The Fresh Chile Company
Hatch Red Chile Powder
Hatch Red Chile Powder is a single-ingredient spice made from sun-dried, finely ground red chile peppers grown in Hatch Valley, New Mexico, packaged in clear cylindrical jars with black flip-top shaker caps and sold in 2 oz (57 g) and 4 oz (113 g) sizes in Medium and Hot heat levels. It is used to add smoky, earthy-sweet heat and color to sauces, marinades, salsas, barbecue rubs, roasted vegetables, tacos, enchiladas, chili, stews, and slow-cooked soups. The product contains only red chile powder, is marketed as a source of antioxidants, capsaicin, and Vitamin C, and holds a 4.82 out of 5 rating across 49 customer reviews.
- Color
- Red
- Style
- traditional
- Category
- Food, Beverages & Tobacco > Food Items > Seasonings & Spices > Herbs & Spices
- MPN
red-powder-hot-2oz
Specifications
Authentic Hatch Valley red chile powder, sun-dried and finely ground, with a smoky, slightly sweet flavor and medium heat. Use it to add depth to sauces, marinades, salsas, roasted vegetables, and more. Packed with antioxidants, capsaicin, and Vitamin C.
Versatile powder for everyday cooking; stir into sauces, marinades, and salsas; sprinkle over roasted vegetables, tacos, and enchiladas; blend into barbecue rubs; add to chili, stews, and soups. Packed with antioxidants, capsaicin, and Vitamin C to support the immune system.
- Color
- Red · red
- Material
- 100% Red Chile Powder
- Style
- traditional
- Occasion
- everyday, casual
- Age Group
- adult
- Condition
- new
- Weight
- 3 oz
- Category
- Food, Beverages & Tobacco > Food Items > Seasonings & Spices > Herbs & Spices
Additional Attributes
- Grown in Hatch Valley, New Mexico
- Sun-dried
- Finely ground
- Smoky flavor
- Slightly sweet
- Earthy-sweet finish
- Medium heat
- Versatile
- Packed with antioxidants
- Contains capsaicin
- Contains Vitamin C
- Supports immune system
- Authentic Hatch spice
- Southwestern staple
Product Insights
Hatch Red Chile Powder from The Fresh Chile Company is a pure, finely ground chile made from fully ripened Hatch Valley pods dried in the desert-sun ristra tradition rather than industrial dehydrators, with a legally protected origin and cultivars rooted in NMSU's breeding program. Its medium heat (2,500 SHU) is concentrated 20–30% by drying, and the valley's 4,000-foot elevation boosts capsaicinoids 15–20% over sea-level chiles. The core promise is authentic New Mexican red chile sauce: bloom the powder, then simmer ½ cup with 2 cups stock for about 10 minutes, yielding the traditional match for tamales and hominy stew. It contains no salt, sugar, or anti-caking agents, keeps 2–3 years sealed, and is rated 4.82 stars from 45 reviews at $6.99. Tradeoffs: it blends chiles from multiple Hatch Valley farmers rather than a single named farm, is not a direct 1:1 chili powder substitute without adding cumin, garlic, and salt, lacks organic/non-GMO certifications, and the clear jar lets in light, so it belongs in a dark cabinet. Cost varies from $3.50/oz for a 2-oz jar to $0.78/oz for bulk 7-oz bags, making the larger size the economical choice for heavy sauce use.
Verified claims
- Origin
- Grown in Hatch Valley, New Mexico, the origin that defines Hatch red chile.
- Drying
- Sun-dried, not roasted, and finely ground before packaging.
- Heat
- Medium Heat is rated 2,500 SHU; Hot Heat is rated 5,000 SHU.
- Sourcing
- Blends chiles from multiple Hatch Valley farmers rather than a single named farm.
- Purity
- 100% finely ground, sun-dried Hatch chile — no salt, sugar, or anti-caking agents
- Chili powder swap
- Can substitute 1:1 for the chile-heat component of standard chili powder; add cumin, garlic, oregano, and salt separately.
- Shelf life
- Keeps 2–3 years in an airtight container; no refrigeration needed
- Use cases
- Use in sauces, marinades, salsas, chili, soups, stews, barbecue rubs, and roasted vegetables.
- Sauce prep
- The powder skips the soaking, stemming, and blending required by whole dried chiles; it can go straight into chili, sauce, or other slow-cooked dishes.
- Per-ounce cost
- 2 oz jar = $3.50/oz; Subscribe & Save and 12-jar bundle = $2.80/oz.
- Certifications
- No organic, non-GMO, or certified-gluten-free labels are shown; the pure chile is naturally gluten-free, and the listing flags 'No Sugar Added' and 'No Preservatives.'
- Storage
- The clear plastic jar with flip-top shaker cap lets light in, so store it closed in a dark, dry cabinet.
- Single-ingredient purity
- The powder is described as essentially 100% pure ground Hatch chile, made from only sun-dried, finely ground Hatch chiles; the listing flags 'No Sugar Added' and 'No Preservatives' and does not call out salt, fillers, or anti-caking agents.
Product record
- Title
- Hatch Red Chile Powder
- Brand
- The Fresh Chile Company
- Price
- $6.99 USD
- Availability
- In stock
- Rating
- 4.82 stars, 45 reviews, scale 5
Buying Guide
1 comparison · 4 sourcesUses
Everyday Southwestern seasoning
Mix this powder into everyday cooking—stir it into sauces, marinades, and salsas, sprinkle it over roasted vegetables, tacos, and enchiladas, or blend it into barbecue rubs and slow-cooked chilis, stews, and soups. The maker describes a medium heat and smoky, slightly sweet flavor that adds depth to many dishes. Customer reviews mention noticeably fresh flavor across several dishes, including one reviewer who enjoyed it in her charro beans.[1]
Stir into sauces, marinades, and salsas
The Fresh Chile Company suggests stirring this Hatch red chile powder into sauces, marinades, and salsas as part of everyday cooking to give dishes a Southwestern flavor. The powder is sun-dried and finely ground, with a smoky, slightly sweet taste and medium heat that adds depth to your recipes.[1]
A Southwestern sprinkle for tacos, enchiladas, and roasted vegetables
The Fresh Chile Company suggests sprinkling this Hatch chile powder over roasted vegetables, tacos, and enchiladas as a finishing touch on prepared dishes. In the brand's framing, it's a simple everyday-cooking step that turns ordinary meals into Southwestern-style staples.[1]
Mix into barbecue rubs for grilled meat
The Fresh Chile Company suggests blending this Hatch red chile powder into barbecue rubs for meat and other grilled favorites. It's listed among ways to work the smoky, medium-heat powder into everyday cooking for added Southwestern flavor.[1]
For Chili Stews, Soups & Slow-Cooked Dishes
The Fresh Chile Company suggests adding this Hatch red chile powder to chili stews, soups, and other slow-cooked dishes, with the stated aim of a richer flavor. The merchant also pitches it as a versatile everyday stir-in for giving ordinary meals a Southwestern character.[1]
Product comparison
Compared within this brand.
| Hatch Red Chile Powder: Choose this if you want a sun-dried, finely ground red chile powder from Hatch Valley, New Mexico, with the smoky, slightly sweet taste and earthy-sweet finish the merchant describes. It's positioned as a versatile everyday powder for sauces, marinades, and salsas, barbecue rubs, roasted vegetables and tacos, and slow-cooked chili stews and soups, offered in 2 oz or 4 oz sizes with labeled Medium or Hot heat variants. Reviews are largely five-star (43 of 46), but pick your heat variant deliberately—the page calls the flavor both 'blazing hot' and 'medium heat' without reconciling them—and one customer reported receiving the wrong heat variant, which the seller then resent.[1,2,3] | Hatch Red Chile Spice Blend: Choose this for a mild, all-purpose everyday shaker—per an analysis of customer reviews, it gets used on eggs, meats, veggies, and even popcorn, with a smoky, slightly spicy New Mexico flavor that doesn't dominate. It's a blend of Hatch Red Chile Powder, salt, oregano, granulated garlic, and ground cumin, comes in 3 oz and 6 oz jars, and the listing says to heat it to 165 degrees before consuming. The salt level divides reviewers—others praise the balance but one tasted only salt—so the analysis suggests salt-sensitive cooks start with a very light shake.[4] |
Image Analysis
7 images- 01
Product
Front-facing clear cylindrical spice jar with black flip-top shaker cap, filled with fine red powder and a wrapped white paper label showing a yellow logo and red band.
- Jar shapeClear cylindrical plastic jar with vertical sides and flat base, shown upright and centered in the frame.
1 region
x 0.25 · y 0.06 · w 0.50 · h 0.88 (high) - CapGlossy black plastic flip-top shaker cap with a semicircular thumb notch on the front edge.
1 region
x 0.35 · y 0.02 · w 0.30 · h 0.18 (high) - ContentsFine reddish-brown powdered spice visible through the clear jar occupying the upper and lower chambers separated by the label band.
2 regions
x 0.27 · y 0.18 · w 0.46 · h 0.28 (high); x 0.27 · y 0.72 · w 0.46 · h 0.16 (high) - Label layoutWhite wrap-around paper label with a central yellow scalloped badge logo, a red horizontal band near the bottom, and small circular seal to the left of the badge.
1 region
x 0.28 · y 0.42 · w 0.44 · h 0.46 (high) - Left seal“Small circular/diamond shaped decorative seal to the left of the main badge with the words HATCH CHILE arranged in stacked form inside it.”Partial
1 region
x 0.29 · y 0.58 · w 0.09 · h 0.11 (medium) - Logo text“The Fresh CHILE Co.”
1 region
x 0.39 · y 0.48 · w 0.22 · h 0.18 (high)
Packaging
Paper product label wrapped around the jar with readable product name lines and net weight statement near the bottom.
- Primary product name“RED CHILE”
1 region
x 0.36 · y 0.66 · w 0.28 · h 0.07 (high) - Secondary name“POWDER”
1 region
x 0.38 · y 0.71 · w 0.24 · h 0.06 (high) - Heat/level text“MEDIUM”
1 region
x 0.44 · y 0.78 · w 0.12 · h 0.04 (high) - Net weight statement“NET WT 2 oz (57g)”
1 region
x 0.41 · y 0.81 · w 0.18 · h 0.05 (high)
Other
Studio-style product shot on a white background with soft shadow to the right and below; centered composition and even frontal lighting.
- Background and shadowPlain white background with a subtle soft-edged shadow cast to the right and slightly below the jar.
1 region
x 0.05 · y 0.70 · w 0.90 · h 0.28 (high) - Shot compositionFront-on product photo with the jar vertically centered and occupying the majority of the frame height.
- LightingEven diffuse frontal lighting producing minor highlights on the cap and jar surface and soft shadows.
Colors
deep brick red· powder#7B3C2Cgloss black· cap#0E0E0Dclean white· label backgroundPackaging#D4D4D4warm yellow· badge logoPackaging#ECBB33bright red· label band and text accentsPackaging#CB4C43- Jar shapeClear cylindrical plastic jar with vertical sides and flat base, shown upright and centered in the frame.
- 02
Product
A clear glass cup viewed from slightly above, filled to the rim with finely ground bright red-orange powder. Image emphasizes powder texture and the glass rim and upper body.
- Container shapeClear cylindrical glass cup with a slightly flared rim and visible curved side walls; upper half of the cup is visible and the rim forms a near-oval from this angle.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.66 (high) - Powder fill and surfaceFine, evenly ground powder piled to the cup rim with an uneven surface and small troughs and mounds; surface texture appears granular and matte.
1 region
x 0.06 · y 0.03 · w 0.88 · h 0.38 (high) - Powder color and densityUniform vivid reddish-orange color across the visible powder with no large visible flecks or seeds.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.30 (high) - Glass surface detailsGlass shows specular highlights and light reflections along the rim and walls, and a faint rounded bottom visible at the lower crop.
1 region
x 0.08 · y 0.34 · w 0.84 · h 0.58 (high)
Other
White background, bright even lighting, shallow crop showing upper portion of the cup; sharp focus on powder texture with minimal shadows and soft reflections on glass.
- Background and lightingPlain white background with high-key lighting that produces minimal visible shadows and strong highlights on the glass rim.
- Shot compositionClose-up shot from a slightly elevated front angle, cropping the cup near its lower body so only the top and upper sides are visible.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low) - Focus and sharpnessSharp focus on the powder granules at the rim; glass edges and lower interior are also in clear focus.
1 region
x 0.06 · y 0.03 · w 0.88 · h 0.60 (high) - Image cropLower portion of the cup and base are cropped out of frame; top rim is fully visible.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)
Colors
vivid reddish orange· powder#DC4303clear glass with pale gray highlights· glass rim and walls- Container shapeClear cylindrical glass cup with a slightly flared rim and visible curved side walls; upper half of the cup is visible and the rim forms a near-oval from this angle.
- 03
Product
Clear cylindrical plastic spice jar with a black flip-top shaker lid containing fine red powder. The jar shows a white wrap label and the powder is visible through the plastic above and below the label.
- Jar shapeCylindrical clear plastic jar with slightly rounded base and a short neck under the lid; jar stands upright on a flat bottom.
1 region
x 0.29 · y 0.06 · w 0.42 · h 0.88 (high) - LidGlossy black plastic flip-top shaker lid with multiple circular raised shapes visible on the top surface.
1 region
x 0.37 · y 0.00 · w 0.26 · h 0.16 (high) - ContentsFine red chile powder visible through the clear plastic, filling the jar above and below the label.
2 regions
x 0.33 · y 0.10 · w 0.34 · h 0.20 (high); x 0.33 · y 0.66 · w 0.34 · h 0.24 (high) - Label placementWhite wrap-around paper label centered on the jar, covering the midsection and leaving the powder visible above and below.
1 region
x 0.26 · y 0.30 · w 0.48 · h 0.44 (high)
Packaging
White wrap label on the jar with multiple printed elements including a yellow shield-style logo, a small round mark at left, and stacked product name and weight text in red and yellow.
- Logo badgeYellow shield-shaped badge printed on the label with decorative border and printed text inside.
1 region
x 0.36 · y 0.36 · w 0.26 · h 0.20 (high) - Left round markSmall circular/starburst mark printed on the left side of the label adjacent to the badge.
1 region
x 0.27 · y 0.44 · w 0.10 · h 0.10 (high) - Product name lineStacked product name and descriptor lines in the lower half of the label, with a red horizontal band behind part of the text.
1 region
x 0.30 · y 0.60 · w 0.40 · h 0.20 (high) - Text - HATCH“HATCH”
1 region
x 0.42 · y 0.34 · w 0.16 · h 0.04 (high) - Text - The Fresh CHILE Co.“The Fresh CHILE Co.”
1 region
x 0.36 · y 0.40 · w 0.28 · h 0.10 (high) - Text - small left badge“HATCH CHILE”
1 region
x 0.27 · y 0.47 · w 0.08 · h 0.07 (medium) - Text - RED CHILE“RED CHILE”
1 region
x 0.33 · y 0.62 · w 0.34 · h 0.06 (high) - Text - POWDER“POWDER”
1 region
x 0.38 · y 0.68 · w 0.24 · h 0.05 (high) - Text - MEDIUM“MEDIUM”
1 region
x 0.40 · y 0.74 · w 0.20 · h 0.03 (high) - Text - Net weight“NET WT 4oz (113g)”
1 region
x 0.36 · y 0.76 · w 0.28 · h 0.05 (high)
Other
Studio-style product shot on a plain white background with a soft shadow cast to the right; image is centered and well lit.
- BackgroundEven white background with no visible texture or props.
- ShadowSoft diffuse shadow to the lower right of the jar indicating a light source from the upper left.
1 region
x 0.54 · y 0.78 · w 0.28 · h 0.16 (high) - Shot compositionCentered, vertical framing showing the front face of the jar; slight perspective visible with top lid slightly narrower than body.
Colors
deep red· chile powder#BD433Agloss black· lid#0E0E0Ewhite· label backgroundPackaging#D4D4D4warm yellow· logo badgePackaging#ECBB2A- Jar shapeCylindrical clear plastic jar with slightly rounded base and a short neck under the lid; jar stands upright on a flat bottom.
- 04
Product
Clear cylindrical plastic spice jar with a black flip-style screw cap containing fine red chile powder and a white wrap label with a yellow badge logo and red text.
- Container shapeStraight-sided clear cylindrical plastic jar with a slightly wider rounded base and a visible seam near the top of the clear body.
1 region
x 0.28 · y 0.08 · w 0.44 · h 0.84 (high) - Cap style and colorGlossy black plastic cap with a small semicircular thumb notch on the front edge and a flush top surface.
1 region
x 0.38 · y 0.02 · w 0.24 · h 0.16 (high) - Contents visibleFine loose red-brown chile powder filling top portion above the label and a bottom compartment of powder below the label.
2 regions
x 0.30 · y 0.16 · w 0.42 · h 0.14 (high); x 0.30 · y 0.78 · w 0.42 · h 0.14 (high) - Label material and placementWhite wraparound paper label centered on the jar covering the midsection with a visible lower and upper label edge.
1 region
x 0.30 · y 0.30 · w 0.42 · h 0.46 (high) - Central logo badgeYellow scalloped badge printed on the label with stylized text and a small red chile graphic in the center of the badge.
1 region
x 0.36 · y 0.36 · w 0.28 · h 0.20 (high) - Side seal emblemSmall circular decorative emblem to the left of the main badge on the label, containing radial elements and small text.
1 region
x 0.29 · y 0.46 · w 0.10 · h 0.12 (high)
Packaging
White wraparound label with printed brand badge, product name lines, and net weight text; label is applied to the clear plastic jar.
- Label headline text“RED CHILE”
1 region
x 0.34 · y 0.62 · w 0.33 · h 0.06 (high) - Label subheadline text“POWDER”
1 region
x 0.40 · y 0.68 · w 0.22 · h 0.06 (high) - Heat indicator text“HOT”
1 region
x 0.44 · y 0.74 · w 0.12 · h 0.04 (high) - Net weight text“NET WT 2 oz (57g)”
1 region
x 0.40 · y 0.76 · w 0.26 · h 0.05 (high) - Small badge text“HATCH CHILE”Partial
1 region
x 0.29 · y 0.48 · w 0.10 · h 0.10 (medium) - Main badge top text“HATCH”
1 region
x 0.39 · y 0.36 · w 0.20 · h 0.04 (high) - Stylized brand text inside badge“The Fresh CHILE CO.”Partial
1 region
x 0.36 · y 0.40 · w 0.28 · h 0.12 (medium)
Other
Studio-style photo on a white background with a soft shadow to the right; product centered and evenly lit with minor specular highlights on plastic.
- Background and surfacePlain white background and white surface with a subtle cast shadow to the right of the jar.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Lighting and reflectionsEven diffuse lighting with small bright specular highlights visible on the cap and the clear plastic near the top of the jar.
1 region
x 0.36 · y 0.02 · w 0.28 · h 0.20 (high) - Shot framingProduct vertically centered in frame with slight space above the cap and visible bottom edge of the jar.
Colors
deep chili red· powder#733424gloss black· cap#0E0E0Ewhite· label backgroundPackaging#D4D4D4warm yellow· badgePackaging#ECBB2Atomato red· label stripe and textPackaging#CB4C43- Container shapeStraight-sided clear cylindrical plastic jar with a slightly wider rounded base and a visible seam near the top of the clear body.
- 05
Product
Clear cylindrical plastic spice jar with a black flip-style plastic cap, filled with fine red powder and a white wrap label featuring a yellow crest logo and red text.
- Jar shapeCylindrical clear plastic jar with slightly rounded shoulder and a flat circular base, shown standing upright.
1 region
x 0.33 · y 0.06 · w 0.34 · h 0.88 (high) - CapOpaque black plastic flip-top cap with three circular indentations visible on the top surface.
1 region
x 0.37 · y 0.00 · w 0.26 · h 0.16 (high) - Content visibleFine reddish-orange powder fills the jar and is visible through the clear plastic between the label areas.
1 region
x 0.36 · y 0.16 · w 0.28 · h 0.66 (high) - Label material and placementWhite wrap-around paper label applied to the midsection of the jar leaving top and bottom powder-filled zones exposed.
1 region
x 0.31 · y 0.30 · w 0.38 · h 0.40 (high) - Yellow crest logoYellow shield-shaped crest printed on the label with dark stylized text inside; the crest sits near the upper center of the label.
1 region
x 0.41 · y 0.36 · w 0.18 · h 0.18 (high) - Small round badgeSmall circular decorative badge at the left side of the label with radial pattern and small text inside.
1 region
x 0.30 · y 0.46 · w 0.10 · h 0.10 (medium)
Packaging
White wrap label with multiple printed text blocks and graphic elements including a yellow crest, red horizontal stripe, and product name text.
- Primary product name line“RED CHILE”
1 region
x 0.36 · y 0.55 · w 0.28 · h 0.07 (high) - Secondary product line“POWDER”
1 region
x 0.36 · y 0.60 · w 0.28 · h 0.07 (high) - Heat designation“HOT”
1 region
x 0.44 · y 0.67 · w 0.12 · h 0.04 (high) - Net weight text“NET WT 4oz (113g)”
1 region
x 0.40 · y 0.70 · w 0.20 · h 0.05 (high) - Logo text block“The Fresh CHILE Co.”
1 region
x 0.40 · y 0.38 · w 0.20 · h 0.12 (high) - Top small label text“HATCH”
1 region
x 0.42 · y 0.34 · w 0.12 · h 0.04 (medium) - Side badge text“HATCH CHILE”Partial
1 region
x 0.29 · y 0.46 · w 0.09 · h 0.09 (medium)
Other
Studio-style image with white background, even lighting, soft shadow to the lower right of the jar, and the jar centered in frame.
- Background and surfaceUniform white background and white surface with a soft drop shadow cast to the lower right of the jar.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - ShadowDiffuse gray shadow appears below and slightly right of the jar and fades outward.
1 region
x 0.48 · y 0.80 · w 0.30 · h 0.16 (high) - FramingProduct is centered vertically and horizontally with generous white space around it.
Colors
deep reddish orange· powder#BC433Bgloss black· cap#0E0E0Eclean white· label backgroundPackaging#D4D4D4warm yellow· crestPackaging#EBBB2Avivid red· stripe and text accentsPackaging#BC433B- Jar shapeCylindrical clear plastic jar with slightly rounded shoulder and a flat circular base, shown standing upright.
- 06
Product
No loose product contents are visible; the image shows a flat rectangular product label with artwork and text indicating red chile powder.
- Contents visibilityNo actual powder or product contents are visible in this image; only the printed label/artwork is shown.
- Central badge artworkYellow scalloped badge with a stylized red chile illustration and text inside; badge sits near the top-center of the label.
1 region
x 0.43 · y 0.06 · w 0.13 · h 0.20 (high) - Secondary sealCircular black seal with white text reading HATCH CHILE and decorative red and green small chile motif to the left of the central badge.
1 region
x 0.33 · y 0.18 · w 0.12 · h 0.14 (high) - Horizontal red bandWide distressed red horizontal band spans the label near the middle, showing a worn texture exposing the white background.
1 region
x 0.00 · y 0.52 · w 1.00 · h 0.13 (high) - Product name typographyLarge red text 'RED CHILE' above the red band, large yellow text 'POWDER' centered on the red band, and red text 'MEDIUM' below the band with 'NET WT 2 oz (57g)' beneath it.
1 region
x 0.33 · y 0.33 · w 0.34 · h 0.35 (high)
Packaging
Flat rectangular label artwork for a red chile powder product including brand badge, certification seal, product name, weight statement, contact web and social text, ingredient and handling text, and a barcode.
- Brand name text within badge“HATCH The Fresh CHILE CO.”
1 region
x 0.43 · y 0.08 · w 0.13 · h 0.17 (high) - Front product text - headline“RED CHILE”
1 region
x 0.38 · y 0.35 · w 0.24 · h 0.09 (high) - Front product text - subhead“POWDER”
1 region
x 0.45 · y 0.43 · w 0.11 · h 0.07 (high) - Heat level and net weight“MEDIUM”
1 region
x 0.41 · y 0.52 · w 0.19 · h 0.07 (high) - Net weight text“NET WT 2 oz (57g)”
1 region
x 0.41 · y 0.56 · w 0.19 · h 0.06 (high) - Vertical website text“WWW.FRESHCHILECO.COM”
1 region
x 0.06 · y 0.06 · w 0.09 · h 0.74 (high) - Contact block text“(575)800-8284 SERVICE@FRESHCHILECO.COM”
1 region
x 0.13 · y 0.14 · w 0.12 · h 0.48 (medium) - Social handle text“@THEFRESHCHILECO”
1 region
x 0.06 · y 0.62 · w 0.12 · h 0.25 (medium) - Ingredients and handling“Ingredients: Red Chile Powder Cook to 165F before consuming. 320 E. WYATT DR. SUIT C LAS CRUCES, NM 88001”
1 region
x 0.82 · y 0.08 · w 0.18 · h 0.46 (high) - Barcode and numbers“6 56874 49755 4”
1 region
x 0.87 · y 0.04 · w 0.13 · h 0.46 (high) - Left decorative social iconsColumn of circular social icons in yellow adjacent to the vertical website and handle text
1 region
x 0.02 · y 0.14 · w 0.08 · h 0.60 (high) - Distressed background patternWhite label background with scattered red distressed speckle and splatter texture across the surface.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
Other
Wide panoramic shot of a single rectangular label with even front-facing lighting and slight texture; image is centered and fully visible with no hands or props.
- Shot compositionHorizontal rectangular crop showing entire printed label artwork centered in frame.
- Lighting and shadowEven diffuse lighting with no strong directional shadows; label appears uniformly illuminated.
- Image qualityHigh resolution; small printed text is legible in vertical panels and barcode is clearly visible.
Colors
white· label backgroundPackagingmedium red· horizontal band and splatterPackaging#C1242Cwarm yellow· badge backgroundPackaging#FABE31black· seal and barcode textPackaging#0A0D0Dgolden yellow· accent text 'POWDER'Packaging#FBC040- 07
Product
Front label artwork for a spice packet: central circular yellow logo with a stylized red chile illustration, product name lines 'RED CHILE', 'POWDER', and heat level 'HOT' printed below, plus a black circular certification badge to the left of the logo.
- Central logoYellow shield/circular badge with scalloped edge and a red chile illustration integrated into black stylized word CHILE; badge has thin red border and small decorative red elements inside.
1 region
x 0.42 · y 0.06 · w 0.25 · h 0.27 (high) - Certification badgeBlack circular sunburst style badge to the left of the central logo with white text reading HATCH CHILE and small red and green chile graphic at top of badge.
1 region
x 0.30 · y 0.18 · w 0.12 · h 0.14 (high) - Primary product name line“Red uppercase text 'RED CHILE' centered below the logo on the label.”
1 region
x 0.32 · y 0.37 · w 0.36 · h 0.08 (high) - Secondary product name“Yellow stylized word 'POWDER' printed inside a wide horizontal red stripe below 'RED CHILE'.”
1 region
x 0.20 · y 0.47 · w 0.60 · h 0.12 (high) - Heat level“Red uppercase text 'HOT' printed below the red stripe, centered.”
1 region
x 0.43 · y 0.62 · w 0.14 · h 0.06 (high) - Net weight line“Red text 'NET WT 2 OZ (57g)' centered under the heat level line.”
1 region
x 0.36 · y 0.68 · w 0.28 · h 0.06 (high) - Distressed textureLabel shows red paint-splatter and distressed speckling marks across the white background and across the red stripe.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (low)
Packaging
Side panel elements visible: vertical barcode on the right, ingredients and address block printed vertically in red, and a vertical contact/social panel on the left with web address and icons.
- Barcode“Vertical black barcode with two numeric groups printed to its left vertically: '685167' above and '149153' below.”
1 region
x 0.86 · y 0.05 · w 0.12 · h 0.40 (high) - Ingredients and address block“Vertical red text block to the left of the barcode that begins with 'Ingredients: Red Chile Powder' followed by cook instruction fragment and an address line including 'LAS CRUCES, NM 88001'.”
1 region
x 0.74 · y 0.06 · w 0.10 · h 0.48 (high) - Contact and social panel“Vertical column on the left edge with yellow circular social icons and red vertical web address text 'WWW.FRESHCHILECO.COM' plus an @ handle '@THEFRESHCHILECO' and an email/service phone fragment.”
1 region
x 0.02 · y 0.06 · w 0.12 · h 0.68 (high)
Other
Horizontal layout image of a flat label artwork on a white background; even diffuse lighting with slight texture shadows; entire label shown with left and right edges present.
- Shot compositionFlat, straight-on crop of a single rectangular label artwork laid out horizontally across the image.
- BackgroundWhite background used behind label artwork with red speckle distress marks extending into background.
Colors
warm yellow· central badge background#FABF2Emedium red· chile illustration and accent text#C4332Cblack· certification badgedistressed red· wide horizontal stripePackaging#BA152Aoff-white· label backgroundPackagingblack· barcode and small textPackaging#121213- Central logoYellow shield/circular badge with scalloped edge and a red chile illustration integrated into black stylized word CHILE; badge has thin red border and small decorative red elements inside.
Variants
4 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| red-powder-medium-2oz | Hatch Red Chile Powder - 2 oz / Medium Heat | $6.99 | Out of Stock |
| red-powder-hot-2oz | Hatch Red Chile Powder - 2 oz / Hot Heat | $6.99 | Yes |
| red-powder-medium-4oz | Hatch Red Chile Powder - 4 oz / Medium Heat | $9.99 | Yes |
| red-powder-hot-4oz | Hatch Red Chile Powder - 4 oz / Hot Heat | $9.99 | Yes |
Documents & Data
Customer Reviews
49 total49 reviews · out of 5
Like all your products it is very good
Like all your products it is very good.
I like this product very much
I like this product very much.
Best
Best ever!
great product for flavor and taste
great product for flavor and taste, I will recommend to others.
Wrong Product
Ordered medium and they sent hot. Contacted them and they immediately recognized the error and resent medium. Would give 5 stars except for the shipping error.
Fresh Is Best
I’ve been able to use the chili powder in a few dishes now and the fresh flavor is noticeable. I’m glad I was able to get enough to last for a few months. Not going back to grocery store bought.
I ordered red Chile powder but I got green Chile powder
I ordered red Chile powder but I got green Chile powder...so I'm not sure how the red is.
Great flavor
I used it in my charro beans and I really like the flavor. Thanks very much.
I like red Hatch chili powder
I like red Hatch chili powder, whether medium heat or hot, because it adds a smoky flavor to whatever I cook.
Great Flavor for my meat
Great Flavor for my meat, everyone liked it
Medium Green and Red Hatch Chile Powders. Too Mild, No Kick.
I got the Medium green hatch and red hatch chile powders, plus a jar of the medium chunky salsa. The salsa was quite good and had an appropriate amount of heat. The powders were nearly flavorless and had the heat of bell peppers, which was rather disappointing. The purpose of my order was to get the chile powders, because the Kroger brand Green Hatch Chile tortilla chips sometimes lack sufficient flavor, so I would supplement them with my own powder mixture (green and red powders, garlic powder, and onion powder). I've now ordered the hot hatch chile powders (green and red). We'll see how those do.
Have loved all the fresh chili hatch has the offer. flavor and heat that takes your tongue too far away places the heat and flavor last doesn’t disappear like a magic trick love all the chili flavors and products will order again.
Adds another layer of flavor to most anything
Adds another layer of flavor to most anything, especially when heated up per the instructions. The medium adds just the right amount of heat. I'm looking forward to trying it in my vegetarian chili!
Love the flavor it added to the soup I made
Good Stuff
We use this chili for almost everything we cook.....gotta love the flavor and the way it works with lots of protein.....and, of course, just chili!!!
I love this Chile powder. It's the only one I buy now. Great flavor, I buy the hot one. It's perfect for all my recipes 😋
Another great addition to anything you want to add heat too!
Love the Hatch Red Chile Powder !
Chili
Just made the first batch of chili today. This added the flavor that I was looking for.
Gonna use this in my winter pot of chili
I think adding a few teaspoons of Hatch Red Chile Powder would be a time-saver. Ordinarily, I'd soak whole dried chilies, sieve them, then add them to the pot of chili. I've agreed with friends that Hatch chilies have lots of flavor.
Hatch Red Chile Powder
This is very tasty. Much more flavor than the grocery store chile powder.
Hatch Red Chile Powder
I used it making chicken enchiladas and they turned out great. You think it’s going to be Hot but it isn’t. Gave them a great flavor!
Great chile powder
I really love this chile powder. I use it for my red posole, enchiladas and menudo. Just the right amount of heat!
Best chile powder!!
This is without a doubt the best chile powwder I have ever had and I am a native of Tucson Az so I have trid a lot!!
Good stuff!
Nice heat and a tasty chile powder. Used it on several things. I have a fair variety of regional chiles.
Hatch red Chile powder
Am so glad I tried this out. Good on a lot of stuff. Definitely will be a repeat customer.
Love Hatch Chile Products
You cannot beat the flavor of anything that uses Hatch chilies!
Yum
Great flavor enhancer
PJ
Great
Great red chilie
Awesome Red Chilie! Spices up food nicely. I can adjust the heat to my liking.
Red Chile Powder
Great flavor
1
Delicious and fresh chili powder! 🌶️
I just used it today for the first time. I made New Mexico Frito Pie❤️ I hadn’t had it in years. Both my brother and I enjoyed it so much. Tomorrow my son and his friend are coming for lunch and I have just enough to enjoy another amazing Frito Pie!!
Chille
Love it
Chil
Love
chile powder
exactly what i wanted. Red chile with no additional spices
Hatch Red Chile Powder on Corn on the Cob.
Love this stuff!! Great on just about everything, especially when I grill corn on the cob.. Butter or Mayo, Parmesan cheese, topped with Hatch Red Chile Powder.. The Best
Chili powder
1st time using it and I love it, excellent flavor!
Love it
This is like crack! We love putting it on our grilled fish tacos.
Red Chile powder
Excellent taste. I love this product and their range of other products. I have been a subscription member for several years. Unfortunately the shipping times have gotten very slow after ordering. I am hoping their past quick shipping turnaround will improve soon.
Provenance
- Merchant Link
- https://freshchileco.com/products/hatch-red-chile-powder
- Platform
- shopify
- Updated