller illustrated chiles in black script”
1 region
x 0.36 · y 0.22 · w 0.40 · h 0.16 (high) - Rightmost pepper labels“Habanero and Carolina Reaper labels printed above the orange and red small chiles at the right in black script”
1 region
x 0.74 · y 0.24 · w 0.22 · h 0.18 (high) - Bottom heat ribbonHorizontal banner ribbon near bottom with a left-to-right gradient from greenish yellow to deep orange and dark red, containing three labels: MILD on left, HOT in center, EXTREME on right in bold yellow text
1 region
x 0.06 · y 0.65 · w 0.88 · h 0.20 (high)
Other
White background with small yellow decorative flourishes above title and below the ribbon; square image framing with even lighting and no visible props or real objects.
- BackgroundPlain white background filling the entire image
- Top decorative flourishSmall yellow decorative doodle centered above the title
1 region
x 0.40 · y 0.00 · w 0.20 · h 0.08 (medium) - Bottom decorative flourishSmall yellow decorative dots and a short dash centered below the ribbon
1 region
x 0.40 · y 0.86 · w 0.20 · h 0.10 (medium) - Shot compositionGraphic is centered and fully visible within a square frame with no visible cropping of main elements
Colors
medium green· green peppers (bell, hatch, serrano, jalapeno)#557203bright red· red chiles (cayenne and Carolina Reaper)orange· habanero#F48424gradient yellow-green to dark red· heat ribbon gradient#CA6D0Dwarm red· title textblack· script labels and small text#010101medium yellow· decorative yellow accents#F6B202- Main title“CHILE HEAT GUIDE in large red uppercase script centered at top”
- 16
Product
Centered graphic seal and headline for 'Hatch Chile' certification displayed on a textured light beige background; large black circular starburst seal with white stacked text HATCH CHILE and two stylized chiles in red and green at its center.
- Main headline“Large uppercase headline at top reading 'CHOOSE REAL HATCH.' with smaller 'LOOK FOR THE SEAL.' above it.”
1 region
x 0.16 · y 0.02 · w 0.68 · h 0.18 (high) - Central certification sealBlack circular starburst badge centered vertically and horizontally, with white stacked letters 'HATCH' (large) over 'CHILE' (smaller) and the word 'CERTIFIED' arched near the top rim and 'HATCH CHILE ASSOCIATION' arched along the bottom rim.
1 region
x 0.20 · y 0.20 · w 0.60 · h 0.56 (high) - Two stylized chilesTwo crossed stylized chile illustrations inside the top-center of the black seal: one green chile pointing right and one red chile pointing left.
1 region
x 0.44 · y 0.33 · w 0.12 · h 0.08 (high) - Red stripe accentsVertical and horizontal red rectangular stripe accents extend outward from behind the seal at top, bottom, left and right positions.
4 regions
x 0.47 · y 0.18 · w 0.06 · h 0.08 (high); x 0.28 · y 0.44 · w 0.12 · h 0.04 (high); x 0.60 · y 0.44 · w 0.12 · h 0.04 (high); x 0.47 · y 0.68 · w 0.06 · h 0.08 (high) - Centered explanatory boxRectangular outlined box below the seal with a small heart icon above it and a heading inside that reads 'WHY IT MATTERS' followed by body text explaining not all green chiles are Hatch.
1 region
x 0.28 · y 0.68 · w 0.44 · h 0.17 (high) - Bottom banner textDark green horizontal footer band across the bottom with centered uppercase text 'REAL HATCH CHILE. REAL NEW MEXICO.' and decorative leaf elements.
1 region
x 0.00 · y 0.87 · w 1.00 · h 0.12 (high)
Packaging
This image is a certification/marketing graphic rather than conventional packaging; no physical packaging container features such as closures or barcodes are visible.
Other
Square-framed promotional poster-style image on a lightly textured beige background with symmetrical left and right icon/text columns and even studio lighting; no people or props visible.
- Left column icon and text“Three stacked elements along left margin: a green sunrise-over-field icon with heading 'GROWN IN HATCH VALLEY, NEW MEXICO' and explanatory text below; a pair of green chile icons with heading '100% REAL HATCH CHILE' and a short assurance statement below.”
1 region
x 0.04 · y 0.20 · w 0.24 · h 0.56 (high) - Right column icon and text“Three stacked elements along right margin: a clipboard icon with heading 'VERIFIED SUPPLY CHAIN' and supporting sentence below; a seal/ribbon icon with heading 'LICENSED SEAL OF TRUST' and a short paragraph beneath about the Hatch Chile Association licensing the certification seal.”
1 region
x 0.72 · y 0.20 · w 0.24 · h 0.56 (high) - Background texture and lightingLight speckled paper or canvas texture across the entire image with even frontal lighting and minimal shadowing.
- Small legal line“'HATCH' IS A CERTIFICATION MARK OF THE HATCH CHILE ASSOCIATION FOR UNPROCESSED CHILE. USE OF THE SEAL DOES NOT IMPLY ENDORSEMENT OF THE LICENSEE'S PRODUCTS.”
1 region
x 0.05 · y 0.97 · w 0.90 · h 0.03 (medium)
Colors
matte black· black certification seal#110E0Dolive green· green chile and accent text/icons#3B522Ctomato red· red accents and chile#E22325warm beige· backgrounddeep forest green· footer band#314524- Main headline“Large uppercase headline at top reading 'CHOOSE REAL HATCH.' with smaller 'LOOK FOR THE SEAL.' above it.”
- 17
Product
A heat-level infographic showing roasted Hatch chiles: one large roasted green chile at upper left, one large roasted red chile at upper right, and five smaller roasted green chile images aligned under numeric heat columns. Center contains a round Certified Hatch Chile seal and prominent headline text.
- Large green roasted chileA single large roasted green chile lying horizontally with visible charred grill marks on its upper surface and a curved green stem at the left end; glossy roasted skin with highlights and reflected light.
1 region
x 0.02 · y 0.12 · w 0.46 · h 0.24 (high) - Large red roasted chileA single large roasted red chile lying horizontally with heavy charred grill marks, glossy surface highlights, and a short curved stem at the right end.
1 region
x 0.54 · y 0.12 · w 0.44 · h 0.24 (high) - Row of smaller chilesFive smaller roasted green chile images, each positioned beneath its corresponding numbered heat column and showing similar char marks and glossy roasted texture; the fifth column's smaller chile appears slightly more isolated at the far right.
5 regions
x 0.05 · y 0.39 · w 0.18 · h 0.14 (high); x 0.25 · y 0.39 · w 0.18 · h 0.14 (high); x 0.45 · y 0.39 · w 0.18 · h 0.14 (high); x 0.65 · y 0.39 · w 0.18 · h 0.14 (high); x 0.85 · y 0.39 · w 0.12 · h 0.14 (medium) - Center certification sealA round black seal with radial sawtooth edge, white stacked text reading 'HATCH CHILE' and smaller surrounding text and red decorative bars; green and red crossed chile icons are visible within the seal.
1 region
x 0.36 · y 0.15 · w 0.28 · h 0.17 (high) - Top headlineLarge uppercase headline at the top of the image reading 'HATCH CHILE HEAT LEVEL GUIDE' with 'HEAT LEVEL GUIDE' in large green letters and 'HATCH CHILE' in black above it.
1 region
x 0.12 · y 0.02 · w 0.76 · h 0.12 (high) - Heat level layoutFive vertical columns labeled 1 through 5 across the midsection, each with a number, one-line heat category, parenthetical SHU range, a small chile image, and a horizontal colored heat bar beneath the small chile.
1 region
x 0.04 · y 0.30 · w 0.92 · h 0.30 (high) - Small descriptive text blocksUnder each heat column there are one- or two-line descriptive sentences summarizing the heat level (e.g., 'Just a hint of heat. Great for anyone!').
1 region
x 0.05 · y 0.50 · w 0.90 · h 0.10 (medium)
Other
White background infographic image with centered composition; clear lighting with soft shadows under peppers; lower icon row and footer text present.
- Shot compositionInfographic occupies nearly the full image on a white background; elements are centered and aligned vertically with the headline at top and footer at bottom.
- Lighting and shadowsEven diffuse lighting with subtle soft shadows beneath each chile image indicating a slight drop shadow to the lower-right of each pepper.
- Transcribed prominent text: headline“HATCH CHILE HEAT LEVEL GUIDE”
1 region
x 0.12 · y 0.02 · w 0.76 · h 0.12 (high) - Transcribed subhead“SAME GREAT FLAVOR. DIFFERENT HEAT.”
1 region
x 0.28 · y 0.11 · w 0.44 · h 0.03 (high) - Seal text block“CERTIFIED HATCH CHILE HATCH CHILE ASSOCIATION”
1 region
x 0.36 · y 0.15 · w 0.28 · h 0.17 (high) - Level 1 header“1 MILD (100-1,000 SHU)”
1 region
x 0.06 · y 0.30 · w 0.18 · h 0.06 (high) - Level 1 description“Just a hint of heat. Great for anyone!”
1 region
x 0.06 · y 0.50 · w 0.18 · h 0.04 (high) - Level 2 header“2 MEDIUM MILD (1,000-2,500 SHU)”
1 region
x 0.25 · y 0.30 · w 0.18 · h 0.06 (high) - Level 2 description“Warm and flavorful with a little kick.”
1 region
x 0.25 · y 0.50 · w 0.18 · h 0.04 (high) - Level 3 header“3 MEDIUM (2,500-5,000 SHU)”
1 region
x 0.45 · y 0.30 · w 0.18 · h 0.06 (high) - Level 3 description“Balanced heat and flavor. Our most popular!”
1 region
x 0.45 · y 0.50 · w 0.18 · h 0.04 (high) - Level 4 header“4 MEDIUM HOT (5,000-10,000 SHU)”
1 region
x 0.65 · y 0.30 · w 0.18 · h 0.06 (high) - Level 4 description“Noticeable heat that builds as you eat.”
1 region
x 0.65 · y 0.50 · w 0.18 · h 0.04 (high) - Level 5 header“5 HOT (10,000+ SHU)”
1 region
x 0.85 · y 0.30 · w 0.12 · h 0.06 (high) - Level 5 description“Serious heat for true chile enthusiasts!”
1 region
x 0.85 · y 0.50 · w 0.12 · h 0.04 (high) - Bottom icon headings“GROWN IN HATCH VALLEY, NM HEAT CAN VARY ROAST & FREEZE LOOK FOR THE SEAL”
1 region
x 0.05 · y 0.66 · w 0.90 · h 0.10 (high) - Bottom descriptive lines“Unique soil and climate create the world's best Hatch chiles. Natural variations from season to season and field to field. Roasting brings out flavor, and freezing locks it in. Only products with the Certified Hatch Chile Association seal are the real deal.”
1 region
x 0.05 · y 0.72 · w 0.90 · h 0.10 (medium) - Footer slogans“REAL HATCH CHILE. REAL DIFFERENCE.”
1 region
x 0.20 · y 0.86 · w 0.60 · h 0.08 (high)
Colors
roasted green· large green roasted chile bodyroasted red· large red roasted chile body#CC0201char black· chile char marks- Large green roasted chileA single large roasted green chile lying horizontally with visible charred grill marks on its upper surface and a curved green stem at the left end; glossy roasted skin with highlights and reflected light.
- 18
Product
Illustrated infographic showing five staged hatch chile illustrations with headings, explanatory paragraph, and labeled callouts; decorative ribbon banner and website text at bottom.
- Main headline“FROM GREEN TO RED”
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.14 (high) - Subtitle“The Same Hatch Chile, Two Perfect Moments.”
1 region
x 0.19 · y 0.13 · w 0.62 · h 0.06 (high) - Explanatory paragraph“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
1 region
x 0.21 · y 0.19 · w 0.58 · h 0.13 (high) - Five stage headings“Hatch Green; First Blush; Pinto Blend; Turning Red; Hatch Red”
1 region
x 0.06 · y 0.34 · w 0.88 · h 0.10 (high) - Left callout box text“-> Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
1 region
x 0.06 · y 0.58 · w 0.22 · h 0.11 (high) - Center callout box text“-> Red & Green Pinto Blend, Pinto Sauces”
1 region
x 0.39 · y 0.58 · w 0.23 · h 0.11 (high) - Right callout box text“-> Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
1 region
x 0.72 · y 0.58 · w 0.22 · h 0.11 (high) - Leftmost pepper illustrationSingle rendered green chile illustration labeled 'Hatch Green' with stem and two leaves; smooth glossy highlight texture visible
1 region
x 0.04 · y 0.29 · w 0.18 · h 0.36 (high) - Second pepper illustrationGreen chile with early red blushing near tip labeled 'First Blush', similar stem and leaf elements
1 region
x 0.22 · y 0.29 · w 0.18 · h 0.36 (high) - Center pinto pepper illustrationBicolor chile showing green upper half blending to red lower half labeled 'Pinto Blend', stem and leaf present
1 region
x 0.40 · y 0.29 · w 0.18 · h 0.36 (high) - Fourth pepper illustrationMostly red chile with some remaining green streaks labeled 'Turning Red', similar stem and leaf
1 region
x 0.58 · y 0.29 · w 0.18 · h 0.36 (high) - Rightmost pepper illustrationFully red chile labeled 'Hatch Red' with stem and two leaves, glossy textured surface
1 region
x 0.76 · y 0.29 · w 0.18 · h 0.36 (high) - Bottom ribbon text“GREEN BLEND RED”
1 region
x 0.06 · y 0.73 · w 0.88 · h 0.13 (high) - Website text“freshchileco.com”
1 region
x 0.40 · y 0.90 · w 0.20 · h 0.06 (high)
Other
White background infographic layout with even frontal lighting, centered composition, decorative gold linework and small iconography; image is clean and evenly cropped.
- Background and layoutSolid white background with centered infographic layout and symmetrical spacing for five pepper illustrations
- Decorative elementsGold decorative swirls, dots and small sunburst motifs above and below the main content
2 regions
x 0.12 · y 0.01 · w 0.76 · h 0.08 (high); x 0.10 · y 0.84 · w 0.80 · h 0.12 (high) - Shot compositionFrontal flat-lay style illustration photographed or scanned straight-on with no visible perspective distortion
Colors
deep green· green pepper bodies and leaves#346303yellowish green· first blush and pinto green areaswarm red· red pepper bodies#BC130Bgreen to gold to red gradient· decorative ribbon banner#747474- Main headline“FROM GREEN TO RED”
Variants
4 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| fcc-red-mild-jar | Fresh Hatch Red Chile Sauce - Mild | $10.95 | Yes |
| fcc-red-medium-jar | Fresh Hatch Red Chile Sauce - Medium | $10.95 | Yes |
| fcc-red-hot-jar | Fresh Hatch Red Chile Sauce - Hot | $10.95 | Yes |
| fcc-red-xhot-jar | Fresh Hatch Red Chile Sauce - Xtra Hot | $10.95 | Yes |
Also Seen Here
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hatch-green-chile.com
Fresh Hatch Red Chile Sauce
The Fresh Chile Company
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Product Video
Documents & Data
Customer Reviews
586 total586 reviews · out of 5
Awesome flavor
Awesome flavor. Got the medium hot was excellent.
Great flavor with some heat
Great flavor with some heat. Will be ordering again.
MMM Good!
MMM Good!
Love the style variety
So far love the style variety. Wish 1 or 2 were mild, only so I could see the difference. Medium perfect for me! Unfortunately it would be a little too hot for others that I cook for occasionally. I don't care for ketchup so really looking forward to trying yours!
Pleasantly Surprised
I tend to be a Green Chile fan more so than the Red. I like both and figured I would like this but not love it. I was absolutely wrong. The fresh red hot and extra hot are phenomenal. Great flavor with the nice kind of acidic bite at the end. If I were to recommend my top 3 from Fresh Chile Co, it would be matador extra hot green, fresh red hot or extra hot, and the salsa roja.
Your products are amazing
Your products are amazing.
We didn't expect the "sour?" Taste
We didn't expect the "sour?" Taste. Thought it should have been sweeter given it being ripened on the vine!
Although the label says "hot" it is not hot at all
Although the label says "hot" it is not hot at all. I was expecting a little more heat.
Amazing flavor and makes my scalp sweat
Amazing flavor and makes my scalp sweat. Love it!
Amazing flavor! Loved it with Enchiladas and eggs
Amazing flavor! Loved it with Enchiladas and eggs.
Good packaging and a first quality product.
Almost taste like the real thing
Almost taste like the real thing.....fresh hatch chiles that is.
Best I've had since I left New Mexico 30 years
Best I've had since I left New Mexico 30 years ago only place I will get it is from you thank you so much for a taste of home
great flavor with just the right amount of
great flavor with just the right amount of heat
Awesome product! Big thank you!! These salsas
Awesome product! Big thank you!! These salsas are killer on burgers & burritos
I’ve been searching for years for a sauce like this
I’ve been searching for years for a sauce like this. It is absolutely delicious when you add some when you are making Spanish rice or chili Colorado. I can’t wait to add to some other dishes. My family give’s it two thumbs up too.
Best red chili sauce ever.
I’ve been enjoying this red chili sauce for the last couple years delicious.
Fresh
Fresh, robust and with the right amount of heat.
It was good but just not what I'm used to
It was good but just not what I'm used to. We are from Roswell, NM, and we are not sure what type(s) of chiles they use in their red sauce. Maybe they use other spices, etc.
I have not tried it yet
I have not tried it yet. Be patient.
I’m still enjoying your chile after receiving it for 9 months or so
I’m still enjoying your chile after receiving it for 9 months or so. I enjoy the rich, slightly sweet flavor. Living out of state, where the ‘red’ sauce consists mostly of tomato, it’s a real treat.
Have not tryed it yet when i placed my order i was supposed to get a free cook book i never recieved it i placed a order two weeks ago and im still wating for it a label has not even showed up
Great heat and good kick. A little more on the sweeter side than I usually have but still a great product from home.
Most authentic I’ve had!!
A lively, fresh sauce to complement your favorite foods!
A lively, fresh taste of red Hatch chiles that complements so many dishes. The subtle heat blends nicely with just about anything you could think to put it on. I had some on a baked potato the other night and it livened up an otherwise pedestrian meal. The brightness of the chiles shines in this sauce and it's worth every penny.
Two broken jars out of four
Two broken jars out of four.
Delivery went well
Delivery went well, all the Chile products are addictive, green Chile delicious, so happy to have the service available
Just
Just great!
Great New Mexico Chile!
I love your Chile I had one jar broken through delivery
I love your Chile I had one jar broken through delivery. I talked with somone who has not gotten back to me on replacing it. They wanted pictures which I tried uploading twice. Can I get this jar replaced..Dried red Chile sauce. Thanks
I ordered Red but received green chile
Well the salsa doesn't have that distinct hatch flavor
Well the salsa doesn't have that distinct hatch flavor. It may be all the preservatives. Not sure.
Fantastic!
Fantastic!
.
.
The Chile you shipped us was no good
The Chile you shipped us was no good.I'vefomtactedbyou twice now with what seems like no concern on ur part. I purchased 22 jars & still have 10 jars unopened. I expect a refund on the product. Please contact me at the following phone number. To my Torres [****] or [****]
Incredible Hatch NM Chili
So happyto be ableto purchase Hatch NMredand green chili sincei am no longerin state. Yummy!!!
I felt like the red chili taste like tomato
I felt like the red chili taste like tomato sauce
Awesome!!
Awesome!!
Best authentic natural chili
I’m so glad to have discovered this company. The green and red chili are so tasty and fresh. Only natural ingredients and consistently good. I’ve been buying this chile for several months and it’s always been packed perfectly and shipped in a timely manner. I highly recommend this product! You will not be disappointed!!
It was not good
It was not good. I will not be ordering from this company again very very slow in Shipping. The sauce was not smooth. It was gritty and customer service is horrible. They sent me a broken jar and I have not gotten a new one yet and it’s been three weeks..
Did not get to try, Damaged shippment
Did not get to try, Shippment was damaged and jars broken
Great stuff
Excellent taste. You want chili? It's right here in these jars.
Medium was sold out
Medium was sold out, so got the mild this time, super good flavor! Always love your products
Reasonably hot
Reasonably hot, but not near the top of any really hot cases.
Hatch Love, From KS
Love the flavor and thickness! Add to any meat for adding awesome flavor!
They are good but hot is mild to me. Being from California we have some fire salsas out here. I was expecting hot, it tastes good with no heat.We need more kick
It’s ok but not the best
I buy this at my local United Supermarket and I have found that after trying Young Guns Red Chile Sauce … it is way better than the Fresh Chile Company Red Chile Sauce ..don’t get me wrong … I still buy it and it’s very good, I just prefer Young guns Red Chile Sauce , but it is out of stock most of the time
Great sauce!
Simply the best.
a visit to home
Loved it it was like being back home
Very Tasty
Very tasty, just enough bite for me. Normally I mix medium and hot with green chiles, but this sauce is perfect at medium.
Never delivered
Sadly my chiles never arrived. No word from the company. No shipping updates. Nothing.
Excellent Chile
Excellent Chile, I wish it was a little less expensive,
Love this sauce - chicken
Love this sauce - chicken, beef, pork or cheese enchiladas.
Tried the red good
Tried the red good flavor
Best bottled red chili sauce on the market
Best bottled red chili sauce on the market.
reallly
reallly good
Citrus? No, thanks.
I am really disappointed in the two different red chile sauces I purchased. I've never had my red chile sauce with citrus, and I don't want to ever again. The citrus completely overtakes the flavor of the chile. Not what I expected from New Mexico red chile sauce. On a positive; shipping was carried out professionally, and all jars arrived intact.
Red Chili
Used it in my pozole recipe
Excellent I love the red and the green as well. We eat it every day.
It was ok
It was ok, I always like your product.
Great product Super fast shipping Thx
Excellent
Such a great flavo!
Great
Making Chili
I use this in place of tomato sauce when making chili and it give an extra kick with depth of flavor!
All of my jars arrive fine
All of my jars arrive fine. The box they all came in was demolished but nothing was broken. Thank you
Great!
Great!
Really good flavor
Really good flavor, better than expected. Goes good with just about anything.
Great taste and versatile for many cooking uses
Great taste and versatile for many cooking uses.
Gift for my son
Gift for my son, he said it was wonderful!
I bought a jar of green chili which was absolutely delicious b
I bought a jar of green chili which was absolutely delicious. However for me the red chili sauce had a very sweet tangy flavor that I did not like. I’m Hispanic and admit that I judge all red chili sauces to the one my mother used to make with fresh chili pods.
Always good
Always good just wishi ordered the hot
Goes great with
Goes great with everything
Like coming home, excellent!
I lived in Albuquerque years ago & this is like coming home. Excellent!
Good for adding flavor and some heat
It's good for adding some flavor and heat to other dishes. Timing from order to delivery was slow, 19 days. Only received a few days ago, so luckily we tried this one first.
This is a consistently good part of many meals at our house.
Muy picante! Howe
Muy picante! However, the heat does not overwhelme the fantastic flavor. I have ordered more than once and will continues to do so.
Medium was soooo Hot
We have ordered from your company multiple times. Consistently the medium fresh red chili ordered in 2025 is too hot for us. In the past it has been just right heat-wise. We bought 12 jars and each one has been too hot.
👍
👍
I had never tried it and it's the best
I had never tried it and it's the best. Will be using it again
Great spicy red sauce
Spicy red sauce that is great added to a Marinara or omits own. Great on pasta and chicken and eggs,
This is the real deal!
This is the real deal! Absolutely perfect balance of flavor and heat. It is just doggone tasty!!
I'm from Las Cruces, NM, now living in Hawaii. There is nothing better then tasting some awesome salsas from back home!! Excellent products!
Madre Mia!
Best commercial chile sauce that has replaced those in the little bottles. Delicious.
A taste of home!
HIGHLY
HIGHLY RECOMMENDED
Great quality taste and from an authentic chili grower of the southwest. If you are a salsa or sauce snob, this is as good as it gets! Excellent product!
Perfect amount of heat!
The hot red and green chili was perfect. It wasn’t too hot for my friends and younger family members.
The best red chile sauce ever
The best red chile sauce ever.
Just what I was looking for that great NM chile
Just what I was looking for that great NM chile flavor
Beef Birria Tacos
Works great for Beef Birria Tacos. Use for a base andadd other flavors to your liking.
Nice texture of ingredients
Nice texture of ingredients, balanced flavor. Nice heat.
Love the hatch chili
Love the hatch chili. So many dishes to add it to.
Absolutely perfectly delicious! Fresh
Absolutely perfectly delicious! Fresh, bright, and oh so delectable!
Really good flavor as expected
Really good flavor as expected. All the heat is there but not an unbearable amount of heat which allows the sauce to be enjoyed on my meals. I was expecting something a bit chunkier but maybe I misunderstood which sauce I was buying. Not unhappy about it.
This red chili adds so much flavor in whatever I add it to
This red chili adds so much flavor in whatever I add it to. I will order this red chile again. You will ove it.
Sauce was great
Sauce was great, little expensive
The order has not been
The order has not been receive!
Great flavor!
Thick, spicy, and totally delicious. I've already reordered this and the green chili.
The taste is sensational and
The taste is sensational and smooth!
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It was very flavorful and true red chile
It was very flavorful and true red chile, what you would expect if you made it from scratch.
Fresh!
Fresh!
Very tasty and fresh red chili sauce
Very tasty and fresh. The mild is perfect for my wife. Next time maybe the medium.
Great tasting
I made beef enchiladas yesterday and used my red Chile sauce. They came out great.
Sauce was a bit water, could use more body
Sauce was a bit watery
❤️ loved the
❤️ loved the flavor
This is not a hot sauce, it is delicious on tacos and stuffed peppers, and I’m sure it would go well with a lot of other dishes, i will buy again !
Best Red Chili Sauce
I tried Fresh Chili products last year and was so impressed that I bought what will hopefully last for the year. The red chili sauce is amazingly flavorful and makes the best enchiladas ever. I added some to my regular chili beans and don’t think I’ll ever make it any other way now. Even the best Mexican restaurants can’t compete with the perfect spice to heat ratio.
Great product
Great product as always
Love it
Love it. I am experimenting using it in various recipes. Adds a nice flavor!
Not Horrible
Not horrible, but missing the iconic NM taste of sun dried chili pods. Also, definitely needs to be seasoned. Pretty bland right out of the jar.
No taste
No taste 😌
Gift for son
Gift for son. My son was raised in New Mexico. I love all Hatch products. I recommend this product. I everything here.
Great flavors
Great flavors, taste and texture. Enhance the flavor and complement your favorites.
SUPER GREEN CHILE ON THE PLANET!
The very best hot green chile I have had in a while!
There is only one place called Hatch!🐣
There is only one place called Hatch!
Mild red chili sauce
Delicious! Restaurant taste at home.
Yummy fresh sauce
I love this sauce, on everything from eggs to burritos and of course, enchiladas. It is different than the sauce made from dried chiles which has more complexity, this sauce has a freshness with heat. Just this morning I made a breakfast burrito with scrambled egg, cheddar cheese, a smear of refried beans and a couple dollops of fresh red Chile sauce, medium heat. Yummy.
I ordered 6 different chile sauces from these folks and all are delicious
I ordered 6 different chile sauces from these folks and all are delicious. I'll definitely be a repeat customer.
Red Chile Sauce
Your red Chile sauce is delicious. Always a favorite with everyone!
Buy it all the time
Buy it all the time. Perfect for whatever you’re making
Red chile sauce without living in NM! Life is good
Best red chile sauce either mild or medium
We use the Hatch Red Chile Sauce for breakfat and dinner. Both mild and medium satisfy our taste. On breakfast potatos there is nothig better We go through 24 to 30 jars a year.
All the products were fantastic
All the products were fantastic. Made the enchiladas from your recipe list with the Hatch Red Chile Sauce. Excellent is all I have to say. Keep up this all your great products. Shipping was excellent as well everything was packaged well. Love this company. I would highly recommend this company to anyone & everyone.
Wish I bought more
Excellent flavor in my enchiladas. Extremely fresh flavor.
Yummy
Very tasty
Both the mild and medium are stples in our house
Both the mild and medium are stples in our house. Thered sauce is used for breakfast potato and egg diskes, and pasta and meat diskes.
Enchiladas
Ordered this after watching the video of the stacked Enchiladas! Ordered 3 jars and 3 Jars of the mild Green Chili sauce which we also love. Enjoy watching the different food you make with these sauces.
Great savory flavor with just a little heat!
Great savory flavor with just a little heat!
excellent taste
excellent taste, color, and texture
Reddit Insights
3 threads · r/hotsauce, r/SalsaSnobsReddit users are largely enthusiastic about The Fresh Chile Company's Fresh Hatch red chile sauce (often branded as 575), praising its fresh, flavorful, versatile profile while noting some blandness in other products.
Most comments express strong satisfaction with the red sauce and 575 products, citing robust flavor and freshness; occasional negative remarks concern other items like medium green chilies or a perceived sweetness in some jarred chiles.
Themes
Use Cases
- On burgers
- As a standalone condiment or eaten with a spoon
- As a cooking sauce (e.g., red enchilada sauce)
Watch Out For
Community Q&A
- Is the product worth buying based on social media ads?
- Multiple users who purchased after seeing ads report it is delicious and they have reordered multiple jars.
Compared To
vs Fresh Chile Company salsas
The red and green mixed chile version is thicker and more pepper-forward than the company's salsas.
Source Threads
Positive endorsement and burger recommendation
Its delicious. Pull the trigger. Awesome on burgers.
u/BlindEyesDontTalkr/hotsauceView thread →
575 sauce praised as amazing and versatile
575 is amazing. The ads got me on FB. Super delicious, unique flavor and very fresh. You can eat it with a spoon by itself but really good on anything. I’ve probably gone through 10 jars. Here’s a 575 burger I made. Do it!
u/PennTechr/SalsaSnobsView thread →
Detailed review of medium green and red/green hot chile products
I ordered several jars of these as well. The medium green chilies are pretty good, but a little bland. I also ordered a jar of the red and green hot Sandia chile version, and that was much more flavorful. There's also an extra hot Matador version that I'd like to try. If you're looking for a little more flavor, they also offer salsas, but they obviously won't be as thick. I ordered a red enchilada sauce that I haven't tried yet. I would definitely recommend the red and green mixed chile version to anyone who's looking for something more pepper-forward in flavor and thicker than salsa.
u/joefitzpatrickr/hotsauceView thread →
Provenance
- Merchant Link
- https://freshchileco.com/products/fresh-hatch-red-chile-sauce
- Platform
- shopify
- Updated