The Fresh Chile Company
Pure Hatch Green Chile
Pure Hatch Green Chile is a jarred, flame-roasted green chile product made from chiles grown in the Hatch Valley of New Mexico and certified by the Hatch Chile Association. It is used as an ingredient or condiment in dishes such as eggs, enchiladas, chili, burgers, and soups, and comes in a 16 fl oz (454g) glass jar with heat levels ranging from Mild (500 SHU) to XHot (1500 SHU). The product contains roasted Hatch green chile, citric acid and/or lime juice, salt, and garlic; it is shelf-stable until opened and should be refrigerated after opening. User reviews describe it as the closest jarred option to fresh Hatch chile and versatile for cooking.
- Color
- Hatch Green
- Gender
- unisex
- Style
- traditional
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
- GTIN
85306422- MPN
fcc-green-mild-jar
Specifications
Authentic Hatch green chile from the Hatch Valley in New Mexico, flame roasted and packed in a glass jar. It has a smoky, earthy flavor with balanced heat. No sugar added, no preservatives, and shelf-stable. Great on eggs, enchiladas, burgers, and more.
Flame roasted for authentic smoky flavor; never dried or dehydrated; shelf-stable until opened; 2-year shelf life; no sugar added; no preservatives; ready to eat straight from the jar.
- Color
- Hatch Green · green
- Material
- Roasted Hatch Green Chile, Citric Acid and/or Lime Juice, Salt, Garlic
- Style
- traditional
- Occasion
- everyday, casual, weekend
- Gender
- unisex
- Condition
- new
- Weight
- 1.6 lb
- Category
- Food, Beverages & Tobacco > Food Items > Condiments & Sauces > Hot Sauce
Additional Attributes
- flame roasted
- never dried or dehydrated
- no sugar added
- no preservatives
- grown in Hatch Valley
- 2-year shelf life
- shelf-stable
- authentic Southwestern flavor
- Hatch Valley, New Mexico
- ready to eat
- smoky
- earthy
- balanced heat
- heat levels from mild to xtrahot
Product Insights
Pure Hatch Green Chile is a small-batch, flame-roasted Hatch Valley chile from The Fresh Chile Company, priced at $10.95 for a 16-oz jar that replaces four 4-oz cans. The chiles are harvested, flame-roasted, chopped into 1/2-inch pieces, and jarred within 24 hours, carrying the Hatch Chile Association seal and a four-generation McMillan family recipe. The Hatch Valley's temperature swings and alkaline soils give it balanced sweet-heat and mineral depth, and the flame roasting keeps the flesh meaty rather than watery. It's a versatile base for a 6–8 serving stew or straight from the jar on eggs and burgers, and it's vegan, gluten-free, with no artificial preservatives. However, buyers find the heat tiers run mild—Hot and Xtra Hot read mild, Medium bland—and some jars arrive thin or with hard chunks, plus there's a vinegar-like tang from citric acid/lime juice. Shipping can be slow and jars sometimes arrive broken, and once opened the jar keeps 7–10 days refrigerated.
Verified claims
- Flavor
- Hatch is a protected New Mexico place-name; a native New Mexican vouches for this jar.
- Terroir
- Hatch Valley's 40–50°F swings and alkaline Rio Grande soils create balanced sweet-heat and mineral depth.
- Roasting process
- Thick-walled pods are flame-roasted, chopped 1/2-inch, and jarred within 24 hours, never dried or sweetened.
- Heat level
- Four heat variants from 500 to 15,000 SHU; buyers report hotter tiers run mild.
- Recipe value
- A 16-oz jar suits a 6–8 serving stew; 1 cup replaces 1½ cups canned green chile.
- Flame roasting
- Flame roasting chars the waxy peel, caramelizes skin sugars, and keeps the flesh from going watery.
- Harvest-to-jar
- Chiles are harvested, flame-roasted, chopped, and jarred within 24 hours.
- Chop size
- Chopped to 1/2-inch, half the cut of the brand's Big Jim jar.
- Heat levels
- Buyers find Hot and Xtra Hot mild and the Medium bland; order one tier hotter.
- Everyday uses
- Buyers report using it straight from the jar on eggs, burgers, and chips, and as a 2-cup base for green chile stew.
- Recipe origin
- Four-generation McMillan family recipe, born as Christmas-gift red chile jars.
- Freshness
- Chile is harvested, flame-roasted, chopped, cooked and jarred within 24 hours.
- Cooking tradition
- One 16 oz jar is the recipe amount for a 6–8 serving green chile stew.
- Shelf life
- Refrigerate after opening; jar keeps 7–10 days with no artificial preservatives.
- Production scale
- Small-batch flame-roasted jar, not a mass-produced puree like 505
- Uniformity
- Buyers report some jars arrive thin or with hard chunks, so draining or mashing may be needed
- Jar yield
- One 16-oz jar holds roughly 16–20 whole peppers and replaces four 4-oz cans
- Texture
- Open-flame roasting keeps 1/2-inch chunks meaty, not watery.
- Convenience
- Pre-roasted and pre-chopped; a 16-oz jar replaces four 4-oz cans.
- Origin certification
- Carries the Hatch Chile Association seal, certifying Hatch Valley, NM origin.
- Provenance
- Four-generation McMillan recipe; harvested, flame-roasted, and jarred within 24 hours.
- Canned replacement
- One 16 oz jar replaces four 4-oz cans — a straight 4:1 swap.
- Heat tiers
- Four heat variants: Mild 500, Medium 2,500, Hot 5,000, Xtra Hot 15,000 SHU; Hot and Xtra Hot read mild to buyers.
- Acid tang
- Buyers report a strong vinegar-like tang from the citric acid and lime juice.
- Freezing
- Freeze leftover jar contents in ice cube trays for single-serving portions.
- Shipping damage
- Buyers report jars arriving broken or leaking; inspect the seal on arrival.
- Arrival condition
- Buyers report jars arriving broken or leaking from rough transit
- Delivery lead time
- Shipping can take weeks with little communication
- Leak handling
- A leaked jar counts as opened; refrigerate within 7-10 days
- Allergens
- Hatch chile, citric acid and/or lime juice, salt, garlic: vegan, gluten-free, no nuts or soy; no facility allergen certification
- Acidification
- Preserved with citric acid and/or lime juice, not vinegar or added sugar
- Processing
- Harvested, flame-roasted, chopped, cooked and jarred within 24 hours
Product record
- Title
- Pure Hatch Green Chile
- Brand
- The Fresh Chile Company
- Price
- $10.95 USD
- Availability
- In stock
- Rating
- 4.79 stars, 2698 reviews, scale 5
Buying Guide
0 comparisons · 7 sourcesUses
Eggs and breakfast
Layer it into breakfast eggs, spoon it over plain eggs or egg sandwiches, or fold it into breakfast burritos.[1,2]
Burgers, tacos, and handhelds
Pile it onto burgers or a cheeseburger with melted cheese, spoon it into soft or hard shell ground beef tacos, or use it as a topping for other handhelds and folded tortillas.[2,4,5]
Enchiladas and Tex-Mex meals
Top enchiladas, serve it with grilled meats, or set it out for Tex-Mex night.[2]
Chili, soups, and green chile stew
Stir it into chili or soups, or use it as the base of green chile stew.[1,2]
Straight from the jar
Spoon it straight from the jar or off the spoon as a ready-to-eat chile.[2]
Salsas, sauces, and chip dip
Use it as a dip for tortilla chips, or spoon it into salsas and sauces.[2,3,6]
Mashed potatoes
Mix it into mashed potatoes and finish with a spoonful of chile salsa and parsley.[7]
Image Analysis
24 images- 01
Product
A clear glass cylindrical jar with a gold metal screw lid containing chopped green chile in brine and a full-wrap paper label showing illustrations and printed text on the front.
- Jar bodyTransparent clear glass jar with gently curved shoulder and straight-sided lower body showing chopped green chile pieces suspended in liquid.
1 region
x 0.18 · y 0.10 · w 0.64 · h 0.80 (high) - LidMetal screw-top lid with ribbed edge finished in metallic gold, visible seal ring under the lid.
1 region
x 0.29 · y 0.00 · w 0.42 · h 0.12 (high) - Contents textureFinely chopped green chile pieces with visible seeds and small dark flecks suspended in a translucent greenish brine.
1 region
x 0.20 · y 0.12 · w 0.60 · h 0.76 (high) - Label wrapWhite paper label wrapped around jar midsection with printed illustrations of whole green chiles and a central yellow badge containing brand text.
1 region
x 0.16 · y 0.48 · w 0.68 · h 0.28 (high) - Illustrated chilesThree green chile illustrations vertically oriented on the visible portion of the label, two flanking the central badge and one partially visible at right.
3 regions
x 0.18 · y 0.48 · w 0.18 · h 0.25 (high); x 0.40 · y 0.48 · w 0.20 · h 0.26 (high); x 0.66 · y 0.50 · w 0.12 · h 0.22 (high) - Central badgeYellow decorative badge at label center with layered border and stylized text elements inside.
1 region
x 0.34 · y 0.49 · w 0.33 · h 0.22 (high) - Small round markSmall circular emblem at lower-left of the label with radial red elements and centrally placed dark disk.
1 region
x 0.16 · y 0.56 · w 0.10 · h 0.16 (high) - Bottom jar rimRounded thick glass base visible at bottom edge with slightly magnified view of contents behind it.
1 region
x 0.20 · y 0.82 · w 0.60 · h 0.14 (high) - Top label edge under lidNarrow top edge of the label visible directly below the jar shoulder and under the lid.
1 region
x 0.26 · y 0.40 · w 0.48 · h 0.06 (high) - Text - badge top“HATCH”
1 region
x 0.43 · y 0.50 · w 0.13 · h 0.05 (high) - Text - brand center“The Fresh CHILE Co.”
1 region
x 0.36 · y 0.52 · w 0.28 · h 0.12 (high) - Text - product ribbon“PURE GREEN CHILE”
1 region
x 0.39 · y 0.60 · w 0.27 · h 0.04 (high) - Text - heat level“MILD”
1 region
x 0.44 · y 0.65 · w 0.14 · h 0.04 (high) - Text - net volume“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.69 · w 0.28 · h 0.04 (high) - Small emblem text“HATCH CHILE”Partial
1 region
x 0.16 · y 0.58 · w 0.10 · h 0.12 (medium)
Packaging
Paper wrap-around label on the jar midsection containing illustrations and multiple printed text elements including product name, heat level, and net volume.
- Label materialWhite textured paper label wrapped around jar midsection.
1 region
x 0.16 · y 0.48 · w 0.68 · h 0.28 (high) - Label artworkCentral yellow badge with nested border and stylized typography, flanked by hand-drawn green chile illustrations and a small circular emblem at lower-left.
1 region
x 0.32 · y 0.48 · w 0.40 · h 0.30 (high) - Packaging text block - main“PURE GREEN CHILE”
1 region
x 0.39 · y 0.60 · w 0.27 · h 0.04 (high) - Packaging text block - size“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.69 · w 0.28 · h 0.04 (high)
Other
Studio product shot on a plain white background with even lighting, centered composition, and slight shadowing under jar; image shows full frontal view of the jar.
- Shot compositionSingle frontal product centered in frame with full jar visible from lid to base against a white background.
- Lighting and shadowSoft even lighting with mild reflections on glass and a faint soft shadow beneath the jar.
- Image qualityHigh-resolution image with sharp focus on label and contents; no visible motion blur.
Colors
muted olive green· chile contents#947B23metallic gold· lid#DBD4BDoff-white· label backgroundPackaging#D4D5D3warm yellow· central badgePackaging#F3C323deep green· illustrated chilesPackaging- Jar bodyTransparent clear glass jar with gently curved shoulder and straight-sided lower body showing chopped green chile pieces suspended in liquid.
- 02
Product
A front-facing clear glass jar with a gold metal screw lid containing chopped green chile in a brine; a white paper label with a yellow central badge and green chile illustrations wraps around the jar.
- Jar bodyClear cylindrical glass jar with gently rounded shoulder tapering to a narrower neck; contents of chopped green chile and visible seeds fill the jar.
1 region
x 0.12 · y 0.17 · w 0.76 · h 0.72 (high) - LidGold-colored metal screw cap with fine vertical ribbing around the rim and a visible sealing ring under the cap.
1 region
x 0.25 · y 0.02 · w 0.50 · h 0.12 (high) - Contents textureFinely chopped green chile pieces suspended in a translucent liquid with scattered pale seeds and occasional darker flecks.
1 region
x 0.18 · y 0.14 · w 0.64 · h 0.69 (high) - Label shape and placementWhite rectangular paper label wraps horizontally around jar midsection, leaving top and bottom glass exposed.
1 region
x 0.13 · y 0.45 · w 0.74 · h 0.32 (high) - Central badge graphicYellow ornate badge centered on the label with stylized text and a small green chile illustration overlapping the badge at center.
1 region
x 0.33 · y 0.51 · w 0.34 · h 0.22 (high) - Green chile illustrationsHand-drawn vertical green chile illustrations printed on the left and right sides of the label.
2 regions
x 0.12 · y 0.49 · w 0.12 · h 0.28 (high); x 0.76 · y 0.49 · w 0.12 · h 0.28 (high) - Small round sealSmall circular seal/graphic at lower left of the label containing radial lines and text.
1 region
x 0.14 · y 0.59 · w 0.12 · h 0.14 (medium) - Lower glass baseVisible curved glass base at bottom of jar with contents pressed against inner surface.
1 region
x 0.18 · y 0.76 · w 0.64 · h 0.18 (high) - Label paper textureLabel surface shows a subtle paper grain texture and slight shadowing where the label wraps around the jar.
1 region
x 0.28 · y 0.49 · w 0.44 · h 0.26 (medium) - Label headline text“HATCH”
1 region
x 0.38 · y 0.50 · w 0.24 · h 0.05 (high) - Label brand text“The Fresh CHILE Co.”
1 region
x 0.36 · y 0.53 · w 0.28 · h 0.11 (high) - Product line text“PURE GREEN CHILE”
1 region
x 0.36 · y 0.64 · w 0.28 · h 0.06 (high) - Heat level text“MEDIUM”
1 region
x 0.38 · y 0.70 · w 0.24 · h 0.05 (high) - Volume text“16 FL OZ. (454G)”
1 region
x 0.36 · y 0.74 · w 0.28 · h 0.04 (high) - Seal text (partial)“HATCH CHILE”Partial
1 region
x 0.12 · y 0.60 · w 0.11 · h 0.11 (medium)
Packaging
A single white paper label wrapped around the jar midsection with multiple printed graphics and text.
- Label wrapWhite rectangular label applied around the jar with printed graphics including a central yellow badge, green chile illustrations, a small circular seal at lower left, and product text.
1 region
x 0.13 · y 0.45 · w 0.74 · h 0.32 (high) - Printed quantity line“16 FL OZ. (454G)”
1 region
x 0.36 · y 0.74 · w 0.28 · h 0.04 (high) - Heat level printed“MEDIUM”
1 region
x 0.38 · y 0.70 · w 0.24 · h 0.05 (high)
Other
Front-centered studio product shot on a plain uniform background with soft even lighting and minimal shadowing.
- Shot compositionJar centered vertically and horizontally in frame with full frontal view; top of lid and bottom of jar both visible.
- BackgroundEven single-color background distinct from the jar and label, showing no props or surfaces.
- LightingSoft, diffuse studio lighting producing mild highlights on glass and lid and faint shadowing along label edges.
Colors
metallic gold· lid#BDAA54olive green· contents#9C8322paper white· label background#F1F2F4warm yellow· central badge#F3C323medium green· label chile illustrations- Jar bodyClear cylindrical glass jar with gently rounded shoulder tapering to a narrower neck; contents of chopped green chile and visible seeds fill the jar.
- 03
Product
A clear cylindrical glass jar with a gold metal screw lid containing chopped green chile. The jar shows chunky green contents with visible seeds and a full-wrap paper label with printed chili illustrations and a central yellow badge.
- Jar shapeClear glass jar with vertical cylindrical body, slightly narrower neck and rounded base visible at bottom.
1 region
x 0.22 · y 0.12 · w 0.56 · h 0.82 (high) - LidGold colored metal screw-on lid with visible ribbed edge and an inner sealing disk visible under the rim.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.12 (high) - Contents appearanceChopped green chile pieces suspended in brine or oil; visible lighter seeds and small dark flecks throughout.
2 regions
x 0.24 · y 0.14 · w 0.52 · h 0.22 (high); x 0.24 · y 0.72 · w 0.52 · h 0.18 (high) - Label wrapPaper label wraps around the jar midsection covering most of the visible body; label background is light/white with printed illustrations and a central badge.
1 region
x 0.18 · y 0.38 · w 0.64 · h 0.44 (high) - Chili illustrations on labelHand-drawn green chile illustrations printed on the left and right sides of the label, oriented vertically.
2 regions
x 0.11 · y 0.44 · w 0.15 · h 0.35 (high); x 0.74 · y 0.44 · w 0.15 · h 0.35 (high)
Packaging
A full-wrap paper label with a central yellow badge, printed graphics of green chiles, and multiple legible text lines including product descriptors and size.
- Central badge graphicYellow decorative badge at center of label containing stylized brand text and a small chile illustration overlapping characters.
1 region
x 0.36 · y 0.48 · w 0.28 · h 0.22 (high) - Label banner textBlack ribbon-like banner below central badge with contrasting text printed inside the banner area.
1 region
x 0.34 · y 0.60 · w 0.32 · h 0.08 (high) - Left circular markSmall circular emblem or seal printed on the left side of the label near the chili illustration.
1 region
x 0.12 · y 0.56 · w 0.10 · h 0.12 (high) - Label text - PURE GREEN CHILE“PURE GREEN CHILE”
1 region
x 0.35 · y 0.60 · w 0.30 · h 0.06 (high) - Label text - HOT“HOT”
1 region
x 0.43 · y 0.68 · w 0.14 · h 0.05 (high) - Label text - volume“16 FL OZ. (454G)”
1 region
x 0.38 · y 0.73 · w 0.24 · h 0.05 (high) - Label text - central brand block“HATCH”
1 region
x 0.44 · y 0.46 · w 0.12 · h 0.04 (high) - Label text - stylized name“The Fresh CHILE Co.”
1 region
x 0.36 · y 0.50 · w 0.28 · h 0.12 (high) - Left emblem text“HATCH CHILE”
1 region
x 0.11 · y 0.58 · w 0.10 · h 0.10 (high)
Other
Studio-style product shot on a plain white background; jar centered and fully visible with even lighting and minimal shadowing.
- Background and stagingPlain white background free of props or textures, isolating the jar.
- Shot compositionFront-facing, slightly elevated camera angle showing full vertical extent of jar including lid, body, label, and base.
- Lighting and shadowEven, diffuse lighting with faint soft shadow under and to the lower right of the jar; mild specular highlights on the glass and lid.
Colors
medium olive green· chopped chile contents#947C23metallic gold· metal lid#BCAA54off-white· label backgroundPackaging#D4D5D3bright yellow· central badgePackaging#F3C323deep green· label illustrations and accent textPackaging- Jar shapeClear glass jar with vertical cylindrical body, slightly narrower neck and rounded base visible at bottom.
- 04
Product
A clear glass jar filled with coarsely chopped green chile pieces in a green-tinted liquid, sealed with a gold-tone metal screw cap. A printed paper label wraps around the jar showing a central yellow emblem and illustrations of green chiles.
- Jar bodyCylindrical clear glass jar with rounded shoulder and visible glass lip under the cap; contents of chopped green chile and seeds visible through the glass.
1 region
x 0.12 · y 0.14 · w 0.76 · h 0.78 (high) - CapSmooth gold-tone metal screw cap with fine ridged edge and a thin interior sealing ring visible at the jar mouth.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.14 (high) - Contents textureCoarsely chopped pale-to-medium green chile pieces suspended in a slightly translucent greenish liquid with visible small white seeds and darker seed or char fragments.
1 region
x 0.15 · y 0.16 · w 0.70 · h 0.60 (high) - Label central emblemA yellow shield-like emblem centered on the label with decorative border containing stylized text and a small green chile illustration overlapping the lettering.
1 region
x 0.28 · y 0.46 · w 0.44 · h 0.25 (high) - Left small badgeA circular sunburst-style badge to the lower-left on the label with the words 'HATCH CHILE' arranged vertically inside it.
1 region
x 0.10 · y 0.61 · w 0.12 · h 0.12 (high) - Visible pepper illustrationsHand-drawn green chile illustrations printed on the label flanking the central emblem on both left and right sides.
2 regions
x 0.04 · y 0.45 · w 0.20 · h 0.35 (high); x 0.76 · y 0.45 · w 0.19 · h 0.35 (high) - Label lower text areaA black banner below the emblem contains light-colored text; below that block are two centered lines of smaller black text indicating heat and volume.
1 region
x 0.33 · y 0.62 · w 0.34 · h 0.18 (high) - Top jar neckNarrow glass neck area beneath the cap with a visible double rim and slight reflection highlights.
1 region
x 0.30 · y 0.12 · w 0.40 · h 0.08 (high)
Packaging
A white paper label wrapped around the jar with a central yellow emblem, green chile illustrations, a small hatched badge, and multiple lines of printed product text including heat and volume statements.
- Primary label backgroundWhite textured paper label encircling the jar serving as the product's main packaging panel.
1 region
x 0.10 · y 0.44 · w 0.80 · h 0.30 (high) - Label text - HATCH“HATCH”
1 region
x 0.42 · y 0.47 · w 0.16 · h 0.06 (high) - Label text - The Fresh CHILE Co.“The Fresh CHILE Co.”
1 region
x 0.33 · y 0.50 · w 0.34 · h 0.14 (high) - Label text - PURE GREEN CHILE“PURE GREEN CHILE”
1 region
x 0.36 · y 0.64 · w 0.28 · h 0.05 (high) - Label text - XHOT“XHOT”
1 region
x 0.41 · y 0.70 · w 0.18 · h 0.05 (high) - Label text - volume“16 FL OZ. (454G)”
1 region
x 0.38 · y 0.75 · w 0.28 · h 0.05 (high)
Other
Studio-style product shot on a plain white background with soft diffuse lighting, minimal shadow under the jar, and the jar centered and cropped with small whitespace around it.
- BackgroundEven white background with no visible props or textures.
- Framing and compositionJar centered vertically and horizontally in the image, shown nearly straight-on with slight top-down angle revealing cap and jar shoulder.
- LightingSoft, diffuse lighting producing gentle highlights on the glass and a faint soft shadow beneath the jar.
Colors
olive green· chile contents#74620Bwarm metallic gold· metal cap#C3AA4Dbright yellow· label emblemPackaging#F2C20Dmedium green· printed chile illustrationsPackagingoff-white· label backgroundPackaging#D3D5D3- Jar bodyCylindrical clear glass jar with rounded shoulder and visible glass lip under the cap; contents of chopped green chile and seeds visible through the glass.
- 05

Product
A clear glass jar with a gold-colored metal screw lid containing chopped green chile pieces; a white wrap label with a central yellow badge logo and illustrated green chiles is applied around the jar.
- Jar bodyCylindrical clear glass jar with gently rounded shoulder and visible glass rim under the lid; contents of chopped green chile fill the jar and are visible through the glass.
1 region
x 0.26 · y 0.14 · w 0.48 · h 0.80 (high) - LidMetal screw-on lid with a gold finish and visible ribbed edge; a thin sealing liner is visible under the lid at the jar neck.
1 region
x 0.30 · y 0.02 · w 0.40 · h 0.12 (high) - Contents appearanceChopped green chile pieces suspended in liquid, showing varied green tones, seeds, and small dark flecks.
1 region
x 0.26 · y 0.20 · w 0.48 · h 0.68 (high) - Label layoutWrap-around white paper label with a central yellow shield-style badge, green illustrated whole chiles flanking the badge, and a narrow black banner with yellow text under the badge.
1 region
x 0.19 · y 0.36 · w 0.62 · h 0.34 (high) - Left badge markSmall circular/gear-shaped secondary badge at lower-left of the main label area with contrasting dark and red elements.
1 region
x 0.15 · y 0.51 · w 0.10 · h 0.12 (medium) - Illustrated chilesVertical illustrated whole green chiles printed on the label, with one at the left edge and one at the right edge of the visible label wrap.
2 regions
x 0.20 · y 0.40 · w 0.12 · h 0.28 (high); x 0.68 · y 0.40 · w 0.12 · h 0.28 (high) - Front small print under badgeBlack text line reading MILD and a smaller black line with the size statement below it.
1 region
x 0.39 · y 0.64 · w 0.24 · h 0.12 (high) - Label texturePaper label with slight visible paper grain texture and wrap seam not visible on the front.
1 region
x 0.19 · y 0.36 · w 0.62 · h 0.34 (medium) - Front logo text“HATCH The Fresh CHILE CO.”
1 region
x 0.36 · y 0.44 · w 0.28 · h 0.20 (high) - Banner text“PURE GREEN CHILE”
1 region
x 0.35 · y 0.57 · w 0.30 · h 0.06 (high) - Heat/size text“MILD”
1 region
x 0.43 · y 0.63 · w 0.14 · h 0.05 (high) - Volume text“16 FL OZ. (454G)”
1 region
x 0.38 · y 0.68 · w 0.24 · h 0.06 (high) - Left secondary text“HATCH CHILE”
1 region
x 0.14 · y 0.53 · w 0.08 · h 0.10 (medium)
Packaging
Paper wrap label around a glass jar with a metal screw lid; label carries printed illustrations, a central yellow badge, and multiple text elements.
- Label wrapWhite full-wrap paper label covering the midsection of the jar and aligned horizontally across the jar circumference.
1 region
x 0.19 · y 0.36 · w 0.62 · h 0.34 (high) - Label central badgeYellow shield-style badge at the center of the label containing the main logo text.
1 region
x 0.37 · y 0.45 · w 0.26 · h 0.20 (high) - Label artGreen whole-chile illustrations printed on the label to the left and right of the central badge.
2 regions
x 0.20 · y 0.40 · w 0.12 · h 0.28 (high); x 0.68 · y 0.40 · w 0.12 · h 0.28 (high) - Packaging closure detailGold metal screw lid with visible sealing liner edge between lid and jar neck.
1 region
x 0.30 · y 0.02 · w 0.40 · h 0.12 (high)
Other
Studio-style product shot on a plain white background with even lighting and minimal shadow; jar is centered and cropped to show entire jar and lid.
- BackgroundPlain white background occupying the full frame with no additional props.
- Shot compositionVertical centered product shot showing the front-facing side of the jar; jar is fully in frame with slight space above the lid.
- Lighting and shadowSoft, even frontal lighting with a faint diffuse shadow under the jar and slight specular highlights on the glass and lid.
Colors
medium olive green· jar contents#74620Bwarm metallic gold· metal lid#C3AB54off-white· label backgroundPackaging#D4D4D4bright mustard yellow· central badgePackaging#F3C322deep green· illustrated chiles on labelPackagingsolid black· label textPackaging#252524- Jar bodyCylindrical clear glass jar with gently rounded shoulder and visible glass rim under the lid; contents of chopped green chile fill the jar and are visible through the glass.
- 06

Product
Centered certification seal with bold headline above and three illustrated callouts across the lower middle; two roasted chiles sit in the lower corners.
- Top headline“Large multi-line headline across the top reading HOW TO KNOW IT'S REAL HATCH CHILE with 'HATCH CHILE' in bold green and the rest in black.”
1 region
x 0.02 · y 0.00 · w 0.96 · h 0.22 (high) - Central certified sealLarge black jagged-edged circular seal centered horizontally in the upper-middle area with white stacked text reading HATCH CHILE and arced smaller white text around the edge reading CERTIFIED and HATCH CHILE ASSOCIATION; two small stylized chili icons (one green one red) overlap near the top center of the seal.
1 region
x 0.34 · y 0.12 · w 0.32 · h 0.36 (high) - Small shield badgeGreen shield icon with a white check mark shown below the central seal, aligned with the middle callout '2'.
1 region
x 0.43 · y 0.48 · w 0.10 · h 0.12 (high) - Numbered callout 1 header“GROWN IN HATCH VALLEY, NM”
1 region
x 0.06 · y 0.56 · w 0.28 · h 0.12 (high) - Callout 1 body text“Hatch chiles are uniquely grown in the Hatch Valley of southern New Mexico.”
1 region
x 0.05 · y 0.64 · w 0.30 · h 0.12 (high) - Numbered callout 2 header“LOOK FOR THIS OFFICIAL SEAL”
1 region
x 0.40 · y 0.56 · w 0.20 · h 0.12 (high) - Callout 2 body text“This seal guarantees the chile was grown in Hatch Valley, NM and meets our strict standards.”
1 region
x 0.36 · y 0.64 · w 0.28 · h 0.12 (high) - Numbered callout 3 header“AVOID IMITATION 'HATCH-STYLE' CHILE”
1 region
x 0.70 · y 0.56 · w 0.28 · h 0.12 (high) - Callout 3 body text“Only real Hatch chile will have this certification. Don't be fooled by imitations.”
1 region
x 0.66 · y 0.64 · w 0.30 · h 0.12 (high) - Hatch-style banned symbolCircular red prohibition symbol containing the text HATCH-STYLE with a red diagonal slash, located above the callout 3 header.
1 region
x 0.78 · y 0.49 · w 0.12 · h 0.12 (high) - Bottom center certification statement“ONLY PRODUCTS WITH THIS SEAL ARE CERTIFIED BY THE HATCH CHILE ASSOCIATION”
1 region
x 0.18 · y 0.77 · w 0.64 · h 0.10 (high) - Left roasted chileA charred green roasted chile lies along the bottom left edge with visible black blistering marks and a glossy skin.
1 region
x 0.02 · y 0.82 · w 0.35 · h 0.18 (high) - Right roasted chileA charred red roasted chile lies along the bottom right edge with black blistering and glossy surface.
1 region
x 0.63 · y 0.82 · w 0.35 · h 0.18 (high)
Other
Sunlit agricultural field background with a faint horizon and rows of crops behind the graphic elements; evenly lit studio-style composite with drop shadows and a clean square crop.
- Background fieldA panoramic agricultural field with visible crop rows and distant low hills forms the background behind the infographic elements.
1 region
x 0.00 · y 0.22 · w 1.00 · h 0.70 (high) - Image compositionCentered infographic layout with the seal and headline in the upper half and three numbered callouts aligned horizontally in the middle; visual elements layered over the background.
- Lighting and shadowsSoft even lighting across the scene; graphic elements cast subtle drop shadows on the background to create depth.
Colors
matte black· seal background#0E0E0Evivid red· seal and accent red#E30302deep green· seal and text green#1B632Abright white· seal text- Top headline“Large multi-line headline across the top reading HOW TO KNOW IT'S REAL HATCH CHILE with 'HATCH CHILE' in bold green and the rest in black.”
- 07

Product
An illustrated heat guide showing eight individual chile pepper illustrations arranged in a horizontal row with handwritten-style variety names above each pepper and small SHU ranges below; a large red headline at top and a multicolor ribbon indicating heat categories near the bottom.
- Headline textLarge hand-brushed red headline across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' with decorative golden flourishes above and below.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.16 (high) - Pepper illustrations rowA horizontal row of eight detailed, hand-drawn chile illustrations spanning the midsection; shapes vary from long tapered to blocky and wrinkled (rightmost orange pepper).
1 region
x 0.06 · y 0.18 · w 0.88 · h 0.42 (high) - Individual pepper labels“Handwritten-style variety names above each pepper (examples include 'Anaheim', 'Hatch Big Jim', 'Hatch Sandia', 'Hatch G76', 'Hatch Lumbre', 'Jalapeño', 'Serrano', 'Habanero').”
1 region
x 0.06 · y 0.14 · w 0.88 · h 0.10 (high) - SHU range linesSmall printed SHU ranges beneath each pepper in a condensed sans-serif style (for example sequences of digits and dash separated ranges under each illustration).
1 region
x 0.06 · y 0.56 · w 0.88 · h 0.06 (high) - Rightmost pepper detailRightmost pepper is distinctly orange and more bulbous and wrinkled compared with the other green peppers, with a short curved green stem.
1 region
x 0.83 · y 0.28 · w 0.11 · h 0.30 (high) - Pepper stemsEach pepper illustration includes a visible green stem at the top of the fruit; stems vary in length and curvature.
1 region
x 0.06 · y 0.18 · w 0.88 · h 0.12 (high)
Other
Centered graphic on a white background with decorative gold flourishes and a website line at the bottom; even studio lighting with no visible props or shadows.
- Background and compositionPlain white background framing the centered infographic with generous white margins on all sides.
- Bottom ribbon bannerA wide horizontal ribbon near the lower third with a left-to-right gradient from olive-yellow to orange to red containing the words 'MILD', 'MEDIUM', 'HOT', 'EXTRA HOT'.
1 region
x 0.04 · y 0.68 · w 0.92 · h 0.18 (high) - Website line“Small centered website text 'freshchileco.com' near the bottom edge, set below decorative gold ornamentation.”
1 region
x 0.32 · y 0.88 · w 0.36 · h 0.06 (high) - Decorative flourishesMultiple small golden decorative flourishes and seed illustrations appear above the headline and flanking the bottom ribbon.
2 regions
x 0.04 · y 0.00 · w 0.92 · h 0.08 (medium); x 0.04 · y 0.84 · w 0.92 · h 0.08 (medium)
Colors
various green· green pepper bodies#446304bright orange· orange pepper bodybrick red· headline text#BB1A14jet black· label and body text#131313yellow to red gradient· heat ribbon gradient#DB4305golden yellow· decorative flourishes#CB8304- Headline textLarge hand-brushed red headline across the top reading 'THE ULTIMATE HATCH CHILE HEAT GUIDE' with decorative golden flourishes above and below.
- 08

Product
Centered guarantee graphic consisting of a yellow sunburst badge with a red shield and white check, a large red headline, a multi-line policy paragraph in black script, a red CONTACT US heading, and a red patterned footer with contact details.
- Guarantee badgeCircular yellow scalloped badge with a red shield inset; a white checkmark symbol is centered on the red shield.
1 region
x 0.36 · y 0.05 · w 0.28 · h 0.20 (high) - Main headline textLarge uppercase red headline text reading 90-DAY MONEY BACK GUARANTEE in a bold rounded display font centered below the badge.
1 region
x 0.04 · y 0.26 · w 0.92 · h 0.12 (high) - Policy paragraph textMulti-line black script text in mixed case describing the satisfaction guarantee policy, set in three centered lines beneath the headline.
1 region
x 0.07 · y 0.39 · w 0.86 · h 0.18 (high) - Contact headingCentered red uppercase CONTACT US heading in a bold rounded display font located below the policy paragraph.
1 region
x 0.20 · y 0.62 · w 0.60 · h 0.08 (high) - Patterned footer bandWide horizontal red band with a subtle textured/patterned background occupying the bottom portion of the image and containing contact details.
1 region
x 0.00 · y 0.76 · w 1.00 · h 0.24 (high) - Phone number and email blockLarge yellow phone number and smaller yellow email address centered within the red footer band.
1 region
x 0.15 · y 0.80 · w 0.70 · h 0.17 (high) - Decorative underline and small flourishSmall red hand-drawn underline and a tiny red decorative flourish located between the badge and the headline.
1 region
x 0.42 · y 0.23 · w 0.16 · h 0.04 (medium) - Badge interior shape detailThe red shield inside the yellow badge has a pentagonal top and rounded bottom meeting at a point; the white checkmark is thick and rounded.
1 region
x 0.44 · y 0.11 · w 0.12 · h 0.10 (high) - Headline text transcription“90-DAY MONEY BACK GUARANTEE”
1 region
x 0.04 · y 0.26 · w 0.92 · h 0.12 (high) - Policy text transcription“WE STAND A 100% Satisfaction Guarantee POLICY FOR OUR CHILE PRODUCTS. IF YOU ARE NOT COMPLETELY SATISFIED, REACH OUT TO US TO GET YOUR FULL REFUND.”
1 region
x 0.07 · y 0.39 · w 0.86 · h 0.18 (high) - Contact heading transcription“CONTACT US”
1 region
x 0.20 · y 0.62 · w 0.60 · h 0.08 (high) - Phone transcription“(575)-800-8284”
1 region
x 0.22 · y 0.79 · w 0.56 · h 0.10 (high) - Email transcription“service@freshchileco.com”
1 region
x 0.22 · y 0.88 · w 0.56 · h 0.06 (high)
Other
Centered vertical layout on a white background with even frontal lighting; slight shadowing not present; image includes a red textured footer occupying the bottom area.
- BackgroundSolid white background surrounding central graphic and text, providing high contrast.
- Framing and compositionGraphic and text are vertically stacked and horizontally centered; generous white space above and between sections.
- Footer textureRed footer band has a subtle speckled or textured appearance rather than a flat solid fill.
1 region
x 0.00 · y 0.76 · w 1.00 · h 0.24 (high) - LightingEven diffuse frontal lighting with no strong highlights or directional shadows visible on the graphic.
Colors
warm yellow· badge background#FFB500bright red· shield and large display text#D10025white· checkmarkblack· policy paragraph text#010101deep red· footer background#B8202Fbright yellow· footer contact text#FEC301- Guarantee badgeCircular yellow scalloped badge with a red shield inset; a white checkmark symbol is centered on the red shield.
- 09

Product
Close-up of shredded green chile piled on folded tortillas served on a shallow black plate; visible charred flecks and seeds in the chile mixture.
- Chile moundShredded green chile mixture piled in a loose mound with visible seeds and small charred black flecks; glossy moist texture and irregular shredded pieces.
1 region
x 0.22 · y 0.06 · w 0.56 · h 0.42 (high) - TortillasTwo folded tortillas underneath the chile, one showing toasted brown spots and a thin oily sheen at the edge where cheese or oil is present.
1 region
x 0.12 · y 0.34 · w 0.76 · h 0.38 (high) - Serving plateShallow round black plate visible under the tortillas with a narrow rim.
1 region
x 0.12 · y 0.28 · w 0.76 · h 0.40 (high)
Other
Lifestyle composition with wooden round board background, green chile pods in background, and overlayed reviewer graphic and headline text at bottom.
- Wood serving surfaceCircular wooden board under the plate with visible wood grain and concentric rings.
1 region
x 0.02 · y 0.00 · w 0.96 · h 0.56 (high) - Background chilesLong whole green chiles blurred in the background near the top edge of the image.
1 region
x 0.02 · y 0.00 · w 0.96 · h 0.15 (medium) - Reviewer badge text 'DN'“DN”
1 region
x 0.22 · y 0.61 · w 0.14 · h 0.12 (high) - Reviewer name 'DANIEL N.'“DANIEL N.”
1 region
x 0.36 · y 0.61 · w 0.52 · h 0.12 (high) - Verified label“Verified Buyer”
1 region
x 0.44 · y 0.69 · w 0.28 · h 0.06 (high) - Headline text“Hatch Green Chile”
1 region
x 0.12 · y 0.78 · w 0.76 · h 0.10 (high) - Testimonial text“UNDOUBTEDLY THE BEST HATCH GREEN CHILE I EVER TASTED”
1 region
x 0.06 · y 0.88 · w 0.88 · h 0.12 (high) - Star rating graphicFive star icons in a row beneath the verified label (graphic, not text).
1 region
x 0.40 · y 0.70 · w 0.30 · h 0.06 (high) - Image qualitySharp foreground with shallow depth of field causing background elements to be softly blurred; bright, even lighting with slight specular highlights on chile.
Colors
olive green· green chile#B4A343light tan· tortillas#F3B30Ablack· serving plate#422D03bright red· review badge circlePackaging- Chile moundShredded green chile mixture piled in a loose mound with visible seeds and small charred black flecks; glossy moist texture and irregular shredded pieces.
- 10

Product
A clear glass jar filled with chopped green chile in liquid, capped with a ribbed gold metal screw lid and wrapped with a printed paper label showing a yellow badge logo and green pepper illustrations.
- Jar bodyTransparent cylindrical glass jar with curved shoulder and visible internal contents of chopped green chile pieces suspended in a greenish liquid.
1 region
x 0.34 · y 0.18 · w 0.32 · h 0.72 (high) - LidGold-colored metal screw-on lid with vertical ribbed texture around the rim and a smooth top surface.
1 region
x 0.35 · y 0.06 · w 0.30 · h 0.12 (high) - Contents textureChopped pieces of green chile and visible seeds suspended in a translucent green brine; pieces vary in size and create a mottled texture.
1 region
x 0.36 · y 0.20 · w 0.28 · h 0.64 (high) - Label artworkPaper label wrapped around jar showing a central yellow badge logo, stylized green chile illustrations on either side, and a white/light textured background.
1 region
x 0.28 · y 0.34 · w 0.44 · h 0.34 (high) - Label text - product name and size“PURE GREEN CHILE”
1 region
x 0.40 · y 0.56 · w 0.20 · h 0.06 (high) - Label text - heat level and volume“MEDIUM”
1 region
x 0.40 · y 0.62 · w 0.20 · h 0.06 (high) - Label text - volume details“16 FL. OZ. (454G)”
1 region
x 0.40 · y 0.68 · w 0.20 · h 0.04 (high) - Small top label text“HATCH”
1 region
x 0.46 · y 0.40 · w 0.08 · h 0.04 (medium) - Central logo text“The Fresh CHILE CO.”Partial
1 region
x 0.38 · y 0.42 · w 0.24 · h 0.12 (medium)
Packaging
Printed paper label wrapped around the jar with logo, green pepper illustrations and multiple text lines denoting product name, heat level, and volume.
- Label materialPaper label with a slightly textured light background and full-color print wrapping around the jar.
1 region
x 0.28 · y 0.34 · w 0.44 · h 0.34 (high) - Packaging claim text - top left“GROWN IN THE USA”
1 region
x 0.06 · y 0.06 · w 0.32 · h 0.12 (high) - Packaging claim text - top right“NO DEHYDRATED PODS”
1 region
x 0.60 · y 0.06 · w 0.34 · h 0.12 (high) - Packaging claim text - left middle“FLAME ROASTED”
1 region
x 0.04 · y 0.36 · w 0.28 · h 0.12 (high) - Packaging claim text - right middle“NO SUGAR ADDED”
1 region
x 0.62 · y 0.36 · w 0.34 · h 0.12 (high) - Packaging claim text - bottom left“NO PRESERVATIVES”
1 region
x 0.02 · y 0.78 · w 0.36 · h 0.12 (high) - Packaging claim text - bottom right“GLUTEN-FREE”
1 region
x 0.62 · y 0.78 · w 0.36 · h 0.12 (high) - IconographyMultiple red circular icons paired with the claim text (flag icon, pepper icon, flame icon, crossed-out honey dipper, crossed-out pill or capsule, crossed-out grain icon).
6 regions
x 0.04 · y 0.02 · w 0.12 · h 0.12 (high); x 0.84 · y 0.02 · w 0.12 · h 0.12 (high); x 0.04 · y 0.34 · w 0.12 · h 0.12 (high); x 0.84 · y 0.34 · w 0.12 · h 0.12 (high); x 0.12 · y 0.78 · w 0.08 · h 0.08 (medium); x 0.84 · y 0.78 · w 0.08 · h 0.08 (medium)
Other
Studio-style image on a white background with black arrow callouts pointing to the jar and red icons paired with textual claims around the jar. Even lighting with soft shadow under the jar.
- Shot compositionCentered frontal product shot with symmetrical layout of callout graphics and text around the jar.
- BackgroundPlain white background with no visible props other than graphic arrows and icons.
- Arrows and calloutsBlack hand-drawn style arrows point from surrounding claim text toward the jar at multiple positions.
- Lighting and shadowEven diffuse lighting with a faint shadow visible under the jar toward the front.
1 region
x 0.36 · y 0.86 · w 0.28 · h 0.08 (medium)
Colors
mottled jar green· contents (chopped chile and brine)#9B7C02metallic gold· metal lidoff-white· label backgroundPackaging#D4D5D3bright yellow· label central badgePackaging#FEC200deep green· illustrated peppers on labelPackaging#6B8B5C- Jar bodyTransparent cylindrical glass jar with curved shoulder and visible internal contents of chopped green chile pieces suspended in a greenish liquid.
- 11

Product
Infographic-style product graphic showing four heat levels (MILD, MEDIUM, HOT, XHOT) with accompanying Scoville numbers, short descriptive sentences, and illustrated green chile icons aligned vertically at left.
- Single chile illustration (top)Single stylized green chile illustration with dark speckled texture and curved stem, positioned left of the 'MILD' heading.
1 region
x 0.07 · y 0.08 · w 0.09 · h 0.18 (high) - Triple chile illustrations (middle)Three vertically stacked identical stylized green chile illustrations with speckled detail, aligned left of the 'MEDIUM' and 'HOT' headings.
1 region
x 0.06 · y 0.28 · w 0.12 · h 0.30 (high) - Quintet chile illustrations (lower)Five stylized green chile illustrations grouped left of the 'XHOT' heading, same illustrative style and speckled texture.
1 region
x 0.06 · y 0.58 · w 0.13 · h 0.28 (high) - Large black heading wordsLarge bold black single-word headings for each heat level ('MILD', 'MEDIUM', 'HOT', 'XHOT') rendered in an all-caps display font, positioned to the right of the chile illustrations.
4 regions
x 0.30 · y 0.08 · w 0.32 · h 0.12 (high); x 0.30 · y 0.30 · w 0.34 · h 0.14 (high); x 0.30 · y 0.50 · w 0.34 · h 0.12 (high); x 0.30 · y 0.72 · w 0.34 · h 0.14 (high) - Red Scoville calloutsLarge bold red numeric callouts for each level showing Scoville values followed by 'SCOVILLE HEAT UNITS', enclosed by a thin red banner outline to the right of each heading.
4 regions
x 0.38 · y 0.10 · w 0.57 · h 0.10 (high); x 0.38 · y 0.32 · w 0.57 · h 0.13 (high); x 0.38 · y 0.52 · w 0.57 · h 0.12 (high); x 0.38 · y 0.74 · w 0.57 · h 0.14 (high) - Descriptive sentence blocksShort black sentence descriptions in a casual script-like font under each Scoville callout describing the heat level; some sentence lines are partially cropped at image edges but remain legible in part.
4 regions
x 0.30 · y 0.20 · w 0.62 · h 0.08 (high); x 0.30 · y 0.38 · w 0.62 · h 0.12 (high); x 0.30 · y 0.58 · w 0.62 · h 0.12 (high); x 0.30 · y 0.84 · w 0.62 · h 0.12 (medium) - Thin red banner outlinesThin red angular banner outlines that frame the right side of each Scoville callout, extending horizontally across the image.
4 regions
x 0.70 · y 0.10 · w 0.25 · h 0.10 (high); x 0.70 · y 0.32 · w 0.25 · h 0.13 (high); x 0.70 · y 0.52 · w 0.25 · h 0.12 (high); x 0.70 · y 0.74 · w 0.25 · h 0.14 (high) - Top-level layoutVertical repeat of heat-level rows each containing chile illustrations at left, a bold black heading, red Scoville callout with banner, and a black descriptive sentence below.
- Text: MILD“MILD”
1 region
x 0.30 · y 0.08 · w 0.18 · h 0.10 (high) - Text: 500 SCOVILLE HEAT UNITS“500 SCOVILLE HEAT UNITS”
1 region
x 0.38 · y 0.10 · w 0.57 · h 0.10 (high) - Text: A GENTLE INTRODUCTION TO HATCH CHILES.“A GENTLE INTRODUCTION TO HATCH CHILES.”
1 region
x 0.30 · y 0.20 · w 0.62 · h 0.08 (high) - Text: MEDIUM“MEDIUM”
1 region
x 0.30 · y 0.30 · w 0.18 · h 0.12 (high) - Text: 2,500 SCOVILLE HEAT UNITS“2,500 SCOVILLE HEAT UNITS”
1 region
x 0.38 · y 0.34 · w 0.57 · h 0.12 (high) - Text: A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITH OUT BRING OVERWHELMING.“A BALANCED HEAT THAT PROVIDES A NOTICEABLE KICK WITH OUT BRING OVERWHELMING.”
1 region
x 0.30 · y 0.42 · w 0.62 · h 0.12 (high) - Text: HOT“HOT”
1 region
x 0.30 · y 0.50 · w 0.18 · h 0.12 (high) - Text: 5,500 SCOVILLE HEAT UNITS“5,500 SCOVILLE HEAT UNITS”
1 region
x 0.38 · y 0.52 · w 0.57 · h 0.12 (high) - Text: FOR THE SPICE ENTHUSIAST, THIS LEVEL BRINGS A ROBUST & LIVELY TO YOUR DISHES.“FOR THE SPICE ENTHUSIAST, THIS LEVEL BRINGS A ROBUST & LIVELY TO YOUR DISHES.”
1 region
x 0.30 · y 0.62 · w 0.62 · h 0.12 (high) - Text: XHOT“XHOT”
1 region
x 0.30 · y 0.72 · w 0.20 · h 0.14 (high) - Text: 15,500 SCOVILLE HEAT UNITS“15,500 SCOVILLE HEAT UNITS”
1 region
x 0.38 · y 0.74 · w 0.57 · h 0.14 (high) - Text: OUR MOST INTENSE OPTION, DELIVERING A POWERFUL & LASTING HEAT.“OUR MOST INTENSE OPTION, DELIVERING A POWERFUL & LASTING HEAT.”
1 region
x 0.30 · y 0.86 · w 0.62 · h 0.12 (medium)
Other
White studio background with centered vertical infographic layout; image is cropped on the right and bottom edges and evenly lit with no visible props or shadows.
- Background and lightingPlain white background evenly illuminated across the image with no visible surface or props.
- Crop and framingGraphic is vertically cropped on the right and bottom edges; top and left margins contain notable white space around illustrations.
- Image qualitySharp vector-style artwork and text with high contrast against the white background; no motion blur present.
Colors
speckled green· chile illustrationsblack· large headings and descriptive text#010101bright red· Scoville number callouts and banner outlines#BE1D2D- Single chile illustration (top)Single stylized green chile illustration with dark speckled texture and curved stem, positioned left of the 'MILD' heading.
- 12

Product
Centered infographic showing a headline 'CHILE HEAT GUIDE', a labeled row of illustrated chile peppers (Bell Pepper, Hatch Chile, Serrano, Cayenne, Jalapeno, Habanero, Carolina Reaper), and a horizontal heat-level ribbon reading 'MILD HOT EXTREME'.
- Headline text“Large red uppercase title near top reading CHILE HEAT GUIDE.”
1 region
x 0.13 · y 0.03 · w 0.74 · h 0.14 (high) - Subtitle text“Script-style black text centered under the title reading Hatch Chile.”
1 region
x 0.32 · y 0.16 · w 0.36 · h 0.06 (high) - Row of illustrated chilesA horizontal row of seven illustrated peppers arranged left-to-right with visible stems and stylized shading.
1 region
x 0.04 · y 0.22 · w 0.92 · h 0.34 (high) - Leftmost pepper label“Black script label above the leftmost illustration reading Bell Pepper.”
1 region
x 0.05 · y 0.20 · w 0.18 · h 0.08 (high) - Second pepper (Hatch) central positionTall tapered green pepper illustration second from left with no additional printed text on the pepper itself.
1 region
x 0.20 · y 0.20 · w 0.16 · h 0.36 (high) - Middle pepper labels“Three black script labels above central peppers reading Serrano, Cayenne, Jalapeno in that order above the respective illustrations.”
1 region
x 0.38 · y 0.20 · w 0.42 · h 0.10 (high) - Rightmost small peppers and labelsTwo small peppers at far right with script labels above them reading Habanero and Carolina Reaper.
1 region
x 0.73 · y 0.24 · w 0.23 · h 0.24 (high) - Heat-level ribbonWide horizontal ribbon near bottom with yellow-to-dark-orange gradient and three bold labels reading MILD, HOT, EXTREME from left to right.
1 region
x 0.06 · y 0.63 · w 0.88 · h 0.16 (high) - Heat label texts“Three uppercase words on the ribbon: MILD at left, HOT centered, EXTREME at right.”
1 region
x 0.10 · y 0.66 · w 0.78 · h 0.10 (high)
Other
White background with decorative yellow graphic accents above and below the central composition. Even studio lighting with minimal shadowing. Image is square and centrally composed.
- BackgroundPlain white background filling the image.
- Top decorative markSmall yellow decorative flourish above the main title.
1 region
x 0.40 · y 0.00 · w 0.20 · h 0.08 (medium) - Bottom decorative markSmall yellow decorative flourish and a short horizontal yellow brush stroke below the heat-level ribbon.
1 region
x 0.28 · y 0.79 · w 0.44 · h 0.14 (medium) - Shot compositionCentered flat, graphic-style illustration composed for an infographic view; no real-world props or packaging photographed.
Colors
medium green· bell pepper illustration#557B01yellow-green· tall hatch chile illustration (second from left)#849B1Cbright green· serrano illustrationred· cayenne illustrationdark green· jalapeno illustrationorange· habanero illustrationdeep red· carolina reaper illustrationyellow-to-dark-orange gradient· heat-level ribbon gradient#C8720F- Headline text“Large red uppercase title near top reading CHILE HEAT GUIDE.”
- 13

Product
Close-up of a assembled burger: shiny toasted top bun, beef patty, melted yellow cheese, a layer of chopped green chiles, and a pale pink-beige creamy sauce drizzled over the chiles. Visible green leaf lettuce peeks from under the patty and seasoned fries sit to the right on the plate.
- Top bunRounded, glossy toasted bun top with visible cracks and a golden-brown surface; occupies the image upper third and slightly overlaps filling beneath.
1 region
x 0.12 · y 0.02 · w 0.76 · h 0.40 (high) - Beef pattyThick seared beef patty with coarse, textured surface and dark-brown charred areas visible just below the cheese and chiles.
1 region
x 0.18 · y 0.46 · w 0.64 · h 0.30 (high) - Melted cheeseYellow melted cheese layer partially visible between patty and chiles, glossy and squeezed out at edges.
1 region
x 0.36 · y 0.55 · w 0.28 · h 0.14 (medium) - Chopped green chilesLoose pile of cooked, chopped green chiles with soft, irregular pieces sitting on top of the cheese and patty, showing varying green-olive tones and occasional browned edges.
1 region
x 0.28 · y 0.44 · w 0.50 · h 0.22 (high) - Creamy sauce drizzlePale pink-beige creamy sauce applied in thick drips and squiggles across the chiles and down the patty, with visible pooling on the plate below.
1 region
x 0.24 · y 0.46 · w 0.52 · h 0.36 (high) - Leaf lettuceSingle or few leaves of green lettuce visible under the patty at the plate level, with ruffled edges and darker green color.
1 region
x 0.26 · y 0.72 · w 0.40 · h 0.16 (medium) - Fries (adjacent)Seasoned thick-cut fries sitting on the right side of the plate, golden and slightly crisped, partially cropped by the image edge.
1 region
x 0.68 · y 0.60 · w 0.30 · h 0.36 (high)
Other
Close-cropped restaurant-style food photo on a plate with warm directional lighting, soft shadows, and a dark out-of-focus background.
- Plate and servingWhite or light-colored round plate visible at the bottom of the frame holding the burger and fries; plate rim is visible left and lower edges.
1 region
x 0.00 · y 0.78 · w 0.60 · h 0.22 (medium) - Shot compositionTight close-up centered on the burger's midline, cropped slightly at left and right, showing foreground food details and blurred background.
- Lighting and moodWarm directional lighting from upper-right producing highlights on the bun and sauce and deep shadows on the left and rear, creating a high-contrast, warm-tone image.
- BackgroundDark, out-of-focus background with no legible text or distinct objects visible.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.20 (low)
Colors
golden brown· top bun#C46B24dark brown· beef patty#54341Bolive green· chopped green chiles#834414pale pink beige· creamy sauce#FDD493warm yellow· melted cheese#F4BB6Cleaf green· lettuce#8D5213golden· fries#E49C33- Top bunRounded, glossy toasted bun top with visible cracks and a golden-brown surface; occupies the image upper third and slightly overlaps filling beneath.
- 14

Product
Central circular black starburst seal graphic with large white 'HATCH CHILE' text, crossed red and green chile icons, red decorative stripes, and multiple surrounding headline and callout text and icons.
- Central seal shapeBlack circular starburst badge (sawtooth edge) centered in the image with a solid black fill and white text overlaid.
1 region
x 0.28 · y 0.20 · w 0.44 · h 0.50 (high) - Large center text“Prominent stacked white uppercase text reading 'HATCH' above 'CHILE' inside the black badge.”
1 region
x 0.35 · y 0.34 · w 0.30 · h 0.24 (high) - Crossed chiles iconTwo stylized chile peppers crossed above the center text, one green (left-to-right) and one red (right-to-left).
1 region
x 0.45 · y 0.28 · w 0.10 · h 0.08 (high) - Decorative red stripesVertical red rectangular stripe groups extend above and below the black badge, aligned with the badge center.
2 regions
x 0.45 · y 0.17 · w 0.10 · h 0.08 (high); x 0.45 · y 0.66 · w 0.10 · h 0.10 (high) - Curved badge text“Curved white uppercase text around the top edge of the badge reading 'CERTIFIED'.”
1 region
x 0.35 · y 0.22 · w 0.30 · h 0.08 (medium) - Curved bottom band text“Curved white text along the bottom edge of the badge reading 'HATCH CHILE ASSOCIATION'.”
1 region
x 0.33 · y 0.60 · w 0.34 · h 0.12 (medium) - Top headline“Large uppercase headline at the top reading 'CHOOSE REAL HATCH.'.”
1 region
x 0.08 · y 0.03 · w 0.84 · h 0.14 (high) - Sub-headline above top headline“Smaller uppercase text above the headline reading 'LOOK FOR THE SEAL.'.”
1 region
x 0.18 · y 0.00 · w 0.64 · h 0.06 (high)
Other
Poster-style layout on an off-white textured background with left and right icon/text callouts, a bordered information box below the badge, and a dark green footer bar with a short slogan and a smaller legal line beneath.
- Left column icon and textStacked left-side column with a green sun-over-field icon, headline 'GROWN IN HATCH VALLEY, NEW MEXICO', supporting paragraph text, a small green chile icon, and the headline '100% REAL HATCH CHILE' with a short paragraph below.
1 region
x 0.02 · y 0.18 · w 0.26 · h 0.56 (high) - Right column icon and textStacked right-side column with a clipboard icon and 'VERIFIED SUPPLY CHAIN' headline with paragraph, then a ribbon/seal icon and 'LICENSED SEAL OF TRUST' headline with paragraph below.
1 region
x 0.72 · y 0.18 · w 0.26 · h 0.56 (high) - Why it matters boxRectangular bordered box beneath the badge containing a small heart icon and a heading 'WHY IT MATTERS' followed by explanatory sentences about not all green chiles being Hatch.
1 region
x 0.28 · y 0.66 · w 0.44 · h 0.16 (high) - Footer slogan barDark green horizontal footer bar across the bottom containing uppercase text reading 'REAL HATCH CHILE. REAL NEW MEXICO.' and decorative leaf motifs.
1 region
x 0.00 · y 0.82 · w 1.00 · h 0.12 (high) - Small legal lineSingle-line legal small-print centered below the green footer, illegible at this resolution but visibly present as fine print.Partial
1 region
x 0.06 · y 0.94 · w 0.88 · h 0.05 (medium) - Shot compositionFlat, centered poster layout photographed straight-on with even diffuse lighting and a lightly textured off-white background; no photographed product objects or people present.
Colors
matte black· badge background#110E0Dbright white· center text and small curved textforest green· green chile icon and headings#3A4C2Btomato red· red chile icon and decorative stripes#DA1114warm off-white· backgrounddeep green· footer bar#314424- Central seal shapeBlack circular starburst badge (sawtooth edge) centered in the image with a solid black fill and white text overlaid.
- 15

Product
A white ceramic bowl filled with a mashed, creamy beige mixture with visible green chile pieces and red pepper bits, topped with a small spoonful of chunky green-red chile salsa and a sprig of flat-leaf parsley.
- Bowl contents textureDense, whipped mashed mixture with a smooth creamy base and scattered small chunks throughout; visible orange-red and green vegetable pieces are mixed into the mash.
1 region
x 0.04 · y 0.07 · w 0.91 · h 0.78 (high) - Topping salsaSmall central well in the mash filled with a glossy, chunky salsa showing stewed green chile pieces and red pepper pieces with visible seeds and a light oily sheen.
1 region
x 0.42 · y 0.20 · w 0.21 · h 0.18 (high) - GarnishSingle sprig of flat-leaf parsley placed at the top-right edge of the bowl, leaves bright green and fresh-looking.
1 region
x 0.61 · y 0.17 · w 0.16 · h 0.16 (high) - Visible vegetable piecesDistinct orange-red pepper fragments and small green chile fragments are distributed across the mash surface and near the bowl rim.
2 regions
x 0.20 · y 0.36 · w 0.25 · h 0.28 (high); x 0.58 · y 0.50 · w 0.28 · h 0.28 (medium) - Bowl rim and interiorWhite glazed ceramic bowl rim visible around the mash; interior shows slight gloss and curved edge where mash meets rim.
1 region
x 0.06 · y 0.11 · w 0.88 · h 0.70 (high)
Other
Close-up, top-front angled shot of the bowl on a wooden cutting board with natural lighting; shallow depth of field keeps background soft while foreground is sharp.
- Shot compositionTight close-up framing focusing on the bowl's top and upper rim; lower part of bowl cropped near bottom edge of image.
- Supporting surfaceLight to medium brown wooden cutting board visible beneath and behind the bowl, grain running diagonally from top-left to bottom-right.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - Extra parsley leafAdditional single parsley leaf partly visible at bottom-right outside the bowl, overlapping the board.
1 region
x 0.70 · y 0.78 · w 0.28 · h 0.20 (high) - Lighting and shadowsSoft, diffuse lighting from top-left with gentle highlights on the salsa and bowl glaze and soft shadows toward the lower-right.
Colors
light beige· mash base#E4DBC4olive green· chile salsatomato red· red pepper pieces#BB8C3Cleaf green· parsley garnish#348243gloss white· bowlPackaging- Bowl contents textureDense, whipped mashed mixture with a smooth creamy base and scattered small chunks throughout; visible orange-red and green vegetable pieces are mixed into the mash.
- 16

Product
Two roasted Hatch chiles shown side by side (a green chile on the left and a red chile on the right) with visible char marks and stems; central certified seal between them and labeled callouts below each chile.
- Left chile geometrySingle whole green chile oriented diagonally with stem at upper-left and tapered tip pointing lower-right; surface shows glossy roasted skin with blistering and dark char marks concentrated along the upper midline.
1 region
x 0.02 · y 0.12 · w 0.46 · h 0.34 (high) - Right chile geometrySingle whole red chile oriented diagonally with stem at upper-right and tapered tip pointing lower-left; surface shows glossy roasted skin with blistering and dark char marks along the top ridge.
1 region
x 0.52 · y 0.12 · w 0.46 · h 0.34 (high) - StemsBoth chiles have short curved stems with the green chile stem darker green and the red chile stem olive-green; stems attach at the top ends of the peppers.
2 regions
x 0.01 · y 0.09 · w 0.12 · h 0.10 (high); x 0.87 · y 0.09 · w 0.12 · h 0.10 (high) - Char marks and blisteringBoth peppers display dark almost-black char streaks and irregular blistered areas on the roasted skin concentrated along the upper surface of each pepper.
2 regions
x 0.14 · y 0.18 · w 0.30 · h 0.20 (high); x 0.64 · y 0.18 · w 0.30 · h 0.20 (high) - Central sealRound black starburst style seal at center with white text and small red and green chili icon; seal overlaps the visual gap between the two peppers.
1 region
x 0.40 · y 0.12 · w 0.20 · h 0.18 (high) - Left column headerGreen header bar with white text reading GREEN HATCH CHILE under the left pepper.
1 region
x 0.06 · y 0.46 · w 0.38 · h 0.06 (high) - Right column headerRed header bar with white text reading RED HATCH CHILE under the right pepper.
1 region
x 0.56 · y 0.46 · w 0.38 · h 0.06 (high) - Left column icon listThree left-side circular icons in green (calendar, leaf, chef hat) each paired with a bold heading and a short descriptive line below.
1 region
x 0.04 · y 0.52 · w 0.40 · h 0.28 (high) - Right column icon listThree right-side circular icons in red (calendar, flame, chef hat) each paired with a bold heading and a short descriptive line below.
1 region
x 0.56 · y 0.52 · w 0.40 · h 0.28 (high) - Footer callout boxSingle outlined horizontal boxed area titled GOOD TO KNOW containing four labeled panels with icons and short descriptive text.
1 region
x 0.06 · y 0.78 · w 0.88 · h 0.16 (high) - Overall finishAll illustrated elements and text are on a white background with even studio-style lighting and soft drop shadows beneath the peppers.
- Top headline text“GREEN VS. RED HATCH CHILE”
1 region
x 0.05 · y 0.01 · w 0.90 · h 0.10 (high) - Top subhead text“SAME PEPPER. DIFFERENT TIME. UNIQUE FLAVOR.”
1 region
x 0.18 · y 0.08 · w 0.64 · h 0.04 (high) - Seal text top“CERTIFIED”
1 region
x 0.45 · y 0.14 · w 0.11 · h 0.04 (high) - Seal main text“HATCH CHILE”
1 region
x 0.43 · y 0.17 · w 0.13 · h 0.06 (high) - Seal bottom text“HATCH CHILE ASSOCIATION”
1 region
x 0.43 · y 0.20 · w 0.14 · h 0.05 (high) - Left harvest heading“Harvested Early”
1 region
x 0.12 · y 0.53 · w 0.30 · h 0.04 (high) - Left harvest detail“Picked in late July August”Partial
1 region
x 0.12 · y 0.57 · w 0.30 · h 0.03 (medium) - Left flavor heading“FLAVOR PROFILE”
1 region
x 0.12 · y 0.60 · w 0.30 · h 0.03 (high) - Left flavor detail“Bright, fresh, and vegetal with crisp, earthy notes.”
1 region
x 0.12 · y 0.63 · w 0.30 · h 0.04 (high) - Left best for heading“BEST FOR”
1 region
x 0.12 · y 0.68 · w 0.30 · h 0.03 (high) - Left best for detail“Roasting, salsas, sauces, eggs, and green chile stew.”
1 region
x 0.12 · y 0.71 · w 0.30 · h 0.04 (high) - Right harvest heading“Harvested Late”
1 region
x 0.60 · y 0.53 · w 0.30 · h 0.04 (high) - Right harvest detail“Picked in September October”Partial
1 region
x 0.60 · y 0.57 · w 0.30 · h 0.03 (medium) - Right flavor heading“FLAVOR PROFILE”
1 region
x 0.60 · y 0.60 · w 0.30 · h 0.03 (high) - Right flavor detail“Sweeter, richer, and fruitier with deeper, smoky notes.”
1 region
x 0.60 · y 0.63 · w 0.30 · h 0.04 (high) - Right best for heading“BEST FOR”
1 region
x 0.60 · y 0.68 · w 0.30 · h 0.03 (high) - Right best for detail“Enchiladas, red chile sauce, meats, and savory dishes.”
1 region
x 0.60 · y 0.71 · w 0.30 · h 0.04 (high) - Good to know header“GOOD TO KNOW”
1 region
x 0.42 · y 0.77 · w 0.16 · h 0.03 (high) - Footer left panel heading“GROWN IN HATCH VALLEY, NM”
1 region
x 0.08 · y 0.81 · w 0.20 · h 0.03 (high) - Footer left panel detail“Unique climate and rich soil create one-of-a-kind chile.”
1 region
x 0.08 · y 0.84 · w 0.20 · h 0.03 (high) - Footer second panel heading“ROAST & FREEZE TO SAVE THE FLAVOR”
1 region
x 0.31 · y 0.81 · w 0.20 · h 0.03 (high) - Footer second panel detail“Roasted Hatch chiles freeze beautifully for year-round enjoyment.”
1 region
x 0.31 · y 0.84 · w 0.20 · h 0.03 (high) - Footer third panel heading“BOTH ARE DELICIOUS. IT'S JUST A MATTER OF TASTE!”
1 region
x 0.52 · y 0.81 · w 0.20 · h 0.03 (high) - Footer third panel detail“Choose your favorite or enjoy both!”
1 region
x 0.52 · y 0.84 · w 0.20 · h 0.03 (high) - Footer right panel heading“LOOK FOR THE CERTIFIED HATCH CHILE ASSOCIATION SEAL”
1 region
x 0.73 · y 0.81 · w 0.20 · h 0.03 (high) - Footer right panel detail“Your guarantee of real, authentic Hatch chile.”
1 region
x 0.73 · y 0.84 · w 0.20 · h 0.03 (high) - Bottom tagline left“REAL HATCH CHILE.”
1 region
x 0.18 · y 0.95 · w 0.28 · h 0.04 (high) - Bottom tagline right“REAL DIFFERENCE.”
1 region
x 0.55 · y 0.95 · w 0.28 · h 0.04 (high)
Other
White studio background infographic layout with centered composition, even lighting, and soft drop shadows; image is a designed comparison poster rather than a photograph of packaged goods.
- Background and lightingFlat white background with consistent diffuse lighting and subtle soft shadows beneath the peppers.
- CompositionTwo-column infographic layout with left green-themed column and right red-themed column separated by a thin vertical divider and a central seal.
- Image qualityHigh resolution with sharp edges and clear readable typography; no visible people or props other than the peppers and graphic elements.
Colors
glossy roasted green· green chile skin#738303glossy roasted red· red chile skin#DC0202char black· char marks#130302olive green· pepper stemsseal black· central seal#0E0E0Egraphic green· text and graphicsPackaging#0D4B09- Left chile geometrySingle whole green chile oriented diagonally with stem at upper-left and tapered tip pointing lower-right; surface shows glossy roasted skin with blistering and dark char marks concentrated along the upper midline.
- 17

Product
A fork lifting a bite of a cheese-covered folded tortilla or enchilada with visible melted cheese strands and nearby side items including beans and a crumbed orange topping.
- Fork-held bite geometryA folded thin tortilla or similar dough piece pierced by a metal fork and lifted above the plate, showing a torn interior cavity and thin layers.
1 region
x 0.30 · y 0.18 · w 0.40 · h 0.30 (high) - Melted cheese layerThick melted cheese covers the top and drips in thin strings from the lifted bite; cheese appears smooth and glossy.
1 region
x 0.25 · y 0.20 · w 0.50 · h 0.36 (high) - Metal forkA stainless steel fork with visible handle and tines holding the food; a small piece of bean or salsa rests on the fork near the tines.
1 region
x 0.68 · y 0.06 · w 0.30 · h 0.24 (high) - Refried beans sideA mound of brown refried beans sits to the right of the lifted bite, with individual bean shapes visible and a soft matte texture.
1 region
x 0.63 · y 0.38 · w 0.32 · h 0.38 (high) - Crumbed orange toppingA coarse, bright orange crumb or grainy topping occupies the lower right foreground, forming an irregular textured pile adjacent to the beans.
1 region
x 0.43 · y 0.64 · w 0.53 · h 0.33 (high) - Torn interior detailThe interior of the lifted tortilla shows a torn edge and a small hollow pocket visible through the broken layers.
1 region
x 0.37 · y 0.29 · w 0.18 · h 0.12 (high) - Small garnishesSmall diced red and green vegetable pieces resembling pico de gallo are visible at the lower left edge of the plate.
1 region
x 0.03 · y 0.66 · w 0.20 · h 0.26 (high)
Other
Close-up food photography on a plate with shallow depth of field; a hand is partly visible holding the fork and background is softly blurred.
- Shot compositionClose cropped shallow depth of field with the lifted bite in sharp focus and surrounding plate items progressively blurred into the background.
- Visible handA partial hand or fingers appear at the top right holding the fork handle, cropped at the image edge.
1 region
x 0.88 · y 0.00 · w 0.12 · h 0.12 (medium) - Plate and tablewareA white plate rim is visible beneath the food and a second metallic utensil lies blurred in the background near the fork.
1 region
x 0.46 · y 0.40 · w 0.45 · h 0.30 (medium) - Lighting and focusWarm, even lighting with soft highlights on the melted cheese and noticeable photographic grain in out-of-focus areas.
Colors
warm yellow-orange· melted cheese#ECB453pale beige· tortilla interior#ECDABCmid brown· refried beans#B36D44bright orange· crumbed topping#CC720Ctomato red and lettuce green· pico de gallo garnish#DA7C35- Fork-held bite geometryA folded thin tortilla or similar dough piece pierced by a metal fork and lifted above the plate, showing a torn interior cavity and thin layers.
- 18

Product
Multiple whole roasted chiles shown with glossy skin, visible char marks, curved tapering shapes and short curved stems; five small chile images repeated in a horizontal guidance row beneath a large left green and large right red roasted chile.
- Large left chileSingle large green roasted chile lying horizontally with glossy surface, dark char patches along the top side and a short curved green stem at the left end; pepper tapers to a rounded tip at right.
1 region
x 0.02 · y 0.12 · w 0.44 · h 0.28 (high) - Large right chileSingle large red roasted chile lying horizontally with glossy surface, dark char patches along top and a short curved brownish-green stem at the right end; pepper tapers to a rounded tip at left.
1 region
x 0.54 · y 0.12 · w 0.44 · h 0.28 (high) - Repeated small chiles rowA horizontal series of five smaller roasted chile images, each shown above a column of text; most are green with charred tops and glossy skin.
1 region
x 0.04 · y 0.36 · w 0.92 · h 0.18 (high) - Char surface detailAll visible chiles show irregular dark black-brown char marks concentrated along one side, contrasting with shiny roasted skin.
1 region
x 0.02 · y 0.12 · w 0.96 · h 0.42 (high) - Central certification badgeCircular black starburst style badge at center with white bold text and red decorative bars extending left and right, overlaid between the two large chiles.
1 region
x 0.40 · y 0.20 · w 0.20 · h 0.18 (high)
Packaging
Informational guide layout with headings, five labeled columns and three row icons and callouts at the bottom; central circular certified seal graphic visible.
- Main titleLarge uppercase title and subtitle at top presenting the guide heading and a short tagline.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.18 (high) - Heat level columnsFive vertical columns separated visually, each with a numeric level, a short label, an SHU range in parentheses, a small chile image, a horizontal bar heat indicator, and a one-line descriptive sentence.
1 region
x 0.03 · y 0.34 · w 0.94 · h 0.36 (high) - Bottom icon rowFour circular icons with short headings and brief descriptive lines below the heat-increases arrow near the bottom of the image.
1 region
x 0.04 · y 0.72 · w 0.92 · h 0.14 (high) - Certified seal textWhite uppercase text is printed on the central black seal graphic; text forms part of the packaging art rather than a product label on a container.
1 region
x 0.40 · y 0.20 · w 0.20 · h 0.18 (high) - Packaging backgroundWhite background with green and red accent lines and colored text used to differentiate columns and headings.
- Text: top title“HATCH CHILE”
1 region
x 0.19 · y 0.02 · w 0.62 · h 0.06 (high) - Text: main heading“HEAT LEVEL GUIDE”
1 region
x 0.12 · y 0.07 · w 0.76 · h 0.10 (high) - Text: subtitle“SAME GREAT FLAVOR. DIFFERENT HEAT.”
1 region
x 0.28 · y 0.14 · w 0.44 · h 0.03 (high) - Column 1 heading and range“1 MILD (100-1,000 SHU)”
1 region
x 0.04 · y 0.40 · w 0.18 · h 0.07 (high) - Column 1 description“Just a hint of heat. Great for anyone!”
1 region
x 0.04 · y 0.52 · w 0.18 · h 0.05 (high) - Column 2 heading and range“2 MEDIUM MILD (1,000-2,500 SHU)”
1 region
x 0.22 · y 0.40 · w 0.18 · h 0.07 (high) - Column 2 description“Warm and flavorful with a little kick.”
1 region
x 0.22 · y 0.52 · w 0.18 · h 0.05 (high) - Column 3 heading and range“3 MEDIUM (2,500-5,000 SHU)”
1 region
x 0.40 · y 0.40 · w 0.18 · h 0.07 (high) - Column 3 description“Balanced heat and flavor. Our most popular!”
1 region
x 0.40 · y 0.52 · w 0.18 · h 0.05 (high) - Column 4 heading and range“4 MEDIUM HOT (5,000-10,000 SHU)”
1 region
x 0.58 · y 0.40 · w 0.18 · h 0.07 (high) - Column 4 description“Noticeable heat that builds as you eat.”
1 region
x 0.58 · y 0.52 · w 0.18 · h 0.05 (high) - Column 5 heading and range“5 HOT (10,000+ SHU)”
1 region
x 0.76 · y 0.40 · w 0.18 · h 0.07 (high) - Column 5 description“Serious heat for true chile enthusiasts!”
1 region
x 0.76 · y 0.52 · w 0.18 · h 0.05 (high) - Bottom left heading“GROWN IN HATCH VALLEY, NM”
1 region
x 0.04 · y 0.72 · w 0.22 · h 0.04 (high) - Bottom left blurb“Unique soil and climate create the world's best Hatch chiles.”
1 region
x 0.04 · y 0.76 · w 0.22 · h 0.05 (high) - Bottom middle-left heading“HEAT CAN VARY”
1 region
x 0.30 · y 0.72 · w 0.18 · h 0.04 (high) - Bottom middle-left blurb“Natural variations from season to season and field to field.”
1 region
x 0.30 · y 0.76 · w 0.18 · h 0.05 (high) - Bottom middle-right heading“ROAST & FREEZE”
1 region
x 0.55 · y 0.72 · w 0.18 · h 0.04 (high) - Bottom middle-right blurb“Roasting brings out flavor, and freezing locks it in.”
1 region
x 0.55 · y 0.76 · w 0.18 · h 0.05 (high) - Bottom right heading“LOOK FOR THE SEAL”
1 region
x 0.78 · y 0.72 · w 0.18 · h 0.04 (high) - Bottom right blurb“Only products with the Certified Hatch Chile Association seal are the real deal.”
1 region
x 0.78 · y 0.76 · w 0.18 · h 0.05 (high) - Footer tagline left“REAL HATCH CHILE.”
1 region
x 0.24 · y 0.90 · w 0.22 · h 0.05 (high) - Footer tagline right“REAL DIFFERENCE.”
1 region
x 0.54 · y 0.90 · w 0.28 · h 0.05 (high) - Badge text top“CERTIFIED”
1 region
x 0.44 · y 0.21 · w 0.12 · h 0.04 (high) - Badge center text“HATCH CHILE”
1 region
x 0.44 · y 0.24 · w 0.12 · h 0.06 (high) - Badge bottom text“HATCH CHILE ASSOCIATION”Partial
1 region
x 0.40 · y 0.28 · w 0.20 · h 0.06 (medium)
Other
Centered infographic layout on a plain white background with even diffuse lighting, soft drop shadows under the peppers, and slight vignette toward corners; image is a flat graphic photograph with no people or props.
- Shot compositionDocumentary infographic crop with central vertical alignment; main large chiles near top center and columns below fill the canvas symmetrically.
- Lighting and shadowEven diffuse front lighting producing glossy highlights on chile skins and subtle soft shadows beneath each pepper.
- Image qualityHigh resolution, crisp edges and legible text throughout the artwork.
Colors
roasted green· green roasted chile skin#4B6402roasted red· red roasted chile skin#C30401forest green· main heading green textPackaging#235C1Cmatte black· central seal blackPackaging#131313- Large left chileSingle large green roasted chile lying horizontally with glossy surface, dark char patches along the top side and a short curved green stem at the left end; pepper tapers to a rounded tip at right.
- 19

Product
A decorative infographic showing five illustrated hatch chile pods in a left-to-right ripening sequence with labels and descriptive callouts. Prominent headline and subheadline typography appear above the illustrations and a wide colored ribbon runs along the bottom.
- Headline“Large red hand-lettered headline centered at the top reading 'FROM GREEN TO RED'.”
1 region
x 0.05 · y 0.02 · w 0.90 · h 0.15 (high) - Subheadline“Script subheadline under the headline reading 'The Same Hatch Chile, Two Perfect Moments.'”
1 region
x 0.14 · y 0.14 · w 0.72 · h 0.06 (high) - Explanatory paragraph“Green chile and red chile are the same pepper. Picked early for bright, smoky heat. Left to ripen for deep, earthy richness. Caught in between for our Pinto Blend.”
1 region
x 0.22 · y 0.20 · w 0.56 · h 0.12 (high) - Five pepper illustrationsFive vertically oriented illustrated chile pods in a row, leftmost fully green, two middle showing increasing red, rightmost fully red; each pod has a short curved stem with two attached green leaves.
1 region
x 0.06 · y 0.33 · w 0.88 · h 0.40 (high) - Pepper labels“Black script labels above each pepper reading, left to right: 'Hatch Green', 'First Blush', 'Pinto Blend', 'Turning Red', 'Hatch Red'.”
1 region
x 0.06 · y 0.29 · w 0.88 · h 0.08 (high) - Left callout box text“-> Green Chile Sauce, Roasted Green Chile, Fresh Green Pods”
1 region
x 0.05 · y 0.66 · w 0.23 · h 0.11 (high) - Center callout box text“-> Red & Green Pinto Blend, Pinto Sauces”
1 region
x 0.38 · y 0.63 · w 0.25 · h 0.12 (high) - Right callout box text“-> Red Chile Sauce, Enchilada Sauce, Street Taco Sauce”
1 region
x 0.72 · y 0.65 · w 0.23 · h 0.12 (high) - Bottom ribbon text“Three-word ribbon along bottom with words 'GREEN' on left, 'BLEND' centered, 'RED' on right in large uppercase serif lettering.”
1 region
x 0.02 · y 0.80 · w 0.96 · h 0.16 (high) - Footer domain“freshchileco.com”
1 region
x 0.38 · y 0.95 · w 0.24 · h 0.04 (high) - Illustration textureEach pepper surface shows detailed engraved-style highlights and textured shading giving a hand-illustrated appearance.
1 region
x 0.06 · y 0.36 · w 0.88 · h 0.34 (high)
Other
Centered infographic composition on a white background with decorative orange accent flourishes. Even frontal lighting with slight graphic drop shadows and no visible physical product or packaging.
- BackgroundPlain white background filling the image.
- Decorative accentsSmall orange ornamental flourishes appear above and below the main content around the headline and footer ribbon.
2 regions
x 0.18 · y 0.08 · w 0.64 · h 0.06 (medium); x 0.28 · y 0.89 · w 0.44 · h 0.08 (medium) - Shot compositionGraphic artwork and text are centered and symmetrically arranged; image is upright and square-cropped.
Colors
deep green· leftmost pepper body#3C6B04green with orange-red blush· second pepper body (First Blush)#74830Bgreen to red gradient· center pepper body (Pinto Blend)#4C6302red with green streaks· fourth pepper body (Turning Red)#CB1C0Bdeep red· rightmost pepper body (Hatch Red)#AC0A05leaf green· pepper stems and leavestextured dark green· bottom ribbon left section#3C5303amber orange· bottom ribbon center section#C46C0Btextured red· bottom ribbon right section#B41B0C- Headline“Large red hand-lettered headline centered at the top reading 'FROM GREEN TO RED'.”
- 20

Packaging
Printed rectangular product label showing brand badge, product name and heat level, large illustrated green chiles, left-side company story and contact block, and right-side Nutrition Facts panel with icons and barcode.
- Central brand badgeYellow shield-shaped printed badge with green outline and decorative dots, centered on the label; contains stacked text and a small green chile illustration overlapping the badge center.
1 region
x 0.40 · y 0.18 · w 0.21 · h 0.44 (high) - Brand text inside badge“The Fresh CHILE CO. (stylized, mixed-case and all-caps 'CHILE') appears inside the yellow badge with a small green chile illustration as part of the artwork.”
1 region
x 0.42 · y 0.30 · w 0.15 · h 0.25 (high) - Product name banner“Black ribbon-style banner below the badge with yellow text reading 'PURE GREEN CHILE'.”
1 region
x 0.41 · y 0.56 · w 0.20 · h 0.07 (high) - Heat level and size line“Bold black word 'MEDIUM' centered under the product banner with a smaller line beneath that reading '16 fl oz (454g)'.”
1 region
x 0.42 · y 0.64 · w 0.17 · h 0.12 (high) - Illustrated green chilesMultiple hand-drawn green chile illustrations printed across the label, vertically oriented and varying in size, with dark speckled texture and stems visible.
4 regions
x 0.02 · y 0.04 · w 0.15 · h 0.45 (high); x 0.18 · y 0.04 · w 0.12 · h 0.60 (high); x 0.73 · y 0.02 · w 0.13 · h 0.80 (high); x 0.57 · y 0.18 · w 0.08 · h 0.50 (high) - Left story headline“TASTE THE FAMILY TRADITION”
1 region
x 0.02 · y 0.02 · w 0.28 · h 0.06 (high) - Left story paragraph block“FRESH CHILE WAS STARTED IN THE HOME OF RANDY & CAROL MCMILLAN, WHO USED THEIR KITCHEN TO BRING FAMILY & FRIENDS TOGETHER THROUGH THEIR LOVE OF HATCH CHILE. TODAY FRESH CHILE PROVIDES HATCH CHILE PEPPERS, SALSAS, SAUCES, SPICES, AND PRODUCTS TO CONSUMERS ALL ACROSS THE USA. WE ARE COMMITTED TO AMERICAN FARMERS, AND OUR PRODUCT IS MADE FARM TO THE JAR TO PROVIDE THE FRESHEST AWARD-WINNING SAUCES & SALSAS ON THE MARKET TODAY. TASTE THE FAMILY TRADITION AND FIND OUT WHY AMERICA IS TALKING ABOUT FRESH CHILE!”
1 region
x 0.02 · y 0.08 · w 0.28 · h 0.38 (high) - Left signature line“The McMillans”
1 region
x 0.02 · y 0.47 · w 0.18 · h 0.06 (high) - Contact website text“WWW.FRESHCHILECO.COM”
1 region
x 0.02 · y 0.54 · w 0.18 · h 0.04 (high) - Contact email“SERVICE@FRESHCHILECO.COM”
1 region
x 0.02 · y 0.58 · w 0.24 · h 0.04 (high) - Contact phone“(575)800-8284”
1 region
x 0.02 · y 0.62 · w 0.18 · h 0.04 (high) - Social handle“@THEFRESHCHILECO”
1 region
x 0.02 · y 0.66 · w 0.20 · h 0.03 (high) - Certified Hatch badgeRound black and red 'CERTIFIED HATCH CHILE' emblem printed below center-left.
1 region
x 0.33 · y 0.62 · w 0.12 · h 0.14 (high) - Nutrition panel header“Nutrition Facts”
1 region
x 0.83 · y 0.04 · w 0.14 · h 0.06 (high) - Servings and size line“About 8 servings per container”
1 region
x 0.77 · y 0.10 · w 0.22 · h 0.04 (high) - Serving size text“Servings size 1/4 cup (60g)”
1 region
x 0.77 · y 0.14 · w 0.22 · h 0.04 (high) - Calories line“Calories 25”
1 region
x 0.77 · y 0.20 · w 0.22 · h 0.06 (high) - Nutrition facts table blockDetailed nutrition rows visible including Total Fat, Cholesterol, Sodium, Total Carbohydrate, Protein, Vitamin D, Calcium, Iron, Potassium with percent daily values in a tabular layout.
1 region
x 0.75 · y 0.22 · w 0.24 · h 0.60 (high) - Vertical ingredients and storage“Vertical block of text to the right of the nutrition panel listing ingredients and a storage instruction 'REFRIGERATE AFTER OPENING' (vertical orientation).”
1 region
x 0.96 · y 0.18 · w 0.04 · h 0.60 (high) - Right-side icons column“Circle icons with labels printed vertically: 'GLUTEN FREE', 'VEGAN', 'NO SUGAR ADDED', 'NO ADDITIVES', 'PALEO'.”
1 region
x 0.73 · y 0.08 · w 0.06 · h 0.50 (high) - Barcode and numbers“Barcode with numeric sequence '644216 112262' printed beneath the bars.”Partial
1 region
x 0.87 · y 0.66 · w 0.12 · h 0.28 (medium)
Other
Flat studio-style photograph of the full rectangular label on a textured off-white background; even diffuse lighting with minimal shadows; panoramic crop includes entire label artwork.
- Shot compositionWide panoramic crop showing the full printed label artwork horizontally; label fills frame with minimal surrounding margin.
- Background textureOff-white/tan textured paper or fabric background visible behind label artwork.
- Lighting and reflectionsEven diffuse lighting across the label with no strong specular highlights or harsh shadows.
Colors
textured beige· label backgroundPackaging#FECC4Awarm mustard yellow· brand badgePackaging#FBBE3Dspeckled green· illustrated chilesPackaging#54843Csolid black· primary text and accentsPackaging#131313very dark teal· small accent ribbonPackaging#13532B- Central brand badgeYellow shield-shaped printed badge with green outline and decorative dots, centered on the label; contains stacked text and a small green chile illustration overlapping the badge center.
- 21

Product
Front-facing clear glass jar with metal screw lid containing chopped green chile; white paper label with yellow crest, green pepper illustrations, and multiple printed text lines.
- Jar bodyClear cylindrical glass jar with slightly rounded shoulder and visible seam near the neck; contents of chopped green chile fill the jar and are visible through the glass.
1 region
x 0.13 · y 0.09 · w 0.74 · h 0.81 (high) - LidGold-colored metal screw-on lid with concentric ridged texture and a thin pinkish sealing ring visible under the lid edge.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.13 (high) - Contents textureChopped green chile pieces suspended in liquid with visible pale seeds and small dark char or spice flecks dispersed throughout.
1 region
x 0.16 · y 0.13 · w 0.68 · h 0.72 (high) - Main crest logoYellow ornamental crest centered on the label with layered green outline containing the prominent stylized text and a small green pepper illustration integrated into the lettering.
1 region
x 0.34 · y 0.48 · w 0.33 · h 0.21 (high) - Pepper illustrationsHand-drawn style green chile illustrations printed on the label flanking the crest on both left and right edges; vertical orientation with curved stems.
2 regions
x 0.06 · y 0.45 · w 0.17 · h 0.33 (high); x 0.77 · y 0.45 · w 0.17 · h 0.33 (high) - Small circular markSmall round badge on the left side of the label containing radial graphic elements and the words HATCH CHILE.
1 region
x 0.11 · y 0.56 · w 0.10 · h 0.12 (high) - Label materialWhite textured paper label wrapped around the jar with slight visible grain and a horizontal seam near the back.
- Front label top text“HATCH”
1 region
x 0.42 · y 0.49 · w 0.17 · h 0.04 (high) - Front label main text“The Fresh CHILE CO.”
1 region
x 0.36 · y 0.52 · w 0.28 · h 0.10 (high) - Front label product line text“PURE GREEN CHILE”
1 region
x 0.37 · y 0.63 · w 0.26 · h 0.05 (high) - Heat level text“MEDIUM”
1 region
x 0.40 · y 0.69 · w 0.20 · h 0.06 (high) - Volume text“16 FL OZ. (454G)”
1 region
x 0.39 · y 0.75 · w 0.22 · h 0.05 (high)
Packaging
Paper label wrapped around the jar front with printed graphics, a small round badge on the left, and a centered yellow crest; metal screw lid with visible sealing ring.
- Label wrapWhite paper label encircling the jar printed with green pepper illustrations, a central yellow crest, and black and yellow headline banners.
1 region
x 0.11 · y 0.45 · w 0.78 · h 0.36 (high) - Badge text“HATCH CHILE”
1 region
x 0.10 · y 0.56 · w 0.10 · h 0.10 (high)
Other
Studio product shot centered on a plain dark background with even frontal lighting and minimal shadowing; image is square-cropped and shows the full jar upright.
- Shot compositionJar centered vertically and horizontally in the frame against a dark neutral background with slight vignette.
- LightingEven diffuse frontal lighting with specular highlights on the jar glass and subtle shadowing under the jar base.
Colors
muted olive green· chopped chile contents#9B821Doff white· label backgroundPackaging#F1F2F4warm yellow· crestPackaging#F4C322vivid green· pepper illustrationsPackagingmuted gold· lidPackaging#C3AA4D- Jar bodyClear cylindrical glass jar with slightly rounded shoulder and visible seam near the neck; contents of chopped green chile fill the jar and are visible through the glass.
- 22

Product
A clear glass jar with a gold-colored metal screw lid, filled with chopped green chile in a liquid brine and a printed wrap label showing brand logo and product text on the jar front.
- Jar bodyCylindrical clear glass jar with slightly rounded shoulders and a visible glass lip under the lid; contents are visible through the glass.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.84 (high) - LidGold-colored metal screw-top lid with concentric ridged texture and a thin orange sealing ring visible between lid and glass.
1 region
x 0.28 · y 0.02 · w 0.44 · h 0.14 (high) - ContentsChopped green chile pieces suspended in a pale greenish brine; visible seeds and small dark flecks distributed throughout the mixture.
1 region
x 0.16 · y 0.16 · w 0.68 · h 0.66 (high) - Front label shapePaper wrap-around label occupying the central band of the jar with white background and decorative printed artwork.
1 region
x 0.14 · y 0.42 · w 0.72 · h 0.34 (high) - Logo central shieldYellow ornamental shield badge at center of the label with stylized text and a small green chile illustration overlapping the badge.
1 region
x 0.34 · y 0.46 · w 0.32 · h 0.26 (high) - Illustrated chilesGreen hand-drawn chile illustrations flanking the central logo on both left and right sides of the label.
2 regions
x 0.12 · y 0.44 · w 0.16 · h 0.30 (high); x 0.72 · y 0.44 · w 0.16 · h 0.30 (high) - Small round markSmall circular badge on the lower-left of the label with radial graphic and text inside.
1 region
x 0.10 · y 0.56 · w 0.12 · h 0.14 (medium) - Visible seams and reflectionsSpecular highlights and reflections along the glass shoulder and lid rim; slight distortion of label seen through curved glass.
1 region
x 0.20 · y 0.12 · w 0.60 · h 0.20 (high) - Label lower text“HOT”
1 region
x 0.44 · y 0.66 · w 0.12 · h 0.06 (high) - Label size text“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.72 · w 0.20 · h 0.06 (high) - Product descriptor ribbon“Black ribbon element on label with yellow text saying PURE GREEN CHILE.”
1 region
x 0.36 · y 0.60 · w 0.28 · h 0.08 (high) - Central brand text block“The Fresh CHILE CO.”
1 region
x 0.36 · y 0.50 · w 0.28 · h 0.12 (high) - Top badge text“HATCH”
1 region
x 0.42 · y 0.46 · w 0.16 · h 0.04 (high) - Left circular badge text“HATCH CHILE”Partial
1 region
x 0.08 · y 0.58 · w 0.10 · h 0.12 (medium)
Packaging
Paper wrap label around the jar with printed artwork including brand badge, product descriptor ribbon, illustrated chiles, and small circular badge.
- Label materialMatte paper wrap label with printed multicolor graphics and text covering the jar's midsection.
1 region
x 0.14 · y 0.42 · w 0.72 · h 0.34 (high) - Packaging artworkCentral yellow shield logo, green chile illustrations at sides, black ribbon with yellow product name, and small round seal on left.
1 region
x 0.30 · y 0.44 · w 0.40 · h 0.30 (high) - Packaged quantity text“16 FL OZ. (454G)”
1 region
x 0.40 · y 0.72 · w 0.20 · h 0.06 (high) - Heat level claim“HOT”
1 region
x 0.44 · y 0.66 · w 0.12 · h 0.06 (high)
Other
Studio-style product shot on a white background with even lighting, centered composition, and slight shadow and reflection at the jar base.
- Shot compositionProduct centered vertically and horizontally with full jar visible and white negative space around edges.
- BackgroundPlain white background with no visible props.
- LightingSoft even studio lighting producing minor specular highlights on the glass surface and a faint shadow beneath the jar.
Colors
olive green· contents (chopped chile and brine)#EDBB0Cmetallic gold· metal lid#C3AB4Dwhite· label backgroundPackaging#D4D4D3warm yellow· central badgePackaging#FAC41Bmedium green· illustrated chilesPackagingblack· product ribbon text areaPackaging- Jar bodyCylindrical clear glass jar with slightly rounded shoulders and a visible glass lip under the lid; contents are visible through the glass.
- 23

Product
Close-up crop of a product nutrition facts label showing top section with serving info, large Calories number, and nutrient rows; only the printed label surface is visible, no physical container edges or other product shapes.
- Label crop and orientationVertical rectangular nutrition facts panel shown full-height but cropped on left and right by image borders; panel appears upright and centered vertically.
1 region
x 0.17 · y 0.01 · w 0.66 · h 0.98 (high) - Panel background and printingWhite label background with bold black printed text and solid black rule lines separating sections.
1 region
x 0.17 · y 0.01 · w 0.66 · h 0.98 (high) - Nutrition Facts header“Large bold heading 'Nutrition Facts' centered at the top of the visible panel.”
1 region
x 0.18 · y 0.02 · w 0.63 · h 0.12 (high) - Servings per container line“Line under the header reads 'About 8 servings per container'.”
1 region
x 0.18 · y 0.14 · w 0.62 · h 0.06 (high) - Serving size line“Line with label 'Servings size' followed by '1/4 cup (60g)'.”
1 region
x 0.18 · y 0.20 · w 0.62 · h 0.07 (high) - Calories blockProminent bold word 'Calories' left and a very large bold '25' to the right indicating calories per serving.
2 regions
x 0.18 · y 0.28 · w 0.38 · h 0.18 (high); x 0.60 · y 0.28 · w 0.19 · h 0.20 (high) - Amount per serving label“Text 'Amount per serving' appears above the Calories line.”
1 region
x 0.18 · y 0.24 · w 0.40 · h 0.04 (high) - Nutrient rows visibleMultiple nutrient rows visible including Total Fat, Saturated Fat, Trans Fat, Cholesterol, Sodium, Total Carbohydrate, Dietary Fiber, Total Sugars, Protein and micronutrients with corresponding amounts and percent daily values aligned to the right.
1 region
x 0.18 · y 0.46 · w 0.62 · h 0.46 (high) - Sodium row“Row shows 'Sodium 200mg' with a percent value '9%' to the right.”
1 region
x 0.18 · y 0.56 · w 0.62 · h 0.06 (high) - Total Carbohydrate row“Row shows 'Total Carbohydrate 6g' with percent '2%' aligned right.”
1 region
x 0.18 · y 0.62 · w 0.62 · h 0.06 (high) - Dietary Fiber and Sugars lines“Lines read 'Dietary Fiber 1g' and 'Total Sugars 3g' stacked beneath the carbohydrate row.”
1 region
x 0.18 · y 0.68 · w 0.62 · h 0.09 (high) - Micronutrient snippet“Lower area shows 'Vitamin D 0mcg', 'Calcium 12mg', 'Iron 1mg', and 'Potassium 222mg' with percent values in a right column.”
1 region
x 0.18 · y 0.80 · w 0.62 · h 0.14 (high)
Packaging
Nutrition Facts label printed on white packaging panel with bold black rules and text. No additional packaging features such as brand logo or barcode are visible in this crop.
- Label panel formatStandard nutrition facts layout with horizontal dividing lines and right-aligned percent daily value column separated by bold rules.
1 region
x 0.18 · y 0.02 · w 0.62 · h 0.96 (high) - Footnote text block“Small paragraph footnote near the bottom explaining % Daily Value usage is present but partially visible.”Partial
1 region
x 0.18 · y 0.93 · w 0.62 · h 0.05 (medium)
Other
Image is a tight crop of the label centered on a black background with even lighting; left and right margins are black bars from framing; no hands or props visible.
- Background and framingLarge black margins on left and right sides of the image create a vertical letterbox effect; label panel occupies a central vertical column.
2 regions
x 0.00 · y 0.00 · w 0.17 · h 1.00 (high); x 0.83 · y 0.00 · w 0.17 · h 1.00 (high) - Lighting and image qualityEven diffuse lighting with high contrast black ink on white paper; edges of text are crisp and legible.
- Crop limitationsLeft and right edges of the label are cropped by the image borders so some text columns are close to the image edges.
2 regions
x 0.16 · y 0.00 · w 0.02 · h 1.00 (high); x 0.82 · y 0.00 · w 0.02 · h 1.00 (high)
Colors
white· label backgroundPackagingblack· printed text and rulesPackaging#000000- Label crop and orientationVertical rectangular nutrition facts panel shown full-height but cropped on left and right by image borders; panel appears upright and centered vertically.
- 24

Variants
4 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| fcc-green-mild-jar | Pure Hatch Green Chile - Mild | $10.95 | Yes |
| fcc-green-medium-jar | Pure Hatch Green Chile - Medium | $10.95 | Yes |
| fcc-green-hot-jar | Pure Hatch Green Chile - Hot | $10.95 | Yes |
| fcc-green-xhot-jar | Pure Hatch Green Chile - Xtra Hot | $10.95 | Yes |
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Product Video
Documents & Data
Customer Reviews
2,722 total2,722 reviews · out of 5
The Hatch Green Chile is the best
The Hatch Green Chile is the best. Tastes great and you can eat it straight from the jar. Adding it to your main dish is a perfect complement for enhancing the flavor.
Great
Great product
Products are always great
Products are always great, but this was a little milder than I was expecting. I usually order hot, but thought I would try medium for more general audience.
Hatch Chiles
Delicious! Made my chili verde and it turned out great
It’s delicious but I gave a 3 because I wanted medium!!!! My fault forgot to change
It’s delicious but I gave a 3 because I wanted medium!!!! My fault forgot to change. Thanks
Great
Great flavor
Having grown up in the Mesilla Valley...
Having grown up in the Mesilla Valley I am no stranger to green chili grown in that area. This product packages the essence of the great flavor of fire roasted chili and comes in several level of heat. Personally, I favor the xtra hot but hot is also delicious.
Has a fresh out the field taste
Has a fresh out the field taste, and is thick! Love it on my hamburgers.Ill buy again.
Hatch Chilies
It's GOOD, buy it.
Thank you for the chili
Thank you for the chili. Delicious and I love having the jars of chili. I don’t have to buy a big sac of chili and put it al up. The jars so extremely convenient. It’s hard to fine a 100% product .. this chili is 100%.
Great company and best chili.
Where to start, first the company is awesome. I ordered 6 jars of X Hot green chili, it was sent to me in a timely manner and they were delivered in a package that survived the trip to south-eastern Alabama. Best green chili I’ve ever tasted and shared with my family and friends. Will definitely be ordering again and again.
Great stuff
Great stuff. I love it with my eggs for breakfast.
The Salsa’s were not up to par
The Salsa’s were not up to par. Give the a 3 to 5. The Green Chilies and Extra Hot green Chilies. Give the m an 8 Good Flavor. Not as spicy as I expected. Kind of mellow
Best hatch chili ever I went through 3 jars in a
Best hatch chili ever I went through 3 jars in a week !
Everything i ordered was amazing! Your products
Everything i ordered was amazing! Your products are my absolute favorite!
Excellent!
Not an x-hot chile. Expected same heat level just like when I buy at Hatch
PERFECT! USED WHOLE OR DICED TH;EY'RE THE BEST
PERFECT! USED WHOLE OR DICED TH;EY'RE THE BEST. I EVEN ORDERED A 6 PACK FOR MY STEP DAUGHTER. STORES DON'T SEEM TO STOCK THEM.
I love hatch chiles and I love your product using hatch chiles
I love hatch chiles and I love your product using hatch chiles. Your packaging is genius -- the outer box was damaged by the post office but the interior packaging kept the jars safe and unbroken.
Lived in Colorado old school tasted very
Lived in Colorado old school tasted very good
I am so excited on getting my supply of green chilies which are the BEST
I am so excited on getting my supply of green chilies which are the BEST. Makes my burgers, eggs, chicken... let me stop I put it everything!!! Now my only concern is to not run out prematurely.
Always keep some of this on the shelf. It makes everything taste better!
I love this
I love this stuff!!!
It was delicious about a little
It was delicious about a little mushy
Outstanding how good this is!
Always
Always awesome!
Best ever
Absolutely
Absolutely amazing
Perfect chili's to enjoy on so many dishes
Perfect chili's to enjoy on so many dishes. Love to top my eggs with a few spoons full. Just open the jar and enjoy
Omg! The best
The cold is great, but i cannot get the customer service to cancel my subscription. I have way too much and i don't cook like I used to do is going to waste. I'd love it if i could get someone's attention to this and resolve my problem.
Just love your green chilies
Just love your green chilies, I add it to all my food 😋. I have it for breakfast, lunch, and dinner. I also tell my friends about it. Thank you.
Very high quality: They don’t sell water
Very high quality: They don’t sell water !
Have not received my order and it’s been a long
Have not received my order and it’s been a long time
Awesome stuff
Awesome stuff. Wish we could buy locally. Will order again.
Finally Finally Finally! I've discovered a company that knows proper Hatch etiquette. Even in NE Iowa i can finally taste the soundtrack of my youth!
Goodness!
Goodness!
Great flavor
Great flavor 😋
This Hatch Green Chile is delicious and so versatile
This Hatch Green Chile is delicious and so versatile. It makes chip dipping like a full meal, and topped on eggs or a burger? I’m like a 5 star chef! 😎👨🏻🍳 🍈🥑🌶️ 🧅🧄
Outstanding green chile
Outstanding green chile. I added it to my soft shell and hard shell ground beef tacos.
great chile - and NO water
great chile - and NO water
Great chilies! Awesome on my egg sandwich!!
Great chilies! Awesome on my egg sandwich!! Also great in chili too!
Delicious
Fantastic taste as always
Fantastic taste as always. I order every year and they are a delight to the taste buds with just the right amount of lime juice. Great job Fresh Chili Co.
LOVE
LOVE IT!
beware. xtra hot. means just that. a bit to much for me but gifted to a friend who thought its the best hes ever had !! so if ya like spicy. get this one. great flavor. just fair warning its firey !
just what i needed ! yummy goodness
Tastes
Tastes great
Needs salt
Great flavor but I had to add salt. Thought that it might have a little kick to it but nah. Will order the Big Jim or Sandia next time when it’s back in stock. This’ll be good for people that don’t like spicy at all.
Amazing!
Very high quality
Very high quality, absolutely delicious!!
Great
Great flavor
Great stuff
Great stuff!
Yum!
Absolutely delicious!!
Love it! We put it on just about
Love it! We put it on just about everything!
Great stuff
It was wonderful
It was wonderful.
Excellent product, an shipping packaging is exemplary
Use it in everything we
Use it in everything we eat
It was the best chille I ever ate
It was the best chille I ever ate. One question can you eat the chille raw with out roasting
Wonderful! And its so convenient for making chile!!!
My wife is from New Mexico and remembers pickin up fresh roasted from a stand 1982
My wife is from New Mexico and remembers picking up roasted gr
Fabulous flavor and heat
I'm sorry but this stuff is so delicious. I put that s**t on everything. It's the perfect flavor and bite. Love it!!! Thank you!!!
Saving for cold weather
Saving for cold weather. Not interested in chilies in 100 degrees is weather
Nothing quite like fire roasted Hatch Chiles
Nothing quite like fire roasted Hatch Chiles. I can always depend on the heat level on the jar label and usually have to stop myself from just tipping the jar back and just eating it straight lol. Love these jars.
BOMB
BOMB
I am so happy 😊 to have my green chili
I am so happy 😊 to have my green chili. I never knew that I could order it during picking season. I love the smell and the taste
Made the Texan half of me shut up and Woke the New Mexican in me
Made the Texan half of me shut up and Woke the New Mexican in me. 🫶🔥😎
One of the only products I have purchased that lives up to the promise of the ad
One of the only products I have purchased that lives up to the promise of the ad. This is fantastic chili that is as thick and flavorful as promised. Will definitely be a regular customer moving forward
Absolute best! Lived in New Mexico for a year and have been trying to find one I could get shipped to my house and this is the best.
Great product horrible shipping
Im in AZ you know the next state over from NM ...To take 6 days to travel 4 hours is ridiculous...
Hey guys
Hey guys. I bought in about four or five jerseys or stuff. I plan on buying more. Nobody does a better job. I'd be like them. Apples, terrific job, best d*** hatch, new mexican green chilies. I ever ate!!!
Absolutely delicious.
Absolutely amazing. FANTASTIC FLAVOR. I highly highly recommend. Throw into some queso and it's absurdly good. Would definitely buy again and again. Thick, chunky and full of amazing flavor.
Very good
Very good 👍
What they say they sale is exactly what you get! Fresh and full of flavor! All chili!!
I bought four jars
I bought four jars. The first is empty. It gave its life for scrambled eggs and for a pot of stew. The flavor was rich and warm, just like I remember from my years in New Mexico.
My honest review is a 3
My honest review is a 3.5 I appreciate the straightforward green hatch chile ingredients, but for some reason it was lacking flavor. I also ordered the big John edition and it was 10/10 so much better. Can’t even compare the two.
Your pantry should always have this
Your pantry should always have this on the shelf
Excellent product!
Excellent product! Packaged very well and timely shipping!
I cannot praise this product enough! As in my prior review for the 575, the flavor is fantastic! The smoky, fruity taste of the fire roasted hatch peppers adds a vibrant and delicious layer of flavor to any dish.
Excellent chili and good
Excellent chili and good experience
There is only one problem
There is only one problem. I didn't order more.
Before having "Hot" I thought it might be too much
Before having "Hot" I thought it might be too much. But to my surprise I like the extra kick. I may not go back to mild again.
Yummy!
Yummy!
Love the Hatch green chili
Love the Hatch green chili.
Two thumbs up
Two thumbs up, homemade taste. Great eat😀
These are the most delicious fresh peppers ever
These are the most delicious fresh peppers ever. We love them
I moved to TX from NM and reallt missed the red and green chile. You cant find the authentic chile in stores so I’m thrilled to have this! Fast shipping, packaged safely and the flavor… omg, amazing! Highly recommend!
I love the taste
I love the taste I put it on scrambled eggs on hamburgers its got great body I like the thickness. It doesn't run off it stays right were I put it
Great flavor
Great flavor. I eat this on everything.
Love
Love the flavor
Always love your
Always love your products
Just fantastic! Great on so many things!
Just fantastic! Great on so many things. Highly recommended!!
Deeeeeelicious!! Can’t wait for sime XHot!
The hatch !
The hatch green chile has a great flavor and the heat is just hot enough to keep me digging more out of the jar. I can’t do hot like I could when o was younger.
This takes a hamburger to the next level
Disappointed I didn't get to the Big Jim in time time
Disappointed I didn't get to the Big Jim in time time, but the Hatch is always good.
Deelicious!
Always a favorite!
Simply the Best Chile in the world.
Simply the Best Chile in the world. You can't say anything else. Hands down. Number one. Get it before you can't. You won't regret it. There's nothing that tastes this amazing. It elevates every food experience
I grew up in New Mexico and I tell everyone that
I grew up in New Mexico and I tell everyone that green chili is New Mexico gold! I’ve in” green chili to friends who enjoy the flavor better than Jalapeños!
Absolutely
Absolutely fabulous!
Love the flavor
Love the flavor. I’ve used it on about everything. Just enough heat for me.
Hatch green chilie, simply the best!
Great Stuff
Excellent
Excellent product
Gotta have that Hatch Chile to add to everything
Gotta have that Hatch Chile to add to everything. Soooo good. Yours is the best.
This stuff is awesome!
This stuff is awesome! I got the medium, which has very good heat, without masking the wonderful taste of the hatch chilis. Pure Hatch Green Chile is chunky and thick—there's no water in this jar, which I love. I can’t recommend this product enough!
Great chili
Great chili. Great addition on a Jersey style hot dog.
I usually prefer hot
I usually prefer hot, but, these were available & hot wasn’t when I bought them. They were tasty & easy to use.
Fast delivery with product securely package
Fast delivery with product securely package. Product is delicous.
Definitely top notch
Definitely top notch. The “Flagship” of the line.
Loved and shared them with my family
Loved them
Amazing products with amazing flavor!
Perfect spice with absolutely amazing flavor!
Hands down BEST Chili!!
Absolutely love this chili! I cant eat burgers without it!
Great product can’t wait to try the
Great product can’t wait to try the others!
Green chili
This green chili is mild but very tasty. I have put it on cheese burgers, used it as a salsa with taquitos and I even put it on a ham sandwich. I absolutely love it. I should have ordered more because now it’s sold out.
Absolutely love the Chile. Been looking a long time for New Mexico chile. The best I ever had. Will continue to purchase this great product. Thank you gor making this heavenly chile.
I ordered mild and it’s too mild
I ordered mild and it’s too mild. I taste the Smokey flavor but it has absolutely no heat what so ever.
Love the Chile on burgers
Love the Chile on burgers , burros , tacos and anything else
Love it
Love it. Just cant afford it anymore. The shipping!!! I'm on disability. Can't find it in Hereford.
Love it
Love it on my scrambled eggs!
love it use it alot in differant dishes too good
love it use it alot in differant dishes too good stuff
Love Hatch
Hatch Green Chili is the best
I am pleased with the quality of this product.
They have the best products. Repeat purchases.
Great will order
Great will order again
It's perfect. Thank you!
Best tasty chili
Best tasty chili ever
Best Hatch Chile ever! Amazing product
I moved out of New Mexico, but at least now I can still get my green chili! This is my favorite green chili. It's robust & flavorful. It's so much better than the alternative canned stuff you get in the store. It stays in the jar in the refrigerator. It tastes so much fresher than the frozen stuff if you can find it. This comes directly to me no matter where I am. I can cook my tradional New Mexican dishes thanks to this store.
It’s Yummy👍🏻
Love this stuff💯. I will say that it gets a bit hotter after a few months in the pantry. I’m fine with that but my wife only likes mild heat. Great product! Thanks
Great flavor
Great flavor, moved to Florida from Colorado, and haven't found good Mexican food here, until I found The Fresh Chili Company's web page and ordered some chili peppers and made some green chili. Thanks!
Wonderful flavor and always Soo fresh! Keep up
Wonderful flavor and always Soo fresh! Keep up the good work 👍🏼
Great flavor profile.
Great flavor profile. Perfect Medium hotness. Love it.
Your product is
Your product is superb!!!!
Love it! You folks do good! Keep up the good
Love it! You folks do good! Keep up the good work
Such a thrill adding Hatch Green Chili to most everything I eat
Such a thrill adding Hatch Green Chili to most everything I eat. My taste buds are addicted.
I absolutely love this green chile
I absolutely love this green chile.
One word.....DELICIOUS
Makes every recipe, sandwich, burger, hot dog, sauce and meat better!! Try with sausage and roasted potatoes..YUM
STILL HAVEN’T RECIEVED
It’s been 19 days and still haven’t received my order. Paid over $11 for shipping. Never ordering from here again.
Never Disappointed
Best Chilli on the market
Hatch chili is my favorite to cook and eat
Hatch chili is my favorite to cook and eat. I love the convenience of the jarred chilis.
I have been ordering for over a year
I have been ordering for over a year, and the Green Chile is so delicious.
I love it
I love it . I use it on my eggs & bacon in the AM, great way to start the day!!
No comparison
No comparison, best chiles in the US.
The best on God's Green
The best on God's Green Earth
The best green
The best green chile!
Excellent taste
Excellent taste, will be back!!
I bought a jar of the pure hatch green chile because it just looked so good in the face book reel and there was a 100% guarantee to like it or you get a full refund. I thought with that kind of confidence it has to be good. Sure enough it did not disappoint. Hands down the best Chile I've ever had. I wish I could give more than 5 stars. I will definitely be buying more in the future.
Taste great can't wait till my fresh chili shows up
Taste great can't wait till my fresh chili shows up.
Just wasn’t for me
Just wasn’t for me, but a decent compliment to my other choices
Not good need refund
Need refund
Great flavor
Great flavor. Fast shipping
Very good!
Good flavor, i love adding it to sammies, eggs, rice bowls, burritos, etc. Will def buy more but i will never financially recover if I kept up with how fast I ate it. I ate a whole jar in 2 days. Thankfully I got extra with this first order, but just realize that while it is really good, it is a little pricey
Delicious!! Will be ordering
Delicious!! Will be ordering again!
Missed real green Chilies
I'm really getting my fix after having spent 6 years in Albuquerque years ago. So glad that we found a way to get some wonderful green chilies and salsa
Good product but 2 out of 3 jars arrived with
Good product but 2 out of 3 jars arrived with damaged jars seals were no good
Great taste & versatile
Great taste & versatile.
Delicious!
Delicious!
Great tasting for a peppered chicken stew!
I'm from New Mexico. I order this ALL the time. It is 100% better than canned green chile. It's flavorful & tastes fresh. I order Mild, & it has the great green chili flavor we grow accustomed to being raised in New Mexico.
The Hatch Pure Green Chile (medium) tastes great on just about all food
The Hatch Pure Green Chile (medium) tastes great on just about all food. I will definitely buy again and may try the hot next time.
Ohhh it’s damn good on
Ohhh it’s damn good on everything!!
This is the best green chile around, especially if living out of state, not in New Mexico. Great flavor, always top quality.
It is the best I've ever
It is the best I've ever had
I hoped it would be hotter but the flavor was
I hoped it would be hotter but the flavor was very good!
Very good and tasty
Very good and tasty. Such a great product! Love the flavor! You folks get your hands on some of these great green and red chile!
I sent these to my Dad for father’s day he loved them
I sent these to my Dad for father’s day he loved them. As kid he spent a lot of time in New Mexico. He loves hatch Chili’s
So good I love putting on my eggs
So good I love putting on my eggs, chips and steak when I BBQ.
I love the green chile
I love the green chile, it tastes fresh & very flavorful, I put it on everything
So
So great
I gave it to a friend and he said it was spot on
I gave it to a friend and he said it was spot on . The shipping was very fast , the packaging was awesome .
I purchased 12 jars of the Hatch Medium Heat
I purchased 12 jars of the Hatch Medium Heat. Yesterday I converted those 12 jars into 29 quarts of Pueblo style Green Chili. I have a hot dog cart in west central Indiana on that cart we sell an all beef hot dog covered in that green chili. We call it a Slopper Dog. My costumers love it some heat but not a set you on fire experience.
It it is delicious and adds life to so many dishes like eggs, breads and casseroles.
Great flavor and texture I use it in almost
Great flavor and texture I use it in almost every dish
Absolutely great on
Absolutely great on everything
Always a good taste and chili
Always a good taste and chili.
Just got it today and already tried it with breakfast burritos and it was amazing… So amazing that i later wanted tacos so i can eat more of the chile for dinner. Now im almost out. Good thing i still have 2 more jars!
Reddit Insights
4 threads · r/hotsauce, r/SalsaSnobs, r/LubbockReddit users predominantly praise The Fresh Chile Company's Hatch chile products for their freshness, flavor, and versatility, especially the 575 green chile and red/green Sandia blend, though a few note the medium green chile can be bland or sweet.
A clear majority of comments in relevant threads (2-5) are positive, describing the 575 green chile as amazing, delicious, and the closest jarred alternative to fresh Hatch. Criticisms include a sweet taste in the jarred chile and blandness of medium green chilies or papas red salsa, but these are minority views.
Themes
Use Cases
- Burgers and as a topping/general condiment
- Gifts and repeat personal consumption
Watch Out For
Community Q&A
- How is Fresh Chile Company 575 green chile?
- Mostly praised as amazing, fresh, and worth ordering; some find it sweet or the medium version bland.
- Is it worth ordering online?
- Yes, multiple users report repeat purchases and high satisfaction.
Compared To
vs 505 Hatch Green Chile
Users in r/Lubbock note that 505 chile is not certified Hatch Green Chile and express preference for Fresh Chile Company products.
Source Threads
Native New Mexican says Fresh Chile Co jarred Hatch is closest to fresh
I'm native to NM. This is the only jarred Hatch product that comes close to the fresh stuff I get every harvest. I recommend it.
u/QuiverofSamView thread →
575 green chile praised as amazing and versatile
575 is amazing. The ads got me on FB. Super delicious, unique flavor and very fresh. You can eat it with a spoon by itself but really good on anything. I’ve probably gone through 10 jars. Here’s a 575 burger I made. Do it!
u/PennTechView thread →
Medium green chilies bland but Sandia blend more flavorful
I ordered several jars of these as well. The medium green chilies are pretty good, but a little bland. I also ordered a jar of the red and green hot Sandia chile version, and that was much more flavorful. There's also an extra hot Matador version that I'd like to try.
u/joefitzpatrickView thread →
User loves 575 and repurchased after eating gifts
Love to see this! Only tried their 575 and it’s very good. I bought a variety of them for family members in September 2024 for Cmas gifts and had to buy a whole new batch in November cause I ate em all.
u/rickidadaddiView thread →
Provenance
- Merchant Link
- https://freshchileco.com/products/pure-hatch-green-chile
- Platform
- shopify
- Updated