Hatch Red Chile Roast

Flame-roasted Hatch red chile sauce made with authentic New Mexico chiles, featuring a smoky, subtly sweet flavor and customizable heat levels.

Flame roasted for depth of flavor. Contains no dried or dehydrated pods, no added sugar, and no preservatives. Versatile: use as a base for homemade red chile sauce, add to soups and stews, drizzle over tacos, or mix into marinades.

Color

Red · red

Material

Roasted Red Chile, Garlic, Salt, Sodium Acid Sulfate

Style

rustic, traditional, artisan

Occasion

everyday, casual, party

Gender

unisex

Age Group

adult

Condition

new

Weight

1.5 lb

Category

Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce

01

Product

Front-facing clear glass jar with a gold metal screw lid, filled with visible chunky red chile pieces and a white wraparound paper label with printed graphics and text.

• Jar bodyTransparent glass jar with rounded shoulders and a straight cylindrical midsection; contents (chopped red chiles and seeds) are visible through the glass on the upper and lower portions.
  1 region

  x 0.16 · y 0.12 · w 0.68 · h 0.76 (high)
• LidMetal screw-top lid in a muted gold finish with visible ribbed knurling around the side.
  1 region

  x 0.28 · y 0.00 · w 0.44 · h 0.16 (high)
• Contents textureChunky, pulpy pieces of red chile suspended in liquid with visible yellowish seeds and occasional small darker flecks.
  2 regions

  x 0.20 · y 0.14 · w 0.60 · h 0.30 (high); x 0.20 · y 0.62 · w 0.60 · h 0.24 (high)
• Label wrapWhite paper label wrapping around the jar midsection with printed illustrations of red chiles and a central yellow badge containing branding text.
  1 region

  x 0.13 · y 0.40 · w 0.74 · h 0.34 (high)
• Central badge graphicYellow scalloped badge printed on the label centered on the jar front, containing stylized black and red text and a small red chile illustration integrated into the text.
  1 region

  x 0.36 · y 0.48 · w 0.28 · h 0.20 (high)
• Side chile illustrationsRed chile illustrations with green stems printed on the left and right portions of the label flanking the central badge.
  2 regions

  x 0.12 · y 0.44 · w 0.14 · h 0.26 (high); x 0.74 · y 0.44 · w 0.13 · h 0.29 (high)
• Lower label stripeBlack horizontal banner on the label under the badge with yellow text; below it additional black text lines on white background.
  1 region

  x 0.35 · y 0.62 · w 0.30 · h 0.10 (high)
• Small circular emblemSmall circular emblem or seal printed on the lower left area of the label, containing radial graphic elements and text.
  1 region

  x 0.14 · y 0.60 · w 0.10 · h 0.12 (medium)
• Bottom jar rimVisible thicker glass rim at the jar base with slight highlight reflection.
  1 region

  x 0.28 · y 0.84 · w 0.44 · h 0.12 (high)
• Front label headline text“RED CHILE ROAST”
  1 region

  x 0.38 · y 0.60 · w 0.24 · h 0.07 (high)
• Heat level text“MEDIUM”
  1 region

  x 0.42 · y 0.69 · w 0.20 · h 0.06 (high)
• Volume text“16 FL OZ. (454G)”
  1 region

  x 0.40 · y 0.74 · w 0.26 · h 0.04 (high)
• Brand name fragment“HATCH”
  1 region

  x 0.42 · y 0.46 · w 0.16 · h 0.06 (high)
• Label texturePaper label surface shows subtle paper grain and slight shadowing where it wraps around the jar.
  1 region

  x 0.20 · y 0.40 · w 0.60 · h 0.34 (medium)

Packaging

White wraparound paper label on the jar midsection with printed graphics, a small circular seal on the left, and printed product and volume text.

• Wraparound label formatSingle white paper label encircling the jar midsection, aligned horizontally and covering most of the visible mid area.
  1 region

  x 0.13 · y 0.40 · w 0.74 · h 0.34 (high)
• Label headline text“RED CHILE ROAST”
  1 region

  x 0.38 · y 0.60 · w 0.24 · h 0.07 (high)
• Size line on label“16 FL OZ. (454G)”
  1 region

  x 0.40 · y 0.74 · w 0.26 · h 0.04 (high)
• Seal graphicDecorative circular seal printed on the lower left of the label containing radiating elements and text; legible details of small text are limited.Partial
  1 region

  x 0.14 · y 0.60 · w 0.10 · h 0.12 (medium)

Other

Studio-style product shot on a solid dark background with even lighting and minimal shadow; jar is centered and cropped with small space around edges.

• BackgroundUniform dark background isolating the jar, no visible props or surfaces.
• Lighting and shadowSoft, even frontal lighting with small highlights on the glass and lid and subtle shadowing at the jar base.
• Image framingJar is vertically centered in the frame and cropped with small margins left and right; full front face of the label is visible.

Colors

medium red· chile contents#D23B1Cpaper white· label background#ECEDF0warm yellow· badge graphic#F4C12Cmuted gold· lid#BBAB5Dillustration red· label chile illustrations

02

Product

Front-facing packaging artwork showing a large circular certified seal centered over a faded field background, with instructional headline text above and three labeled step callouts across the mid-lower panel. Roasted green chile at bottom-left and roasted red chile at bottom-right overlap the image edges.

• Central certification sealLarge black circular starburst seal centered in the image with white stacked text 'HATCH CHILE' in the center and smaller arched white text around the top and bottom edges. Red horizontal bars extend left and right from the seal and short red vertical bars extend above and below it. Two small pepper silhouettes (one green, one red) cross near the top center of the seal.
  1 region

  x 0.24 · y 0.18 · w 0.52 · h 0.44 (high)
• Top headlineLarge bold headline across the top reading 'HOW TO KNOW' above an even larger two-line headline 'IT'S REAL HATCH CHILE' with the words 'HATCH CHILE' in green and the rest in black.
  1 region

  x 0.03 · y 0.02 · w 0.94 · h 0.18 (high)
• Step 1 calloutLeft step callout with a small round green numbered badge '1', a simple green farm/field icon, bold heading 'GROWN IN HATCH VALLEY, NM' and a paragraph of explanatory text below.
  1 region

  x 0.04 · y 0.56 · w 0.27 · h 0.28 (high)
• Step 2 calloutCenter step callout with round green numbered badge '2', a green shield with a white check mark icon, bold heading 'LOOK FOR THIS OFFICIAL SEAL' and a paragraph of explanatory text below.
  1 region

  x 0.36 · y 0.56 · w 0.26 · h 0.28 (high)
• Step 3 calloutRight step callout with round green numbered badge '3', a red circled 'no' icon over the words 'HATCH-STYLE', bold heading 'AVOID IMITATION "HATCH-STYLE" CHILE' and a paragraph of explanatory text below.
  1 region

  x 0.68 · y 0.56 · w 0.28 · h 0.28 (high)
• Roasted chilesPhotographic roasted green chile sits along the bottom-left corner and a photographic roasted red chile sits along the bottom-right corner, both partly cropped by the image edges.
  2 regions

  x 0.00 · y 0.76 · w 0.38 · h 0.24 (high); x 0.62 · y 0.76 · w 0.38 · h 0.24 (high)
• Field backgroundFaded photographic field landscape with rows of crops stretching to the horizon visible behind the central seal and step callouts; sky at the top with light cloud texture.
• Bottom certification statementBold centered line of text along the bottom above the roasted chiles reading 'ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION' with two small green chile icons flanking the line.
  1 region

  x 0.12 · y 0.86 · w 0.76 · h 0.08 (high)
• Row of seeds graphicSmall row of yellowish chile seeds depicted on the ground near the bottom-center of the image above the bottom text.
  1 region

  x 0.42 · y 0.88 · w 0.16 · h 0.06 (high)

Packaging

Packaging art panel showing certification messaging and graphics printed directly on a product label or box front; includes headline, official seal graphic, three-step verification callouts, and decorative chile photography.

• Panel headline text“Prominent printed marketing headline at the top of the panel reading 'HOW TO KNOW' and 'IT'S REAL HATCH CHILE'.”
  1 region

  x 0.03 · y 0.02 · w 0.94 · h 0.18 (high)
• Official seal label text“HATCH CHILE”
  1 region

  x 0.36 · y 0.30 · w 0.28 · h 0.18 (high)
• Seal surrounding text“CERTIFIED”
  1 region

  x 0.35 · y 0.22 · w 0.30 · h 0.12 (medium)
• Seal association text“HATCH CHILE ASSOCIATION”
  1 region

  x 0.32 · y 0.52 · w 0.36 · h 0.12 (medium)
• Step 1 heading text“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.05 · y 0.63 · w 0.24 · h 0.06 (high)
• Step 1 paragraph text“Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.”
  1 region

  x 0.05 · y 0.69 · w 0.24 · h 0.08 (high)
• Step 2 heading text“LOOK FOR THIS OFFICIAL SEAL”
  1 region

  x 0.36 · y 0.63 · w 0.26 · h 0.06 (high)
• Step 2 paragraph text“This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.”
  1 region

  x 0.36 · y 0.69 · w 0.26 · h 0.08 (high)
• Step 3 heading text“AVOID IMITATION 'HATCH-STYLE' CHILE”
  1 region

  x 0.68 · y 0.63 · w 0.28 · h 0.06 (high)
• Step 3 paragraph text“Only real Hatch chile will have this certification. Don't be fooled by imitations.”
  1 region

  x 0.68 · y 0.69 · w 0.28 · h 0.08 (high)
• Bottom certification line“ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION”
  1 region

  x 0.12 · y 0.86 · w 0.76 · h 0.06 (high)

Other

Square product image with centered composition, soft diffuse lighting, slight vignette, and visible cropping at the image edges; photographic field background and two roasted chiles used as decorative props.

• Shot compositionSquare image with the central seal aligned vertically and headline text above, step callouts aligned in a horizontal row across the mid-lower area, and photographic chiles cropped at the bottom corners.
• Lighting and shadowsDiffuse even lighting with soft shadows and no harsh specular highlights; the photographic chiles show slight reflective char marks.
• Image qualityHigh resolution, sharp central graphics, small fine-print paragraphs are legible at this scale.

Colors

matte black· central sealPackaging#0F1010medium green· headline 'HATCH CHILE' textPackaging#1C632Adeep black· headline and body textPackaging#0E0E0Ebright roasted green· photographic green chiledeep roasted red· photographic red chilebright red· red 'no' icon and accent barsPackaging

03

Product

A clear glass jar with visible red chile pieces, a gold metal screw lid, and a wrapped paper label showing a yellow badge and red chile illustrations. Several legible texts appear on the label.

• Jar bodyClear cylindrical glass jar with rounded shoulders and a flat base, filled with visible chopped red chile pieces suspended in liquid.
  1 region

  x 0.24 · y 0.18 · w 0.52 · h 0.72 (high)
• LidMetal screw-on lid with concentric ridges and a metallic gold finish.
  1 region

  x 0.36 · y 0.06 · w 0.28 · h 0.10 (high)
• Label layoutWhite rectangular paper label wrapped around the jar midsection with a central yellow badge, red chile illustrations on either side, and black and red printed text.
  1 region

  x 0.28 · y 0.36 · w 0.44 · h 0.33 (high)
• Brand/text on label - badge“HATCH The Fresh CHILE CO.”
  1 region

  x 0.38 · y 0.40 · w 0.24 · h 0.18 (high)
• Product name on label“RED CHILE ROAST”
  1 region

  x 0.40 · y 0.56 · w 0.20 · h 0.06 (high)
• Heat/size on label“MEDIUM”
  1 region

  x 0.40 · y 0.62 · w 0.20 · h 0.06 (high)
• Volume on label“16 FL OZ. (454G)”
  1 region

  x 0.40 · y 0.68 · w 0.22 · h 0.04 (high)
• Visible chile piecesIrregular chopped chile pieces and visible seeds with mixed small darker charred flecks throughout the jar contents.
  1 region

  x 0.30 · y 0.26 · w 0.40 · h 0.60 (high)

Other

White background studio image with black arrows and red circular icons pointing to the jar and bold black overlay text callouts placed around the jar.

• Callout text top left“GROWN IN THE USA”
  1 region

  x 0.06 · y 0.04 · w 0.30 · h 0.10 (high)
• Callout text top right“NO DEHYDRATED PODS”
  1 region

  x 0.64 · y 0.04 · w 0.30 · h 0.10 (high)
• Callout text middle left“FLAME ROASTED”
  1 region

  x 0.06 · y 0.34 · w 0.26 · h 0.12 (high)
• Callout text middle right“NO SUGAR ADDED”
  1 region

  x 0.64 · y 0.34 · w 0.30 · h 0.12 (high)
• Callout text bottom left“NO PRESERVATIVES”
  1 region

  x 0.06 · y 0.70 · w 0.30 · h 0.12 (high)
• Callout text bottom right“GLUTEN-FREE”
  1 region

  x 0.64 · y 0.70 · w 0.30 · h 0.12 (high)
• Icons and arrowsRed circular icons accompany each callout and black curved arrows point from each callout toward the jar.
  1 region

  x 0.04 · y 0.02 · w 0.92 · h 0.96 (medium)
• Shot compositionCentered product on a plain white background with even studio lighting and minimal shadow beneath the jar.

Colors

roasted red· jar contents#D43B23metallic gold· lidwhite· label background#D3D3D4warm yellow· label central badge#F3BB33

04

Product

Illustrated infographic of eight chile peppers aligned horizontally with hand-drawn style pepper illustrations, names above each pepper, and Scoville Heat Unit ranges printed below each pepper.

• Main title text“Large red hand-lettered headline at the top reading THE ULTIMATE HATCH CHILE HEAT GUIDE”
  1 region

  x 0.06 · y 0.02 · w 0.88 · h 0.18 (high)
• Subtitle text“Cursive black subheading below the title reading From the Hatch Valley of New Mexico.”
  1 region

  x 0.18 · y 0.16 · w 0.64 · h 0.06 (high)
• Pepper illustrations rowEight vertically oriented, hand-drawn chile illustrations arranged in a single horizontal row across the center; most are green tones except the rightmost which is orange.
  1 region

  x 0.06 · y 0.22 · w 0.88 · h 0.44 (high)
• Pepper names“Handwritten-style names above each pepper reading Anaheim, Hatch Big Jim, Hatch Sandia, Hatch G76, Hatch Lumbre, Jalapeño, Serrano, Habanero”
  1 region

  x 0.05 · y 0.20 · w 0.90 · h 0.10 (high)
• Scoville ranges“Small printed ranges under each pepper showing numeric SHU values such as 500-2,500 SHU; 1,000-2,500 SHU; 2,500-8,000 SHU; 8,000-20,000 SHU; 15,000-30,000 SHU; 2,500-8,000 SHU (FOR REFERENCE); 10,000-23,000 SHU; 100,000-350,000 SHU (FOR REFERENCE)”
  1 region

  x 0.05 · y 0.60 · w 0.90 · h 0.06 (high)
• Rightmost pepper color and shapeRightmost pepper is orange, shorter and pleated with a curved green stem distinct from the other elongated green chiles
  1 region

  x 0.86 · y 0.32 · w 0.08 · h 0.24 (high)
• Individual pepper shapesSecond pepper from left wider and slightly curved with a pronounced cap and stem; others vary from long slender to blocky elongated shapes, each drawn with painterly highlights and shadow strokes
  1 region

  x 0.08 · y 0.26 · w 0.72 · h 0.40 (high)

Other

White background infographic with decorative gold ornamental flourishes and a horizontal colored ribbon banner near the bottom; centered composition, even lighting, no product packaging or props visible.

• Ribbon bannerWide horizontal ribbon near the lower third with a gradient from green at left to orange/red at right containing the labels MILD, MEDIUM, HOT, EXTRA HOT in large yellow capital letters
  1 region

  x 0.04 · y 0.68 · w 0.92 · h 0.13 (high)
• Ribbon text - MILD“MILD”
  1 region

  x 0.10 · y 0.71 · w 0.16 · h 0.07 (high)
• Ribbon text - MEDIUM“MEDIUM”
  1 region

  x 0.34 · y 0.71 · w 0.18 · h 0.07 (high)
• Ribbon text - HOT“HOT”
  1 region

  x 0.60 · y 0.71 · w 0.12 · h 0.07 (high)
• Ribbon text - EXTRA HOT“EXTRA HOT”
  1 region

  x 0.74 · y 0.71 · w 0.22 · h 0.07 (high)
• Footer URL“freshchileco.com”
  1 region

  x 0.36 · y 0.84 · w 0.28 · h 0.06 (high)
• Decorative elementsGold ornamental flourishes and small seed-like motifs appear at top corners and above the footer surrounding the central decorative symbol
  2 regions

  x 0.04 · y 0.00 · w 0.92 · h 0.06 (high); x 0.36 · y 0.80 · w 0.28 · h 0.12 (high)
• Composition and backgroundCentered square layout on a plain white background, high-contrast artwork with even diffuse lighting and no visible shadows from props

Colors

painterly green· green pepper bodies#446304bright orange· rightmost pepper bodyolive green· pepper stemstextured red· top headline text colorPackaging#BB1A14green to red gradient· ribbon gradientPackaging#CC3304warm yellow· ribbon textPackaging

05

Product

A top-down view of a dark round bowl containing saucy pasta with visible shrimp and diced red tomato pieces; partial adjacent serving on a wooden board is visible at right edge.

• Bowl geometryShallow, round dark brown or black ceramic bowl seen from above with a visible inner rim and glossy finish.
  1 region

  x 0.06 · y 0.02 · w 0.88 · h 0.52 (high)
• Pasta and sauceTangled long noodles coated in a creamy, slightly orange sauce with melted cheese and scattered diced red tomato pieces.
  1 region

  x 0.16 · y 0.05 · w 0.62 · h 0.44 (high)
• Shrimp piecesSeveral medium-sized shrimp mixed into the pasta, visible as curved pale orange-pink pieces with slight charring.
  1 region

  x 0.28 · y 0.18 · w 0.24 · h 0.18 (high)
• Adjacent wooden board and condimentsPartial dark wooden cutting board at right edge with a small bowl of light-colored dipping sauce and a fried breaded item visible at the far right crop.
  1 region

  x 0.78 · y 0.28 · w 0.20 · h 0.36 (high)
• Small plate at left edgePartial view of a second dish at the left edge showing a dark plate with a golden fried item, cropped by the image border.
  1 region

  x 0.00 · y 0.08 · w 0.18 · h 0.36 (high)

Other

White lower panel overlay containing a red circular badge, reviewer name, stars, rating text, and a large quoted testimonial; light neutral table surface background with soft directional lighting.

• Red circular badgeSolid red circular graphic with white letters 'AG' centered inside, positioned over the lower portion of the bowl image and overlapping the white overlay.
  1 region

  x 0.06 · y 0.52 · w 0.14 · h 0.14 (high)
• Reviewer name text“Bold white uppercase name text 'ALLEN GRIM.' placed to the right of the red badge and partly overlapping the bowl image.”
  1 region

  x 0.22 · y 0.52 · w 0.60 · h 0.12 (high)
• Verified buyer label“Small red check icon followed by red text 'Verified Buyer' centered above the star row on the white panel.”
  1 region

  x 0.38 · y 0.64 · w 0.24 · h 0.06 (high)
• Star rating graphicA horizontal row of five gold star icons directly below the 'Verified Buyer' text.
  1 region

  x 0.36 · y 0.68 · w 0.28 · h 0.06 (high)
• One-word rating“Cursive black text 'Excellent' centered on the white panel below the stars.”
  1 region

  x 0.28 · y 0.74 · w 0.44 · h 0.08 (high)
• Quoted testimonial“Large bold red uppercase quoted testimonial text reading LOVE THE SWEETNESS RIGHT BEFORE THE HEAT centered on the white panel.”
  1 region

  x 0.06 · y 0.82 · w 0.88 · h 0.16 (high)
• Shot composition and lightingTop-down composition with the main bowl centered upper half and a bright white rectangular overlay occupying the lower half; lighting is even with subtle highlights on glossy surfaces.

Colors

warm creamy beige· noodles and sauce#FDC47Btomato red· tomato piecespale salmon· shrimp#FDBB73deep charcoal· bowl#2C211Dbright cherry red· badge graphicPackaging#CC022Abright white· white panelPackaginggolden yellow· star iconsPackaging#CBCBCB

06

Product

Two roasted chile peppers photographed on a white background: a glossy green roasted pepper at left and a glossy red roasted pepper at right; a circular certified Hatch Chile seal is centered between them.

• Left roasted pepperSingle whole green roasted chile shown horizontally with stem to the upper-left, glossy skin, blistered and charred grill marks concentrated on the upper surface, tapered point to the lower-right.
  1 region

  x 0.02 · y 0.18 · w 0.42 · h 0.28 (high)
• Right roasted pepperSingle whole red roasted chile shown horizontally with stem to the upper-right, glossy skin, blistered and dark char marks on the upper surface, tapered point to the lower-left.
  1 region

  x 0.56 · y 0.18 · w 0.42 · h 0.28 (high)
• Central certification sealCircular black badge with serrated outer edge, white uppercase text reading 'HATCH CHILE' in the center, smaller surrounding text and red decorative bars extending horizontally; a small red and green crossed-pepper graphic sits above the word 'HATCH'.
  1 region

  x 0.38 · y 0.20 · w 0.24 · h 0.22 (high)
• Left pepper surface detailsGreen pepper surface appears glossy with highlights and areas of blistered texture where charred; visible small stem attached with brownish tip.
  1 region

  x 0.06 · y 0.16 · w 0.20 · h 0.20 (high)
• Right pepper surface detailsRed pepper surface appears glossy with prominent blistering and dark char streaks; stem visible and greenish-brown at the top-right edge.
  1 region

  x 0.78 · y 0.16 · w 0.16 · h 0.18 (high)

Packaging

Large infographic-style label printed on a white panel with headings, sectioned bullet points, icons, and a footer slogan; includes many legible text blocks describing green vs red hatch chile.

• Top main heading“GREEN VS. RED HATCH CHILE”
  1 region

  x 0.03 · y 0.02 · w 0.94 · h 0.12 (high)
• Top subheading“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
  1 region

  x 0.12 · y 0.10 · w 0.76 · h 0.04 (high)
• Left column header“GREEN HATCH CHILE”
  1 region

  x 0.06 · y 0.36 · w 0.36 · h 0.05 (high)
• Left harvested text“Harvested Early”
  1 region

  x 0.06 · y 0.42 · w 0.30 · h 0.04 (high)
• Left harvested timing“Picked in late July - August”
  1 region

  x 0.06 · y 0.46 · w 0.36 · h 0.03 (high)
• Left flavor header“FLAVOR PROFILE”
  1 region

  x 0.06 · y 0.52 · w 0.30 · h 0.03 (high)
• Left flavor description“Bright, fresh, and vegetal with crisp, earthy notes.”
  1 region

  x 0.06 · y 0.55 · w 0.36 · h 0.05 (high)
• Left best for header“BEST FOR”
  1 region

  x 0.06 · y 0.61 · w 0.22 · h 0.03 (high)
• Left best for list“Roasting, salsas, sauces, eggs, and green chile stew.”
  1 region

  x 0.06 · y 0.64 · w 0.40 · h 0.05 (high)
• Right column header“RED HATCH CHILE”
  1 region

  x 0.56 · y 0.36 · w 0.36 · h 0.05 (high)
• Right harvested text“Harvested Late”
  1 region

  x 0.56 · y 0.42 · w 0.30 · h 0.04 (high)
• Right harvested timing“Picked in September - October”
  1 region

  x 0.56 · y 0.46 · w 0.36 · h 0.03 (high)
• Right flavor header“FLAVOR PROFILE”
  1 region

  x 0.56 · y 0.52 · w 0.30 · h 0.03 (high)
• Right flavor description“Sweeter, richer, and fruitier with deeper, smoky notes.”
  1 region

  x 0.56 · y 0.55 · w 0.36 · h 0.05 (high)
• Right best for header“BEST FOR”
  1 region

  x 0.56 · y 0.61 · w 0.22 · h 0.03 (high)
• Right best for list“Enchiladas, red chile sauce, meats, and savory dishes.”
  1 region

  x 0.56 · y 0.64 · w 0.40 · h 0.05 (high)
• Good to know heading“GOOD TO KNOW”
  1 region

  x 0.30 · y 0.76 · w 0.40 · h 0.04 (high)
• Good to know box 1“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.06 · y 0.80 · w 0.24 · h 0.04 (high)
• Good to know box 1 detail“Unique climate and rich soil create one-of-a-kind chile.”
  1 region

  x 0.06 · y 0.83 · w 0.28 · h 0.05 (high)
• Good to know box 2“ROAST & FREEZE TO SAVE THE FLAVOR”
  1 region

  x 0.33 · y 0.80 · w 0.28 · h 0.04 (high)
• Good to know box 2 detail“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
  1 region

  x 0.33 · y 0.83 · w 0.28 · h 0.05 (high)
• Good to know box 3“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
  1 region

  x 0.61 · y 0.80 · w 0.28 · h 0.04 (high)
• Good to know box 3 detail“Choose your favorite or enjoy both!”
  1 region

  x 0.61 · y 0.83 · w 0.28 · h 0.05 (high)
• Good to know box 4“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
  1 region

  x 0.77 · y 0.80 · w 0.20 · h 0.04 (high)
• Good to know box 4 detail“Your guarantee of real, authentic Hatch chile.”
  1 region

  x 0.77 · y 0.83 · w 0.20 · h 0.05 (high)
• Footer slogan“REAL HATCH CHILE. REAL DIFFERENCE.”
  1 region

  x 0.18 · y 0.94 · w 0.64 · h 0.04 (high)
• Certification badge text“CERTIFIED”Partial
  1 region

  x 0.42 · y 0.20 · w 0.20 · h 0.06 (medium)
• Certification badge subtext“HATCH CHILE ASSOCIATION”Partial
  1 region

  x 0.42 · y 0.29 · w 0.20 · h 0.06 (medium)

Other

Studio-style product shot on a white background with even lighting and subtle drop shadows beneath the peppers; centered infographic layout with a vertical divider between left and right columns.

• Background and lightingPlain white background with soft shadows under each pepper indicating top-front lighting; overall high-key, evenly lit scene.
• Layout compositionSymmetrical infographic composition: green content on the left, red content on the right, badge and title centered at top, 'Good to Know' panel across the bottom.
• Image qualityHigh resolution with sharp detail on pepper textures and printed text; no visible motion blur.

Colors

gloss green· left pepper skin#738303gloss red· right pepper skin#B30501char black· charred marksheadline green· title text and accentsPackaging#1A5415headline red· title red accentsPackaging#BD0A04badge black· central badgePackaging#121212

07

Other

Promotional guarantee graphic with an icon, headline, explanatory paragraph, contact callout, and a red footer containing phone and email.

• badge iconYellow scalloped badge icon centered near the top containing a red shield with a white checkmark inside.
  1 region

  x 0.41 · y 0.05 · w 0.18 · h 0.16 (high)
• headline text“90-DAY MONEY BACK GUARANTEE”
  1 region

  x 0.06 · y 0.26 · w 0.88 · h 0.12 (high)
• explanatory paragraph“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
  1 region

  x 0.08 · y 0.38 · w 0.84 · h 0.20 (high)
• contact callout“CONTACT US”
  1 region

  x 0.22 · y 0.60 · w 0.56 · h 0.08 (high)
• phone number“(575)-800-8284”
  1 region

  x 0.20 · y 0.78 · w 0.60 · h 0.12 (high)
• email address“service@freshchileco.com”
  1 region

  x 0.22 · y 0.88 · w 0.56 · h 0.06 (high)
• red footer bandHorizontal textured red band occupying the full image width along the bottom containing the phone and email text.
  1 region

  x 0.00 · y 0.74 · w 1.00 · h 0.26 (high)
• layout and compositionCentered vertical layout with icon at top, headline below, paragraph centered under headline, then contact callout and red footer at bottom; white background outside footer.

08

Product

Illustrated row of five hatch chile peppers showing color stages from green to red with short labels and callouts beneath three peppers.

• Row compositionFive vertically oriented, hand-illustrated chile peppers arranged left-to-right showing progressive ripening stages from fully green at left to fully red at right.
  1 region

  x 0.05 · y 0.18 · w 0.90 · h 0.55 (high)
• Individual pepper shapeEach pepper has a tapered curved body with a blunt rounded tip and a short curved stem with two attached leaves; stems and leaves are consistently positioned near the top center of each pepper.
  1 region

  x 0.05 · y 0.18 · w 0.90 · h 0.45 (high)
• Surface textureIllustrated glossy highlights and visible painterly texture on each pepper body giving a shiny, slightly embossed appearance.
  1 region

  x 0.12 · y 0.25 · w 0.76 · h 0.44 (high)
• Leftmost pepper colorFully green pepper with dark green glossy body and lighter green highlights.
  1 region

  x 0.05 · y 0.25 · w 0.16 · h 0.44 (high)
• Rightmost pepper colorFully red pepper with deep red glossy body and brighter red highlights.
  1 region

  x 0.79 · y 0.25 · w 0.16 · h 0.44 (high)
• Center blend pepperCentral pepper labeled Pinto Blend shows a vertical gradient from green at the top to red at the bottom, visually intermediate between the green and red examples.
  1 region

  x 0.41 · y 0.25 · w 0.16 · h 0.44 (high)
• Top large headline“FROM GREEN TO RED”
  1 region

  x 0.04 · y 0.02 · w 0.92 · h 0.13 (high)
• Top subheading“The Same Hatch Chile, Two Perfect Moments.”
  1 region

  x 0.16 · y 0.11 · w 0.68 · h 0.05 (high)
• Explainer paragraph“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
  1 region

  x 0.22 · y 0.14 · w 0.56 · h 0.10 (high)
• Individual stage labels“Hatch Green; First Blush; Pinto Blend; Turning Red; Hatch Red”
  1 region

  x 0.06 · y 0.20 · w 0.88 · h 0.08 (high)
• Left callout box text“→ Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
  1 region

  x 0.07 · y 0.60 · w 0.22 · h 0.10 (high)
• Center callout box text“→ Red & Green Pinto Blend, Pinto Sauces”
  1 region

  x 0.41 · y 0.60 · w 0.18 · h 0.10 (high)
• Right callout box text“→ Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
  1 region

  x 0.76 · y 0.60 · w 0.22 · h 0.10 (high)

Other

Square image with white background, centered graphic composition, decorative ribbon banner at bottom and small decorative flourishes; image is a high-resolution illustration without photographic props.

• BannerWide horizontal ribbon near bottom with three colored sections and large centered text reading GREEN BLEND RED.
  1 region

  x 0.05 · y 0.72 · w 0.90 · h 0.18 (high)
• Banner text“GREEN BLEND RED”
  1 region

  x 0.16 · y 0.76 · w 0.68 · h 0.10 (high)
• Website footer“freshchileco.com”
  1 region

  x 0.38 · y 0.92 · w 0.24 · h 0.05 (high)
• BackgroundPlain white background with small decorative gold flourishes and seed icons above and below the main composition.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)

Colors

dark green· fully green pepper bodies#2C5B02green to red gradient (green, orange, red)· green-to-red blended pepper bodies#C41205deep red· fully red pepper bodies#B40B04olive green· stems and leavesgolden yellow· decorative accent marks and small seeds#D37C03

09

Product

A glass jar is being tilted to pour chunky red chile roast into a black bowl; visible contents are bright red, chunky, and saucy.

• Jar bodyClear cylindrical glass jar with visible threaded mouth and residual sauce on the inner neck; jar is held upside-down while pouring.
  1 region

  x 0.33 · y 0.05 · w 0.34 · h 0.35 (high)
• Poured contentsChunky, coarse-textured red chile mixture with visible seed flecks and irregular tomato-like pieces forming a mound as it is poured into the bowl.
  1 region

  x 0.29 · y 0.22 · w 0.42 · h 0.38 (high)
• Bowl contentsBlack bowl contains pale noodles and several pale shrimp pieces partially covered by the red chile roast.
  1 region

  x 0.05 · y 0.62 · w 0.90 · h 0.33 (high)
• Jar label areaA white label with small printed text and graphics is visible on the upper side of the jar but the characters are too small to read at this resolution.Partial
  1 region

  x 0.43 · y 0.00 · w 0.28 · h 0.18 (medium)

Packaging

A portion of the jar's packaging label is visible but text is not legible at this scale.

• Label illegible small-printRectangular white label on the jar with dense small-print blocks and a small barcode-like block; text is not readable in this image.Partial
  1 region

  x 0.43 · y 0.00 · w 0.28 · h 0.18 (medium)

Other

Close-up styled food shot showing a hand pouring from a jar into a bowl against a neutral vertical-surface background with soft even lighting.

• Hand holding jarA right hand grips the jar near its neck; skin tones and fingernails are visible and the hand is cropped at the top edge of the frame.
  1 region

  x 0.30 · y 0.00 · w 0.42 · h 0.18 (high)
• Shot compositionTight center-framed close-up with the jar and poured chile occupying the vertical center and the black bowl anchored across the lower third of the image.
• Background surfaceMuted, lightly textured vertical wall or backdrop in a pale gray tone visible behind the jar and hand.
  2 regions

  x 0.00 · y 0.00 · w 0.48 · h 0.90 (medium); x 0.48 · y 0.00 · w 0.52 · h 0.90 (medium)
• Lighting and reflectionsSoft, diffused lighting with mild specular highlights on the glass jar and subtle shadows under the bowl.

Colors

bright tomato red· chile contents#B32402pale pink ivory· shrimp#FCDDC3transparent glass· jar glassPackaging#E3AD8Cplain white· labelPackaging#F3EDF1matte black· bowl exterior#2B2925

10

Product

Illustrated heat guide showing four large green hatch chile illustrations labeled with variety names and heat categories, plus smaller reference peppers at right. Large hand-drawn style artwork with stems and textured shading.

• Main headline“Large red hand-lettered title across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE'.”
  1 region

  x 0.06 · y 0.02 · w 0.88 · h 0.16 (high)
• Subheadline“Script-style black subtitle below the title reading 'The 575 Varietal Lineup — From the Hatch Valley of New Mexico.'.”
  1 region

  x 0.12 · y 0.14 · w 0.76 · h 0.06 (high)
• Leftmost pepper illustrationTall narrow green chile illustration with curved tip and visible stem, labeled above with '575 Machete' and below with 'MILD' and '500-1,500 SHU'.
  1 region

  x 0.04 · y 0.22 · w 0.18 · h 0.44 (high)
• Second pepper illustrationLarge wider green chile with curved body and stem, labeled above with '575 Big Jim' and below with 'MEDIUM' and '2,000-3,500 SHU'.
  1 region

  x 0.22 · y 0.18 · w 0.22 · h 0.56 (high)
• Third pepper illustrationMedium-tapered green chile, labeled above with '575 Sandia Select' and below with 'HOT' and '5,000-7,000 SHU'.
  1 region

  x 0.44 · y 0.20 · w 0.14 · h 0.52 (high)
• Fourth pepper illustrationTall darker green chile with curved lower tip, labeled above with '575 Matador' and below with 'XHOT' and '8,000-10,000+ SHU'.
  1 region

  x 0.58 · y 0.18 · w 0.18 · h 0.56 (high)
• Reference peppersTwo smaller pepper illustrations at right under a vertical divider with heading 'FOR REFERENCE': a green jalapeño at left and an orange habanero at right, each with SHU ranges below.
  1 region

  x 0.80 · y 0.24 · w 0.16 · h 0.44 (high)
• Variety labels above peppers“Handwritten-style black variety names above each main pepper: 'Machete', 'Big Jim', 'Sandia Select', 'Matador', each prefixed by small red '575'.”
  1 region

  x 0.03 · y 0.18 · w 0.75 · h 0.06 (high)
• SHU and category labels below peppersEach main pepper has a bold category label below in color (MILD, MEDIUM, HOT, XHOT) with a numeric SHU range under each (e.g. '500-1,500 SHU', '2,000-3,500 SHU', '5,000-7,000 SHU', '8,000-10,000+ SHU').
  1 region

  x 0.02 · y 0.66 · w 0.96 · h 0.12 (high)
• Bottom ribbon graphicWide horizontal ribbon across bottom with four colored segments reading 'MILD', 'MEDIUM', 'HOT', 'XHOT' in yellow text on gradient backgrounds from green to red.
  1 region

  x 0.04 · y 0.74 · w 0.92 · h 0.16 (high)
• Website lines at footer“Two web addresses at the bottom center reading 'freshchileco.com' and '575hatchgreenchile.com' separated by a vertical ornament.”
  1 region

  x 0.24 · y 0.90 · w 0.52 · h 0.06 (high)

Other

Illustrated infographic on a white background with decorative gold accents and symmetrical layout. Even frontal lighting with slight paper texture visible; no physical product packaging or props present.

• Layout and compositionCentered infographic layout with four main columns of peppers and a right-side reference column, all on a plain white background with decorative gold flourishes in corners and between sections.
• Top decorative seeds and strokesSmall gold seed illustrations and horizontal gold brush strokes appear near the top margin above the title.
  1 region

  x 0.02 · y 0.00 · w 0.96 · h 0.08 (medium)
• Right vertical dividerThin vertical gold line separating the main pepper lineup from the reference peppers, with the heading 'FOR REFERENCE' to its left.
  1 region

  x 0.77 · y 0.20 · w 0.02 · h 0.56 (high)
• Reference text labels“Small gray script labels above reference peppers reading 'Jalapeño' and 'Habanero'.”
  1 region

  x 0.80 · y 0.20 · w 0.16 · h 0.08 (high)
• Lighting and textureEven, flat lighting with minimal shadows; visible hand-drawn textured brush strokes and highlights on pepper illustrations and banner.

Colors

various green· main pepper bodies (various greens)#235313bright orange· reference habanero bodydeep green· reference jalapeño bodygreen to red gradient· category ribbon#D33402muted gold· accent gold illustrations and divider

11

Product

A clear glass jar of red chile roast with a gold metal screw lid and a white paper label showing a central yellow logo, red chile illustrations, and product text.

• Jar bodyClear cylindrical glass jar filled with bright red chopped chile pieces suspended in oil or liquid; jar has visible seeds and small pepper fragments throughout the visible fill.
  1 region

  x 0.03 · y 0.36 · w 0.32 · h 0.40 (medium)
• LidSmooth metallic gold-colored screw-top lid with ridged outer edge visible around the circumference.
  1 region

  x 0.03 · y 0.24 · w 0.32 · h 0.12 (high)
• Label layoutWhite rectangular paper label wraps around the jar front with a central yellow badge logo, two red chile illustrations flanking the badge, and black text lines beneath the badge.
  1 region

  x 0.03 · y 0.46 · w 0.32 · h 0.24 (high)
• Central logo textStylized multi-line logo text within a yellow badge is visible on the label.
  1 region

  x 0.09 · y 0.50 · w 0.20 · h 0.14 (medium)
• Label lower textA small line of bold text centered near the bottom of the label followed by a smaller weight/volume line beneath it.
  1 region

  x 0.06 · y 0.66 · w 0.26 · h 0.08 (medium)
• Label text - MEDIUM and size“MEDIUM”
  1 region

  x 0.10 · y 0.69 · w 0.18 · h 0.05 (medium)
• Label text - size line“16 FL OZ. (454G)”
  1 region

  x 0.10 · y 0.73 · w 0.18 · h 0.04 (medium)

Packaging

Paper product label on the jar with a yellow central badge logo, red chile illustrations, and several marketing callouts visible near the bottom of the image as circular icons with text.

• Top banner text“RED CHILE ROAST”
  1 region

  x 0.18 · y 0.02 · w 0.64 · h 0.12 (high)
• Label badge text“HATCH”Partial
  1 region

  x 0.12 · y 0.50 · w 0.06 · h 0.03 (medium)
• Label central logo text block“The Fresh CHILE CO.”Partial
  1 region

  x 0.11 · y 0.53 · w 0.18 · h 0.10 (medium)
• Callout icon text - gluten“GLUTEN FREE”
  1 region

  x 0.30 · y 0.80 · w 0.10 · h 0.08 (medium)
• Callout icon text - vegan“VEGAN”
  1 region

  x 0.40 · y 0.80 · w 0.08 · h 0.08 (medium)
• Callout icon text - no sugar“NO SUGAR ADDED”
  1 region

  x 0.50 · y 0.80 · w 0.14 · h 0.08 (medium)
• Callout icon text - no additives“NO ADDITIVES”
  1 region

  x 0.66 · y 0.80 · w 0.12 · h 0.08 (medium)
• Callout icon text - paleo“PALEO”
  1 region

  x 0.79 · y 0.80 · w 0.10 · h 0.08 (medium)

Other

Styled product shot showing the jar placed over a cropped food background of pasta with shrimp in a black bowl; neutral textured backdrop and framed layout with lighting from above-left.

• Food backgroundBlack bowl of sauced pasta with visible shrimp and red sauce occupies the right half of the image and is used as a serving suggestion backdrop.
  1 region

  x 0.36 · y 0.20 · w 0.60 · h 0.68 (high)
• Shot compositionProduct jar placed in the lower-left foreground overlapping the food background; top banner graphic overlaps the top edge of the bowl image.
• Lighting and shadowEven soft lighting with mild shadowing below and to the left of the jar creating a subtle drop shadow onto the background.

Colors

bright red· jar contents#D93D22gold· metal lid#C3BC73white· label backgroundPackagingyellow· label badgePackaging#F3BB2A

12

Product

Central certification seal graphic and surrounding headline and callouts printed on a textured off-white background.

• Central sealLarge black jagged circular seal centered in the image with bold white stacked text 'HATCH' above 'CHILE' in the middle of the seal; curved white text around the top reads 'CERTIFIED' and curved white text along the bottom rim reads 'HATCH CHILE ASSOCIATION'.
  1 region

  x 0.26 · y 0.18 · w 0.49 · h 0.55 (high)
• Crossed chiles iconTwo stylized chile peppers crossed horizontally above the word 'HATCH', left chile rendered green and right chile rendered red, centered on the seal.
  1 region

  x 0.45 · y 0.28 · w 0.10 · h 0.07 (high)
• Red stripe accentsVertical red rectangular stripe groups extend above and below the seal and short horizontal red stripe groups extend from the seal sides.
  4 regions

  x 0.48 · y 0.14 · w 0.08 · h 0.08 (high); x 0.48 · y 0.68 · w 0.08 · h 0.08 (high); x 0.18 · y 0.39 · w 0.12 · h 0.06 (medium); x 0.70 · y 0.39 · w 0.12 · h 0.06 (medium)
• Top headlineLarge uppercase headline across the top reading 'CHOOSE REAL HATCH.' with smaller line above reading 'LOOK FOR THE SEAL.'
  1 region

  x 0.07 · y 0.03 · w 0.86 · h 0.16 (high)
• Left column icon and headingOn the left side there is a green line-art icon of a sun over fields above heading text that reads 'GROWN IN' and below that 'HATCH VALLEY, NEW MEXICO' with a short explanatory paragraph under it.
  1 region

  x 0.05 · y 0.20 · w 0.22 · h 0.36 (high)
• Left column claimSmall green icon of two chiles above heading '100% REAL HATCH CHILE' with a short assurance paragraph below.
  1 region

  x 0.05 · y 0.44 · w 0.22 · h 0.32 (high)
• Right column verified iconOn the right side there is a green clipboard icon above heading 'VERIFIED' and subheading 'SUPPLY CHAIN' with a paragraph of explanatory text to the right of the seal.
  1 region

  x 0.73 · y 0.18 · w 0.22 · h 0.25 (high)
• Right column licensed iconLower right contains a green ribbon-style seal icon above heading 'LICENSED' and subheading 'SEAL OF TRUST' with a short paragraph beneath it.
  1 region

  x 0.73 · y 0.44 · w 0.22 · h 0.32 (high)
• Why it matters boxCentered below the seal is a bordered rectangular panel with a small heart icon and heading 'WHY IT MATTERS' and a two-sentence paragraph explaining to look for the seal because not all green chiles are Hatch.
  1 region

  x 0.30 · y 0.72 · w 0.40 · h 0.13 (high)

Other

Informational poster style layout on a textured off-white background with a dark green footer bar and centered composition.

• Background textureOff-white, lightly speckled textured background across the whole image.
• Bottom bannerDark green horizontal banner across the bottom with white uppercase text reading 'REAL HATCH CHILE. REAL NEW MEXICO.'
  1 region

  x 0.00 · y 0.90 · w 1.00 · h 0.10 (high)
• Legal footer textVery small fine-print legal line centered along the bottom edge beneath the green bar; legible as a fine-print strip but too small for full reading at a distance.
  1 region

  x 0.02 · y 0.98 · w 0.96 · h 0.02 (medium)
• Shot compositionPoster-style flat frontal view with all elements facing the camera, even lighting and minimal shadow, no physical product or props present.

Colors

black· seal background#110E0Dwhite· large headline and seal textbright red· accent stripes and right chile#DB161Aforest green· left chile and iconography#3A4C2B

13

Product

Three corn-tortilla tacos arranged side-by-side, filled with shredded brown meat, shredded lettuce and diced tomato, topped heavily with a chunky bright red roasted chile salsa. A halved lime sits at the right foreground.

• Taco arrangementThree folded corn tortillas placed next to each other in a row, each tortilla forming a shallow pocket that holds filling; front edges of the shells are slightly uneven and show a soft, pliable texture.
  1 region

  x 0.06 · y 0.40 · w 0.62 · h 0.48 (high)
• Shredded meat fillingVisible dark brown shredded meat packed inside the middle and left tacos, fibrous texture and moist appearance.
  1 region

  x 0.18 · y 0.52 · w 0.36 · h 0.36 (high)
• Chunky red chile salsaBright chunky red salsa piled across the tops of the three tacos, containing visible small yellow seeds and darker charred flecks.
  1 region

  x 0.20 · y 0.18 · w 0.65 · h 0.42 (high)
• Garnish and small vegSmall pieces of shredded pale green lettuce and diced red tomato visible near the taco openings and beneath the salsa.
  1 region

  x 0.14 · y 0.62 · w 0.44 · h 0.30 (high)
• Lime halfA halved lime placed at the right foreground showing a pale green interior and white pith, inner segments visible.
  1 region

  x 0.66 · y 0.56 · w 0.30 · h 0.36 (high)

Other

Close-up food photography on a wooden cutting board with a soft out-of-focus pale background; warm directional lighting from top-left produces soft highlights and subtle shadows.

• Support surfaceWooden cutting board with visible grain and a dark crack running near the lower left of the frame.
  1 region

  x 0.00 · y 0.70 · w 1.00 · h 0.30 (high)
• Shot compositionTight low-angle close-up framing that focuses on the front and top of the tacos, background is blurred and neutral pale.
• Lighting and focusEven warm lighting with the foreground food in sharp focus and background softly blurred; mild specular highlights on the salsa surface.

Colors

bright roasted red· salsa#C43413light corn beige· tortilla shellsdeep roast brown· meat#4B1C02pale lime green· lime interior#D4CC73pale lettuce green· lettuce

14

Product

Graphic infographic showing five roasted hatch chiles at varying heat levels; large green chile image at top left, large red roasted chile at top right, and a central certified seal. Below are five column panels with a smaller roasted green chile image in each column aligned under numeric heat ratings and short descriptions.

• Large left roasted pepperGlossy roasted green chile shown near the top-left with visible charred black blistered skin along its upper curve and a tapered stem at the leftmost tip; glossy wet highlight along the lower surface creates a specular shine.
  1 region

  x 0.02 · y 0.08 · w 0.44 · h 0.23 (high)
• Large right roasted pepperGlossy roasted red chile at the top-right with pronounced black char marks across the upper surface and a short curved stem at the right edge; strong specular highlights on the lower right curve.
  1 region

  x 0.56 · y 0.08 · w 0.42 · h 0.23 (high)
• Central certification sealCircular black seal with serrated edge, white uppercase text reading HATCH CHILE in the center, small red horizontal decorative elements left and right of the seal, and a small green and red chile silhouette above the central text.
  1 region

  x 0.38 · y 0.20 · w 0.24 · h 0.20 (high)
• Five column layout with numbered heat levelsFive vertical panels across the middle of the image, each headed by a large number and heat descriptor (for example 1 MILD, 2 MEDIUM MILD, 3 MEDIUM, 4 MEDIUM HOT, 5 HOT) with a small roasted green chile image in each panel above a short descriptive line and a horizontal rounded bar indicator showing increasing filled segments from left to right.
  1 region

  x 0.04 · y 0.35 · w 0.92 · h 0.32 (high)
• Top headline textLarge uppercase headline at the very top reading HATCH CHILE HEAT LEVEL GUIDE with the words HEAT LEVEL GUIDE rendered in large green letters and HATCH CHILE in black above it.
  1 region

  x 0.08 · y 0.00 · w 0.84 · h 0.16 (high)
• Charred surface textureBlack and dark brown blistered char patches visible on all roasted chile images, with irregular shapes and glossy edges indicating roast blistering.
  1 region

  x 0.02 · y 0.06 · w 0.96 · h 0.64 (medium)
• Lower directional heat arrowLong horizontal gradient arrow near the lower third labeled HEAT INCREASES, running left to right from green through yellow to red, with a left-pointing green arrowhead at the left and a right-pointing red arrowhead at the right.
  1 region

  x 0.08 · y 0.68 · w 0.84 · h 0.07 (high)
• Lower informational icons and captionsRow of circular icons with short caption blocks beneath the heat arrow describing growing origin, variability, roasting and seal guidance; icons include a mountain/farm, a flame, a snowflake, and a round seal badge.
  1 region

  x 0.06 · y 0.75 · w 0.88 · h 0.20 (high)
• Small repeated chile imagesEach heat column contains a smaller roasted green chile image placed above the descriptive text; these small chile images show the same glossy roasted texture and char as the larger examples.
  1 region

  x 0.06 · y 0.42 · w 0.86 · h 0.18 (high)
• Legible numeric and range textNumeric heat levels and Scoville ranges are printed under each column header in bold and smaller parenthetical ranges respectively, for example (100-1,000 SHU) under the 1 MILD column and (10,000+ SHU) under the 5 HOT column.
  1 region

  x 0.06 · y 0.36 · w 0.88 · h 0.20 (high)

Other

White background infographic image with centered composition, soft studio lighting producing subtle shadows beneath peppers, and high image clarity with no visible hands or props.

• Background and lightingClean white background with even lighting and soft drop shadows beneath each pepper, producing a subtle anchor to the surface.
• Shot compositionCentered infographic layout filling the frame with symmetrical left-right balance and a clear top-to-bottom information flow.
• Image qualityHigh resolution, sharp focus on foreground graphic elements and peppers, with saturated colors and high contrast between text and background.

Colors

glossy medium green· large green roasted chileglossy roasted red· large red roasted chile#D50102charred black· charred blistering#012C00bright orange· heat indicator bars and numeric accentsdark forest green· green headline text#13520D

15

Product

A black shallow bowl filled with a pasta dish topped with shrimp, diced red chile or tomato pieces, melted cheese, and a creamy sauce. One shrimp with tail visible stands near the center top of the bowl.

• Bowl shape and finishShallow, round matte-black ceramic bowl with a gently sloping rim visible around the dish interior.
  1 region

  x 0.06 · y 0.32 · w 0.88 · h 0.50 (high)
• Shrimp with tailOne whole shrimp with tail upstanding and curved, visible near the top center of the dish; additional shrimp pieces partially visible among the noodles.
  2 regions

  x 0.44 · y 0.10 · w 0.14 · h 0.22 (high); x 0.50 · y 0.48 · w 0.18 · h 0.18 (medium)
• Pasta noodlesLong, thin noodles coated in a creamy sauce and twirled across the bowl surface, intermingled with other ingredients.
  1 region

  x 0.18 · y 0.40 · w 0.64 · h 0.44 (high)
• Diced red piecesChunky diced red pieces scattered across the pasta, appearing as red chile or tomato pieces with irregular shapes and a cooked texture.
  3 regions

  x 0.26 · y 0.46 · w 0.16 · h 0.16 (high); x 0.58 · y 0.44 · w 0.14 · h 0.14 (high); x 0.44 · y 0.62 · w 0.10 · h 0.10 (medium)
• Melted cheese and sauceCreamy melted cheese or sauce layered over noodles and shrimp, appearing stringy and slightly browned in places.
  1 region

  x 0.30 · y 0.38 · w 0.48 · h 0.40 (high)

Other

Photo shows the bowl on a dark surface with a light vertical-planked wall background. A second black bowl is partially visible in the upper left and a small blurred prop is at the lower right. Even, soft studio lighting with minimal shadowing.

• Background wallLight-colored vertical-plank wall background with subtle texture visible behind the bowl.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 0.36 (high)
• Supporting surfaceDark, matte horizontal surface on which the bowl sits, occupying the lower portion of the frame.
  1 region

  x 0.00 · y 0.68 · w 1.00 · h 0.32 (high)
• Secondary bowl propPartial view of a second black bowl with a light-colored content, visible and cropped at the upper left corner of the image.
  1 region

  x 0.00 · y 0.04 · w 0.28 · h 0.28 (high)
• Framing and cropTight three-quarter overhead framing focused on the front half of the bowl; rim and contents centered with small parts of bowl cropped at left and right edges.
• LightingSoft, diffuse lighting producing gentle highlights on the shrimp and noodles and mild shadowing inside the bowl.

Colors

matte black· bowl exterior and interior#14120Dwarm beige· noodles and sauce#FCD5A3cooked red· red chile or tomato piecessalmon pink· shrimp flesh#EBAC5Ccreamy off-white· melted cheese highlights

16

Product

Three horizontal heat-level rows (MILD, MEDIUM, HOT) each with red illustrated chile icons at left, a bold heading, a red-scoville-statement line with a red boxed tail at right, and a short descriptive sentence beneath.

• Top row headingBold uppercase heading 'MILD' aligned left of the first scoville block.
  1 region

  x 0.25 · y 0.07 · w 0.55 · h 0.12 (high)
• Top row scoville statementRed uppercase text '500 SCOVILLE HEAT UNITS' set on a single line with a thin red horizontal rule extending right into a small red outlined flag shape.
  1 region

  x 0.25 · y 0.13 · w 0.58 · h 0.12 (high)
• Top row description text“Smaller black sentence beneath the scoville line reading 'A GENTLE INTRODUCTION TO HATCH CHILES.'”
  1 region

  x 0.25 · y 0.22 · w 0.58 · h 0.07 (high)
• Middle row headingBold uppercase heading 'MEDIUM' aligned left of the second scoville block.
  1 region

  x 0.23 · y 0.34 · w 0.56 · h 0.12 (high)
• Middle row scoville statement“Red uppercase text '2,500 SCOVILLE HEAT UNITS' on a single line with the same thin red horizontal rule extending to a small red outlined flag shape at the right.”
  1 region

  x 0.23 · y 0.40 · w 0.58 · h 0.12 (high)
• Middle row description text“Smaller black sentence beneath the scoville line reading 'A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITHOUT BEING OVERWHELMING.'”
  1 region

  x 0.23 · y 0.49 · w 0.58 · h 0.10 (high)
• Bottom row headingBold uppercase heading 'HOT' aligned left of the third scoville block.
  1 region

  x 0.23 · y 0.62 · w 0.56 · h 0.12 (high)
• Bottom row scoville statement“Red uppercase text '5,500 SCOVILLE HEAT UNITS' with the same thin red horizontal rule and red outlined flag shape at right.”
  1 region

  x 0.23 · y 0.68 · w 0.58 · h 0.12 (high)
• Bottom row description text“Smaller black sentence beneath the scoville line reading 'FOR THE SPICE ENTHUSIAST, THIS LEVEL BRINGS A ROBUST AND LIVELY FLAVOR TO YOUR DISHES.'”
  1 region

  x 0.23 · y 0.77 · w 0.58 · h 0.10 (high)
• Chile icon countsIllustrated red chile peppers appear to the left of each row: one pepper next to MILD, two peppers next to MEDIUM, and three peppers next to HOT; each pepper is a vertically oriented stylized red pepper with a short green stem.
  3 regions

  x 0.03 · y 0.09 · w 0.08 · h 0.12 (high); x 0.03 · y 0.36 · w 0.08 · h 0.16 (high); x 0.03 · y 0.62 · w 0.08 · h 0.26 (high)

Other

White square image with the content centered horizontally and arranged in three spaced rows; even lighting with no visible shadows or props.

• Background and layoutPlain white background with all artwork and text centered horizontally and arranged in three distinct vertical groups.
• Shot compositionSquare image framing with large margins of white space above, below, and to the right of the artwork; artwork is left-of-center overall.
• Image qualityCrisp vector-style artwork and sharp legible typography with no visible noise or blur.

Colors

medium red· chile pepper bodiesblack· headings and descriptive text#010101bright red· scoville statement and rule/flagleaf green· chile stems

17

Product

Front label panel of a jar or bottle showing a central shield-shaped yellow badge with brand name, repeated red chile illustrations, medium heat designation, and net weight text.

• Central badgeA shield-shaped yellow badge with a thin dark outline located near the horizontal center of the image; inside the badge is stylized text forming the brand mark.
  1 region

  x 0.41 · y 0.18 · w 0.18 · h 0.36 (high)
• Brand text“Large stylized stacked text inside the badge reading 'The Fresh CHILE Co' with 'HATCH' printed in a small ribbon shape above the badge.”
  1 region

  x 0.43 · y 0.22 · w 0.14 · h 0.22 (high)
• Product name line“Under the badge the label reads 'RED CHILE ROAST' in uppercase letters.”
  1 region

  x 0.40 · y 0.49 · w 0.20 · h 0.08 (high)
• Heat level and weight“Directly below product name the word 'MEDIUM' appears and beneath it 'NET WT. 16 oz (454g)'.”
  1 region

  x 0.40 · y 0.57 · w 0.20 · h 0.10 (high)
• Red chile illustrationsMultiple hand-drawn red chile pepper illustrations with green stems are printed around the central badge across the label, oriented in various directions.
  4 regions

  x 0.02 · y 0.06 · w 0.18 · h 0.62 (high); x 0.85 · y 0.06 · w 0.13 · h 0.72 (high); x 0.25 · y 0.02 · w 0.14 · h 0.64 (high); x 0.55 · y 0.02 · w 0.12 · h 0.56 (high)
• Round 'Hatch Chile' badgeA smaller round emblem left of center with radial lines and the words 'HATCH CHILE' in the center.
  1 region

  x 0.30 · y 0.44 · w 0.10 · h 0.12 (high)
• Left panel heading“Upper-left block heading reads 'TASTE THE FAMILY TRADITION' in uppercase red letters.”
  1 region

  x 0.02 · y 0.04 · w 0.30 · h 0.12 (high)
• Left panel paragraph“Full left panel contains a multi-sentence paragraph of brand story and contact lines including a web address and email.”
  1 region

  x 0.02 · y 0.12 · w 0.30 · h 0.64 (medium)
• Contact lines“Text block near the bottom-left lists 'WWW.FRESHCHILECO.COM', 'SERVICE@FRESHCHILECO.COM', a phone number in parentheses, an Instagram handle '@THEFRESHCHILECO', and an address line.”
  1 region

  x 0.02 · y 0.62 · w 0.30 · h 0.26 (high)
• Nutrition facts title“Right panel contains a nutrition table headed 'Nutrition Facts'.”
  1 region

  x 0.82 · y 0.02 · w 0.16 · h 0.16 (high)
• Nutrition serving and calories“Nutrition table lines include 'About 8 servings per container', 'Serving size 1/4 cup (60g)', and 'Calories 25'.”
  1 region

  x 0.78 · y 0.12 · w 0.22 · h 0.34 (high)
• Dietary icons and claims“A vertical column of round icons with accompanying text appears to the left of the nutrition box reading 'GLUTEN FREE', 'VEGAN', 'NO SUGAR ADDED', and 'NO ADDITIVES'.”
  1 region

  x 0.70 · y 0.06 · w 0.10 · h 0.44 (high)
• BarcodeA vertical barcode and adjacent small numeric block are visible along the right edge of the label.
  1 region

  x 0.91 · y 0.10 · w 0.08 · h 0.66 (high)
• Small scripture and tagline“Small text below the round 'Hatch Chile' emblem reads 'WE ARE THE SALT & LIGHT' followed by a scripture reference 'MATT. 5:13-16'.”
  1 region

  x 0.27 · y 0.56 · w 0.12 · h 0.10 (medium)

Packaging

Printed product label wrapped across a horizontal panel showing branding, product name, decorative chiles, left-side brand story and contact information, and a right-side nutrition facts block with icons and a barcode.

• Label layoutA full-wrap printed label with cream background, central badge and scattered chile illustrations, left text panel with brand story, and right nutrition facts panel.
• Web and contact text“Label includes contact lines 'WWW.FRESHCHILECO.COM' and 'SERVICE@FRESHCHILECO.COM' printed on the left panel.”
  1 region

  x 0.02 · y 0.70 · w 0.30 · h 0.12 (high)
• Nutrition panel contentsRight packaging panel contains a full nutrition facts table including serving information and calorie line, plus a barcode at the far right.
  1 region

  x 0.76 · y 0.02 · w 0.24 · h 0.96 (high)

Other

Image is a straight-on cropped product label photograph on a light background with even diffuse lighting; slight shadowing and image borders are visible.

• Shot compositionHorizontal close-up crop showing the full label artwork across the frame with small white margin above and below.
• BackgroundPlain off-white background fills the image behind the label; no props or hands are visible.
• Lighting and image qualityEven diffuse lighting with no strong specular highlights; text and graphics are sharp and legible at this resolution.

Colors

pale warm yellow· badge backgroundPackaging#FCCC63tomato red· chile illustrationsPackaging#C4232Bcream· label backgroundPackagingblack· text and outlinesPackagingleaf green· badge accent and small highlightsPackaging

18

Product

A rectangular printed nutrition facts label shown flat and centered on a white background; black typography and bold rules define header, nutrient rows, and a footnote.

• Label shape and layoutRectangular vertical nutrition facts panel with multiple horizontal divider rules and stacked rows of text; header area at top, large calories area near top center, nutrient table in middle, and small-footnote block at bottom.
  1 region

  x 0.03 · y 0.00 · w 0.94 · h 1.00 (high)
• Typography emphasisLarge bold header text and very large bold numeric calories; section headings and nutrient names use bold weight while amounts and percent daily values use a mix of regular and bold weights.
  1 region

  x 0.05 · y 0.00 · w 0.90 · h 0.40 (high)
• High-contrast printBlack ink on a white background with solid black horizontal bars used to separate major sections.
  1 region

  x 0.05 · y 0.05 · w 0.90 · h 0.90 (high)

Packaging

Printed Nutrition Facts panel containing serving information, calorie amount, a nutrient table with amounts and % Daily Value, and a footnote about %DV and calorie basis.

• Header“Nutrition Facts”
  1 region

  x 0.14 · y 0.00 · w 0.72 · h 0.10 (high)
• Serving statement“About 8 servings per container”
  1 region

  x 0.10 · y 0.09 · w 0.80 · h 0.05 (high)
• Serving size line“Servings size 1/4 cup (60g)”
  1 region

  x 0.05 · y 0.14 · w 0.90 · h 0.06 (high)
• Amount per serving label“Amount per serving”
  1 region

  x 0.05 · y 0.22 · w 0.60 · h 0.04 (high)
• Calories large text“Calories”
  1 region

  x 0.05 · y 0.26 · w 0.55 · h 0.10 (high)
• Calories number“25”
  1 region

  x 0.68 · y 0.26 · w 0.27 · h 0.12 (high)
• Percent daily value header“%Daily Value *”
  1 region

  x 0.68 · y 0.34 · w 0.28 · h 0.03 (high)
• Total Fat row“Total Fat 0g 0%”
  1 region

  x 0.05 · y 0.37 · w 0.90 · h 0.04 (high)
• Saturated Fat row“Saturated Fat 0g 0%”
  1 region

  x 0.06 · y 0.41 · w 0.88 · h 0.04 (high)
• Trans Fat row“Trans Fat 0g”
  1 region

  x 0.06 · y 0.45 · w 0.86 · h 0.03 (high)
• Cholesterol row“Cholesterol 0mg 0%”
  1 region

  x 0.05 · y 0.48 · w 0.90 · h 0.04 (high)
• Sodium row“Sodium 190mg 8%”
  1 region

  x 0.05 · y 0.52 · w 0.90 · h 0.04 (high)
• Total Carbohydrate row“Total Carbohydrate 6g 2%”
  1 region

  x 0.05 · y 0.56 · w 0.90 · h 0.04 (high)
• Dietary Fiber row“Dietary Fiber 1g 4%”
  1 region

  x 0.07 · y 0.59 · w 0.84 · h 0.04 (high)
• Total Sugars row“Total Sugars 3g”
  1 region

  x 0.07 · y 0.63 · w 0.84 · h 0.04 (high)
• Added sugars line“Includes 0g Added Sugars 0%”
  1 region

  x 0.05 · y 0.67 · w 0.90 · h 0.04 (high)
• Protein row“Protein 1g”
  1 region

  x 0.05 · y 0.70 · w 0.90 · h 0.04 (high)
• Vitamin D row“Vitamin D 0mcg 0%”
  1 region

  x 0.05 · y 0.74 · w 0.90 · h 0.04 (high)
• Calcium row“Calcium 9mg 0%”
  1 region

  x 0.05 · y 0.78 · w 0.90 · h 0.04 (high)
• Iron row“Iron 1mg 6%”
  1 region

  x 0.05 · y 0.81 · w 0.90 · h 0.04 (high)
• Potassium row“Potassium 199mg 4%”
  1 region

  x 0.05 · y 0.85 · w 0.90 · h 0.05 (high)
• Footnote“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”
  1 region

  x 0.05 · y 0.92 · w 0.90 · h 0.08 (high)

Other

Cropped product-only image showing the nutrition label centered on a white background; lighting is even with slight shadowing absent and the image is high contrast.

• Shot compositionLabel is centered and fills most of the image frame with small white margins on all sides; image is tightly cropped to the panel edges.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• BackgroundUniform white background with no visible props or textures.
• Image qualityHigh-resolution, sharp text and graphic edges; no visible blur or compression artifacts affecting legibility.

Colors

white· label backgroundPackagingblack· label text and rulesPackaging#010101

• hatch-green-chile.com

  high

  Hatch Red Chile Roast

  The Fresh Chile Company

  View listing →