Papa's Chunky Hatch Chile Salsa

Papa's Chunky Hatch Chile Salsa is a family recipe salsa made with flame-roasted Hatch green and red chiles, tomatoes, onion, garlic, and lime. Available in mild, medium, hot, and extra hot heat levels.

Flame roasted Hatch chiles; chunky texture; no sugar added; no preservatives; no dried or dehydrated pods; available in multiple heat levels.

Style

traditional, handmade

Occasion

party, casual, everyday

Condition

new

Weight

1.55 lb

Category

Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Relish & Chutney

01

Product

Clear glass jar with visible chunky red-orange salsa, topped by a metallic gold screw cap; a full-wrap paper label with a central yellow badge and red chili illustrations covers the jar midsection.

• Container shapeCylindrical clear glass jar with slightly rounded shoulders near the top and a curved base edge visible at the bottom.
  1 region

  x 0.18 · y 0.04 · w 0.64 · h 0.92 (high)
• CapMetallic gold screw-on cap with vertical ribbed edge and flat top surface.
  1 region

  x 0.30 · y 0.00 · w 0.40 · h 0.12 (high)
• Contents visibleChunky salsa visible through the glass showing diced red and orange pieces, green bits, and pale seeds suspended in a glossy liquid.
  1 region

  x 0.22 · y 0.12 · w 0.56 · h 0.76 (high)
• Label materialPaper label wrapped around the jar midsection with a textured dark brown background pattern.
  1 region

  x 0.20 · y 0.34 · w 0.60 · h 0.40 (high)
• Central badge graphicCentral yellow ornamental badge on the label with stylized border and a vertical red chile graphic integrated into the wordmark area.
  1 region

  x 0.34 · y 0.40 · w 0.32 · h 0.26 (high)
• Flanking chili illustrationsTwo red whole chili illustrations, one on each side of the central badge, oriented vertically with green stems pointing upward.
  2 regions

  x 0.26 · y 0.42 · w 0.10 · h 0.30 (high); x 0.64 · y 0.42 · w 0.10 · h 0.30 (high)

Packaging

Paper wrap label around the jar midsection contains multiple printed text elements and graphics including a central yellow badge, brand wordmark, product name and a heat indicator.

• Label background patternDark brown woven or textured pattern filling the label background with a narrow decorative border band at top and bottom.
  1 region

  x 0.20 · y 0.34 · w 0.60 · h 0.40 (high)
• Packaging text - HATCH“HATCH”
  1 region

  x 0.45 · y 0.38 · w 0.10 · h 0.05 (high)
• Packaging text - main wordmark“The Fresh CHILE CO.”
  1 region

  x 0.37 · y 0.42 · w 0.26 · h 0.14 (high)
• Packaging text - product name“PAPA'S SALSA”
  1 region

  x 0.39 · y 0.60 · w 0.22 · h 0.06 (high)
• Packaging text - heat level“MEDIUM”
  1 region

  x 0.43 · y 0.66 · w 0.14 · h 0.04 (high)
• Packaging text - volume“18 FL. OZ. (454G)”
  1 region

  x 0.42 · y 0.69 · w 0.16 · h 0.03 (medium)
• Small badge text“HATCH CHILE”
  1 region

  x 0.23 · y 0.62 · w 0.07 · h 0.06 (medium)

Other

Studio-style product shot on a white background with even lighting and a soft shadow below the jar; image is front-facing and tightly cropped.

• Shot compositionFront-facing centered product shot with the jar centered in the frame and minimal surrounding margin.
• BackgroundUniform white background with no visible props.
• Shadow and reflectionSoft diffuse shadow and faint reflection of the jar visible directly beneath it on the white surface.
  1 region

  x 0.32 · y 0.86 · w 0.36 · h 0.10 (high)

Colors

reddish-orange· salsametallic gold· jar cap#CBB36Bdark brown· label backgroundPackaging#4B352Bwarm yellow· central badgePackaging#F5BA3Abright red· chili illustrationsPackaging#BB1E2C

02

Product

A person (torso and head visible) holds a single long green chile pepper in their left hand; clothing and small wearable items are visible on the person.

• Held chile pepperSingle long green chile pepper held vertically in the subject's left hand; pepper is curved near the top with a slightly bulbous tip and a smoother tapered body.
  1 region

  x 0.10 · y 0.55 · w 0.20 · h 0.29 (high)
• Left hand holding pepperLeft hand grasps the lower portion of the pepper; fingers visible showing natural skin tone and short fingernails.
  1 region

  x 0.06 · y 0.67 · w 0.20 · h 0.18 (high)
• Torso clothingBlack button-up shirt with visible chest pockets and a small rectangular sewn patch on the left chest pocket showing a simple mark or logo.
  1 region

  x 0.28 · y 0.48 · w 0.44 · h 0.30 (high)
• Microphone packSmall clip-on microphone pack attached near the shirt center, below the collar.
  1 region

  x 0.45 · y 0.53 · w 0.08 · h 0.07 (high)
• Right hand and ringRight hand is held up with fingers slightly spread; a dark band ring is visible on the ring finger and a dark wristwatch is visible on the wrist.
  1 region

  x 0.65 · y 0.64 · w 0.28 · h 0.28 (high)
• Facial hair and expressionFace with full beard and mustache; subject is smiling with teeth visible.
  1 region

  x 0.33 · y 0.12 · w 0.34 · h 0.28 (high)
• Hat text“ARC'TERYX”Partial
  1 region

  x 0.39 · y 0.02 · w 0.22 · h 0.10 (medium)
• Chest patch text“Carhartt”Partial
  1 region

  x 0.51 · y 0.58 · w 0.05 · h 0.04 (medium)

Packaging

Multiple glass jars with gold-colored lids and dark labels are visible on shelves in the background; labels include circular graphics but text on the jar labels is mostly too small to read.

• Shelf jars rowRows of glass jars with gold-colored metal lids arranged on metal shelving in the background; jar contents appear reddish-brown.
  2 regions

  x 0.02 · y 0.28 · w 0.96 · h 0.20 (high); x 0.02 · y 0.48 · w 0.96 · h 0.18 (high)
• Jar label graphicCircular label graphic visible on some jars; details of the graphic are visible but text on the labels is not legible at this resolution.Partial
  1 region

  x 0.62 · y 0.26 · w 0.18 · h 0.12 (medium)
• Shelf marker tapeHandwritten or marker labels on shelf edges in bright colors (green and orange) are visible but text is not legible.Partial
  2 regions

  x 0.09 · y 0.40 · w 0.30 · h 0.05 (medium); x 0.70 · y 0.40 · w 0.25 · h 0.05 (medium)

Other

Framed portrait-style lifestyle shot showing upper body of a person in front of shelving; even indoor lighting with soft shadows.

• Shot compositionCentered medium-close shot framing the subject from the waist up; background shelving runs horizontally behind the subject.
• Background wallPlain light-colored wall above the shelving behind the subject.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 0.28 (high)
• Lighting and shadowSoft, diffuse indoor lighting with mild shadows on the subject's face and under the chin.
• Image qualitySharp foreground with some background detail slightly out of focus; overall clear.

Colors

bright green· chile pepperlight tan· skin (hands and face)metallic gold· jar lidsPackaging#A9A18Ereddish brown· jar contentsPackaging#52342Dblack· shirt#151515

03

Product

A plated prepared meal showing three folded soft tacos filled with shredded lettuce, shredded cheese, and chunky orange-red salsa, accompanied by a small metal cup of salsa, a heap of light-brown beans, and a mound of orange rice, all arranged on a white round plate.

• Taco shellsThree folded soft tortilla shells arranged in a metal taco rack, each shell visible from above with interiors exposed.
  1 region

  x 0.48 · y 0.18 · w 0.44 · h 0.46 (high)
• Lettuce fillingShredded green lettuce layered inside each taco, visible as thin green ribbons under the toppings.
  1 region

  x 0.53 · y 0.20 · w 0.32 · h 0.36 (high)
• Shredded cheeseFine shredded yellow and white cheese sprinkled over the taco fillings.
  1 region

  x 0.56 · y 0.22 · w 0.28 · h 0.30 (high)
• Chunky orange-red salsa toppingChunky salsa pieces in an orange to reddish hue spooned on top of each taco, appearing glossy and irregularly shaped.
  2 regions

  x 0.58 · y 0.16 · w 0.20 · h 0.18 (high); x 0.66 · y 0.30 · w 0.14 · h 0.14 (high)
• Metal sauce cup with salsaSmall cylindrical metal cup with handle containing chunky red-orange salsa, placed on the left side of the plate.
  1 region

  x 0.19 · y 0.22 · w 0.14 · h 0.15 (high)
• Light-brown beansA piled portion of light-brown or beige beans sitting on the plate between the sauce cup and the rice.
  1 region

  x 0.18 · y 0.36 · w 0.22 · h 0.24 (high)
• Orange riceA mound of orange-colored rice occupying the lower central portion of the plate, with a textured, slightly clumped surface.
  1 region

  x 0.33 · y 0.54 · w 0.40 · h 0.30 (high)
• White round plateA white round plate holding the tacos, rice, beans, and sauce cup; plate rim visible against a wooden board.
  1 region

  x 0.12 · y 0.09 · w 0.76 · h 0.82 (high)
• Taco rackA metal taco rack is visible, supporting the three folded tacos and keeping them upright.
  1 region

  x 0.52 · y 0.20 · w 0.30 · h 0.40 (medium)

Other

Top-down styled food photo on a white plate set on a circular wooden board placed on a dark wooden table. High-contrast directional lighting from upper-left casts shadows and creates vignette-like dark edges.

• Wooden round boardA circular wooden serving board under the white plate, visible as a warm wood ring around the plate.
  1 region

  x 0.05 · y 0.05 · w 0.90 · h 0.90 (high)
• Dark wooden table backgroundDark-stained wooden tabletop fills the image edges outside the board, visible grain and planks oriented roughly horizontally.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Directional lighting and shadowsStrong directional light from the upper-left creates bright highlights on the plate and food and casts distinct shadows to the lower-right, producing a vignette effect at the image edges.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Top-down compositionImage shot from an overhead viewpoint centered on the plate, cropping the table edges symmetrically.

Colors

orange-red· chunky salsa on tacosleaf green· shredded lettuceyellow and white· shredded cheeseorange· ricebeige· beans#FCCC9Cpale beige· tortilla shellsmetallic silver· metal sauce cup#B3C4CBwhite· plate#ECF2F5

04

Product

A clear glass jar with a gold metal screw lid containing a visibly chunky red-orange salsa; a full-wrap decorative label with a central yellow badge and red chile illustrations covers the jar midsection.

• Jar bodyClear cylindrical glass jar with gently rounded shoulder and visible seam near the top; contents (salsa) visible through glass.
  1 region

  x 0.18 · y 0.14 · w 0.64 · h 0.72 (high)
• LidGold-colored metal screw-on lid with radial ridged texture around the outside edge.
  1 region

  x 0.22 · y 0.02 · w 0.56 · h 0.12 (high)
• Salsa contentsChunky salsa visible inside jar showing chopped red and green pieces, seeds, and small dark flecks suspended in tomato-colored liquid.
  1 region

  x 0.20 · y 0.18 · w 0.60 · h 0.60 (high)
• Label textureFull-wrap printed label with a brown woven or basketweave textured background band around the jar midsection.
  1 region

  x 0.16 · y 0.32 · w 0.68 · h 0.44 (high)
• Central badgeYellow shield-shaped badge centered on the front label, outlined in a darker color and containing the main brand text.
  1 region

  x 0.33 · y 0.36 · w 0.34 · h 0.30 (high)
• Chile illustrationsTwo vertical red chile illustrations flank the central badge, one on the left and one on the right, each with a short green stem.
  2 regions

  x 0.22 · y 0.36 · w 0.18 · h 0.34 (high); x 0.60 · y 0.36 · w 0.18 · h 0.34 (high)
• Small round sealSmall circular seal on lower left of the label showing words in a compact circular layout.
  1 region

  x 0.18 · y 0.58 · w 0.10 · h 0.12 (medium)
• Bottom label bandDecorative narrow horizontal band with repeating small red and gold motifs runs along top and bottom edges of the label.
  2 regions

  x 0.16 · y 0.30 · w 0.68 · h 0.06 (high); x 0.16 · y 0.74 · w 0.68 · h 0.06 (high)
• Front central large text“The Fresh CHILE CO.”
  1 region

  x 0.36 · y 0.40 · w 0.28 · h 0.18 (high)
• Badge top text“HATCH”
  1 region

  x 0.42 · y 0.35 · w 0.16 · h 0.06 (high)
• Product name banner“PAPA'S SALSA”
  1 region

  x 0.39 · y 0.60 · w 0.22 · h 0.06 (high)
• Heat indicator“HOT”
  1 region

  x 0.45 · y 0.66 · w 0.12 · h 0.04 (high)
• Net weight text“16 FL. OZ. (454g)”
  1 region

  x 0.43 · y 0.69 · w 0.14 · h 0.04 (medium)
• Small seal text“HATCH CHILE”Partial
  1 region

  x 0.18 · y 0.58 · w 0.10 · h 0.12 (medium)

Packaging

Paper label wrapped around the jar midsection with decorative bands and printed text; a gold metal screw lid closes the jar.

• Wrap labelSingle-piece printed paper or film label wrapping around the jar with a central yellow badge and brown textured background.
  1 region

  x 0.16 · y 0.32 · w 0.68 · h 0.44 (high)
• Label headline text“PAPA'S SALSA”
  1 region

  x 0.39 · y 0.60 · w 0.22 · h 0.06 (high)
• Label heat text“HOT”
  1 region

  x 0.45 · y 0.66 · w 0.12 · h 0.04 (high)
• Net weight on label“16 FL. OZ. (454g)”
  1 region

  x 0.43 · y 0.69 · w 0.14 · h 0.04 (medium)

Other

Studio-style product shot on a white background with even frontal lighting and minimal shadowing; jar centered and fully visible.

• Shot compositionCentered frontal product crop with generous white space around the jar; jar shown upright.
• BackgroundUniform white background without visible props or texture.
• Lighting and reflectionsSoft even lighting with subtle specular highlights on the glass and lid, and a faint shadow beneath the jar.

Colors

tomato red and orange mix· salsa contentsdeep brown· label backgroundPackaging#4B352Bwarm yellow· central badgePackaging#F4B934chile red· chile illustrationsPackaging#BB1D2Cgold metallic· lid#C4B364

05

Product

A clear glass jar with a gold metal screw lid contains chunky red-orange salsa with visible seeds and pepper pieces. The jar is cylindrical with a slight shoulder under the lid and a rounded base.

• Container material and shapeTransparent clear glass jar with a rounded base, a short neck and an external threaded gold metal screw lid.
  1 region

  x 0.17 · y 0.02 · w 0.66 · h 0.96 (high)
• Lid detailGold-colored metal screw lid with visible concentric ridged texture on the side and flat top.
  1 region

  x 0.33 · y 0.01 · w 0.34 · h 0.12 (high)
• Contents appearanceChunky salsa filling visible through glass: mixed orange-red tomato or pepper pieces, lighter yellowish seeds and small dark flecks dispersed throughout.
  1 region

  x 0.20 · y 0.12 · w 0.62 · h 0.76 (high)
• Jar shoulder and neckJar has a narrow shoulder below the lid transitioning into the wider body; a thin clear glass rim is visible under the lid.
  1 region

  x 0.30 · y 0.08 · w 0.40 · h 0.08 (high)

Packaging

A full-wrap paper or printed label with a dark textured background, a central yellow badge logo, red chili illustrations and multiple lines of printed text including product name and heat level.

• Label backgroundDark brown textured label covering the jar body with a narrow decorative border near top and bottom featuring red and yellow accent pattern.
  1 region

  x 0.18 · y 0.30 · w 0.64 · h 0.46 (high)
• Central badge graphicYellow shield-shaped badge in the center of the label with decorative outline and text inside.
  1 region

  x 0.35 · y 0.36 · w 0.30 · h 0.28 (high)
• Chili illustrationsTwo long red chili pepper illustrations flank the central badge, one on each side, vertical orientation with green stems.
  2 regions

  x 0.25 · y 0.38 · w 0.10 · h 0.30 (high); x 0.65 · y 0.38 · w 0.10 · h 0.30 (high)
• Brand badge text top“HATCH”
  1 region

  x 0.45 · y 0.34 · w 0.10 · h 0.04 (high)
• Central logo text“The Fresh CHILE Co.”
  1 region

  x 0.38 · y 0.39 · w 0.24 · h 0.18 (high)
• Product name text“PAPA'S SALSA”
  1 region

  x 0.40 · y 0.58 · w 0.22 · h 0.06 (high)
• Heat level text“MILD”
  1 region

  x 0.46 · y 0.64 · w 0.10 · h 0.04 (high)
• Volume text, small“16 FL. OZ. (454g)”
  1 region

  x 0.44 · y 0.67 · w 0.14 · h 0.03 (medium)
• Hatch Chile round mark“HATCH CHILE”
  1 region

  x 0.22 · y 0.60 · w 0.07 · h 0.07 (medium)

Other

Studio product shot on a plain white background, centered framing with soft shadow and even front lighting. Image is cropped close to the jar with no props or hands.

• BackgroundSolid white background filling the frame.
• Framing and compositionJar centered vertically and horizontally in the image with slight space above the lid and below the base.
• Lighting and shadowEven frontal lighting with a faint soft shadow visible under the jar and gentle specular highlights on the glass and lid.
  1 region

  x 0.30 · y 0.85 · w 0.40 · h 0.12 (medium)

Colors

warm salsa red· salsa contentsmetallic gold· lid#C4B264warm yellow· label badgePackaging#F4B934dark brown· label backgroundPackaging#4C3A2Dbright chili red· chili illustrationsPackaging#B4222E

06

Product

A clear glass jar with a gold metal screw lid containing chunky red-orange salsa with visible seeds and pepper pieces; a decorative printed wrap label covers the jar midsection featuring a yellow central badge and red chili illustrations.

• Jar shapeClear cylindrical glass jar with gently rounded shoulders and a narrower neck below the lid; base is visible and slightly rounded.
  1 region

  x 0.12 · y 0.08 · w 0.76 · h 0.84 (high)
• LidGold-colored metal screw lid with visible ribbed edge for twisting and a slightly domed top.
  1 region

  x 0.28 · y 0.02 · w 0.44 · h 0.12 (high)
• Contents visibleChunky salsa visible through the glass showing red-orange tomato or pepper pieces, greenish pepper pieces, and pale yellow seeds suspended in liquid.
  2 regions

  x 0.16 · y 0.14 · w 0.68 · h 0.22 (high); x 0.16 · y 0.56 · w 0.68 · h 0.36 (high)
• Label material and placementPrinted wrap label encircling the jar at the midsection, covering a horizontal band across the jar; label appears matte with a woven-texture graphic background.
  1 region

  x 0.16 · y 0.34 · w 0.68 · h 0.36 (high)
• Label central badgeYellow ornate shield-shaped badge centered on the label with decorative border and a red chili illustration overlapping the badge vertically.
  1 region

  x 0.34 · y 0.40 · w 0.32 · h 0.28 (high)
• Red chili illustrationsTwo illustrated red chilies with green stems printed on the label flanking the central badge, one on each side.
  2 regions

  x 0.22 · y 0.42 · w 0.14 · h 0.32 (high); x 0.64 · y 0.42 · w 0.14 · h 0.32 (high)

Packaging

Printed wrap label on the jar with multiple visible text elements, a decorative pattern border, and a small circular badge at the lower left of the label.

• Main label headlineThe label features a central yellow badge containing the brand text and decorative elements.
  1 region

  x 0.34 · y 0.40 · w 0.32 · h 0.28 (high)
• Decorative borderNarrow patterned border runs along the top and bottom edges of the label with red and dark motifs.
  2 regions

  x 0.16 · y 0.34 · w 0.68 · h 0.06 (high); x 0.16 · y 0.64 · w 0.68 · h 0.06 (high)
• Small circular badgeSmall circular badge on the lower left portion of the label with contrasting light text against a dark background.
  1 region

  x 0.18 · y 0.58 · w 0.08 · h 0.10 (medium)
• Packaged quantity textSmall legal/quantity line printed below the 'PAPA'S SALSA' ribbon on the label.
  1 region

  x 0.38 · y 0.70 · w 0.24 · h 0.06 (medium)
• Label wrap placementLabel is a single continuous wrap around the jar and aligns with the jar curvature; top edge of label sits below the jar neck.
  1 region

  x 0.16 · y 0.34 · w 0.68 · h 0.36 (high)
• Text: HATCH“HATCH”
  1 region

  x 0.44 · y 0.40 · w 0.12 · h 0.04 (high)
• Text: The Fresh CHILE CO.“The Fresh CHILE CO.”
  1 region

  x 0.36 · y 0.44 · w 0.28 · h 0.18 (high)
• Text: PAPA'S SALSA“PAPA'S SALSA”
  1 region

  x 0.36 · y 0.62 · w 0.28 · h 0.06 (high)
• Text: XHOT“XHOT”
  1 region

  x 0.44 · y 0.70 · w 0.12 · h 0.04 (high)
• Text: 16 FL OZ. (454G)“16 FL OZ. (454G)”
  1 region

  x 0.42 · y 0.74 · w 0.16 · h 0.04 (medium)
• Text: HATCH CHILE (small badge)“HATCH CHILE”
  1 region

  x 0.18 · y 0.60 · w 0.08 · h 0.08 (medium)

Other

Studio-style product shot on a plain white background with soft even lighting and a subtle shadow beneath the jar; image is centered and tightly cropped around the jar.

• Background and compositionPlain white background, jar centered vertically and horizontally in the frame with minimal surrounding margin.
• Lighting and reflectionsEven diffuse lighting producing mild specular highlights on the glass and a faint shadow underneath the jar toward the front.
• Image qualitySharp focused product with visible texture and small details; no visible motion blur.

Colors

reddish orange· salsa contentsmetallic gold· jar lid#C4B364dark brown· label backgroundPackaging#4C3A2Dwarm yellow· label badgePackaging#EDB224bright red· chili illustrationsPackaging#B4222E

07

Product

Graphic certification poster with a central jagged black seal reading 'HATCH CHILE', two roasted chiles (green left, red right) at the bottom, and three numbered step callouts across the midline.

• Central certification sealLarge jagged circular black seal centered in the upper-middle of the image with bold white stacked text 'HATCH CHILE' in the center, small curved white text around the top and bottom edges, a small crossed-chile graphic (one green, one red) above the stacked text, and red rectangular accent bars extending horizontally and vertically from the seal.
  1 region

  x 0.32 · y 0.18 · w 0.36 · h 0.28 (high)
• Left roasted green chileSingle roasted green chile shown at the bottom-left corner with visible black charred/grilled patches, glossy surface highlights, and a tapered curved shape oriented from lower-left toward center.
  1 region

  x 0.00 · y 0.77 · w 0.38 · h 0.23 (high)
• Right roasted red chileSingle roasted red chile shown at the bottom-right corner with heavy black charred areas, glossy texture, and tapered curved shape oriented from lower-right toward center.
  1 region

  x 0.60 · y 0.78 · w 0.40 · h 0.22 (high)
• Three numbered step icons and headingsThree horizontally arranged step callouts across the middle: left labeled with a green circular '1' above an icon of a farm and the heading 'GROWN IN HATCH VALLEY, NM', center labeled with a green circular '2' above a shield icon and the heading 'LOOK FOR THIS OFFICIAL SEAL', right labeled with a green circular '3' above a crossed-out 'HATCH-STYLE' circle and the heading 'AVOID IMITATION "HATCH-STYLE" CHILE'.
  3 regions

  x 0.05 · y 0.48 · w 0.26 · h 0.24 (high); x 0.37 · y 0.45 · w 0.26 · h 0.26 (high); x 0.69 · y 0.48 · w 0.26 · h 0.24 (high)
• Small explanatory paragraphs under each heading“Three short body-text paragraphs appear under each step heading; left paragraph begins 'Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.', center paragraph begins 'This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.', right paragraph begins 'Only real Hatch chile will have this certification. Don't be fooled by imitations.'”
  3 regions

  x 0.05 · y 0.62 · w 0.26 · h 0.14 (medium); x 0.37 · y 0.64 · w 0.26 · h 0.14 (medium); x 0.69 · y 0.62 · w 0.26 · h 0.14 (medium)
• Bottom certification statement“Centered small headline above the bottom edge reading 'ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION' with two small green chile icon graphics flanking the text.”
  1 region

  x 0.18 · y 0.88 · w 0.64 · h 0.08 (high)
• Top headline“Large multi-part headline across the top reading 'HOW TO KNOW' above a larger line 'IT'S REAL HATCH CHILE' with 'HATCH CHILE' in green and the rest in black.”
  1 region

  x 0.06 · y 0.02 · w 0.88 · h 0.20 (high)
• Crossed 'HATCH-STYLE' markRight step includes a circular badge containing the text 'HATCH-STYLE' which is enclosed in a red circle with a diagonal red strike indicating prohibition.
  1 region

  x 0.78 · y 0.48 · w 0.10 · h 0.12 (high)

Other

Background farmland landscape with horizon and sky, seeds and small debris scattered near the bottom, and overall centered poster composition with even lighting and soft shadows.

• Background field and skyFaded photographic background showing cultivated fields extending to a distant horizon under a pale sky, occupying the full mid-to-upper image behind the graphic elements.
  1 region

  x 0.00 · y 0.20 · w 1.00 · h 0.60 (high)
• Scattered seeds at bottomSmall scattered pale yellow seeds or grain pieces visible near the bottom center row above the green and red chiles.
  1 region

  x 0.42 · y 0.90 · w 0.16 · h 0.06 (high)
• Shot composition and lightingSquare centered layout combining photographic background and overlaid vector graphics, evenly lit with soft diffuse light and minimal cast shadows.

Colors

matte black· seal background#0E0E0Emedium forest green· seal green elements and check/shield#0C5B19bright chili red· seal red accents and bars#DD0404roasted green· left roasted chile#6C8B03roasted red· right roasted chile#BB0301

08

Product

Two roasted Hatch chiles displayed flat on a white background: a glossy green chile on the left and a glossy red chile on the right, both showing dark char marks and stems.

• Left chile geometrySingle whole green chile shown laying with stem to the upper-left and tapered tip to the lower-right; surface glossy with visible blistering and dark char strips along the top side.
  1 region

  x 0.03 · y 0.18 · w 0.44 · h 0.26 (high)
• Right chile geometrySingle whole red chile shown laying with stem to the upper-right and tapered tip to the lower-left; surface glossy and wrinkled with dark char strips near the center ridge.
  1 region

  x 0.52 · y 0.12 · w 0.45 · h 0.26 (high)
• Char marksDark blackish-brown char streaks concentrated along the top-facing ridges of both chiles, irregular and blistered.
  2 regions

  x 0.14 · y 0.22 · w 0.28 · h 0.12 (medium); x 0.63 · y 0.16 · w 0.25 · h 0.12 (medium)
• Stem detailsSmall curved green stems remain attached to both chiles; left stem curves upward and right stem curves slightly inward.
  2 regions

  x 0.02 · y 0.16 · w 0.08 · h 0.08 (high); x 0.94 · y 0.12 · w 0.04 · h 0.07 (medium)

Other

Infographic layout on white background with large headline, central certified seal graphic, left and right informational columns, and a 'Good to Know' boxed row of icons and text near the bottom.

• Main headline“GREEN VS. RED HATCH CHILE”
  1 region

  x 0.05 · y 0.02 · w 0.90 · h 0.12 (high)
• Subtitle“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
  1 region

  x 0.18 · y 0.10 · w 0.64 · h 0.03 (high)
• Central seal text top“CERTIFIED”
  1 region

  x 0.42 · y 0.17 · w 0.16 · h 0.06 (high)
• Central seal main“HATCH CHILE”
  1 region

  x 0.42 · y 0.20 · w 0.16 · h 0.12 (high)
• Central seal bottom“HATCH CHILE ASSOCIATION”
  1 region

  x 0.41 · y 0.29 · w 0.18 · h 0.04 (medium)
• Left column header“GREEN HATCH CHILE”
  1 region

  x 0.05 · y 0.39 · w 0.38 · h 0.05 (high)
• Right column header“RED HATCH CHILE”
  1 region

  x 0.57 · y 0.36 · w 0.38 · h 0.06 (high)
• Green harvested text“Harvested Early”
  1 region

  x 0.06 · y 0.45 · w 0.28 · h 0.04 (high)
• Green picked timeframe“Picked in late July - August”
  1 region

  x 0.06 · y 0.49 · w 0.32 · h 0.03 (high)
• Green flavor header“FLAVOR PROFILE”
  1 region

  x 0.06 · y 0.52 · w 0.26 · h 0.03 (high)
• Green flavor body“Bright, fresh, and vegetal with crisp, earthy notes.”
  1 region

  x 0.06 · y 0.55 · w 0.32 · h 0.05 (high)
• Green best for header“BEST FOR”
  1 region

  x 0.06 · y 0.61 · w 0.18 · h 0.03 (high)
• Green best for body“Roasting, salsas, sauces, eggs, and green chile stew.”
  1 region

  x 0.06 · y 0.64 · w 0.38 · h 0.05 (high)
• Red harvested text“Harvested Late”
  1 region

  x 0.58 · y 0.45 · w 0.28 · h 0.04 (high)
• Red picked timeframe“Picked in September - October”
  1 region

  x 0.58 · y 0.49 · w 0.32 · h 0.03 (high)
• Red flavor header“FLAVOR PROFILE”
  1 region

  x 0.58 · y 0.52 · w 0.26 · h 0.03 (high)
• Red flavor body“Sweeter, richer, and fruitier with deeper, smoky notes.”
  1 region

  x 0.58 · y 0.55 · w 0.32 · h 0.05 (high)
• Red best for header“BEST FOR”
  1 region

  x 0.58 · y 0.61 · w 0.18 · h 0.03 (high)
• Red best for body“Enchiladas, red chile sauce, meats, and savory dishes.”
  1 region

  x 0.58 · y 0.64 · w 0.38 · h 0.05 (high)
• Good to know header“GOOD TO KNOW”
  1 region

  x 0.32 · y 0.73 · w 0.36 · h 0.04 (high)
• Bottom left fact header“GROWN IN HATCH VALLEY, NM”
  1 region

  x 0.06 · y 0.78 · w 0.30 · h 0.04 (high)
• Bottom left fact body“Unique climate and rich soil create one-of-a-kind chile.”
  1 region

  x 0.06 · y 0.82 · w 0.34 · h 0.04 (high)
• Bottom center-left header“ROAST & FREEZE TO SAVE THE FLAVOR”
  1 region

  x 0.33 · y 0.78 · w 0.26 · h 0.04 (high)
• Bottom center-left body“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
  1 region

  x 0.33 · y 0.82 · w 0.28 · h 0.04 (high)
• Bottom center-right header“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
  1 region

  x 0.59 · y 0.78 · w 0.28 · h 0.04 (high)
• Bottom center-right body“Choose your favorite or enjoy both!”
  1 region

  x 0.59 · y 0.82 · w 0.26 · h 0.04 (high)
• Bottom right header“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
  1 region

  x 0.76 · y 0.78 · w 0.22 · h 0.04 (high)
• Bottom right body“Your guarantee of real, authentic Hatch chile.”
  1 region

  x 0.76 · y 0.82 · w 0.22 · h 0.04 (high)
• Footer slogan left“REAL HATCH CHILE.”
  1 region

  x 0.12 · y 0.93 · w 0.28 · h 0.05 (high)
• Footer slogan right“REAL DIFFERENCE.”
  1 region

  x 0.60 · y 0.93 · w 0.28 · h 0.05 (high)
• Overall compositionWhite background with centered vertical divide, shadow under each chile creating slight drop shadow, clean studio lighting without visible props.

Colors

glossy hatch green· left chile body#738303glossy hatch red· right chile body#DC0202char black· char marks#030101

09

Product

Illustrated infographic showing five illustrated chile peppers in a row with names and heat categories, large headline at top, reference peppers at right, and a colored ribbon heat scale at the bottom.

• Headline“Large red hand-brushed style title centered at the top reading THE ULTIMATE HATCH CHILE HEAT GUIDE.”
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.16 (high)
• Subtitle“Scripted subtitle under the headline reading The 575 Varietal Lineup — From the Hatch Valley of New Mexico.”
  1 region

  x 0.12 · y 0.16 · w 0.76 · h 0.05 (high)
• Pepper illustrations rowFour large hand-drawn green chile illustrations arranged left-to-right labeled Machete, Big Jim, Sandia Select, Matador; each pepper shows a curved stem and painterly highlight and shadow strokes.
  1 region

  x 0.05 · y 0.22 · w 0.74 · h 0.46 (high)
• Pepper names with 575 marker“Each of the four main peppers has a stylized name in script beneath a small red '575' label: Machete, Big Jim, Sandia Select, Matador.”
  1 region

  x 0.05 · y 0.30 · w 0.74 · h 0.14 (high)
• Heat category labels under peppers“Under each main pepper a single-word heat label and SHU range appear: MILD 500–1,500 SHU; MEDIUM 2,000–3,500 SHU; HOT 5,000–7,000 SHU; XHOT 8,000–10,000+ SHU.”
  1 region

  x 0.05 · y 0.60 · w 0.74 · h 0.10 (high)
• Reference columnRight column labeled FOR REFERENCE contains two smaller illustrated peppers labeled Jalapeño and Habanero with corresponding SHU ranges and a vertical separator line.
  1 region

  x 0.79 · y 0.28 · w 0.18 · h 0.40 (high)
• Reference texts“FOR REFERENCE; Jalapeño; Habanero; 2,500–8,000 SHU; 100,000–350,000 SHU; For comparison only.”
  1 region

  x 0.76 · y 0.28 · w 0.22 · h 0.42 (high)
• Decorative bottom ribbonWide horizontal painted ribbon at the bottom with four segments labeled MILD, MEDIUM, HOT, XHOT in large yellow type over a gradient from green to red.
  1 region

  x 0.04 · y 0.72 · w 0.92 · h 0.18 (high)
• Footer URLs“freshchileco.com | 575hatchgreenchile.com”
  1 region

  x 0.20 · y 0.90 · w 0.60 · h 0.06 (high)
• Art style and textureOverall hand-painted watercolor and ink illustration style with visible brush strokes, seeds and small decorative gold flourishes in corners and above the headline.

Other

Square image with white background, centered infographic layout, even studio lighting with slight paper texture visible and no photographed product or props.

• BackgroundPlain off-white background with subtle paper grain texture across the image.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• CompositionCentered graphic layout with headline at top, main illustrations in the upper-middle, reference column at right, and ribbon and footer centered at bottom.
• Decorative elementsSmall gold seed clusters and ornamental lines appear in corners and near the ribbon; they are purely decorative.
  3 regions

  x 0.01 · y 0.01 · w 0.12 · h 0.08 (high); x 0.87 · y 0.01 · w 0.12 · h 0.08 (high); x 0.40 · y 0.78 · w 0.20 · h 0.10 (high)

Colors

light yellow-green· Machete pepper body#ACBC3Bmedium forest green· Big Jim pepper body#325C14yellow-green· Sandia Select pepper body#A4BB2Bdeep dark green· Matador pepper body#1B3413jalapeno green· Jalapeno reference pepperbright orange· Habanero reference peppergradient green to red· Bottom ribbon gradient#DD4303

10

Product

Illustrated progression of a single hatch chile from green through intermediate stages to red, shown as five detailed pepper illustrations with stems and leaves and small descriptive labels and callouts.

• Main headline text“Large red hand-drawn headline at top reading 'FROM GREEN TO RED'.”
  1 region

  x 0.06 · y 0.02 · w 0.89 · h 0.15 (high)
• Subheadline text“Script subheadline centered under headline reading 'The Same Hatch Chile, Two Perfect Moments.'”
  1 region

  x 0.17 · y 0.13 · w 0.65 · h 0.05 (high)
• Explanatory panel text“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
  1 region

  x 0.27 · y 0.17 · w 0.46 · h 0.12 (high)
• Five pepper illustrationsFive vertically oriented illustrated chile peppers aligned horizontally from left to right showing progressive color change: fully green at left, two intermediate green-to-red stages, turning red, and fully red at right; each pepper includes a short curved stem and a pair of green leaves.
• Left-most pepper label“Label above leftmost pepper reading 'Hatch Green'.”
  1 region

  x 0.07 · y 0.32 · w 0.16 · h 0.06 (high)
• Second pepper label“Label above second pepper reading 'First Blush'.”
  1 region

  x 0.25 · y 0.32 · w 0.16 · h 0.06 (high)
• Center pepper label“Label above center pepper reading 'Pinto Blend'.”
  1 region

  x 0.43 · y 0.32 · w 0.16 · h 0.06 (high)
• Fourth pepper label“Label above fourth pepper reading 'Turning Red'.”
  1 region

  x 0.62 · y 0.32 · w 0.16 · h 0.06 (high)
• Right-most pepper label“Label above rightmost pepper reading 'Hatch Red'.”
  1 region

  x 0.80 · y 0.32 · w 0.16 · h 0.06 (high)
• Left callout box text“→ Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
  1 region

  x 0.07 · y 0.57 · w 0.19 · h 0.10 (high)
• Center callout box text“→ Red & Green Pinto Blend, Pinto Sauces”
  1 region

  x 0.42 · y 0.57 · w 0.21 · h 0.10 (high)
• Right callout box text“→ Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
  1 region

  x 0.73 · y 0.57 · w 0.21 · h 0.10 (high)
• Stem and leaf detailEach illustrated pepper includes a curved green stem and two textured green leaves attached near the stem; leaf venation is shown.

Other

Centered infographic layout on a white background with decorative banner and footer URL; even lighting with no photographic props.

• Bottom banner text“Large tri-color ribbon banner near bottom with the words 'GREEN BLEND RED' spaced across it.”
  1 region

  x 0.06 · y 0.74 · w 0.89 · h 0.16 (high)
• Footer URL“freshchileco.com”
  1 region

  x 0.39 · y 0.90 · w 0.22 · h 0.05 (high)
• Shot compositionIllustration-style infographic centered on a plain white background with symmetrical spacing between pepper illustrations and decorative small iconography above and below the main content.
• Image qualityHigh-resolution, evenly lit graphic with crisp text and clear edges; no visible photographic shadows or hands.

Colors

deep green· leftmost pepper body (Hatch Green)#447304green with orange blush· second pepper body (First Blush)#7C8B0Cgreen-to-red blend· center pepper body (Pinto Blend)#536402reddish with green streaks· fourth pepper body (Turning Red)deep red· rightmost pepper body (Hatch Red)#9C0302leaf green· stems and leavesgreen to red gradient· bottom ribbon bannerPackaging#BC1B04

11

Product

Front-facing clear glass jar with visible chunky red-orange salsa, gold screw-on metal lid, and a full-wrap decorative label showing a yellow central badge and red chili graphics.

• Jar shapeClear cylindrical glass jar with rounded shoulder and visible seam near the neck, shown upright and centered.
  1 region

  x 0.25 · y 0.08 · w 0.50 · h 0.84 (high)
• LidGold-colored metal screw-on lid with ridged edge and flat top, closing the jar.
  1 region

  x 0.37 · y 0.06 · w 0.26 · h 0.08 (high)
• Contents appearanceChunky salsa visible through glass showing red and orange diced pieces with lighter seeds and small dark flecks suspended in liquid.
  1 region

  x 0.27 · y 0.18 · w 0.46 · h 0.66 (high)
• Front label badgeCentral yellow ornate badge on a dark textured label with two vertical red chili illustrations flanking the badge.
  1 region

  x 0.36 · y 0.38 · w 0.28 · h 0.30 (high)
• Label text main“The Fresh CHILE Co.”
  1 region

  x 0.39 · y 0.43 · w 0.24 · h 0.16 (high)
• Label secondary text“PAPA'S SALSA MEDIUM”
  1 region

  x 0.40 · y 0.61 · w 0.22 · h 0.08 (high)
• Small circular mark on label“Small circular mark near lower left of the label showing the word HATCH in a small badge (legible letters HATCH).”
  1 region

  x 0.30 · y 0.64 · w 0.06 · h 0.06 (medium)

Packaging

Decorative full-wrap paper label with dark textured background, yellow central badge, and red chili graphics wrapped around the jar; small circular badge and product name printed on label.

• Label backgroundDark brown textured background wrapping the jar visible behind the central badge and chili graphics.
  1 region

  x 0.28 · y 0.34 · w 0.44 · h 0.36 (high)
• Label badge text small“HATCH”
  1 region

  x 0.43 · y 0.38 · w 0.14 · h 0.06 (high)

Other

Studio-style product shot on a white background with black callout text and red circular icons arranged around the jar pointing to it using black arrows.

• Surrounding calloutsSix black hand-drawn style arrows point from surrounding text and red icons toward the jar at various positions.
  1 region

  x 0.05 · y 0.05 · w 0.90 · h 0.90 (medium)
• Top-left callout text“GROWN IN THE USA”
  1 region

  x 0.08 · y 0.03 · w 0.30 · h 0.10 (high)
• Top-right callout text“PALEO”
  1 region

  x 0.63 · y 0.03 · w 0.29 · h 0.10 (high)
• Left callout text“VEGAN”
  1 region

  x 0.05 · y 0.38 · w 0.22 · h 0.10 (high)
• Right callout text“NO SUGAR ADDED”
  1 region

  x 0.63 · y 0.37 · w 0.32 · h 0.12 (high)
• Bottom-left callout text“NO PRESERVATIVES”
  1 region

  x 0.04 · y 0.73 · w 0.30 · h 0.14 (high)
• Bottom-right callout text“GLUTEN-FREE”
  1 region

  x 0.62 · y 0.73 · w 0.34 · h 0.14 (high)
• Lighting and shadowEven frontal lighting with a faint soft shadow visible under the jar and minor highlight reflections on the glass and lid.

Colors

reddish orange· salsa contents#843424metallic gold· lidwarm yellow· label badgePackaging#F2B325dark brown· label backgroundPackaging#44352Bbright red· chili illustrationsPackaging#B42332

12

Product

A horizontal infographic showing illustrated chile peppers arranged left to right with labels and a header reading 'CHILE HEAT GUIDE'. Pepper illustrations range from a green bell pepper to a small red Carolina Reaper at the right.

• Main header text“Large centered header text at top reads 'CHILE HEAT GUIDE' in bold red all-caps.”
  1 region

  x 0.18 · y 0.04 · w 0.64 · h 0.14 (high)
• Subtitle text“Cursive-style label centered under header reads 'Hatch Chile'.”
  1 region

  x 0.34 · y 0.17 · w 0.32 · h 0.06 (high)
• Bell pepper illustrationLeftmost large green bell pepper illustration with visible glossy highlights and short curved stem; labeled 'Bell Pepper' above it.
  1 region

  x 0.03 · y 0.22 · w 0.18 · h 0.36 (high)
• Long Hatch chile illustrationSecond from left a long, tapered green hatch-style chile illustration taller than neighboring peppers with a curved stem.
  1 region

  x 0.20 · y 0.18 · w 0.16 · h 0.56 (high)
• Serrano illustrationA narrow green serrano-style pepper illustration, shorter than the hatch chile, positioned between the long hatch pepper and a red cayenne.
  1 region

  x 0.38 · y 0.26 · w 0.07 · h 0.38 (high)
• Cayenne illustrationA thin red cayenne-style pepper illustration with slight curve, located just right of the serrano.
  1 region

  x 0.46 · y 0.30 · w 0.05 · h 0.34 (high)
• Jalapeno illustrationA larger green jalapeno-style pepper illustration with a short curved stem positioned right of the cayenne.
  1 region

  x 0.52 · y 0.22 · w 0.10 · h 0.48 (high)
• Habanero illustrationAn orange habanero-style pepper illustration, smaller and rounded, positioned to the right of the jalapeno; labeled 'Habanero' above.
  1 region

  x 0.66 · y 0.34 · w 0.06 · h 0.24 (high)
• Carolina Reaper illustrationRightmost small red bumpy pepper illustration representing the Carolina Reaper with a short stem; labeled 'Carolina Reaper' above.
  1 region

  x 0.74 · y 0.32 · w 0.05 · h 0.22 (high)
• Pepper labels“Individual script labels above each pepper read 'Bell Pepper', 'Serrano', 'Cayenne', 'Jalapeno', 'Habanero', and 'Carolina Reaper' respectively.”
  6 regions

  x 0.02 · y 0.16 · w 0.28 · h 0.10 (high); x 0.34 · y 0.16 · w 0.12 · h 0.10 (high); x 0.44 · y 0.16 · w 0.08 · h 0.10 (high); x 0.52 · y 0.16 · w 0.12 · h 0.10 (high); x 0.64 · y 0.16 · w 0.10 · h 0.10 (high); x 0.72 · y 0.16 · w 0.14 · h 0.10 (high)
• Horizontal baseline lineA thin light gray horizontal guideline runs behind the peppers aligning them on a common baseline.
  1 region

  x 0.02 · y 0.46 · w 0.96 · h 0.02 (high)
• Bottom heat ribbonA wide ribbon banner across the lower image with a left-to-right warm gradient and three centered words 'MILD', 'HOT', 'EXTREME' placed respectively left, center, right.
  1 region

  x 0.05 · y 0.68 · w 0.90 · h 0.18 (high)
• Ribbon text left“Left ribbon text reads 'MILD'.”
  1 region

  x 0.08 · y 0.70 · w 0.18 · h 0.12 (high)
• Ribbon text center“Center ribbon text reads 'HOT'.”
  1 region

  x 0.42 · y 0.70 · w 0.16 · h 0.12 (high)
• Ribbon text right“Right ribbon text reads 'EXTREME'.”
  1 region

  x 0.70 · y 0.70 · w 0.20 · h 0.12 (high)

Other

Centered square-cropped infographic on a plain white background with decorative yellow graphic accents above and below the main content.

• BackgroundPlain white background with no visible product packaging or containers.
• Decorative accentsSmall yellow decorative brush-stroke elements appear above the header and below the heat ribbon.
  2 regions

  x 0.36 · y 0.02 · w 0.28 · h 0.06 (high); x 0.40 · y 0.86 · w 0.20 · h 0.08 (high)
• Image crop and compositionSquare image with centered composition; all illustrated elements fully visible and evenly spaced horizontally.

Colors

medium green· bell pepper body#568201deep green· long hatch chile body#557203saturated green· serrano and jalapeno bodies#527B03bright red· cayenne bodyorange· habanero bodydeep red· carolina reaper body#CC2C09warm gradient· bottom ribbon gradient#D2690D

13

Product

Three hard-shell tacos arranged side-by-side on a plate topped with shredded lettuce, shredded cheese, cooked ground beef, and chunky red salsa being poured from a small metal ladle. Orange rice and a tortilla chip are visible at the plate edge.

• Taco arrangementThree folded hard-shell tacos positioned side-by-side, jaws facing the viewer, each filled and standing upright in a metal taco holder.
  1 region

  x 0.16 · y 0.18 · w 0.68 · h 0.36 (high)
• Shell material and colorRigid corn-style taco shells with a pale beige to light yellow color and slightly textured surface.
  3 regions

  x 0.18 · y 0.20 · w 0.20 · h 0.28 (high); x 0.39 · y 0.20 · w 0.20 · h 0.28 (high); x 0.60 · y 0.20 · w 0.20 · h 0.28 (high)
• Salsa being pouredChunky red salsa with visible tomato pieces being poured from a small round metal ladle directly onto the center taco.
  2 regions

  x 0.42 · y 0.02 · w 0.20 · h 0.22 (high); x 0.40 · y 0.16 · w 0.18 · h 0.18 (high)
• Lettuce fillingFinely shredded bright green lettuce piled on top of the meat in each taco.
  1 region

  x 0.20 · y 0.26 · w 0.61 · h 0.18 (high)
• Shredded cheeseLight yellow shredded cheese sprinkled over the lettuce on the tacos.
  1 region

  x 0.53 · y 0.22 · w 0.18 · h 0.14 (high)
• Ground beefBrown cooked ground beef visible at the base of the taco fillings on the left and right tacos.
  2 regions

  x 0.18 · y 0.36 · w 0.18 · h 0.12 (high); x 0.62 · y 0.36 · w 0.16 · h 0.12 (high)
• Orange riceA mound of orange-colored cooked rice visible at the right edge of the plate next to the tacos.
  1 region

  x 0.72 · y 0.34 · w 0.22 · h 0.16 (high)
• Tortilla chipSingle large yellow tortilla chip partially visible behind the left taco at the plate edge.
  1 region

  x 0.02 · y 0.28 · w 0.18 · h 0.18 (high)
• Metal taco holderShiny metal taco holder with three angled slots supporting each taco and visible reflections on its surface.
  1 region

  x 0.22 · y 0.30 · w 0.56 · h 0.20 (high)
• Visible sauce textureSalsa shows chunked tomato pieces and a glossy wet texture with small darker seeds or bits.
  1 region

  x 0.40 · y 0.14 · w 0.20 · h 0.18 (high)

Other

Top-half image shows tacos on a plate in an outdoor-styled scene with large green foliage background. Bottom half contains overlaid review graphics and text on a white background.

• Reviewer badgeRed circular badge with white 'CS' letters placed near the lower left of the food area as a graphic overlay.
  1 region

  x 0.06 · y 0.52 · w 0.14 · h 0.12 (high)
• Reviewer name overlay“Large white script text across the lower central image area reading CAROLYNNE S.”
  1 region

  x 0.26 · y 0.52 · w 0.62 · h 0.14 (high)
• Verified buyer text and starsSmall red text 'Verified Buyer' with a red check mark graphic above a row of five gold star graphics.
  1 region

  x 0.38 · y 0.60 · w 0.30 · h 0.08 (high)
• Headline text“Black script headline on white background reading Chip Dipping Good.”
  1 region

  x 0.12 · y 0.66 · w 0.76 · h 0.12 (high)
• Customer quote“Large red uppercase quote on white background reading AWESOME SALSA LOVE IT ON MY EGGS & WITH FRIED TORTILLAS GREEN & RED”
  1 region

  x 0.06 · y 0.78 · w 0.88 · h 0.18 (high)
• Background foliageLarge green tropical leaves and ferns in soft focus behind the plate, creating an outdoor/lifestyle backdrop.
  1 region

  x 0.00 · y 0.00 · w 0.98 · h 0.36 (medium)

Colors

bright tomato red· salsa#E36402fresh lettuce green· lettucepale corn beige· taco shells#FEDBA4pale cheddar yellow· shredded cheese#FCD38Ccooked rice orange· rice#D39B7C

14

Other

White marketing panel with a shield badge graphic at top, a bold red headline, a paragraph of guarantee text, a red footer band containing contact phone and email, and centered layout.

• Shield badge graphicStylized shield and checkmark icon placed near the top center; a red shield shape with a white checkmark sits on a scalloped circular yellow/orange background.
  1 region

  x 0.36 · y 0.04 · w 0.27 · h 0.18 (high)
• Headline text“90-DAY MONEY BACK GUARANTEE”
  1 region

  x 0.12 · y 0.24 · w 0.77 · h 0.12 (high)
• Guarantee paragraph“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
  1 region

  x 0.08 · y 0.36 · w 0.84 · h 0.18 (high)
• Contact header“CONTACT US”
  1 region

  x 0.28 · y 0.62 · w 0.44 · h 0.08 (high)
• Phone number“(575)-800-8284”
  1 region

  x 0.17 · y 0.74 · w 0.67 · h 0.10 (high)
• Contact email“service@freshchileco.com”
  1 region

  x 0.22 · y 0.84 · w 0.56 · h 0.06 (high)
• Red footer bandHorizontal red textured band spans the full image width along the bottom and contains the phone and email centered above it.
  1 region

  x 0.00 · y 0.72 · w 1.00 · h 0.28 (high)
• Background and layoutLarge white background with centered vertical layout and red decorative divider above the headline; even, diffuse lighting and no product object visible.

15

16

Product

Close-up of chunky red-orange salsa piled on a plated savory dish with visible beans, chopped cilantro, and a white cooked egg behind the salsa.

• Salsa pileLoose chunky salsa mound composed of diced red and orange pepper pieces with visible seeds and glossy sauce on top of the dish.
  1 region

  x 0.18 · y 0.30 · w 0.50 · h 0.36 (high)
• Egg whitePartial cooked egg white visible behind and to the left of the salsa, smooth white surface with slight sheen.
  1 region

  x 0.18 · y 0.20 · w 0.42 · h 0.18 (high)
• Beans and stewDark beans and brown-green stew visible beneath and around the salsa, with oily broth pooling along the plate rim.
  1 region

  x 0.08 · y 0.60 · w 0.84 · h 0.36 (medium)
• Fresh herb garnishSmall torn cilantro leaves scattered on and around the dish, bright green color, placed as a garnish.
  1 region

  x 0.22 · y 0.70 · w 0.28 · h 0.18 (high)

Packaging

Part of a product jar is visible at the right edge showing a dark label, a yellow badge, and a vertical red chili illustration.

• Jar label areaRight-edge glass jar with a dark (near-black) label occupying a vertical strip; only left portion of jar is visible and the jar is cropped by the image edge.
  1 region

  x 0.77 · y 0.00 · w 0.23 · h 0.60 (high)
• Yellow badge on labelRounded yellow badge or seal printed on the dark label with darker text inside; badge sits roughly mid-height on the visible label.
  1 region

  x 0.82 · y 0.12 · w 0.12 · h 0.20 (high)
• Vertical chili illustrationIllustration of a vertical red chili pepper with a green stem printed on the label to the left of the yellow badge.
  1 region

  x 0.78 · y 0.08 · w 0.08 · h 0.28 (high)
• Partial label text“CHLES”Partial
  1 region

  x 0.84 · y 0.18 · w 0.10 · h 0.12 (medium)

Other

Tight cropped food shot with shallow depth of field and soft studio lighting; right side of jar is cropped out of frame and background is neutral gray.

• Shot compositionClose, low-angle crop focusing on the food in the foreground; jar at right is cropped by the image edge.
• BackgroundSmooth neutral light-gray backdrop occupying the upper left half of the image with even, diffuse illumination.
  1 region

  x 0.00 · y 0.00 · w 0.77 · h 0.45 (high)
• Lighting and depthBright, even studio lighting producing soft highlights on the glossy salsa and shallow depth of field that blurs the background and jar.
• Image cropRight side of the product jar and plate are cut off by the image border; lower-left corner of plate is visible.
  1 region

  x 0.70 · y 0.52 · w 0.30 · h 0.48 (high)

Colors

bright red-orange· salsa pieces and sauce#F70900dark brown / black· stew and beans#2B1509mid green· cilantro garnish#8CB255bright white· egg whitenear black· label backgroundPackaging#2C1A0Dbright yellow· label badgePackaging#FFC201chili red· chili illustrationPackaging#CC4524

17

Product

A printed infographic showing illustrated chile pepper varieties arranged horizontally with hand-lettered headings, individual pepper names and SHU ranges, and a colored heat-level banner near the bottom.

• Main headline“Large hand-drawn red title at the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' spanning nearly full image width.”
  1 region

  x 0.06 · y 0.03 · w 0.88 · h 0.19 (high)
• Subheading“Script-style black subheading below the title reading 'From the Hatch Valley of New Mexico.'”
  1 region

  x 0.18 · y 0.18 · w 0.64 · h 0.06 (high)
• Pepper rowA horizontal row of nine illustrated chile peppers, each drawn in painterly style and spaced evenly across the central area of the image.
  1 region

  x 0.04 · y 0.24 · w 0.92 · h 0.38 (high)
• Individual pepper labelsEach pepper has a small hand-lettered name above it (examples include 'Anaheim', 'Hatch Big Jim', 'Jalapeño', 'Habanero') and a SHU numeric range below each pepper.
  1 region

  x 0.06 · y 0.24 · w 0.88 · h 0.18 (high)
• Habanero illustrationRightmost pepper is distinctly orange, lobed and shorter with a curved stem, visually different from the elongated green peppers to its left.
  1 region

  x 0.86 · y 0.30 · w 0.10 · h 0.23 (high)
• Banner heat scaleA wide ribbon-style banner across the lower third with a horizontal gradient from green at left through yellow and orange to red at right, labeled 'MILD - MEDIUM - HOT - EXTRA HOT' in large capital letters.
  1 region

  x 0.05 · y 0.68 · w 0.90 · h 0.18 (high)
• Footer URL“freshchileco.com”
  1 region

  x 0.36 · y 0.89 · w 0.28 · h 0.06 (high)
• Decorative accentsSmall gold decorative flourishes and seed-like motifs appear in the top corners and near the bottom surrounding the footer area.
  3 regions

  x 0.02 · y 0.00 · w 0.20 · h 0.08 (medium); x 0.78 · y 0.00 · w 0.20 · h 0.08 (medium); x 0.28 · y 0.84 · w 0.44 · h 0.12 (medium)

Other

Square, studio-style image of a printed infographic on a white background with even lighting and minimal visible cast shadow.

• BackgroundPlain white background that fills the entire image area.
• Shot compositionCentered graphic layout with all elements aligned vertically and ample white margins around edges.
• Image qualityHigh-resolution, sharp printed-illustration texture visible in brush strokes and ink edges.

Colors

medium green· green peppers#547303bright orange· habanerovivid red· title and accents#CB230Bolive yellow· heat banner left#BC7C04warm yellow· banner lettering#FAD414

18

Product

A small round bowl of melted orange cheese dip topped with a chunky red salsa; a yellow corn tortilla chip is lifting a stringy pull of melted cheese and salsa.

• Bowl of cheese dipLow, round bowl filled to the rim with smooth, melted orange cheese-like dip that slightly overflows the bowl edge on the front side.
  1 region

  x 0.28 · y 0.44 · w 0.44 · h 0.36 (high)
• Chunky salsa toppingA mound of chunky red salsa placed on top of the cheese; visible tomato and small vegetable pieces creating a textured pile above the dip surface.
  1 region

  x 0.46 · y 0.42 · w 0.20 · h 0.18 (high)
• Cheese pullLong, stringy layer of melted cheese stretching from the bowl to the tortilla chip, with salsa clinging to the cheese strand.
  1 region

  x 0.40 · y 0.19 · w 0.22 · h 0.46 (high)
• Tortilla chip heldTriangular yellow corn tortilla chip held between fingers above the bowl and partially covered with melted cheese and bits of salsa.
  1 region

  x 0.34 · y 0.02 · w 0.30 · h 0.24 (high)
• Human handFingers visible holding the chip by its top edge; fingers are cropped at the top of the image.
  1 region

  x 0.35 · y 0.00 · w 0.30 · h 0.18 (high)

Other

Close-up staged food shot on a textured fabric background with additional tortilla chips visible around the bowl and soft, diffuse lighting.

• Background fabricCoarse woven burlap-like fabric used as background and support surface, visible behind and beneath the bowl.
  1 region

  x 0.00 · y 0.40 · w 1.00 · h 0.60 (medium)
• Surrounding chipsAdditional yellow and purple tortilla chips arranged around the bowl base and foreground.
  2 regions

  x 0.02 · y 0.66 · w 0.46 · h 0.32 (high); x 0.58 · y 0.73 · w 0.38 · h 0.26 (high)
• Shot compositionCentered close-up composition focusing on the cheese pull and salsa with shallow depth of field; edges of scene and some chips are slightly out of focus.
• LightingSoft, diffuse light from the front-left producing gentle highlights on the cheese and minimal harsh shadows.

Colors

golden orange· cheese dip#BC6B0Ctomato red· salsa topping#B33303corn yellow· tortilla chip (held)#FACA3Cdeep purple· tortilla chips (foreground)

19

Product

Centered certification-style seal graphic with supporting icon/text panels on a textured light background; large headline text appears above the seal.

• Central seal badgeBlack circular sawtooth badge centered in the image with a pair of crossed chiles (left green, right red) near the top of the badge and large stacked white text 'HATCH' over 'CHILE' in the badge center.
  1 region

  x 0.23 · y 0.18 · w 0.54 · h 0.52 (high)
• Badge surrounding text“White curved text around the top edge of the badge reads 'CERTIFIED' and curved text around the lower edge reads 'HATCH CHILE ASSOCIATION' following the badge contour.”
  1 region

  x 0.27 · y 0.14 · w 0.46 · h 0.30 (medium)
• Red accent stripesVertical red rectangular stripe groups appear behind the badge at its top and bottom, visible as stacked short bars that extend beyond the badge edges.
  2 regions

  x 0.45 · y 0.10 · w 0.10 · h 0.08 (high); x 0.45 · y 0.62 · w 0.10 · h 0.06 (high)
• Left icon columnLeft-side stacked icon panels include a sun-over-fields icon, copy blocks, a small chile icon, and headings in green and body copy in black aligned vertically to the left of the badge.
  1 region

  x 0.03 · y 0.18 · w 0.25 · h 0.52 (high)
• Right icon columnRight-side stacked icon panels include a clipboard check icon, heading text, body copy, and a ribbon/check icon with heading and explanatory text aligned vertically to the right of the badge.
  1 region

  x 0.72 · y 0.18 · w 0.25 · h 0.52 (high)
• Top headline“Large black headline at the top center reading 'CHOOSE REAL HATCH.' with a smaller green line above reading 'LOOK FOR THE SEAL.'”
  1 region

  x 0.05 · y 0.02 · w 0.90 · h 0.16 (high)
• Middle callout boxRectangular outlined box centered below the badge containing a green heading 'WHY IT MATTERS' with a short explanatory paragraph below.
  1 region

  x 0.30 · y 0.67 · w 0.40 · h 0.15 (high)
• Fine print footer bandDark green horizontal band runs along the bottom with centered white text and a narrow line of small legal-style text beneath the band.
  1 region

  x 0.00 · y 0.86 · w 1.00 · h 0.14 (high)
• Left heading text transcription - top“GROWN IN”
  1 region

  x 0.06 · y 0.20 · w 0.18 · h 0.05 (high)
• Left heading text transcription - location“HATCH VALLEY, NEW MEXICO”
  1 region

  x 0.06 · y 0.25 · w 0.18 · h 0.06 (high)
• Left explanatory text transcription“Only green chiles grown in Hatch Valley can be certified Hatch.”
  1 region

  x 0.06 · y 0.31 · w 0.18 · h 0.10 (high)
• Left lower heading transcription“100% REAL”
  1 region

  x 0.06 · y 0.45 · w 0.18 · h 0.05 (high)
• Left lower subheading transcription“HATCH CHILE”
  1 region

  x 0.06 · y 0.50 · w 0.18 · h 0.05 (high)
• Left lower explanatory transcription“Your assurance of authentic Hatch flavor and New Mexico tradition.”
  1 region

  x 0.06 · y 0.55 · w 0.18 · h 0.10 (high)
• Right upper heading transcription“VERIFIED”
  1 region

  x 0.74 · y 0.20 · w 0.18 · h 0.05 (high)
• Right upper subheading transcription“SUPPLY CHAIN”
  1 region

  x 0.74 · y 0.25 · w 0.18 · h 0.05 (high)
• Right upper explanatory transcription“Every step is verified to ensure authenticity from field to you.”
  1 region

  x 0.74 · y 0.31 · w 0.18 · h 0.10 (high)
• Right lower heading transcription“LICENSED”
  1 region

  x 0.74 · y 0.45 · w 0.18 · h 0.05 (high)
• Right lower subheading transcription“SEAL OF TRUST”
  1 region

  x 0.74 · y 0.50 · w 0.18 · h 0.05 (high)
• Right lower explanatory transcription“The Hatch Chile Association licenses this certification seal to approved businesses only.”
  1 region

  x 0.74 · y 0.55 · w 0.18 · h 0.10 (high)
• Center callout heading transcription“WHY IT MATTERS”
  1 region

  x 0.38 · y 0.68 · w 0.24 · h 0.04 (high)
• Center callout explanatory transcription“Not all green chiles are Hatch. Look for this seal to be sure you're getting the real thing.”
  1 region

  x 0.33 · y 0.72 · w 0.34 · h 0.09 (high)
• Top small line transcription“LOOK FOR THE SEAL.”
  1 region

  x 0.30 · y 0.03 · w 0.40 · h 0.04 (high)
• Bottom band headline transcription“REAL HATCH CHILE. REAL NEW MEXICO.”
  1 region

  x 0.05 · y 0.87 · w 0.90 · h 0.05 (high)
• Footer fine print transcription“'HATCH' IS A CERTIFICATION MARK OF THE HATCH CHILE ASSOCIATION FOR UNPROCESSED CHILE. USE OF THE SEAL DOES NOT IMPLY ENDORSEMENT OF THE LICENSEE'S PRODUCTS.”
  1 region

  x 0.02 · y 0.93 · w 0.96 · h 0.05 (medium)

Other

Square image showing a centered graphic on a textured off-white background with even frontal lighting and minimal shadow; composition crops no major elements.

• Background textureLight beige textured paper-like background fills the image behind the graphic.
• Shot compositionGraphic is centered and symmetrically arranged with left and right informational columns and a horizontal footer band at the bottom.
• Lighting and shadowsEven frontal lighting with no strong directional shadows and slight vignette darkening near outer corners.
• Image qualityHigh resolution and sharp; small legal text in the footer is legible though smaller than body copy.

Colors

deep black· badge background#110E0Dpure white· badge text and headline textvivid red· accent stripes and right chile#DF2425forest green· left chile and icon/headings#546345

20

Product

Top-down view of a round bowl holding a smooth orange cheese-style dip topped with a mound of chunky red salsa; a narrow visible bowl rim surrounds the dip.

• Bowl top viewRound shallow bowl seen from above containing a creamy orange dip with a visible narrow gray rim around the bowl.
  1 region

  x 0.38 · y 0.08 · w 0.48 · h 0.45 (high)
• Creamy dip surfaceSmooth, glossy orange-colored creamy dip filling the bowl and forming a shallow ring around the salsa, with small darker flecks in the orange matrix.
  1 region

  x 0.44 · y 0.12 · w 0.30 · h 0.28 (high)
• Chunky salsa toppingCentral mound of chunky red salsa placed on top of the orange dip, composed of visible diced pieces and a glossy liquid sheen.
  1 region

  x 0.56 · y 0.14 · w 0.18 · h 0.14 (high)
• Bowl rim materialThin, slightly darker gray rim encircling the bowl visible where dip does not reach the edge.
  1 region

  x 0.38 · y 0.08 · w 0.48 · h 0.06 (medium)

Other

Plate of yellow and purple tortilla chips around the bowl on a dark round platter, placed on a textured gray surface with a wooden cutting board and a halved lime visible at the image edges; even soft lighting with mild top shadows.

• Chip assortmentYellow corn tortilla chips and several purple corn chips arranged around the bowl, some chips partially overlapping the bowl rim.
  1 region

  x 0.08 · y 0.22 · w 0.77 · h 0.63 (high)
• Serving plateDark round serving platter visible beneath the chips and bowl, rim visible along the left and upper-left edges of the chip cluster.
  1 region

  x 0.04 · y 0.10 · w 0.60 · h 0.66 (medium)
• Wood board and limePortion of a wooden cutting board and a halved lime appear at the lower-left corner outside the platter, acting as props.
  1 region

  x 0.00 · y 0.66 · w 0.30 · h 0.34 (high)
• Background surfaceTextured gray stone or concrete surface fills the visible background outside the platter and board.
  1 region

  x 0.30 · y 0.00 · w 0.70 · h 1.00 (high)
• Lighting and shadowsSoft, diffuse overhead lighting with gentle shadows under chips and slight glossy highlights on the dip and salsa.

Colors

vivid tomato red· chunky salsa topping#942302warm cheddar orange· creamy orange dip#FBB52B

21

Product

A vertical infographic showing four heat levels with pepper icons on the left and bold headings plus descriptive red callouts and small body text on the right.

• Row layoutFour horizontal rows stacked vertically; each row pairs one to four illustrated chile pepper icons at left with a bold uppercase heading and a red banner-style heat value at right followed by a short descriptive sentence below.
  1 region

  x 0.05 · y 0.05 · w 0.90 · h 0.90 (high)
• Pepper iconsHand-drawn style chile icons in two colors: some peppers are solid red with darker speckling and others are green with darker speckling; icons are vertically aligned in groups of one, two, three, and four corresponding to each row.
  4 regions

  x 0.06 · y 0.06 · w 0.18 · h 0.22 (high); x 0.06 · y 0.29 · w 0.18 · h 0.20 (high); x 0.06 · y 0.50 · w 0.18 · h 0.20 (high); x 0.06 · y 0.72 · w 0.18 · h 0.20 (high)
• Heading styleLarge bold black uppercase headings for each row (MILD, MEDIUM, HOT, XHOT) placed to the right of the pepper icons.
  1 region

  x 0.28 · y 0.06 · w 0.62 · h 0.22 (high)
• Red heat calloutsProminent red uppercase numeric callouts indicating Scoville units appear to the right of each heading inside a thin red banner outline motif.
  4 regions

  x 0.46 · y 0.11 · w 0.46 · h 0.14 (high); x 0.46 · y 0.33 · w 0.46 · h 0.14 (high); x 0.46 · y 0.55 · w 0.46 · h 0.14 (high); x 0.46 · y 0.77 · w 0.46 · h 0.14 (high)
• Body description textEach row contains a smaller black sentence or two below the heading and red callout that describes the heat level in plain sentence case.
  4 regions

  x 0.28 · y 0.14 · w 0.66 · h 0.10 (high); x 0.28 · y 0.37 · w 0.66 · h 0.14 (high); x 0.28 · y 0.59 · w 0.66 · h 0.14 (high); x 0.28 · y 0.81 · w 0.66 · h 0.12 (high)
• Illustration styleAll graphic elements use a textured, slightly distressed hand-illustrated look with uneven ink and speckled shading visible on peppers and banner outlines.

Other

Centered infographic on a plain white background with even lighting and no visible props or packaging. Image is square with generous white margins.

• Background and framingPlain white background filling the image with the infographic centered and clear white space around all sides.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Shot compositionTop-to-bottom composition with four visually equal rows and consistent left alignment for pepper icons and right alignment for text blocks.
• Image qualityHigh-resolution clean graphic with crisp edges and no visible noise or motion blur.

Colors

warm red· red pepper icons and red callout text#CB2434medium green· green pepper iconsblack· heading text#131313

22

Product

A mound of chunky red-and-green salsa sits atop a plated dish; pieces are glossy and oily with visible small seeds and chopped vegetable texture.

• Chunky salsa moundCentral heap of chunky salsa composed of diced red and green pepper pieces and tomato-like pieces piled on top of a dish.
  1 region

  x 0.24 · y 0.18 · w 0.48 · h 0.36 (high)
• Surface finishSalsa surface appears glossy with a light oily sheen and small reflective highlights on pieces.
  1 region

  x 0.30 · y 0.22 · w 0.38 · h 0.24 (high)
• Visible seeds and small fragmentsSmall pale seed-like fragments and fine diced bits are visible among the salsa pieces.
  1 region

  x 0.36 · y 0.24 · w 0.18 · h 0.10 (medium)
• Salsa on food surfaceSalsa is heaped directly on top of other food items visible beneath but those underlying items are not described here.
  1 region

  x 0.24 · y 0.30 · w 0.48 · h 0.30 (high)

Packaging

Partial view of a product jar with a dark label, yellow badge, and a red chili illustration at the right edge of the image.

• Jar body and labelRight-edge partial glass jar visible showing a black label with a yellow ornate badge and a vertical red chili illustration.
  1 region

  x 0.77 · y 0.06 · w 0.23 · h 0.60 (medium)
• Legible label text“CHILE”
  1 region

  x 0.82 · y 0.18 · w 0.13 · h 0.18 (medium)
• Partially visible label text“HATCH”Partial
  1 region

  x 0.83 · y 0.08 · w 0.10 · h 0.06 (low)

Other

Close-up styled food photograph with shallow depth of field, white plate at lower right, and a light gray textured background; foreground is sharply focused while background elements are soft.

• Shot compositionClose-up, slightly angled top-front view filling the frame with the salsa and plated food; jar sits at the right background and is partially cropped.
• BackgroundLight gray textured backdrop fills the upper left portion of the image and is out of focus.
  1 region

  x 0.02 · y 0.02 · w 0.60 · h 0.40 (high)
• Plate visibleWhite rim of a shallow plate or bowl is visible at the lower right where salsa sits.
  1 region

  x 0.56 · y 0.52 · w 0.38 · h 0.36 (high)
• Depth of fieldForeground food and salsa are in sharp focus while the jar and background are noticeably blurred.

Colors

bright tomato red· salsa red pieces#E30301muted green· salsa green pieces#D46301warm orange-brown· oil and sauce pooling#DC7B01matte black· label backgroundPackaging#2C1A0Dwarm yellow· label badgePackaging#FFC401chili red· chili illustrationPackaging#B27501

23

Product

Visible product face is a flat label artwork for a salsa jar showing central brand badge, two chili peppers, product name, heat level and net weight.

• Central brand badgeShield-shaped yellow badge with scalloped outline containing the words 'The Fresh CHILE Co.' with a small red chili illustration integrated; badge is centered horizontally.
  1 region

  x 0.39 · y 0.16 · w 0.22 · h 0.36 (high)
• Decorative chiliesTwo large stylized chili peppers flank the central badge: a red chili to the left and a green chili to the right; both are glossy illustrated graphics overlapping the badge area.
  2 regions

  x 0.28 · y 0.15 · w 0.14 · h 0.44 (high); x 0.61 · y 0.15 · w 0.14 · h 0.44 (high)
• Product name and heat“Text beneath the badge reads 'PAPA'S SALSA' with 'MEDIUM' on a small red banner below and 'NET WT. 16 oz (454g)' in smaller text underneath.”
  1 region

  x 0.45 · y 0.49 · w 0.16 · h 0.16 (high)
• Hatch Chile round logoSmall circular badge left of center reading 'HATCH CHILE' with a stylized red chile and horizontal lines.
  1 region

  x 0.36 · y 0.58 · w 0.08 · h 0.12 (medium)

Packaging

Label includes a left-side brand story block, center artwork and product name, and a right-side Nutrition Facts panel with icons and a barcode.

• Left headline“TASTE THE FAMILY TRADITION”
  1 region

  x 0.03 · y 0.06 · w 0.22 · h 0.10 (high)
• Left body copy blockDense multi-line paragraph block of brand/story text below the headline; text is legible as a paragraph but individual lines are small.
  1 region

  x 0.03 · y 0.12 · w 0.22 · h 0.46 (medium)
• Website and contact text“WWW.FRESHCHILECO.COM”
  1 region

  x 0.03 · y 0.58 · w 0.18 · h 0.06 (high)
• Nutrition panel header“Nutrition Facts”
  1 region

  x 0.82 · y 0.06 · w 0.15 · h 0.10 (high)
• Nutrition panel detailsFull vertical Nutrition Facts table block including serving size, calories and nutrient rows; numbers and small rows are present and visually structured as a standard nutrition label.
  1 region

  x 0.78 · y 0.12 · w 0.20 · h 0.64 (high)
• Packaging icons column“Vertical column of circular icons to the left of the nutrition panel with legible labels including 'GLUTEN FREE', 'VEGAN', 'NO SUGAR ADDED', 'NO ADDITIVES', and 'PALEO'.”
  1 region

  x 0.72 · y 0.20 · w 0.08 · h 0.48 (high)
• BarcodeStandard vertical barcode at bottom right with numeric string alongside; barcode graphic is present and readable as a barcode element.
  1 region

  x 0.90 · y 0.68 · w 0.08 · h 0.24 (high)

Other

Image shows a flattened full-bleed label artwork photographed on a textured dark brown burlap background with even frontal lighting and slight vignette at edges.

• Background textureDark brown woven burlap texture fills the entire image behind the label artwork, visible between design elements.
• Shot compositionWide horizontal crop showing the full width of a wraparound label; no jar or container edges visible, suggesting a flat label mockup or laid-flat label photograph.
• Lighting and shadowsEven frontal lighting with minor specular highlights on the illustrated chilies and slight darker vignette near image corners.

Colors

dark burlap brown· label backgroundPackaging#4A3524warm yellow· central badgePackaging#F5C343bright red· left chili graphicPackaging#C4222Amedium green· right chili graphicPackaging#5B4A33banner red· accent bannerPackaging#B3061Cpanel white· nutrition panelPackaging#F1F1F1

24

Product

Close-up of a printed Nutrition Facts panel on a flat white label showing headings, nutrient rows, and bold numeric values.

• Panel layoutSingle-column Nutrition Facts panel with a large bold title at top, horizontal rule separators, left-aligned nutrient names, and right-aligned numeric values and percent daily values.
  1 region

  x 0.05 · y 0.02 · w 0.90 · h 0.96 (high)
• Title typographyTop line reads 'Nutrition Facts' in a very large bold sans-serif type.
  1 region

  x 0.10 · y 0.02 · w 0.80 · h 0.12 (high)
• Calories blockA bold 'Calories' label with a large bold numeric '10' to its right, separated by a thick horizontal rule above and below.
  1 region

  x 0.06 · y 0.22 · w 0.88 · h 0.16 (high)
• Table rowsNutrient rows printed in mixed bold and regular weights with units (g or mg) immediately after nutrient names and percent daily values aligned to the far right.
  1 region

  x 0.06 · y 0.36 · w 0.88 · h 0.55 (high)

Packaging

Printed nutrition facts label containing serving information, calorie count, nutrient amounts, percent daily values, and a footnote about the % Daily Value.

• Serving statement“About 16 servings per container”
  1 region

  x 0.10 · y 0.12 · w 0.78 · h 0.04 (high)
• Servings size line“Servings size 2 tbsp (60g)”
  1 region

  x 0.10 · y 0.16 · w 0.80 · h 0.06 (high)
• Amount per serving label“Amount per serving”
  1 region

  x 0.08 · y 0.20 · w 0.50 · h 0.04 (high)
• Calories text“Calories 10”
  1 region

  x 0.06 · y 0.24 · w 0.88 · h 0.10 (high)
• Percent daily header“%Daily Value *”
  1 region

  x 0.64 · y 0.30 · w 0.30 · h 0.04 (high)
• Total Fat row“Total Fat 0g 0%”
  1 region

  x 0.08 · y 0.34 · w 0.86 · h 0.05 (high)
• Saturated Fat row“Saturated Fat 0g 0%”
  1 region

  x 0.10 · y 0.39 · w 0.84 · h 0.04 (high)
• Trans Fat row“Trans Fat 0g”
  1 region

  x 0.10 · y 0.43 · w 0.70 · h 0.04 (high)
• Cholesterol row“Cholesterol 0mg 0%”
  1 region

  x 0.08 · y 0.47 · w 0.86 · h 0.05 (high)
• Sodium row“Sodium 160mg 7%”
  1 region

  x 0.08 · y 0.52 · w 0.86 · h 0.05 (high)
• Total Carbohydrate row“Total Carbohydrate 2g 1%”
  1 region

  x 0.08 · y 0.57 · w 0.86 · h 0.05 (high)
• Dietary Fiber row“Dietary Fiber 0g 0%”
  1 region

  x 0.10 · y 0.62 · w 0.80 · h 0.04 (high)
• Total Sugars row“Total Sugars 1g”
  1 region

  x 0.10 · y 0.66 · w 0.80 · h 0.04 (high)
• Includes added sugars line“Includes 0g Added Sugars 0%”
  1 region

  x 0.10 · y 0.69 · w 0.80 · h 0.05 (high)
• Protein row“Protein 0g”
  1 region

  x 0.08 · y 0.74 · w 0.86 · h 0.04 (high)
• Vitamin D row“Vitamin D 0mcg 0%”
  1 region

  x 0.08 · y 0.79 · w 0.86 · h 0.04 (high)
• Calcium row“Calcium 6mg 0%”
  1 region

  x 0.08 · y 0.83 · w 0.86 · h 0.04 (high)
• Iron row“Iron 0mg 6%”
  1 region

  x 0.08 · y 0.86 · w 0.86 · h 0.04 (high)
• Potassium row“Potassium 76mg 2%”
  1 region

  x 0.08 · y 0.90 · w 0.86 · h 0.05 (high)
• Footnote“*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.”

Other

Square-cropped product image showing only the label on a white background with even lighting and no props.

• Shot compositionCentered vertical crop of the label; edges of the label are slightly inset from the image borders.
  1 region

  x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
• Lighting and contrastEven, high-contrast lighting that produces crisp black text on a white background with minimal shadows or reflections.

Colors

white· label backgroundPackagingblack· text and rulesPackaging#010101

• madeinnewmexico.com

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  Fresh Chile Company Papa's Hatch Chile Salsa

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